PROJECT REPORT ON

“ANALYSIS OF CONSUMER BUYING BEHAVIOUR IN

REAL ESTATE ”

IN

SHELTREX DEVELOPERS PVT. LTD.

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT

OF

MASTER OF MANAGEMENT STUDIES

BY

AMIT RAJKUMAR PAL

ROLL NO 2016221

MMS-II (SEM III)

YEAR 2016- 2018

LALA LAJPATRAI INSTITUTE OF MANAGEMENT

MAHALAXMI, MUMBAI – 400034
 PROJECT REPORT ON

“ANALYSIS OF CONSUMER BUYING BEHAVIOUR IN

REAL ESTATE ”

IN

SHELTREX DEVELOPERS PVT. LTD.

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT

OF

MASTER OF MANAGEMENT STUDIES

BY

AMIT RAJKUMAR PAL

ROLL NO 2016221

MMS-II (SEM III)

YEAR 2016-2018
LALA LAJPATRAI INSTITUTE OF MANAGEMENT
MAHALAXMI, MUMBAI - 400034

SUMMER INTERNSHIP PROJECT

SUBMITTED BY

AMIT RAJKUMAR PAL

ROLL NO – 2016221

MMS – II (SEM III)

YEAR 2016 - 2018

 CertificatE

This is to certify that the project work titled “Analysis of Consumer Buying
Behaviour In Real Estate”is a summer internship work carried out by Mr.
Amit Rajkumar Pal.

The project was completed for “Sheltrex Developers Pvt. Ltd. “, under the
guidance of Mr. Abhishek Lokare and Mr. Vishant.

I further certify that the said work has not been submitted in the part or in full,
to any other University.

Date: 29th September, 2017

_____________________ __________________________

Dr.M. Gowri Shankar Dr V.B. Angadi

Project Guide Director
 DECLARATION

I,Mr. Amit Rajkumar Pal, student of LalaLajpatrai Institute of Management

of MMS II (Semester III) hereby declare that I have completed the summer
internship projecton“Analysis of Consumer Buying Behaviour In Real
Estate” with Sheltrex Developers Pvt. Ltd.in the Academic year2016 - 2018.
The information submitted is true & original to the best of my knowledge.

Amit Rajkumar Pal

 ACKNOWLEDGEMENT

At the outset of this project, I would like to express my profound thanks to a

few people without whose help, completion of this project would not have been
possible.

First and foremost, I would like to express sincere thanks to Sheltrex

Developers Pvt. Ltd.for giving me this opportunity to work with them.

The list is endless but to name a few special people, I would like to thank Mr.
Abhishek Lokare from Below The Line and Mr. Vishant from Direct Sales
Teamfor being extremely supportive and guiding me throughout my internship
and giving me constant motivation and expert advice.

I would also like to thank the entire BTL & DST for providing me their
precious time and making this internship a successful learning experience.

I am very grateful to Dr.Angadi, DirectorofLalaLajpat Rai Institute of

Management, for giving me the opportunity to do this project inSheltrex
Developers Pvt. Ltd.

I would also like to thank Dr. M. Gowri Shankar for being an excellent mentor
and helping me whenever I approached him/her.

Last but not the least; I take pride in thanking my parents Mr.Rajkumar Pal
& Mrs. ShakuntalaPal , siblings and friends for their much valued support.
 EXECUTIVE SUMMARY

This study is related to construction industry in India. Heightened realization on the part of all
stakeholders that infrastructure would play a key role towards pushing India’s GDP to the
desirable 7 percent mark has come as a boon for India’s construction industry.
The industry is riding a growth wave, which is evident from the financial results
posted by some of the leading contractors. However, the industry is faced with certain
challenges. The need to be price competitive, adherence to safety, quality consciousness,
adapting to technological changes, developing and using new construction materials and
having an adequately trained manpower are issues that industry must look into and address.
"The construction sector, therefore, has to gear up fully to take on the ever-increasing
challenge."
This study was basically concern with consumer buying behavior towards residential
properties in karjat with reference to Sheltrex Developers. The basic objective behind
carrying this study was to study the property purchasing behaviour i.e. (Residential) of
different types of customer in different area in karjat, to study the various factors affecting the
customer-buying pattern especially in case of residential properties and to search out new
prospects for Sheltrex developers

After completing this study it was found that maximum respondents are having the
resident on rental, it was also found that price & quality is major factor which are consider by
the customer at the time of purchasing the residential property. The ‘quality’ & ‘facilities’
are most considerable parameters at the time of selecting residential property.

After going through this study I would recommend Sheltrex that they should try to
decrease Five star amenities with a view to cut down the property prices and there by
attracting the middle class, and also actively participate and organize property exhibition,
trade shows, hoardings, etc. to create awareness in the market. They should reduce the
maintenance charges and should concentrate on CRM activities, such as loyalty to create
strong good will and gain new customer.
 INDEX

SR. CONTENT PAGE NO.

NO.
1 INTRODUCTION 1

RESEARCH METHODOLOGY
1.2.1 Types of Research
1.2.2 Objective of Study
1.2.3 Scope of Study
1.2.4 Sample Size
1.2.5 Research Instrument
1.2.6 Research Limitation
2 LITERATURE REVIEW 10

3 INDUSTRY PROFILE 18

4 COMPANY PROFILE 33

5 COMPETITORS PROFILE 42

6 ROLE AS MANAGEMENT TRAINEE 50

7 DATA ANALYSIS AND 69

INTERPRETATION
8 FINDINGS 79

9 CONCLUSION 80

10 RECOMMENDATION 81

11 ANNEXURE 82

12 BIBLIOGRAPHY 85