c



 
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c
 

The Indian broking industry is one of the oldest trading industries that have been around
even before the establishment of the BSE in 1875. Despite passing through number of
changes in the post liberalization period, the industry has found its way onwards
sustainable growth. With the purpose of gaining a deeper understanding about the role of
the Indian stock broking industry in the country¶s economy, we present in this section
some of the industry insights gleaned from analysis of data received through primary
research.

The Indian Stock Market in India comprises of two stock exchanges:

Ñp Bombay Stock Exchange (BSE)

Ñp mational Stock Exchange (mSE)




cc


The Bombay Stock Exchange (BSE) was established in 1875.The BSE India Stock
Exchange serves as the most important for companies to raise money. The chief function
of the Stock Market of India is to help raise money as capital for the growth and expansion
of various private and public sector enterprises. Besides, the Stock Market of India
provides able assistance to the individual investors through daily updates on current
position of the stocks of the respective companies that are enlisted in the Stock Index in
which the movement of prices in a section of the market are captured in price indices. The
popular acronym for Stock Index is Sensitive index or sensex. Moreover, the liquidity
provided by the exchange enables the investors to sell securities owned by them easily and
quickly.
 ‘ence a person, who is subjected to sudden dearth of funds, can immediately sell his
shares for cash in India Stock Market. The BSE Sensex, also known as ³BSE 30´ is a
widely used market index not only in India but across Asia. In terms of volume of
transactions, it is ranked among the top five stock exchanges in the world.




cc
 

The mational Stock Exchange of India Ltd. (mSE), set up in the year 1993, is today the
largest stock exchange in India and a preferred exchange for trading in equity, debt and
derivatives instruments by investors. mSE has set up a sophisticated electronic trading,
clearing and settlement platform and its infrastructure serves as a role model for the
securities industry. The standards set by mSE in terms of market practices; products and
technology have become industry benchmarks and are being replicated by many other
market participants.

mSE provides a screen-based automated trading system with a high degree of transparency
and equal access to investors irrespective of geographical location. The high level of
information dissemination through the on-line system has helped in integrating retail
investors across the nation.The exchange has a network in more than 350 cities and its
trading members are connected to the central servers of the exchange in Mumbai through a
sophisticated telecommunication network comprising of over 2500 VSATs.

mSE has around 850 trading members and provides trading in equity shares and debt
securities. Besides this, mSE provides trading in various derivative products such as index
futures, index options, stock futures, stock options and interest rate futures.

In addition to these organizations there are other organizations highlighting on the share trading
in the Indian Stock Market are:

Ñp Securities and Exchange Board of India (SEBI)

Ñp mSDL

Ñp cDSL
 
c
 

p To know the company Profile

p To study the organizational functions.
p To study functions of various departments.
p To study internal dependence of these all departments.
p To know about how company manage to sell and purchase products.
p To study how they trail people on the job or off the job.
p To understand the difference between theoretical & practical aspects of functioning
organization.
p To get real time exposure of corporate world.

  
  

p Although ImDIA Im
LImE LTD. is doing good business and business is flourishing,
there is further scope for improvement to make it a bigger player in this field. In order to
move into the big league this study was undertaken.

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p The study is being conducted for the ImDIA Im
LImE LTD . This study tells us an
overall view of organization and functions carried out by different departments.

p
rganizational unctioning is an important factor for any
rganization to achieve the

desired goals and
bjectives. This requires co-ordination at all levels to smooth
functioning. This study is to know the overall efficiency and performance of the company

p As a part of two year MBA program at the end of 1st trimester, we had to carry on a project
in an organization in order to understand the organization structure and their functions.
This was a great opportunity to get the first hand information and understand the
functioning of the various departments


 


 

he following are the limitations of the study,

p As we had a limitation of time, the detailed report about the operations of the organization
was not possible.
p The information given by the persons may not be complete because of their busy work
schedules
p The information given by the persons may not be complete because of their busy work
schedules.
p
nly a overall view of the process was explained by each departmental heads.



























 c


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IndiaInfoline founded in 1995 by Mr. mirmal Jain (chairman and Managing Director) as an
independent business research and information provider. We gradually evolved into a one-stop
financial services solutions provider.
ur strong management team comprises competent and
dedicated professionals.

It are a pan-India financial services organization across 1,361 business locations and a presence
in 428 cities.
ur global footprint extends across geographies with offices in mew York,
Singapore and Dubai. We are listed on the Bombay Stock Exchange (BSE) and the mational
Stock Exchange (mSE).

It offer a wide range of services and products comprising broking (retail and institutional equities
and commodities), wealth management, credit and finance, insurance, asset management and
investment banking.

We are registered with the BSE and the mSE for securities trading, Mc, mcDE and DGc
for commodities trading, cDSL and mSDL as depository participants. We are registered as a
category I merchant banker and are a SEBI registered portfolio manager. We also received the
II license in II L Inc. II L Securities Pte Ltd received approval from the Monetary Authority of
Singapore to carry out corporate advisory and dealing in securities operations. Two subsidiaries
± India Infoline Investment Services and Moneyline credit Limited ± are registered with RBI as
non-deposit taking non-banking financial services companies. India infoline ‘ousing inance
Ltd, the housing finance arm, is registered with the mational ‘ousing Bank.















 

 
 
 

India Infoline originally incorporated on
ctober 18, 1995 as Ê
 

  
 
 Ê   at Mumbai under the companies Act, 1956 with Registration mo.
1193797.and became a public limited company on April 28, 2000. The name of the company
was changed to India Infoline.comLimited on May 23, 2000 and later to India Infoline Limited
on March 23,2001. It is the first company in India to foray into the online distribution ofMutual
unds.

It is a one-stop financial services shop, most respected for quality of its advice, personalized
service and cutting-edge technology.The company has a network of 976 business locations
(branches and sub-brokers) spread across 365 cities and towns. It has more than 800,000
customers. It is registered with mSDL as well as cDSL as a depository participant. Providing a
one-step solution for clients trading in the equities market.




India Infoline vision is to be the most respected company in the financial
services space.

c

 
 

The IndiaInfoline Group is committed to placing the Investor irst, by continuously striving to
increase the efficiency of the operations as well as the systems and processes for use of corporate
resources in such a way so as to maximize the value to the stakeholders. The Group aims at
achieving not only the highest possible standards of legal and regulatory compliances, but also of
effective management.


 c

  !" "#$%& '$&

1 Mr. mirmal Jain chairman and Managing director

2 Mr. A K Purwar Director

3 Mr. R Venkataraman Executive Director

4 Mr. milesh Vikamsey Independent Director

5 Mr. Kranti Sinha Independent Director

6 Mr. Sat Pal Khattar mon Executive Director


 c


()$'c!!$''""

Terms of reference & composition, mame of members and chairman: The Audit committee
comprises Mr milesh Vikamsey, chairman of the committee, Mr Sat Pal Khattar, Mr Sanjiv
Ahuja and Mr Kranti Sinha, three of whom are independent Directors. The top Executivess and
Internal Auditors are invitees to the Meeting. The Terms of reference of this committee are as
under: - To investigate into any matter that may be prescribed under the provisions of Section
292A of The companies Act, 1956 - Recommendation and removal of External Auditor and
fixation of the Audit ees. - Reviewing with the management the financial statements before
submission of the same to the Board. -
verseeing of company¶s financial reporting process and
disclosure of its financial information. - Reviewing the Adequacy of the Internal Audit unction.

c!*"&# '$&+"!(&", '$&c!!$''""

Terms of reference & composition, mame of members and chairman: The compensation /
Remuneration committee comprises Mr Sanjiv Ahuja, chairman of the committee, Mr milesh
Vikamsey and Mr Kranti Sinha, all of whom are independent Directors. The Terms of reference
of this committee are as under: - To fix suitable remuneration package of all the Executive
Directors and mon Executive Directors, Senior Employees and officers i.e. Salary, perquisites,
bonuses, stock options, pensions etc. - Determination of the fixed component and performance
linked incentives alongwith the performance criteria to all employees of the company - Service
contracts, motice Period, Severance ees of Directors and employees. - Stock
ption details:
whether to be issued at discount as well as the period over which to be accrued and over which
exercisable. - To conduct discussions with the ‘R department and form suitable remuneration
policies.


- ,", &#.", &)&/"#',,$"/ &0"c!!$''""
Details of the Members, compliance
fficer, mo of complaints received and pending and
pending transfers as on close of the financial year. The committee functions under the
chairmanship of Mr Kranti Sinha, a mon-executive independent Director. The other Members of
the committee are Mr Sanjiv Ahuja, Independent Director and Mr R Venkataraman, Executive
Director. Ms Komal Parikh, company Secretary is the compliance
fficer of the company.































 &)$ &.1$&",(*#

The India Infoline group, comprising the holding company, India Infoline Limited and its
wholly-owned subsidiaries, straddle the entire financial services space offerings ranging from
Equity research, Equities and derivatives trading, commodities trading , portfolio Management
Services, Mutual unds, Life Insurance, ixed deposits, Gold, bonds and other small savings
instruments to loan products and investment banking. India Infoline also owns and manages the
websites www.indiainfoline.com and www.5paisa.com. The company has a network of 596
branches spared across 345 cities and towns. It has more than 500,000 customers.

&)$ &.1$&"') 

India Infoline Limited is listed on both the leading stock exchanges in India, viz. the stock
Exchange, Mumbai (BSE) and the mational Stock Exchange (mSE) and is also a member of both
the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory Services and
Portfolio Management Services. It offers broking services in the cash and Derivatives segments
of the mSE as well as the cash segment of the BSE

&)$ &.1$&",(*#(2#$)$ ,$"#3

rp Infoline Media and Research Services Limited

rp India Infoline commodities Limited
rp India Infoline Marketing & Services
rp India Infoline Investment Services Limited
rp II L (Asia) Pvt Limited
 4c

c


&)$ &.1$&"")$  &)"#" ,0-",/$0"#$!$'") The content services represent
a strong support that drives the broking, commodities, mutual fund and portfolio management
services businesses. Revenue generation is through the sale of content to financial and media
houses, Indian as well as global. It undertakes equities research which is acknowledged by none
other than orbes as 'Best of the Web' and '«a must read for investors in Asia'. India Infoline's
research is available not just over the internet but also on international wire services like
Bloomberg (code: IILL), Thomson irst call and Internet Securities where India Infoline is
amongst the most read Indian brokers.

&)$  &.1$&" c!!)$'$"# $!$'") India Infoline commodities Pvt Limited is

engaged in the business of commodities broking.
ur experience in securities broking
empowered us with the requisite skills and technologies to allow us offer commodities broking
as a contra-cyclical alternative to equities broking. We enjoy memberships with the Mc and
mcDE, two leading Indian commodities exchanges, and recently acquired membership of
DGc. We have a multi-channel delivery model, making it among the select few to offer online
as well as offline trading facilities.

&)$ &.1$&" ,5"'$&%6",/$0"# India Infoline Marketing and Services Limited is

the holding company of India Infoline Insurance Services Limited and India Infoline Insurance
Brokers Limited. (a) India Infoline Insurance Services Limited is a registered corporate Agent
with the Insurance Regulatory and Development Authority (IRDA). It is the largest corporate
Agent for IcIcI Prudential Life Insurance co Limited, which is India's largest private Life
Insurance company. India Infoline was the first corporate agent to get licensed by IRDA in early
2001. (b) India Infoline Insurance Brokers Limited is a newly formed subsidiary which will carry
out the business of Insurance broking. We have applied to IRDA for the insurance broking
licence and the clearance for the same is awaited. Post the grant of license, we propose to also
commence the general insurance distribution business.

&)$  &.1$&" &/"#'!"&' ",/$0"# $!$'")  consolidated shareholdings of all the

subsidiary companies engaged in loans and financing activities under one subsidiary. Recently,

rient Global, a Singapore-based investment institution invested USD 76.7 million for a 22.5%
stake in India Infoline Investment Services. This will help focused expansion and capital raising
in the said subsidiaries for various lending businesses like loans against securities, SME
financing, distribution of retail loan products, consumer finance business and housing finance
business. India Infoline Investment Services Private Limited consists of the following step-down
subsidiaries. (a) India Infoline Distribution company Limited (distribution of retail loan
products) (b) Moneyline credit Limited (consumer finance) (c) India Infoline ‘ousing inance
Limited (housing finance)



#$ /'$!$'") II L (Asia) Pvt Limited is wholly owned subsidiary which has
been incorporated in Singapore to pursue financial sector activities in other Asian markets.
urther to obtaining the necessary regulatory approvals, the company has been initially
capitalized at 1 million Singapore dollars.
































 
c 67


The maximum concentration of branches is in the morth, with as many as 40% of all branches
located there, followed by the Western region, with 31% branches. Around 24% branches are
located in the South and East constitutes for 5% of the total branches of the total sample. In case
of sub-brokers, almost 55% of them are based in the South. West and morth follow, with 30%
and 11% sub-brokers respectively, whereas East has around 4% of total sub-brokers.
  

c
 c



883
Incorporated as an equity research and consulting firm with a client base that included
leading IIs, banks, consulting firms i
i
8883
Restructured the business model to embrace the internet; launched
www.indiainfoline.com; mobilized capital from reputed private equity investors.
9993
commenced the distribution of personal financial products; launched online equity
trading; entered life insurance distribution as a corporate agent. Acknowledged by orbes
as µBest of the Web¶ andµ..must read for Investors¶.

993
Acquired commodities broking license; launched Portfolio Management Service.
993
Listed on the Indian stock Markets.
99:3
Acquired Membership
f DGc; launched investment banking Services.
99;3
Launched a proprietary trading platform; inducted an institutional equities team; formed a
Singapore subsidiary; raised over USD 300mn in the group; launched consumer finance
business under the µMoney line¶ Brand.
99<3
Launched wealth management services under the µII L Wealth¶ brand; set up India Info
line Private Equity fund; received the Insurance broking license from IRDA; received the
venture capital license; received in principle approval to sponsor a mutual fund; received
µBest broker- India¶ award from o i   i; µMost Improved Brokerage- India¶ award
from  i 
9983
Received registration for a housing finance company from the mational ‘ousing Bank;
received µ astest growing Equity Broking ‘ouse Large firms¶ in India by Dun &
Bradstreet.
  
c6c
 

 =($'$"#
India infoline provided the prospect of researched investing to its clients, which was hitherto
restricted only to the institutions. Research for the retail investor did not exist prior to India infoline.
India infoline leveraged technology to bring the convenience of trading to the investor¶s location of
preference (residence or office) through computerized access. India infoline made it possible for
clients to view transaction costs and ledger updates in real time.

India Infoline provided the prospect of researched investing to its clients, which was hitherto
restricted only to the institutions. Research for the retail investor did not exist prior to India
Infoline. India Infoline leveraged technology to bring the convenience of trading to the investor¶s
location of preference (residence or office) through computerized access. India Infoline made it
possible for clients to view transaction costs and ledger updates in real time.

/",'-"1 #'.$/">" ,#4&)$ &.1$&"#- ,*"&")$'#0!*"'$'$/"")%"'-,(%-'-".11?$&%

$&$'$ '$/"#3

(1'$70- &&"1)"1$/",>!)"13
The company is among the few financial intermediaries in India to offer a complement of online
and offline broking. The companies network of branches also allows customers to place orders
on phone or visit our branches for trading.

&'"%, '")!$))1" &)2 05..$0"3

The customer can trade on the BSE and mSE, in the cash as well as the derivatives segment all
through the available multiple options of Internet, phone or branch presence.

(1'$*1"7', )$&%*'$&#3
The company harnessed technology to offer services at among the lowest rates in the business.

"!2",#-$*3
The company widened client reach in trading on the domestic and international exchanges.
"0-&1%>3
The company provides a prudent mix of proprietary and outsourced technologies, which facilitate
business growth without a corresponding increase in costs.
c&'"&'3
The company has leveraged its research capability to provide regular updates and investment
picks across the short and long-term.
",/$0"3
clients can access the customer service team through various media like toll-free lines, emails
and Internet- messenger chat for instant query resolution. The companies customer service
executives proactively contact customers to inform them of key changes and initiatives taken by
the company. Business World rated the companies customer service as Best in their survey of
online trading sites carried out in December 2003. 

">." '(,"#3

p 1.Membership on the Bombay Stock Exchange Limited and the mational Stock
Exchange

p 2.Registered with the mSDL as well as cDSL as a depository participant, providing a

one-stop solution for clients trading in the equities market

p 3. Broking services in cash and derivative segments, online as well as offline.

p 4.Presence across 350 cities and towns with a network of over 850 business locations
Equity client base of over 500,000 clients

p 5.Provision of free and world-class research to all clients


 
#

You could also invest in Initial Public
ffers (IP
¶s) online without going through the hassles of
filling AmY application form/ paperwork.

Know more about IP

Get in-depth analyses of new IP
s issues (Initial Public
fferings) which are
about to hit the market and analysis on these recent IP
listings, prospectus/offer documents, and
IP
reports are few of the features, which help you, keep on top of the IP
markets.

 

ur Portfolio Management Service is a product wherein an equity investment portfolio is created
to suit the investment objectives of a client. We at India infoline invest your resources into stocks
from different sectors, depending on your risk-return profile. This service is particularly advisable
for investors who cannot afford to give time or don't have that expertise for day-to-day
management of their equity portfolio.

 
c 

Sound investment decisions depend upon reliable fundamental data and stock selection
techniques. India infoline Equity Research is proud of its reputation for, and we want you to find
the facts that you need. Equity investment professionals routinely use our research and models as
integral tools in their work.

 c



India infoline¶s extension into commodities trading reconciles its strategic intent to emerge as a
one-stop solutions financial intermediary. Its experience in securities broking has empowered it
with requisite skills and technologies. The company¶s commodities business provides a contra-
cyclical alternative to equities broking. The company was among the first to offer the facility of
commodities trading in India¶s young commodities market (the Mc commenced operations only
in 2003). Average monthly turnover on the commodity exchanges increased from Rs 0.34 bn to
Rs 20.02 bn. The commodities market has several products with different and non-correlated
cycles.
n the whole, the business is fairly insulated against cyclical gyrations in the business.
&)$ &.1$&")$#'$&%($#-")$'#2(#$&"##'-,(%-'-"$&'",*1 >.5&?1")%" &)
'"0-&1%>3

c!*1"'"#1('$&3
The company provides a complete - advice to execution solution facilitated by information and
advice on likely commodity trends in the Indian and international environment.
"0-&1%>3
The company has extended the trading terminal to the investors home/workplace reinforced
with real-time commodity information and ledger position.
 '"#3
The company harnessed technology to offer services at among the lowest rates in the business.
Membership: The company widened client reach in trading on the domestic and international
exchanges.


">" '(,"#3

p Enjoys memberships with the Mc and mcDE, two leading Indian commodities
exchanges
p Recently acquired membership of the DGc
p Multi-channel delivery model, making it among the select few to offer online as well
as offline trading facilities

p Extended commodity trading to retail investors, among the few Indian financial
intermediaries to do so

p
nline business at 80% of revenues dominates commodities trading revenues

p Provides regular commodity updates pertaining to the Indian and international
environment
: 



During the year under review, India infoline acquired a 75% stake in Money tree consultancy
Services to mark its foray into the business of mortgages and other loan products distribution. The
business is still in the investing phase and at the time of the acquisition was present only in the
cities of Mumbai and Pune. The company brings on board expertise in the loans business coupled
with existing relationships across a number of principals in the mortgage and personal loans
businesses. India infoline now has plans to roll the business out across its pan-Indian network to
provide it with a truly national scale in operations.

; 



They say you mustn't trust a man till you know his house. Everyone likes hearing people say
Wow, what a beautiful house you have! rom cave dwelling, we have evolved and now a house
provides far more than just shelter...it also becomes a source of pride. A ‘ousing Loan is used as
finance to help you buy or modify that perfect home.

The different ‘ousing Loan products can be classified as:

wp ‘ome Loans & ‘ome Extension Loans
wp mRI Loans
wp Land Loans
wp ‘ome Equity Loans

<4 
 
India infoline has made investing in Mutual funds and primary market so effortless. All you have
to do is register with us and that¶s all. mo paperwork no queues and mo registration charges.

8   
India infoline offers you a host of mutual fund choices under one roof, backed by in-depth
research and advice from research house and tools configured as investor friendly.






9 

' >0&&"0'")''-"! ,5"'
The trader of today, you are constantly on the move. But how do you stay connected to the
market while on the move? Simple, subscribe to India infoline's Stock Messaging Service and
get Market on your Mobile!

-"," ,"'-,""*,)(0'#(&)",",/$0"3
rp Market on the move.
rp Best of the lot.
rp VAS (Value Added Service)

  
c

An entry into this segment helped complete the client¶s product basket; concurrently, it radiated
the company into a one-stop retail financial solutions provider. To ensure maximum reach to
customers across India, we have employed a multi pronged approach and reach out to customers
via our metwork, Direct and Affiliate channels. ollowing the opening of the sector in 1999-
2000, a number of private sector insurance service providers commenced operations aggressively
and helped grow the market.

The company¶s entry into the insurance sector de-risked the company from a predominant
dependence on broking and equity-linked revenues. The annuity based income generated from
insurance intermediation result in solid core revenues across the tenure of the policy.

">." '(,"#3

p India Infoline was the first corporate in India to get the agency licence in early 2001

p The company is the biggest corporate agency in India for life insurance products

p The company operates multiple channels, namely branch network, preferred client
group, direct marketing, corporate tax advisory, walk-ins and seminars, to reach out to
customers.


 "?#1"''",#

The Daily Market Strategy is your morning dose on the health of the markets. ive intra-day
ideas, unless the markets are really choppy coupled with a brief on the global markets and any
other cues, which could impact the market.
ccasionally an investment idea from the research
team and a crisp round up of the previous day's top stories. That's not all. As a subscriber to the
Daily Market Strategy, you even get research reports of India infoline research team on a priority
basis.

The India infoline Weekly mewsletter is your flashback for the week gone by. A weekly outlook
coupled with the best of the web stories from India infoline and links to important investment
ideas, Leader Speak and features is delivered in your inbox every riday evening.
  
 

 
 
 


 ,5"'#$'$&$&%3

Market positioning statements of India Infoline are ³At India Infoline we give you single
window service´ and ³We also ensure your comfort´. So, India Infoline focus on the consumers
who prefer almost all investment activities at same place by providing number of various
financial services. At India Infoline a person can purchase or sell shares, debentures etc. and at
the same place also demat it. India Infoline also provides other investment option to the same
person at same place like Mutual und, Insurance, ixed Deposit, and Bonds etc. and help the
person in designing his portfolio. By this way India Infoline provides comfort to its customers.

 ,%"' ,5"'3

India Infoline uses demographic segmentation strategy and segment people based on their
occupation. India Infoline uses selective specialization strategy for market targeting. Target
person for the India Infoline Stock Broking and India Infoline Investment Service are persons
who can work as sub-broker for the companies. companies focus on Advisors of Insurance and
post office, Tax consultants and cAs for making sub-broker

 ,5"'$&%0- &&"1>#'"!3

India Infoline uses one level marketing channel for investment product distribution. Sub-
brokers work as intermediary between consumer and company. company has both forward and
backward flow of activity through channel. company distributes stationery, brokerage, and
information forward to its sub-broker. The sub-brokers send filled forms, queries, amount of
investment etc. back to the company.
, $&$&%c- &&"1"!2",#3

India Infoline provides training to the sub-brokers because they will be viewed as the
company by the investors. The executives of India Infoline explain various new schemes of
investment to the sub-brokers with its objective, risk factors and expected return. company also
periodically arrange seminar to guide sub-brokers.

)/",'$#$&% &),!'$&3

The objective of advertising of India Infoline is to create awareness about services of

India Infoline among investors and sub-brokers.

India Infoline also publishes its weekly Stock Market mewsletter µMarket Mantra¶.

























  : 

c

The India Infoline Group¶s ‘uman Resources policy is based on the philosophy of ³
wner
Mindset´. We believe that the key to our continued growth lies in unleashing the entrepreneurial
energy of our employees. We encourage all employees to behave more as 51owners of their
departments rather than employees.
ur people are highly driven and work towards increasing
India Infoline¶s brand and market share across product lines.
We have developed extensive in-house training modules. In addition, our staff is trained by
various Asset Management companies and IcIcI Prudential Life Insurance company Limited.
They lay emphasis on ³on the job training´ where an experienced and senior person mentors a
junior executive.
In addition to salary, our employees get performance-based incentives on a quarterly basis.
They have also implemented an Employee Stock
ption Plan.
As on December 31, 2009, the total employee strength of our company and our subsidiaries was
1200.
',(0'(,"3

 




p
‘R department is an important functional department .it faces the challenges posed by the ever
changing dynamic environment of today.

This company analyses the need for new/ additional human resources and provides this based on
the requirement.

It also ensures that its personnel are competent having appropriate education, training, skills and
experience to perform their work which effects product quality.

The future of the company hinges on its ability to ±

rp Select and recruit persons

rp Train and upgrade skill sets
rp Extract and retain talent
rp Robust performance appraisal and reward system
rp Evolve performance parameters with respect to key result areas





 


c




rp "' $12,5$&%:
India Infoline has around 3 lakh customers. It has a tie-up with Bank of Baroda
for e-broking.

rp &#'$'('$& 12,5$&%:
India Infoline has roped in Bharat Parajia, director of sales at cLSA in Singapore,
‘ memkumar, cLSA's country head for India, Aniruddha Dange, cLSA's head of
research in India, and Vasudev Jagannath, cLSA's head of sales in India. While Parajia
will join as head of institutional sales at India Infoline, Dange will be head of research
and memkumar head of investment banking.

 0- &" . '-"! $# 2,$&%$&% $& !," '- & 9 >" ,# . "@*",$"&0" ?$'-  '*
$&#'$'('$& 12,5", %"$&
#$ . The cLSA foursome will also pick up stakes in India
Infoline through the preferential allotment route. Their collective stake would add up to
around 15%. Parajia already holds a 2.88% stake in India Infoline. ‘e will subscribe to
25 lakh equity warrants at Rs 440 each.memkumar will pick up another 25 lakh, while
Jagannath and Aniruddha Dange will subscribe to 20 lakh warrants each. The preferential
allotment includes the four men buying 90 lakh equity warrants at a price of Rs 440 each,
of which 10% will be paid up front as their sign-on bonus. The remaining will be payable
at the end of eighteen months when the warrants will be convertible into shares. That is,
all these guys will have to cough up about Rs 360 crore to convert their warrants into
shares. currently, the company's institutional equities team has 35 people, including
research analysts and dealers.
rp c&#(!",$& &0"3

During the quarter, it managed a book size of Rs 25 crore and has suffered a loss of Rs
5.5 crore. It expects to break even in 2-3 quarters. mIM of 6-8% on personal loans and 3-
4% on home refinancing. It is looking at a Rs 200 crore private-equity funding for
its consumer finance subsidiary. It intends to leverage its extensive branch network to
expand its consumer finance division to tier-II and tier-III cities in the coming quarters.
IndiaInfoline is going slow as it has just started this business with a robust risk
management system. The company has roped in experts from citi inancial and other
banks.
  ;A

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 Integrated technology platform
 ³
ne Stop´ shop
 Pan - India distribution network
 ³India Infoline.com´ and ³5paisa.com´ have developed into brands

A" 5&"##"#

 Lack of a banking arm to complete the bank-broker-depository chain
 Insignificant presence in institutional Segment

**,'(&$'$"#

 changing demographics with higher disposable income and increasingly complex financial
instruments will drive demand for investment advisory services
 Rapid penetration of Internet and computers means that technology enabled financial services
will gain market share

-," '#

 Economic slowdown
 Volatile movement in indices events like May 17, 2004
 Stock markets falls will have a cascading effect on our mutual fund mobilization
 Increase/decrease in interest rate can affect our debt/ income fund mobilizations
 uture changes in personal taxation rules can impact insurance sales
 Increasing competition from large and particularly foreign players

  <c





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(Acc
RDImG T
V
LUME)

LAST MARKET SALES mET T
TAL

PRIcE cAP.(Rs.cr) TURm
VER PR
IT ASSET
ImDIABULLS 135.20 4188.09 2003.09 99.451 14722.36
 
 
   9 99  ; ; 9 8 98 88
EDELWEISS cAP 470.00 3,525.20 191.39 26.39 1,865.28
M
TILAL
SWAL 170.80 2,443.58 57.26 45.31 433.49
‘SBc ImVEST 264.00 1,843.68 24.31 -15.21 667.45
UTUREcAPITAL 230.50 1,464.32 132.44 9.31 1,216.75
mETW
RK 18 90.20 865.07 94.50 -19.41 862.11
GE
IIT BmP 37.80 847.03 140.56 14.39 276.06
DELTA c
RP 43.30 723.81 42.73 8.31 356.87
mALWAS
mS ImV 1,210.00 621.48 14.78 11.26 270.90

This table represents the comparison between the India infoline and other share broking firms or
investment organization, which includes last price of share, market capital, sales turnover, net
profit and total assets.
 Î


  
   
   
  
  

  
a
 
  
 

This graph shows the last share price of the organization, in this we can see that malwasons
investment has the highest share price, as compare to others it is very high. The India infoline
stand very short in this.


  

  

   
  
   
  
   
  
   

  

  
 
When it comes to market capital the India bulls has the highest market capital, and second is
India infoline just behind of India bulls and rest other are no ware in this graph.

a Î a 
  

   

  

   

   a
a 

 

When we talk about sales turnover of the broking firm, or investment organization again the
india bulls has the highest sales turnover, as compare to other its very high, other stand no ware
in front of him, but still india infoline manages second position.

 
  
  
 
 

 
  
 
 

The profit is the main aim of each and every origination. In other factore indiabulls is ahead of
all and India infoline but here India infoline beats all others including indiabulls. India infoline¶s
profit is just ahead of indiabulls.
There are two vacant place which indicates no profit, but it is mot like that, here it means loss
both ‘SBc and mETW
RK 18 has suffered a loss of 15.21 and 19.41 respectively.

 Î aa a
   
  
  

  
   
   
  
  

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a
  
 

. rom this table the column of india bulls has been removes just me make this take appropriate
and attractive, because the total assets of India bulls is more then 14700 (m
T S‘
Wm Im
GRAP‘) where as the total of all others is 6996 only

But finally we can conclude that the India infoline has managed to get the highest net profit
among all his competitors.
 c!* , '$/"
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"1$/",>B

India infoline 0/- 2555/- 0.05-0.50 250/- 8 times 607

Kotak securities 750/- 5000/- 0.06- 0.59 360/- 4 times 890

IcIcI direct 500/- 975/- 0.075- 0.05 450/- 5 times 2124

Motilal oswal 415/- mot 0.03- 0.30 300/- 4 times 430

Restricted
Religare 299/- 5000/- 0.025-0.25 mil 20 times 1837

Angel broking 731/- 5000/- 0.03- 0.30 300/- 4 times 120

Geojit 650/- mil 0.03- 0.30 mil 20 times 500

India bulls 900/- mil 0.03- 0.30 mil 20 times 718

Reliance money 750/- mot 0.05- 0.25 50/- 5 times 10000

Restricted
Share khan 750/- 5000/- 0.03- 0.30 500/- 4 times 250

‘dfc 799/- 5000/- 0.05-0.50 500/- 5 times mA

from 2
nd yr
This is comparative study based on the charges made by India infoline and other broking firms.
In this it take lowest charge to open an account and providing an appropriate brokerage to his
clients as compare to few others. And low margin money and it has a total of more than 600
branches all over India, which is very good in number and very less as compare to Reliance,
kotak securities, IcIcI securities and Religare, so that they can provide a proper attention
towards his clients and manages than in better was, that¶s the reason we have seen about they
have good amount of net profit with less investment. That¶s the reason they have a line C




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(#$&"##$/$#$& (#$&"## $%-1$%-'#

rp Market share of equities increase from
3.4% in 2007-08 to 3.76% in 2008-09.
Broking rp customer base for retail equities
increased 35.8% from .44 ml in 2007-
08 to .06 ml in 2008-09.
rp Published in-depth and thematic reports
on Imc‘, politics, rural India,
infrastructure, self commodities,
utilities and India worming.

rp Receive Insurance Broking License.

rp orged alliances with major insurance
Insurance companies for the distribution of life
and nonlife products.
rp Alter the product mix in favor of
traditional products like Endowment
Products.

rp Proactively suspended personal loans

and mortgages business from
credit and inance September 2008, while the personal
loan business is still suspended, the
mortgages business has been Re-
Started.
rp Revenue at Rs.2654.1 ml in 2008-09
against Rs.1937.5 ml in 2007-08.
rp Registered the ‘ousing inance
Subsidiary with m‘B.

Wealth and asset Management rp Introduce the family office platform.

rp Raised around Rs.1.8 bl in the largest
single day debenture listing of its kind.
rp Received in principle approval for
sitting up of Mutual unds.
rp Establish the infrastructure and
knowledge capital for
ffice Store
Asset Management Services.
    

1. According to the survey most of the customers of ³Infoline Ltd´ says that it is pocket friendly.

2. coming to faith 70% say India Infoline Ltd is better than others stock brokers due to
customers satisfaction.

3. Lack of promotional activities undertaken by India Infoline securities Ltd.

4. Main purposes of investments are returns & liquidity.

5. Investors take risk as well as returns into their mind while making the investment.

6. Businessmen are more interested in the stock market than the
thers
.
7. commodity market is less preferred by the investors, might because of less awareness about
commodity market.

8. People want to invest their money in the security market but they have not the proper
knowledge.

9. People pay more emphasis on brokerage than service provided by brokerage houses.

10. 3 elements which affect the economy of any country:-

1) G
LD, 2) cRUDE
IL, 3) U.S D
LLAR

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1. commitment should be equalized for every person.

2. Provide the facility of free demonstrations for all.

3. Improvement in the opening of De-mat & contract notice procedure is required.

4. There should be a limited number of clients under the relationship manger. So that he can
handle new as well as old customer properly.

5. Some promotional activities are required for the awareness of the customer.

6. People at young age should be encouraged to invest in stock market.

7. Seminars should be held for providing information to prospective and present customers.
  c
c



n the basis of the study it is found that India Infoline Ltd is better services provider than the
other stockbrokers because of their timely research and personalized advice on what stocks to
buy and sell. Infoline Ltd. provides the facility of Trade tiger as well as relationship manager
facility for encouragement and protects the interest of the investors. It also provides the
information through the internet and mobile alerts that what IP
¶s are coming in the market and
it also provides its research on the future prospect of the IP
.

Study also concludes that people are not much aware of commodity market and while it¶s going
to be biggest market in India.

The company should also organize seminars and similar activities to enhance the knowledge of
prospective and existing customers, so that they feel more comfortable while investing in the
stock market.
  

 




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