Oppo Electronics

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OPPO Electronics Corp. (commonly

referred to as OPPO) is a Chinese
consumer electronics firm based in
Guangdong. OPPO's major product lines
include smartphones, Blu-ray players and
other electronic devices. The brand name
OPPO was registered in China in 2001 and
launched in 2004.[1] The company has
registered the OPPO brand name in many
parts of the world. OPPO is now known
primarily for its smartphones, mainly
targeting younger consumers.
OPPO Electronics Corp.

Native name ⼴东欧珀移动通信有限

公司
Type Subsidiary

Industry Consumer electronics

Founded 2001 (company

founded)
2004 (globally
registered)
Founder Chén Míngyǒng ( 陈明
永 )
Headquarters Dongguan, Guangdong,
China
Area served Worldwide
Key people Chén Míngyǒng (CEO)

Products Hi-fi, home theatre,

 Audio-Visual,
smartphones
Parent BBK Electronics

Divisions OPPO Digital

Subsidiaries OnePlus

Website oppo.com
oppodigital.com
 OPPO 欧珀
Simplified Chinese ⼴东欧珀移动通信有限公司
Traditional Chinese 廣東歐珀移動通信有限公司
Literal meaning Guangdong Oppo
Mobile
Communications Co.,
Ltd.

Transcriptions

Standard Mandarin

Hanyu Guǎngdōng Ōupò Yídòng Tōngxìn

Pinyin Yǒuxiàn Gōngsī

According to IDC report, it was ranked as

the number 4 smartphone brand
worldwide in 2016, and was the top
smartphone brand in China in 2016.[2]

Divisions
OPPO Myanmar, OPPO India, OPPO
Philippines, OPPO Malaysia, OPPO
Vietnam, OPPO Thailand, OPPO Sri Lanka,
OPPO Pakistan, OPPO Bangladesh, OPPO
Indonesia and OPPO Morocco are the
regional divisions of OPPO, each designing
products for their own regional needs.

OPPO Digital is an independently operated

division of OPPO. Founded in 2004, it is
based in Mountain View, California, United
States.[3] It is known for its universal
upconverting DVD and Blu-ray Disc
players. Its first product was the OPPO
OPDV971H Up-Converting Universal DVD
Player.[4]

Products
Phones

OPPO entered the mobile phone market in

2008.

The OPPO Find 7 is a phablet with 3GB of

RAM and a 2.5 GHz Quad-Core
processor.[5] The OPPO Find 7 is also
available in another variant called the Find
7a, which has a 1080p screen and 2GB of
RAM compared to the Find 7, which sports
higher specs. It was announced on 19
March 2014 and was released in April
2014. It is similar in design to the OnePlus
One released in April 2014.

In September 2013, OPPO announced the

N1. A successor, the OPPO N3, is priced at
$449 as of early 2016.[6]

In May 2017, OPPO launched the A77 in

Taiwan. It is fueled by a 1.5 GHz octa-core
MediaTek MT6750T processor combined
with 4GB of RAM and runs on Android 6.0
Marshmallow OS.[7]
The OPPO R5, which was launched in
November 2014, was at the time the
world's thinnest smartphone.[8] It is
4.85mm in thickness except for a slight
bulge where the camera lens is located.
The R5 has a 2,000 mAh battery which can
be charged up to 75% in 30 minutes using
OPPO's own VOOC Flash Charging
technology.[9] The R5 uses a SnapDragon
615 octa-core processor, running at
2.1 GHz.[6][10] OPPO began shipping the R5
in the UK on 20 February 2015.[11] One of
OPPO's older phones, the Finder,
previously held the record for the world's
thinnest smartphone.[12] In June 2016,
OPPO became No.1 Smartphone maker in
China,[13] selling its phones at some
200,000 retail outlets.[14]

Other smartphones OPPO produced are

the U705T Ulike 2, U701 Ulike, R610, R811
Real, R817 Real, R819 / R819T and the
T29.
 U705T U701 R811 R817 R
Finder Find 5[15] R610
Ulike 2 Ulike Real Real R

125 × 66 141.8 × 127 × 112.8 × 115.2 ×

123 × 64 123 × 63 136
Dimensions × 68.8 × 63.7 × 55.5 × 61.5 ×
× 9.7 mm × 9.7 mm × 7.
6.65 mm 8.8 mm 9 mm 14.3 mm 10.9 mm

Weight 125 g 165 g 113 g 130 g 102.5 g 119 g 125 g 110

Super
IPS LCD TFT IPS LCD IPS LCD TFT IPS LCD IPS
Display AMOLED
capacitive capacitive capacitive capacitive capacitive capacitive cap
Plus

128
Resolution 800x480 1920x1080 960x540 800x480 480x320 480x320 800x480
pixe

Internal
16 GB 16/32 GB 16 GB 4 GB 4 GB 4 GB 4 GB 16 G
Storage

Memory 1 GB 2 GB 1 GB 512 MB 512 MB 512 MB 1 GB 1 G

Rear
8 MP 13 MP 8 MP 5 MP 3 MP 3 MP 8 MP 8 M
Camera

Front
1.3 MP 1.9 MP 5 MP 2 MP None Yes 0.3 MP 1.9 
Camera

Li-Ion Li-Ion Li-Ion Li-Ion Li-Ion Li-Ion

Li-Ion 2500 Li-Io
Battery 1500 2020 1710 1100 1520 1710
mAh 200
mAh mAh mAh mAh mAh mAh

Quad-
Dual-core Quad-core Dual-core Dual-core Dual-core Dual-core Qua
Processor core
1.5 GHz 1.5 GHz 1 GHz 1 GHz 1 GHz 1 GHz 1.2 
1 GHz

ColorOS,
4.0.4 Ice 4.0.4 Ice 4.0.4 Ice 4.0.4 Ice 4.0.4 Ice 4.0.4 Ice
based on 4.2.
OS Cream Cream Cream Cream Cream Cream
Android Bea
Sandwich Sandwich Sandwich Sandwich Sandwich Sandwich
4.2.2
 Release July 1, February December June 27, December December October Sep
Date 2013 2013 12, 2012 2012 2012 2012 2012 201

The OPPO Find 5 was released in America

in February 2013, the OPPO Find 5
features clean lines, thin rectangular
shape, and overall elegant appearance.[17]
The OPPO Find 5 features a pixel density
of 441 ppi, which puts it in the highest
range of the mobile phones with HD
display at its release time. In July 2013, a
refreshed OPPO Find 5 launched in China.
The processor has been changed to
Snapdragon 600 instead of the
Snapdragon S4 Pro. The Android version
has been updated to Android 4.2.2 as well
while other specifications remained the
same.[18]

On 23 September 2013, OPPO announced

the N1, which has a 5.9″ 1080p display
(373 ppi), 1.7 GHz Qualcomm Snapdragon
600 processor, 3,610mAh battery, 16GB or
32GB of storage, 2GB RAM, and a 13MP
camera that can rotate, touch-panel on the
back, and option to flash
CyanogenMod.[19] It was released in
December 2013.

On 3 August 2016, Oppo launched the F1s

in India.[20] The Oppo F1s is a selfie-centric
phone which succeeds the Oppo F1. The
F1s sports a 13 MP primary camera at the
back and has a 16 MP secondary camera
on the front. There's also a fingerprint
scanner housed on the home button which
can not only be used to unlock the phone,
but, open apps as well. The Oppo F1s is
powered by MediaTek's MT6750 octa-core
processor which is coupled with 3 GB RAM
and Mali-T860 MP2 GPU. It runs on
ColorOS 3.0 based on Android 5.1 Lollipop
and features a 5.5-inch HD IPS display
which is backed by 3075 mAh battery.

Maintaining the reputation of launching

newer mobile phones on a regular interval,
Oppo introduced Oppo A71 in India at an
introductory price of Rs.12,490. The phone
sports 5.2 Inch display with 3GB RAM and
Octa Core processor with latest Android
7.1 Nougat.

MISSION

To Allow Extraordinary people Enjoy

Perfect technologies

VISION

1- TO Establish a healthy and sustainable

Model of Chinese company globally

2- We Strive to become a healthier and

more sustainable technologies
Blu-ray players

Its first universal Blu-ray Disc player was

the BDP-83.[21][22][23][24]

The BDP-93 was released in 2010,

featuring 3D compatibility and dual HDMI
signal output. This was followed by the
BDP-95 whose video performance is
identical in all respects with the BDP-93,
but with an improved analogue audio
output section.[25] The BDP-103 and BDP-
105 models were released near the end of
2012, featuring dual HDMI signal input in
addition to dual HDMI signal output. The
BDP-103D was released in October 2013.
This new model is the first Blu-ray player
worldwide featuring Darbee Visual
Presence technology.

At the end of 2016 Oppo introduced their

first 4K/UHD BluRay player, the 203.
Backwards compatible (as with previous
machines), the 203 supports playback of
Ultra High Definition discs, along with HDR
(high dynamic range) and Dolby Vision
capability.

This was followed in 2017 by the 205 -

similar to the 203 but, as with previous "5"
designated players, had added audiophile
features.
Headphones & amplifiers

In 2014 OPPO released a number of high

end headphones and amplifiers. The
flagship PM-1 and PM-2 headphones
along with the HA-1 desktop amplifier have
been heavily promoted in the audio
community. One blogger declares the PM-
2 is "near to perfect".[26] The company has
since released other products.

Also released in 2015 was the HA-2, a

portable version of the HA-1 amp/DAC
which features a battery pack option as
well as a stitched leather casing. The
phone plays music in real-time to the HA-2
(via included Android or iOS micro USB
cable, or USB cable if from PC). It also can
be charged using an included "rapid
charger" charging kit. Its battery pack
feature can be used simultaneously while
the HA-2 is used to play music if the
playing (source) device is an Apple iOS
device, though for those using an Android
or Windows phone, it's only either/or. In
October 2016 an updated version was
released with a new DAC chip and now
named HA-2SE. Otherwise the same as
the HA-2

Innovations
Since OPPO entered the smartphone
market, it has provided different
innovations in competition with rival
brands, breaking records within the
industry.

Finder (The Finder was OPPO's thinnest

smartphone at that time)
Find 5 (The Find 5 was OPPO's first Full
1080P HD Smartphone)
N1 (The OPPO N1 was reportedly the
world's first smartphone with a rotating
camera)
R5 (The OPPO R5 was OPPO's thinnest
smartphone produced after the Finder)
N3 (The OPPO N3 automated the N1's
rotating camera, creating another
industry first)
Find 7 (The OPPO Find 7 is the first
phone can make 50MP photos)
R7 series (Including R7, R7 plus, R7s, R7
plus Barcelona Edition, R7 Lite)
VOOC Flash Charging (OPPO's own
brand of rapid-charging technology)
PI (OPPO's own image processing
software)
F3 Plus (first launched in March 2017,
OPPO F3 Plus is the first phone to
feature a front dual-camera lens)
F3 (first launched in May 2017, Oppo F3
with 5.5" FHD Display & Dual Front
Camera)
R9 series (first launch in March 2016;
endorsed by Yang Yang, Yang Mi, Li
Yifeng, TF Boys), become first ranking
smartphone models sold in China in
June 2016.[13][27][28]
R11 series (first launch in June 2017,
first OPPO smartphone series was built
in dual-camera lens.)
Oppo F5 was launced in October 2017
where this smartphone focus on the
youth with 3 special function which is AI
Beauty Technology, Face Unlock and 6
 inches screen full HD for users.

Sponsorship
Oppo has successfully won the bid to
sponsor the Indian national cricket team
and has achieved the rights to display their
logo on the team’s kits from 2017 to 2022.
Between this period the Indian national
cricket team will play 259 International
matches consisting of 62 Tests, 152 ODIs
and 45 T20 Internationals. This number
also includes the 2019 World cup in
England and 2020 T20 World cup in
Australia. The current base price for
bilateral matches involving India has been
set at Rs 4.1 crore (approx.) and for Asian
Cricket Council (ACC) and International
Cricket Council (ICC) matches, it is Rs 1.56
crore (approx) - almost a four-fold increase
from its earlier rate.

Promotions
Popular Korean boy band 2PM prepared a
song known as "Follow Your Soul" in a
promotional deal with OPPO for launching
its brand in Thailand in 2010.[29] In June
2015, the company signed an agreement
with FC Barcelona to become an official
partner of the Spanish football club.[30][31]

Also in 2015, OPPO hired Yang Mi and

Luhan as the product ambassador in
China,[32] followed by Sarah Geronimo and
Alden Richards, who was named as the
first brand ambassador of OPPO in the
Philippines.[33]

OPPO India hired actors Hrithik Roshan

and Sonam Kapoor as their brand
ambassadors. The cricketer Yuvraj Singh
too has been featured in some of their
advertisements.OPPO India has recently
launched a campaign starring Bollywood
couple Bipasha Basu and Karan Singh
Grover for Oppo F1s Rose Gold edition.

OPPO Indonesia hired Isyana Sarasvati,

Raisa Andriana, Reza Rahadian and
Chelsea Islan as their brand ambassadors.

In 2016, PBA tied up with this company as

its official smartphone partner starting
from 2016 PBA Commissioner's Cup
which was held on February 10.

Oppo also hires celebrity endorsers in

Vietnam, especially Son Tung M-TP who
endorses three smartphone units like Neo
5, Neo 7 and F1s. Oppo made a
sponsorship to one of Vietnam's top-rated
reality shows, The Face Vietnam.

In October 2017, Oppo Thailand launched

a new ad of Oppo F5 smart phone with a
new ad presenter: famous Thai actor,
Nadech Kugimiya. Oppo Malaysia also
launched a new Oppo F5 smartphone with
Fattah Amin and Ayda Jebat as their brand
ambassadors.

Controversies in India
Oppo has controversies in India. The
company first saw protest over national
flag insult row[34] followed it by mass
resignation[35] by Punjab service unit.

References
1. "About Us - OPPO Global" .
www.oppo.com. Retrieved 2017-07-26.
2. "IDC ：OPPO tops the Chinese
smartphone market for the very first time" .
www.idc.com. Retrieved 2017-07-26.
3. "Corporation Search Results" . California
Secretary of State. 17 October 2008.
Archived from the original on 22 October
2008.
4. "You have selected a custom search" .
Secrets of Home Theater and High Fidelity.
Archived from the original on 8 June 2009.
Retrieved 18 January 2010.
5. "Oppo Find 7 vs. Samsung Galaxy Note 3:
Spec by Spec Phablet Comparison" .
Techmunchie. Retrieved 24 March 2014.
6. "Oppo N3 Online Product Page" .
OPPOStyle.com. Retrieved Mar 4, 2016.
7. "Oppo A77 Release Date, Specification &
Features" .
8. "Oppo N3 and R5 hands-on: First look" .
GSMArena. 27 October 2014. Retrieved
29 October 2014. “OPPO pitched it as the
world's slimmest smartphone”
9. "Oppo N3 and R5 hands-on: First look" .
GSMArena. 27 October 2014. Retrieved
29 October 2014. “Luckily, the battery
supports rapid charging and will charge up
to 75% from 0 for just 30 minutes once
hooked up on the new smaller OPPO Flash
Charger (bundled in the package).”
10. "Stunning Oppo R5 Announced As The
World's Thinnest Smartphone" . Forbes.
Retrieved 1 November 2014.
11. "Oppo R5 Ready For Pre Order In UK" .
Android News. Retrieved 7 February 2015.
12. "World's thinnest smartphone, the Oppo
Finder, can now be pre-ordered" . Phone
Arena. Retrieved 2016-03-04.
13. "Counterpoint Technology Market
Research | Oppo Becomes the Leading
Smartphone Brand in China in June 2016" .
www.counterpointresearch.com. Retrieved
2016-12-15.
14. Upstarts on top / How OPPO and Vivo
are beating Apple, Xiaomi and the gang.
Economist, February 4th-10th 2017, page
56.
15. "OPPO Mobile for Smartphones &
Accessories - OPPO Global - OPPO
Global" . en.oppo.com. Retrieved 20 June
2017.
16. "OPPO VOOC Flash Charge, Quick
Charge - OPPO Global - OPPO Global" .
www.oppo.com. Retrieved 20 June 2017.
17. "Oppo Find 5 is unlocked, stylish, and
powerful" . Retrieved 20 June 2017.
18. Xiang, Liu (4 July 2013). "Refreshed
Oppo Find 5 Upgraded To Snapdragon 600
And Android 4.2 Jelly Bean" . GSM Insider.
Archived from the original on 4 September
2013. Retrieved 4 July 2013.
19. "Oppo Announces the N1, Ships With
Option to Flash CyanogenMod" . Droid Life.
23 September 2013. Retrieved 20 June
2017.
20. "Oppo F1s launched in India with 16 MP
front camera and 3 GB RAM for ₹17,990" .
MobiGyaan.com. 2016-08-03. Retrieved
2016-08-03.
21. "Home Theater Magazine review of the
OPPO BDP-83 Universal Blu-ray Disc
player" . Archived from the original on 9
July 2009. Retrieved 20 June 2017.
22. "Page not found - Error 404 • Home
Theater Forum" . Home Theater Forum.
Retrieved 20 June 2017.
23. "Buyblurayplayer.com review of the
Oppo BDP-83 Universal Blu-ray Disc
player" . Archived from the original on 25
April 2012. Retrieved 20 June 2017.
24. "Stereophile: Music in the Round #37" .
www.stereophile.com. Retrieved
2010-01-18.
25. "General information about OPPO BDP-
93 Blu-ray Disc player" . Archived from the
original on 16 January 2011. Retrieved
20 June 2017.
26. "Oppo PM-2 Headphone Review" .
www.AudiophileON.com. Archived from the
original on 29 May 2015. Retrieved 28 May
2015.
27. "Oppo sells more than 180,000 R9 and
R9 Plus units during their first day of
availability" . GSMArena.com. Retrieved
2016-12-15.
28. "Yang Yang OPPO mobile phone,
entertainment marketing in the end how to
do?" . thechinesenews.net. Retrieved
2016-12-15.
29. sanakujira6th (13 March 2010). "[M/V]
2PM for OPPO - Follow Your Soul" .
Retrieved 20 June 2017 – via YouTube.
30. "Chinese phone maker Oppo signs
sponsorship agreement with FC
Barcelona" . bestmobs.com. Retrieved
20 June 2017.
31. "Oppo phones" . bestmobs.com.
Retrieved 20 June 2017.
32. "Oppo unveils Chinese actress Mini
Yang M as brand ambassador" . GSM
INSIDER. Retrieved 2015-04-17.
33. "Oppo launches Mirror 5, reveals Sarah
Geronimo as first local ambassador" . The
Summit Express. August 13, 2015.
Retrieved February 10, 2016. “This
coincided with the contract signing of its
first local brand ambassador, Sarah
Geronimo on Thursday, August 13, 2015 at
the SM Mall of Asia Atrium in Pasay City.”
34. "National flag protest: Oppo halts
production at Noida plant - Times of India" .
The Times of India. Retrieved 2017-07-21.
35. Sharma, Anurag (2017-07-20). "Oppo's
Entire Punjab Service Team Resigns Over
"Indians Are Beggars" Statement -
Smartprix Blog" . Smartprix Blog. Retrieved
2017-07-21.

External links
OPPO Electronic's website
OPPO Digital's website
Retrieved from
"https://en.wikipedia.org/w/index.php?
title=Oppo_Electronics&oldid=824715784"

Last edited 7 days ago by an anony…

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