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Organization Address 37 Easton Ave, New Brunswick New Jersey, 08901
Proposed Budget:
90,100 90,100
Organization’s Mission Statement: At Camp Neigh, our primary goal is to provide our campers with a
fun, healthy and rewarding experience!
Purpose of Proposed Project: After careful assessment and being made aware of New Brunswick’s
obesity rate, Camp Neigh Organization proposed the integration of a summer camp. The purpose of the
camp is essentially to integrate a healthier lifestyle for the children of New Brunswick. With activities
including cooking demonstrations and various games and sports, we aim to positively impact the
population.
Brief Summary of proposed project Our intention is to create a summer camp for elementary and
middle school- aged children that will run from late-June until late-August. The camp will
employ diverse instructional methods in order to deliver fun, age-group-specific, nutritional
lessons and physical activities to children. Throughout the duration of their day at camp, children
will also be provided with a well-balanced lunch and two snacks. The camp season will conclude
with a carnival to which parents and guardians will be invited. The carnival will include nutrition
education activities, along with rides and games, that will integrate both parents/guardians and
their children
c. Assessment of need. Indicate why this problem deserves attention (how this project derived from
your community assessment). [5]
Earlier in the year, with the help of Rutgers University’s Childhood Obesity Study, the Camp
Neigh Organization concluded that the rate of obesity in the children of New Brunswick was much higher
than the national average (48% in New Brunswick vs. 21% nationally for overweight and obese). With
rates this high, it is clearly a problem that must be a ddressed. In addition, when factoring in the
socioeconomic situations of the geographic area, the issues become even more critical. Poor access to
healthcare, which often results in poor health in children, is disproportionately high in
low-income communities (Thomas, 2014). New Brunswick is no exception with nearly 50% of
the adolescent population either obese, overweight, or at risk.
d. Rationale for approach. Evidence-based support for your approach for your support [5]
During the last several years, the rates of obesity have been increasing among the ages of
6-19 years. Although school-based programs are often attempted, time for physical education has
declined, and alternative approaches need to be implemented. Activities that are executed in a
summer camp like Camp Neigh, aim to increase physical activity and promote healthy eating
habits through nutrition education for children. According to a study done on non-curricular
approaches for increasing physical activity in youth, results showed that children were active
during school break periods and inexpensive interventions increased activity during these breaks.
It was concluded that physical activity can be increased during school break periods through
youth organizations and daily summer camps (Baranowski, 2004).
II. Project Description: Kerry Conlon
a. T
arget audience. Indicate who/how many will be educated or receive intervention. [3]
Camp Neigh’s target audience includes low-income children in first through eighth grades from
New Brunswick Public Schools. Camp Neigh will accept 120 children total, including fifteen children
from each of the eight grade levels.
b. D
etails of program. Outline of procedures that are to be followed. [12]
In order to attend Camp Neigh, children must be recommended by their public school teachers.
Recommendations may be based on good grades; however, Camp Neigh has devised other
recommendation criteria with the awareness that diverse socioeconomic circumstances may influence
student grades in different ways. As such, Camp Neigh welcomes recommendations based on consistent
positive behaviors and academic effort, even if such effort does not necessarily result in the highest
marks.
Each day at Camp Neigh will include several periods of physical activities. Physical activities
will take place in the context of games and sports that children are known to enjoy; the goal is for children
to feel they are having fun . Activities of various intensities will be offered in order to cater to the diverse
physical activity levels of children. Through these daily physical activities, Camp Neigh hopes to
encourage the development of healthy, more active hobbies and enhance children’s overall health by
summer’s end.
Camp Neigh will also provide 120 minutes of nutrition education each day. Five units will be
covered over the course of the ten-week program, each unit expected to last approximately two weeks.
These units seeks to address questions such as:
i. What does it mean to be healthy? What is healthy eating?
ii. What are the major food groups? Why is it important to eat a variety of foods from each food
group?
iii. What foods are bad for you? What should you eat less of and why?
iv. What is physical activity? What does it include? How much should you get?
v. How can students take what they’ve learned throughout the duration of camp and apply it to their
1. A 50-minute lunch period during which cold lunch will be prepared by Camp Neigh staff in
facilities donated by The IFNH.
2. A 50-minute creative activity. Children will engage in a different creative activity each day of the
week, including painting, acting/theater, singing, dancing, and music.
3. A 10-minute snack break during which snacks will be provided.
4. Each day will end with a 55-minute free period before children leave for the day. During this
period, children are free to play or relax individually or with their peers.
c. D
uration of program. 2 aspects: length of program, time commitment by participants. [4]
Camp Neigh will be a ten-week program that will begin on the first Monday in late-June when
public schools are on summer recess and continue until the last Friday in August. The camp will run for
seven hours each weekday from 8 A.M. until 3 P.M. Camp Neigh chose an early 8 A.M. start-time with
the hope that it would make drop-off easier for working parents and guardians. Furthermore, Camp Neigh
recognizes that many parents and guardians may struggle to pick their children up at 3 P.M. Thus, Camp
Neigh will assist with organization of a free carpooling program among parents and guardians as well as
provide bus transportation per agreement with Rutgers University Transportation Services (see Rutgers
University Letter of Support).
d. S
etting. Indicate where the program will take place. [2]
Camp Neigh will take place on Rutgers University’s Cook-Douglass Campus. Due to low traffic
during the summer months, the university has agreed to allow Camp Neigh to utilize the indoor
Cook-Douglass Recreation Center as well as surrounding outdoor fields free of charge. Also included in
the university’s support is free access to the Cook-Douglass Health Center in the event that a student
requires medical attention while at camp (see Rutgers University Letter of Support). In addition, The New
Jersey Institute for Food, Nutrition and Health has donated The Center for Childhood Nutrition and
Research one day per week for Camp Neigh’s weekly kitchen activity (See IFNH Letter of Support).
e. Roles of staff. Indicate responsibilities of all personnel (your specific roles/titles, e.g.,
Project Director, Nutrition Instructor, Phlebotomist). [4]
-Summer Camp Director: Registered Dietitian
-Assistant Director: Bachelor’s in a relevant field and relevant work experience
-Wellness Instructors ($3,000 per week)
References:
1. New Brunswick, NJ. (2015). Retrieved December 09, 2017
2. “Elected Officials.” Middlesex County, 2014,
www.middlesexcountynj.gov/Government/ElectedOfficials/Pages/default.aspx.
IV. Project Supplements** – [indicate section author, first and last name]
a. Measurement materials. Sample lesson or survey tool as applicable. [5]
b. Timeline. Lay out, month-by-month, project activities to be implemented (See handout;
Table 14-1 in your text may also be instructive). [6]
c. Budget. One page spreadsheet for costs, e.g., personnel, materials, rental fees (See
handout; Table 14-2 in your text may also be instructive). [8]
d. Letters of support. Include 2 letters from cooperating agencies, donors. [2]
e. Staff resumes. One-page resumes of key staff (team members). [4]
● Lloyd, Kristen, MPH, Yedidia, Michael, PhD, Ohri-Vachaspati, Punam, PhD, RD. “New