Year 2012 2013 2014 2015

Turnover & Profitability

Revenue (in Cr.) 800 882 842 842
Growth (In %) 10.25 -4.54 0
Profit (in Cr.) -8 -44 -46 0
Profit (in %) -1 -4.99 -5.46 0

Costs
Manpower (in %) 16.3 17.3 21.5 16
Kit (in %) 58.7 59.7 56 56
S & M (in %) 19 20 20 20
Other Expenses (in %) 7 8 8 8
Total 101 105 105.5 100
Total Cost incurred 981.4
Manpower Distribution
S&M
CEO 2 3 6
Marketing (Corp) 5 6 7 3
Sales (Corp) 8 7 9
Regional Sales 160 160 165 152
FPD Team 6 6 8
Referigerator Team 5 5 7
Washing Machine Team 4 4 5
Total 190 191 207
HR
Corp 3 5 5 3
General Affairs 15 15 15 12
Region 7 8 10 6
Total 25 28 30
CFO
Corp 42 46 56 43
Region 19 19 19 14
Total 61 65 75
Customer Service
Corp 5 6 8 5
Region 150 150 150 113
Total 155 156 158
Supply Chain
Corp 5 6 7 6
Region 23 23 23
Total 28 29 30

R&D Electronics 35 35 35 29
R&D Appliances 45 45 45 39

Total 539 549 580

Total Manpower Cost 2014
Band No. of Employees CTC AVG. Total
B4 12 1.2 14.4
B3 83 0.75 62.25
B2 158 0.35 55.3
B1 527 0.15 79.05
211

2015
No. of Employees CTC AVG. Total
B4 8 1.32 10.56
B3 62 0.825 51.15
B2 124 0.385 47.74
B1 287 0.165 47.355 156.805
Target -> 157.02
 2014 2015

Band
4 12 8
3 83 62
2 158 124
1 327 287
481
CFO
Corp
B4 2 2
B3 10 8
B2 15 10
B1 29 25
Regional
B4 0 0
B3 4 4
B2 15 10
B1 0 0

Customer Service
Corp
B4 1 0
B3 4 2
B2 3 3
B1 0 0
Regional
B4 0 0
B3 19 13
B2 26 20
B1 105 80

Supply Chain
Corp
B4 1 0
B3 3 3
B2 3 3
B1 0 0
Regional
B4 0 0
B3 4 4
B2 0 0
B1 19 19

R&D
Electronics
B4 1 1
B3 3 3
 B2 21 15
B1 10 10
Appliances
B4 1 1
B3 5 5
B2 31 25
B1 8 8

MKTG Group
B4 2 0
B3 4 2
B2 0 0
B1 1 1
Sales Corp
B4 1 1
B3 4 2
B2 3 3
B1 1 1
Regional Sales
B4 0 0
B3 4 2
B2 15 15
B1 146 135
FPD Product
B4 0 0
B3 2 2
B2 2 2
B1 2 2
Refrigerator
B4 0 0
B3 2 2
B2 3 3
B1 2 2
Washing Machine
B4 0 0
B3 2 2
B2 2 2
B1 1 1

HR
Corp
B4 1 1
B3 3 1
B2 1 1
B1 0 0
General Affairs
B4 0 0
B3 3 2
 B2 10 8
B1 2 2
Regional
B4 0 0
B3 5 3
B2 5 3
B1 0 0

CEO
B4 2 2
B3 2 2
B2 1 1
B1 1 1