Professional Documents
Culture Documents
Bowker, Jerry Baldwin, and Zev Seigl. The current CEO is Howard Schultz and the
designated CEO is Kevin Johnson. The founders mission was too create a coffee
company based off of a roasting technique for coffee beans. The company took the
name “Starbucks” as reference to one of the characters from the famous novel, “Moby
Dick”.
The three men met at the University of San Francisco. Gordon Bowker’s father
was killed in World War ll. His mother raised him in Ballard and Burien. Bowker
Fransisco.He roomed with Jerry Baldwin. In 1962, Jerry,Zev, and Gordon drive cross-
country. Bowker tours Europe while over there he took an interest in British beer and
Italian espresso. In 1965, he dropped out of school only eight credits short of a degree.
Bowker returned to Seattle to drive taxi, house-sit, and work as a Seattle Underground
tour guide. He’s written educational films for a division of King Broadcasting and
freelances for the original Seattle magazine. He started an advertising agency with Terry
Heckler. In 1969, Bowker bought Munchie’s coffee where be decided to start a coffee
shop in Seattle. 1971, the first Starbucks was opened near Pike Place Market. Bowker
paints the store and works there on weekends. Bowker and Baldwin later bought Peet’s
Coffee & Tea. Jerry Baldwin also taught english and Zev Seigl taught history. No doubt
that these men had the perfect experience to open a business that had many doubts
operations and marketing. Later on Starbucks was sold to Schultz. Two years later after
rebranding the stores, it started to expand rapidly. He had 46 stores and over 2,000.000
pounds of coffee. The revenue for that year was $1.3 million. Starbucks opened up their
Starbucks offers many different drinks and food for every type of person. Hot or
cold they offer it. Muffins to scones, and certain places ice-cream. Starbucks has tired
really hard to match their menus with where the stores are located. Starbucks is one of
the top ranking coffee companies across the globe. 24,000 stores in 70 countries and it
still continues to grow. According to USA Today, Starbucks sells 4 million coffee drinks
Starbucks is the largest coffeehouse company in the world and to think it was
only started by 3 former students of the University of San Francisco. In 1992, Schultz
put Starbucks up for initial Public Offering on the NASDAQ Stock Exchange. Company’s
market value was estimated to be $271 million. Schultz sold 12% for $25 million to raise
capital for doubling its stores in the next two years. During 1998, the bought the U.K
based company Seattle Coffee Company for $83 million. They changed the name of the
65 outlets to Starbucks.
U.S coffee and snack shops industry total revenue is $24.84 billion. The
worldwide. 13,172 of them are in the U.S alone. The Starbucks revenue from beverages
is $12.38 billion. The total assets of Starbucks is $14.33 billion. Starbucks is a huge part
of our coffee and snack shop industry. Starbucks isn’t made for only one person.
They’ve changed their menu to fit the locals taste, cool drinks in the summer, and hot
drinks in the winter. They provide unique things that you don’t see at the average Joe
Howard Schultz is 62 years old, he's the founder of Starbucks Corporation and
severs as our chairman and chief executive officer. He’s severed as a chairman of the
board of directors since our inception in 1985. In January 2008, he reassumed the role
of president and chief executive officer. Schultz served as president until March 2015.
From June 2000 to February 2005, Schultz also held the title of chief global strategist.
Schultz has been very involved with Starbucks. Kevin Johnson is 55 years old, and has
served as our president and chief operating officer since March 2015. He’s been a
Starbucks director since March 2009. Johnson severed as chief executive officer of
services, from September 2008 to December 2013. He’s also served on the board of
directors of Juniper Networks. He’s been active in other businesses too which provides
more experiencing dealing in Starbucks. The people that are involved in Starbucks truly
care about the business and how it runs around the world. They take what they’ve
Stock Prices-
January 6th, 2017:$56.63
January 13th, 2017:$57.86
January 20th, 2017:$57.61
January 27th, 2017:$56.33
February 3rd, 2017:$54.21
February 10th, 2017:$56.18
February 17th, 2017:$57.41
February 24th, 2017:$57.61
March 3rd,2017:$56.83
Cited
1. • http://ceroncatalina.com/starbucks/history/
• Website TitleStarbucks
• Date AccessedFebruary 23, 2017
2. • http://www.seattletimes.com/business/gordon-bowker-timeline-
from-odea-high-to-hawaiian-guitar/
• Website TitleThe Seattle Times
• Article TitleGordon Bowker timeline | From O'Dea High to Hawaiian
guitar
• Date PublishedMarch 08, 2008
• Date AccessedFebruary 23, 2017
3. • http://www.coffee.org/History-of-Starbucks
• Website TitleHistory of Starbucks
• Article TitleHistory of Starbucks
• Date AccessedFebruary 23, 2017
4. • http://www.marketwatch.com/investing/stock/sbux
• Website TitleMarketWatch
• Article TitleStarbucks Corp.
• Date AccessedFebruary 23, 2017
5.
• URLhttps://successstory.com/companies/starbucks-corporation-45
• Website TitleStarbucks Story - CEO, Founder, History | Coffee
Company | Success Story
• Article TitleStarbucks Corporation Success Story
• Date AccessedFebruary 23, 2017
6. • https://www.statista.com/topics/1246/starbucks/
• Website Titlewww.statista.com
• Article TitleTopic: Starbucks
• Date PublishedAugust 02, 2016
• Date AccessedFebruary 23, 2017
7. • https://www.starbucks.com/about-us/company-information/
corporate-governance/board-of-directors-biographies
• Website TitleStarbucks Coffee Company
• Article TitleBoard of Directors Biographies
• Date AccessedFebruary 23, 2017