Professional Documents
Culture Documents
Nationality: Lebanese
Email: majedrifaatjabri@gmail.com
PROFILE
I am a highly motivated and dedicated professional with over 7 years experience in Marketing & Sales, Business
Development, Customer Relationship Management and Consulting, across different industries (FMCG, Retail
Healthy Food, and management consulting). I am a graduate of Concordia University in Canada, and have
completed a number of certified online marketing and communication courses to enhance my skills in an ever
changing technological environment.
Portfolio of achievements includes increasing revenue, improving profitability, developing social media strategies
including community management, introducing new products, developing new packaging, creating advertising
strategies and communication tactics, and leading integrated marketing communication campaigns. An absolute
team player that thrives on motivating my colleagues to do their best towards the common goal of protecting the
interests of the company I work for.
I am currently looking forward to invest my acquired skills & talents at a leading company. Expanding my
experience and contributing in a respectful working environment is my next target to achieve. I am very ambitious,
trying to build an honorable career and always looking forward to innovate at work, capture opportunities, and
develop business to attain highest professional levels.
EDUCATION
WORK EXPERIENCE
Marketing, Business Development & CRM Manager- Nutrition & Diet Center- Riyadh, KSA Sep/14- Present
Promoted from Marketing Manager to additionally manage Business Development and CRM
Managing total of 19 employees
Online Campaigns
- Establish online marketing campaign from idea creation to commercial adaptation to execution to
printing
- Launch design with our external agency partner
- Create operations for the outlets
- Establish selling lines & keys in line with brand communication strategy
- Set up & train Call Center employees on driving leads
Offline Campaigns
- Activate & manage offline marketing campaign
- Create ATL and BTL content pertaining to required product or service
- Choose suitable specifications for marketing
- Supervise the print house for convenient printing
- Manage the warehousing of marketing material
- Coordinate with supply chain to distribute the marketing material for the designated locations
Product Pricing
- Change pricing schemes for retail products & programs to abide with economical changes & keep
high profit levels without affecting consumers desire for consumption
- Change pricing in different categories for various programs & products (Clinic Programs & Shop
Products)
Product Segmentation
- Brand the clinic category with 12 programs to fit customers’ needs & open new markets to target by
our sales & business development teams
Product Promotion
- Create multiple attractive promotions in relation to international days & newly opened locations
- Create numerous offers for our retail outlets
Product Packaging
- Introduce new product package for all products in the Kingdom’s outlet
- Innovate new package design
- Introduce package for new product line for retail outlets
Identify targets – post branding 12 new products, the process of identifying leads & hot targets started to
set a good bank for our executives
Approve budgets for our business development executives
Identify goals & objectives
Conduct training on sales tactics
Identify special rates & pricing for catering programs, & products
Create RFQs & RFIs
Review legalities & contracts prior to CEO signature
Activate & follow up of deal execution
Monitor incoming sales out of the signed deals
Visit customers & PR
Call Center
- Manage the daily call center operations
- Create standard operating procedures for inbound & outbound calls
- Enhance data capturing & client service operations
- Create a complaint trend analysis by capturing data in efficient matters to understand weaknesses
and improvement opportunities
- Create cross functional roles for call center agents to coordinate with multiple departments from
drivers’ management, to quality control, supply chain, operation, sales & marketing to direct
complaints & solve them instantly
- Create an internal digital CRM helpdesk to capture complaints & track it by a ticketing process
- Link the call center to the data entry department for better understanding of the client profiles
Data Entry
- Manage Data Entry operations of menu for more than 2000 daily
- Create Standard operating procedures for receiving & processing clients’ menus & request
- Create new easy diet department In Eastern Province to fasten the operations
- Ensure all daily reporting for kitchen orders, forecasts & drivers’ list is well finalized and sent to the
concerned departments.
- Confirm data entry employees are well managing clients’ requests & account management
Was part of the consultants’ team selected by Deloitte to manage the Samba Bank client
Handled daily project management operation tasks with regard to the bank’s new software introduction
project
Created and maintained an issues log which documented and prioritized issues SAMBA was facing within
the project
Interfaced with SAMBA’s management and personnel and maintained good working relationships with
them and management their expectations
Was the liaison between the client and third parties working on the project
VOXDATA is a call center services company. I was assigned to the TD Canada Trust account
SKILLS
Languages:
All 3 languages can be considered native, as I am extremely fluent in both speaking and writing in all 3
Computer Skills:
Enterprise Resource Planning (ERP): Official Certificate with Microsoft Dynamics Navision.
Personal Skills:
Team Player
Ambition to succeed
ACHIEVEMENTS
Received multiple awards for marketing activities & event sponsoring by Ministry of health, Qassim Med
college, Children Disability Saudi Association , General Council for Cooperative Insurance and more
The Twitter Account I managed for Nutrition and Diet center was named the 10th most influential account in
the food sector in KSA in the 2016 year. Awarded by the ELMAM institution.
Received 3 employee of the month awards during my tenure at the Nutrition & Diet Center
Received the “jaguar” award for the 2016 year at my last job which recognizes exceeding targets while
demonstrating leadership skills.
INTERESTS
REFERENCES