INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW

POST GRADUATE PROGRAMME IN MANAGEMENT FOR WORKING EXECUTIVES

(WMP)
COURSE OUTLINE

Course : Advanced Data Analysis (ADA)

Term – III : (2009-2010)
Unit : 0.5
Instructor : Dr. Sanjay Rastogi

1. Objectives and Scope

In this course knowledge of advanced statistical tools will be given and their use will be
demonstrated with the help of statistical software. It is hoped that after this course students
should be able to identify and use appropriate statistical tools to analyze their data and draw
conclusions.

2. Prescribed Text

Hair, J.F., Anderson, R.F., Tatham, R.L. and William, C.B.: Multivariate Data Analysis (5 th
Edition).

Suggested Readings
1. Malhotra, N.K.: Marketing Research: An Applied Orientation (4th Edition).
2. Johnson, R.A. and Witchern, D.W.: Applied Multivariate Statistical Analysis.
3. Everitt, B.S.: Applied Multivariate Data Analysis.
4. Panneerselvam, R.: Research Methodology.

3. Evaluation Scheme
Assignment/Quizzes 40%
Final Examination 60%

4. Session wise Instruction Plan

Session No. Topics

1-2 Multiple Regression

3-4 Factor Analysis
5-6 Discriminant Analysis
7-8 Cluster Analysis
9 Design and Analysis of Experiments
10 Multidimensional Scaling and Conjoint Analysis
FINAL EXAMINATION