Professional Documents
Culture Documents
Chapter 1
INTRODUCTION
Introduction
Objective
Need for the study
Methodology
Limitations
Chapter 2
COMPANY PROFILE
Introduction
History of Dunlop Company
Chapter 3
PRODUCT PROFILE
Global Presence
Tyre Basics
Basics Function of Tyres
Golden Rule of Tyre Selection
Chapter 4
DATA ANALYSIS AND INTERPRETATION
Chapter 5
SUGGESTIONS AND CONCLUSION
ANNEXURE
Bibliography
Questionnaire
GFGC, Shivamogga 1
CHAPTER – 1
INTRODUCTION
Introduction
Objective
Methodology
Limitations
GFGC, Shivamogga 2
Introduction
the companies towards him, so much so, that the once famous maxim,
“customer is the god” has become so true and relevant today. There has
the responsibility of every company to see that all its customers are
equally satisfied with them, for one single dissatisfied customer will tell
at least nine others about the dissatisfaction and will spark off a chain
reaction and spell doom for that company. In such scenario, retention of
GFGC, Shivamogga 3
been proved empirically that acquiring new customers can cost five
times more than the cost involved in satisfying and retaining current
customers.
An icon of the road and the choice of racing legends Dunlop has
Dunlop's success story does not start on four wheels or even two,
Dunlop was watching his young son Johnny riding his tricycle on solid
rubber tyres over cobbled ground. He noticed that his little boy was not
going very fast and did not seem very comfortable. In trying to provide
his son with a smoother ride and better handling Dunlop took the
tricycle, wrapped its wheels in thin rubber sheets, glued them together
and inflated them with a football pump - using the top of a baby's bottle
as a valve.
GFGC, Shivamogga 4
Objective of the study
Tyres
their 4 P’s.
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this study efforts have been made to prepare the report as realistic as
possible.
Methodology
any project and getting the genuine results from that depends upon the
used by us is as follows:-
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(6)- Analysis of data
Research
through search for new facts in any branch of knowledge. Redman and
Marketing research
GFGC, Shivamogga 7
these days of specialization, various types of marketing research are
adopted.
The key for useful systems is the selection of the method for
collecting data and linking it to analysis and decision issue of the action
to be taken.
1. Primary data: - The primary data are those which are collected a
fresh and for the first time and thus happen to be original in
Observation Method
Interview Method
GFGC, Shivamogga 8
Questionnaire
Schedules
2.Secondary data: -Secondary data are used means that are already
available i.e. they refer to the data which have already been collected
and analyzed by someone else and which have already been passed
Place: - SHIMOGA
2- 3 campaign
GFGC, Shivamogga 9
In primary data collection, we have data collect from the personal
data are also available and we have observed through net and company.
Limitations
Dealers are busy in their time so they don’t entertain much more.
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CHAPTER –2
COMPANY PROFILE
Introduction
GFGC, Shivamogga 11
Company Profile
Introduction
of various Nylon bias ply tyres and butyl tubes under the name of
Founded in 1973
Residency Road
PO Box 25049
Key developments
GFGC, Shivamogga 12
Falcon Tyres Ltd. Reports Earnings Results for the First Quarter
08/11/2008 Falcon Tyres Ltd. reported earnings results for the first
quarter ended
June 30, 2008. For the quarter, the company reported net profit of INR
5.43 million or INR 0.96 earnings per share on net sales of INR
1,421.83 million against net profit of INR 12.88 million or INR 2.27
earnings per share on net sales of INR 841.22 million for the same
Falcon Tyres Ltd. Announces Earnings Results for the Quarter Ended
March 2008
08/5/2008 Falcon Tyres Ltd. announced earnings results for the quarter
ended March 2008. For the quarter, the company saw 3.33 times rise in
profit to INR 20.93 million from INR 6.27 million in the same quarter,
last year. Net sales for the quarter rose 2.83 times to INR 1,885.82
a year ago.
GFGC, Shivamogga 13
Falcon Tyres Ltd. Appoints Umesh Bhargava as Managing
Director08/5/2008
Falcon Tyres Ltd. announced that Mr. Umesh Bhargava has been
30, 2008.
I SO Certificate
Falcon manufactures and markets a wide range of nylon bias ply tyres
and butyl tubes for two and three wheelers, passenger cars, jeep, light
commercial vehicles and farm vehicles, under 'DUNLOP' brand for the
bias ply tyres (which includes) Low aspect ratio of varying Load Index,
Uni-Directional tyres, Tube less tyres (Scooter) and butyl tubes for two
GFGC, Shivamogga 14
and three wheelers, passenger cars, jeep, light commercial vehicles and
farm vehicles, under 'DUNLOP' brand for the domestic market and
CUSTOMER SATISFACTION
India like
Bajaj Auto
Yamaha Motors
Escorts
Majestic Auto
LML
Kinetic Engineering
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Falcon tyre meets ISO, BIS, JIS, T & RA AIS 044 and ETRTO standards
Quality Accreditations
DOT Marking for all 2 & 3 Wheeler sizes for export to USA
DGS & D Certification for all 2 & 3 Wheeler sizes for supply to
Government organizations.
GFGC, Shivamogga 16
HISTORY OF FALCON COMPANY
The company was promoted by H.D. Shetty, K.B. Alva, D.A. Shah, S.
1979 - The company undertook to expand the plant capacity to one tyres
July, and the surplus of Rs. 9,46,492 arising out of it was credited to
capital reserves.
1980 - 1,00,000 rights shares issued at par in prop. 1:5 during 1978-79.
1981 - 4,00,000 right shares issued at par in prop. 2:3 in Dec. 1980. 533
GFGC, Shivamogga 17
1984 - In spite of increase in wages and higher incidence of interest,
66,859 shares taken up. The balance 4,58,141 shares allotted privately.
Butyl Rubber Tubes. The manufacture of the full range of Butyl tubes
1988 - Both production and sales improved and operating losses got
reduced.
company.
Only 11,69,143 shares taken up. The balance 3,55,857 shares allotted
GFGC, Shivamogga 18
privatley. Another 76,250 shares offered at par to employees but only
implementation.
remove its name from the list of sick companies under BIFR.
1994 - The company was able to wipe of its brought forward losses and
1995 - During the year, fifteen new and improved tyre designs including
those for the latest models of Bajaj and TVS Suzuki, Escorts Yamaha
2000 - Mather & Platt (I) Ltd. propose to acquire the 619337 shares and
GFGC, Shivamogga 19
constitutes 13.21% and 8.53% respectively, of the equity share capital of
Vision
"A significant player in the African and Latin American markets, a brand
stakeholder value."
Values
A - Always Improving
T - Trustworthiness
E - Ethical Practices
S - Safety First
GFGC, Shivamogga 20
HISTORY OF DUNLOP COMPANY
Tyre Co. Ltd was formed in Dublin to acquire and commercialise John
Dunlop's patent for pneumatic tyres. This was the period of the bicycle
successful, Dunlop ran into financial difficulties, and had to sell its
branch in 1899. Since then, Dunlop Australia has not been connected
with the British company, except for a 25% share in Dunlop Australia
owned by the British company from 1927 to 1984. As a result, the rights
to the Dunlop brands in Australia and New Zealand have been under
GFGC, Shivamogga 21
In 1900 the company started production of tyres for motor cars.
the new plant at Fort Dunlop, Birmingham. By 1920 the company had
Diversification
In 1929 the company discovered the use of latex foam for mattresses,
which were then marketed under the Dunlopillo brand. In the 1930s
GFGC, Shivamogga 22
other products involving the use of latex were added to the company's
Post War
After the war, the UK tyre market was a seller's market. By 1955 Dunlop
Restrictive Practices Commission in that year found that Dunlop and the
A further factor in Dunlop's decline was the decision in the early 1960s
to develop textile radial tyres rather than the more durable steel-belted
In 1971 Dunlop entered into a merger with Pirelli to form the world's
third largest tyre company. The merger was not a takeover by either
GFGC, Shivamogga 23
company, but a joint venture arrangement where each company took
During the 1970s, Dunlop Rubber pioneered the world's first 'fail safe'
blowout.
By the early 1980s Dunlop was heavily in debt and in severe financial
The road tyre assets, including the right to use the Dunlop name for road
During the 1990s BTR sold off the various Dunlop companies: in 1996
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Sports Direct in 1996 the Dunlop Footwear business was sold to the
Dutch company
Hevea. in 1996 Dunlop Adhesives was sold to Norcros plc, who in 2001
Latex Foam Ltd. In 2002 the Dunlopillo brand was itself split, when the
UK rights to the brand were sold to Hilding Anders. in 1998 BTR sold
Aerospace Group. The new group was itself broken up in 2004, and the
Ltd, incorporated in 1896 . in 1998 BTR sold its share of the South
GFGC, Shivamogga 25
2001. The industrial products division was sold to become Dunlop
India in 2006.
number of countries outside South Africa, and these rights were sold to
Sumitomo sold tyres for road vehicles under the Dunlop brand from
Dunlop tyre assets in Europe and the US, and Sumitomo continued to
The Dunlop Tyres company in South Africa is now owned by the Indian
FUTURE
GFGC, Shivamogga 26
It's official: Dunlop makes tyres for the cars of tomorrow, today. In
9000 tyres. A fully working model, this Lexus SC430 sports futuristic
dashboard screen projections. But don't expect to see the Lexus on the
PRESENT
Self-supporting technology
Back in the 70s, Dunlop created Denovo - the world's first 'fail safe' tyre
when the tyre is flat, even if there is no tyre pressure, for up to 80km at
80 km/h. The tyres are also simple and convenient... they can be used on
all standard wheel rims and be fitted without special tools or equipment.
GFGC, Shivamogga 27
In case of emergency
system - drivers can now mend punctured tyres without going through
the hassle of changing wheels on route. Within minutes, Fill & Go plugs
any puncture with natural rubber sealing fluid as you drive. In fact, it's
Le Mans - the oldest, toughest and longest motor race ever staged. Since
more.
PAST
by Reid Railton in 1938 and fitted with Dunlop tyres, the car smashed
the world land-speed record that same year. It made the record books
GFGC, Shivamogga 28
again in 1947, when driver, John Cobb, became the first man to break
the 500mph barrier on land. He held the world record for 25 years.
Smaller and indeed half the size of its nearest competitor, the Railton
Mobil Special's aluminium body weighed only 180 kilos and completely
enclosed the chassis beneath, where two Napier Lion aero engines
speeds of up 500 mph. The tyres also featured a tread thickness of just
Discovery of aquaplaning
In the early sixties, the Dunlop Technical team faced the huge challenge
of making tyres grip at high speeds on wet roads. At the same time,
laboratories and research stations the world over realised worn tyres
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With its circumferential grooves and rigid structure, Dunlop's SP 41
more.
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Chapter – 3
PRODUCT PROFILE
Global Presence
Tyre Basics
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PRODUCT PROFILE
The Falcon Tyres ltd. Is leading company for all tyres-manufacturing company in
India and The Falcon Tyres Company manufacturing the tyres for the entire segment
TYRES.
Auto Rickshaw
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Road Trak Major Road Star Plus XM Rib Extra XM Lug
Motor Cycle
nation. Sustaining more than 25% of market share. Falcon make several
3.00-17) is one of the best tyres of this segment motor cycle tyre brand
in India.
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Black Belt Black Belt Plus Dunlop Smart
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Scooter Tyres
Falcon tyres ltd. manufacture such types of scooter tyres and sales that
across the nation. Sustaining more than 21% of market share. Falcon
make several types of tyres in this segment (3.50-8, 3.50-10) & makes
for scooty (2.75-10) also.
Scooter
Maxi Life Jap 220 Glider Kirara Jap 230 Maxi Life Jap 200
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Three Wheeler Tyres
the nation. Sustaining more than 27% of market share. Falcon make several
types of tyres in this segment but Dunlop XM Lug (4.50-10, 5.00-10) is one of the
best tyres of this segment in India. Falcon makes other such types of model in this
segment (4.00-8, 4.50-10, and 5.00-10). The Dunlop Topstare5.00-10 & Dunlop
Megastar 5.00-10 both are unique model of Falcon Tyres ltd. & not manufacturing
GFGC, Shivamogga 36
The saga of leadership continues as falcon Tyres ltd. has grown
phenomenally stronger in the LCV Tyre segment. The gives grow in last
two year. In this segment the falcon Tyres manufacturing only two
7.50-16 7.50-16
Farm Tyres
Falcon tyres ltd. giving leads to other companies which are also
manufacturing Farm Tyres across the nation. It sustaining more than 21%
of market share. Falcon manufactures only one model for front fitment (6.00-16)
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and only one model for rear fitment (12.4-28). This segment is very running segment
at village arias.
Tr a c t o r
Power Tiller Reaper Jap 940 Rear Jap 930 Trailer RK59
Latest Products
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Maxi Rib Jap 320 Maxi Rib Jap 330 Maxi Rib Jap 360 Maxi Grip Jap 300
Maxi Grip Jap 370 Uni Grip Gold Uni Grip Jap 350 Uni Grip Speed
GLOBAL PRESENCE
Dunlop opened its first tyre plant in Dublin, 1889. Since then, we have
grown to become one of the world's biggest and most respected tyre
GFGC, Shivamogga 39
brands. With our UK head office in Birmingham, our operations are now
worldwide. For location details, please visit our global locations section.
Our tyre designers work closely with manufacturers. We also involve our
If you're looking for tyres, we are never far away. With a national
our retail chain, Hi-Q Tyres.Use this section to find all the facts and
you're at home or abroad, we're always nearby to offer you all the help
GFGC, Shivamogga 40
and advice you need. With technicians and designers in Europe, the USA
and Asia, committed to sharing their expertise with each other - Dunlop
practices and using our resources more efficiently.We practice the latest
In practice
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Introduction of an Environmental Management System (EMS) as
management system .
management .
objectives
Continued commitment
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Dunlop set environmental objectives every year as part of our business
planning process.
Design
Whatever the tyre, our design engineers develop quality products that
Manufacturing
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Energy consumption
1985.
Reducing waste
We are also:
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Always exploring alternative recycling methods
We recycle -
o Rubber
o Polythene
o Wood
o Metal
o Paper
o Plastics
Improving distribution
improvements:
vehicles
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Widened delivery area
from Europe.
Tyre recycling
We are opposed to using landfills for tyre disposal and believe tyres can
Tyres yield a calorific value about 10% higher than coal so, for example,
Tyre re-treading
are suitable for re-treading. Also, all our truck and bus tyres can be re-
GFGC, Shivamogga 46
We manufacture re-tread tyres in the UK. Throughout the re-treading
Paper
Polythene
film for the rubber compound and an identification aid for components.
Recycling polythene has lowered our expenses and helped protect the
environment:
GFGC, Shivamogga 47
Water
We require large quantities of water for cooling, heating and steam for
moulding.
Raw materials
environment
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We have replaced materials known to contain nitrosamine or
silica technology
alternatives
safely.
We also:
Capture and recycle process dusts and solvent fumes with extractors
GFGC, Shivamogga 49
Receive a high proportion of raw materials in bulk or multi-trip
Noise pollution
acoustic pollution. Road surface textures and tyre patterns are the main
its component parts, but this is all set to change in 2006 when newly
Currently limits are set between 72 and 76db depending on tyre width
for cars travelling at 80km/h. Limits for motorcycles are set at 82db for
50cc – 125cc and 86db for motorcycles that are 125cc and over.
In the last twenty years, vehicle noise has stabilised. This is partly due to
new tyres that offer excellent grip in wet conditions. For example the
Dust
reaction products become tyre dust through road surface attrition. The
GFGC, Shivamogga 50
effects of tyre dust are being investigated. For example, tests at the
rubber particles is less than one five hundredth of the level required to be
research. We also work closely with the British and European association
our products
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The condition of your tyres is important for driving safety. By
following the following rules, you can ensure top mileage, safe
tyres affects the driving qualities of your vehicle and makes the tyres
wear unevenly.
2. Rotate the positions of your tyres between the front and rear axles
tyres.
3. Check that you mount your tyres according to the rolling direction
marking on the side of the tyre. If the tyres are mounted against their
all conditions.
4. Drive smoothly. Panic braking and sideslips shorten the useful life of
GFGC, Shivamogga 52
5. Check your old tyres for uneven wear when changing tyres.
Correctly mounted and carefully driven tyres wear evenly. If your tyres
show uneven wear, get the driving angles of your vehicle measured and
GFGC, Shivamogga 53
TYRE SAFETY
ITEM
Your tyres are the only contact between you and the road and, like your
and ideally when your tyres are cold. Inspect tread and sidewalls for cuts
If the tyre receives a severe impact, ask your tyre retailer to check for
These may cause the valve to stick open slightly, causing pressure loss
GFGC, Shivamogga 54
Take action immediately to rectify any unusual sounds or vibrations.
(ie every 10,000km), especially if your tyres are subjected to rough roads
or aggressive driving.
Tyre wear on front wheel drive vehicles is a little higher and therefore,
regular basis.
Tyre Pressures
Maintaining the correct pressure is the easiest, yet most important thing
you can do to get the best performance, economy and safety from your
from your vehicle's tyre placard however, considering these points may
help:
GFGC, Shivamogga 55
carrying or towing a heavier than normal load. Seek advice on what is
Tyre pressure should be checked when tyres are cold, as pressures will
Sealing valve caps must ALWAYS be used, the best being the metal
type.
If you require any assistance with the pressure of your tyres, see your
TYRE ROTATION
and therefore extending tread life. If uneven wear has occurred, this may
GFGC, Shivamogga 56
incorrect tyre balance. These concerns cannot be corrected by simply
rotating the tyres. Your local tyre retailer should correct these problems.
Front to back same side rotation is acceptable when tyres are wearing
GFGC, Shivamogga 57
TYRE BASIC
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TYRE AN OVERVIEW
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BASICS FUNCTION OF TYRES
1. To roll
2. To carry a load
6. To last
7. To handle speed
8. Low noise
passenger.
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Fit the largest Tyre size possible, as recommended by the vehicle.
Use the lowest ply rating-this does not apply in the case of steel cord
Recommend the correct Tyre Pressure for the Tyre size Ply rating,
GFGC, Shivamogga 61
Chapter - 5
GFGC, Shivamogga 62
DATA ANALYSIS AND INTERPRETATION
in Shimoga city. The study is made on 100 samples one sample were
transport owners of buses and truck and the selection were made on
convenience.
While making the study the buying pattern and factors influencing
type of tyers the buyer prefer now and what factors have influenced
GFGC, Shivamogga 63
Table 1: Opinion about mileage, price of tyer
Interpretation:
When we asked about the general rating that customers might give to
Dunlop Tyres has whole the feed back that they gave was as follows
approx 23% customer said that Dunlop Tyres is excellent and 54%
customer said that Dunlop Tyres is very good, 21% customer said that
Donlop Tyres is average and know body is said that Donlop Tyres is
GFGC, Shivamogga 64
Opinion about mileage, price of tyer
GFGC, Shivamogga 65
Table 2: Factors considering for purchase of tyre
Interpretation:
The above table can say it that long life or Mileage is in first place and
next place equality in there. So we can say that the consumers now they
are preferring about mileage because now the fuel becoming costly and
GFGC, Shivamogga 66
Group showing factors considered for purchasing the Dunlop tyers
GFGC, Shivamogga 67
Table 3: Factors in opinion about quality and life
Interpretation:
Most users of the Dunlop tyers are truck owners and as for them the
quality of tyre and its long life they said maximum to good of 70% and
excellent of 15%, and Not bad 10%, and Poor 5%. So, from that survey
we can conclude that the most of user are like the company's product and
they are satisfied from the use of the tyers.
GFGC, Shivamogga 68
The Graph showing about the quality and life of tyre
GFGC, Shivamogga 69
Table 4: Factors in selection of the Dunlop tyers
(For specially in Dunlop tyre consumers)
Interpretation:
From the above table say's that people are most ranking to good name of
the company in market of 35%, the quality and life price or economic
range are in second place 30%, and people are also takes into
consideration the long life and mileage of the tyre 25%, the other
10%
GFGC, Shivamogga 70
Factors in selection of the Dunlop tyers
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Table 5: Market share of different Brand of tyers
Interpretation:
These are different brands of tyers, which are having good market in
Shimoga. There are one exclusive dealers for Dunlop tyers and other
hear 8 to 10 local dealers and they are also having the other companies
product also including Dunlop tyers.
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limitation the researchers has undertaken the difficulties of computing on
market share of different brands of tyers from the consumer opinion.
GFGC, Shivamogga 73
Table 6: Satisfaction level of Dunlop tyers as Quality
following table.
Interpretation:
It is apparent that as much as 70% were satisfied and 30% were not
GFGC, Shivamogga 74
Graph showing satisfactory level of Dunlop tyers.
GFGC, Shivamogga 75
Table 7: Easily available in the market or not
Interpretation:
When asked about How easily customer get Dunlop Tyres the response
was follows approx 82% customer said that they get Dunlop Tyres very
easily whenever they require them from the nearest dealer and 18%
customers said that there is always a scarcity of the most popular brands
GFGC, Shivamogga 76
Easily available in the market or not
GFGC, Shivamogga 77
8. Dunlop Tyres have the best claim policy in comparison to other
It was really very appreciating to hear the most of the customer said that
Dunlop Tyres have the best claim policy in comparison to other player in
the market. 30% customer said that Dunlop tyres have an excellent claim
policy, 40% customer said that the claim policy is good, 15% customer
said that claim policy is okay, 10% said that it is average and finally 5%
customer said that the claim policy is poor .On an over all basis it could
of customers.
GFGC, Shivamogga 78
Table 9: Satisfied and dissatisfied user of Dunlop tyres
Interpretation:
The 83% customers are fully satisfied with the Dunlop Tyres and just
GFGC, Shivamogga 79
Satisfied and dissatisfied user of Dunlop tyres
GFGC, Shivamogga 80
We meet the different customers. Customer said that the quality of
Dunlop Tyre is very good. Tyre is very costly but the performance of
Dunlop Tyre is better than other tyres. They said that the claim policy of
Dunlop Tyre is very good. Several customers are very friendly and the
Customers are very happy with the campaign and they said that they
gain a lot of knowledge from the campaign and they said that campaign
These things give us good experience and obtain good knowledge about
customer attitude.
GFGC, Shivamogga 81
Chapter - 5
GFGC, Shivamogga 82
Suggestions
following points.
Shimoga market.
GFGC, Shivamogga 83
To make better study of its competitors strategy for monopoly in
market.
Conclusion
towards their customers which several that the company adopted the pull
mark, the company is saying that our product is moving by brand name
only even though the selling in taking in that manner our study reveals
that exclusive dealers has got greater influence over the consumer in the
previous studies. It shows that company has got more than 16% market
share in Shimoga. But is has come down to 15% of market share where
CEAT are improved better when compared to previous year. Due to low
GFGC, Shivamogga 84
Tyre sales are directly proportional to growth in automobile sector.
In this year i.e. in 2010-11 has been horrible year of tyer markets with
original equipment demand sinking with the drop in vehicle volume. The
market for heavy trucks/ buses shrunk by a third, hence unlike, the
vehicles marketers to get thing moving. This lack of control on the shape
of the future forces tyre market to be vigilant cost watches the big
prices have come down so Dunlop has to look into the cost of truck / bus
tyers.
GFGC, Shivamogga 85
Finally the company seems to have mused a point that should give
reasonable prices that can perform like the works best radial on Indian
everything.
Rate of Dunlop Tyres are not high against with the other Company
tyres.
Approx 82% customer said that they get Dunlop Tyres very easily
Around 75% customer said that they purchase Dunlop Tyres from the
Exclusive dealer.
GFGC, Shivamogga 86
SWOT ANALYSIS
Strengths
Brand awareness
Advertisement
Weaknesses
Shortage
Opportunities
GFGC, Shivamogga 87
Improve the market of DUNLOP by giving some more advantages
Threats
More satisfaction from local wholesale market they cam deduct the
number of outlets.
GFGC, Shivamogga 88
Questionnaires
Dear sir
6. Occupation
a) Self Employed
b) Govt
c) Private
d) Others
7. Annual Income
a) Below 50000
GFGC, Shivamogga 89
b) 50,000- 1,00,00-0
c) 1,00,000- 1,50,000
d) 150000- above.
Part –B
1. Which vehicle do you own and how much?
a) Truck
b) Bus
c) Tractor
d) Other
2. Which brand of tyre do you prefer?
a. MRF
b. Dunlop
c. JK
d. Birla
e. Others
3. What kind of tyre you using?
a) Conventional crossply
b) Radials
4. What is the size of it?
a) 9-10 mt
b) 10-20 mt
c) Other
5. After how much distance you change it?
a) 5000k.m
b) 10,000 k.m
c) 2000k.m
d) Above
6. After it the life you prefer for?
a) New purchase
b) Rethreading.
7. Do you know Dunlop tyres?
a) Yes
b) No
8. If yes, in which way?
a) Executive dealer
b) Local Dealer
GFGC, Shivamogga 90
c) Person to person
d) Advertisement
e) Other
9. Which factor influences you to purchase it?
a) Price
b) Quality
c) Service
d) Long life (Mileage)
e) Name
f) Other
10.What is your opinion about its life?
a) Excellent c) Good
b) Not bad d) Poor
11. What factor you rank first in selecting this tyre?
a) Name c) Quality and price
b) Long life d) Other.
12.Are you satisfied with Dunlop tyer?
a) Yes
b) No
c) Not be said
13. What is your opinion about mileage, price etc of Dunlop tyer?
a) Good c) Excellent
b) Average d) Poor
14.Mostly when you change your vehicle tyre ?
(a) After 1 year (b) After 2 year
(c) After 3 year (b) After 4 year
15.Are you satisfied with Company claim Policy ?
(a) Yes (b) No
16.Dunlop tyres are easily available in market ?
(a) Yes (b) No
Signature.
GFGC, Shivamogga 91
BIBLIOGRAPHY
MARKETING MANAGEMENT:-
By Philip Kotler
RESEARCH METHODOLOGY:
By C.R. Kothari
MAGAZINES Business World
Business Today
WEBSITES:-
www.falcontyres.com
www.dunlop.uk.com
www.google.com
www.weekypedia.com
GFGC, Shivamogga 92