ROW SEED CO.

OU R C ATA LOG
7
 A LL O F OU R S EEDS A RE C ERTI FI ED
O RGA N I C A N D PRO DUC ED I N TH E U. S .

THE ROW 7 CATALOG INTRODUCTION — 2

CERTIFIED ORGANIC
BETA VULGARIS

BA DG ER
FL A M E B EE T
BREEDER: IRWIN GOLDMAN, UNIVERSITY OF WISCONSIN-MADISON

A L L T H E V E G E TA L S W E E T N E S S O F A B E E T, W I T H O U T T H E
P O L A R I Z I N G E A RT H I N E S S .

This sweet, flame-colored beet is the brainchild of breeder Irwin Goldman. Irwin is
brilliant. In many ways, he thinks like a chef, and he’s passionate about focusing people’s
attention on the characteristics in vegetables that typically go unnoticed. In this case,
he wanted to create a visually striking beet, one with a vibrant orange-yellow interior
and cylindrical shape. But he also wanted to take on the beet’s dirty reputation—
the earthy flavor that many blame for their beet aversion. It turns out, this signature
earthiness is caused by geosmin, an organic compound produced primarily by microbes
in the soil, but also by certain plants. Irwin’s lab has spent years searching for the genes
that produce this earthiness in plants, and, in doing so, they discovered how to change
the beet’s flavor. Their team selected the Badger Flame over several years, combining
laboratory analysis with old-school techniques (read: eating beets raw in the field). The
result? A beet that is mild and sweet, and good enough to eat raw. 80 days to maturity;
55 days for small beets.

Each Badger Flame seed sold supports public plant breeding research at University
of Wisconsin-Madison.

Price: Starting at $3.50 for 100 seeds

THE ROW 7 CATALOG BADGER FLAME BEET — 3

 CERTIFIED ORGANIC (F1 HYBRID)
CUCURBITA MOSCHATA

RO B I N ’ S
KOG I N UT SQ UAS H
BREEDER: MICHAEL MAZOUREK, CORNELL UNIVERSITY

T H E N E W “ V I N E - R I P E N E D .”

Michael Mazourek is brilliant—more than any other breeder, he thinks like a chef, and he’s
just as devout in the pursuit flavor. This little squash speaks to the power of pedigree.
Developed by Michael Mazourek, it’s a cross between two squash varieties prized by
cooks. With such distinguished parents, it’s no surprise that Robin’s Koginut stands out
on the plate, with a flavor that’s sweet, intensely squash-y and totally delicious. Even
better, Robin’s Koginut has a built-in ripeness indicator. Fruit turn from green to bronze
on the vine, so farmers know exactly when to pick for peak flavor and nutrition. (For
many other varieties, harvest is a guessing game.) Could vine-ripened squash be the
new vine-ripened tomato? 110 days to maturity.

Each Robin’s Koginut seed sold supports public plant breeding research at Cornell
University.

Price: Starting at $4.95 for 12 seeds

THE ROW 7 CATALOG ROBIN’S KOGINUT SQUASH — 4

CERTIFIED ORGANIC
CAPSICUM CHINENSE

H A BA N A DA
PEPPER
BREEDER: MICHAEL MAZOUREK, CORNELL UNIVERSITY

T H E F L O R A L A N D M E L O N - L I K E S W E E T N E S S O F T H E FA M O U S
H A B AN E RO, M I N US T H E B U RN .

Future breeder Michael Mazourek was studying at Cornell University in 2001 when
he received a mysterious packet of seeds from researchers in New Mexico. The seeds
were related to habanero peppers, a variety famous for its intense burn. The twist?
These particular peppers were heatless—the result of a natural mutation in the field.
And they soon became the focus of Michael’s (surprisingly delicious) doctoral research.
Through years of crossing, selection and DNA analysis, Michael discovered how to limit
the habanero’s heat while preserving its floral and melon-like flavors. The resulting
“Habanada” is aromatic with lingering sweetness, and it defies everything we’ve come to
expect from a pepper. The best ones are orange and bright, but you can also eat them
green for a potent hit of aroma. 100 days to maturity; 70 days for green peppers.

Each Habanada pepper seed sold supports public plant breeding research at
Cornell University.

Price: Starting at $3.50 for 20 seeds

THE ROW 7 CATALOG HABANADA PEPPER — 5

 CERTIFIED ORGANIC
SOLANUM TUBEROSUM

U PS TATE A BU N DA N C E
P OTATO ( T R I A L N Y15 0 )
BREEDER: WALTER DE JONG, CORNELL UNIVERSITY

C R E A M Y, N U T T Y A N D B U T T E RY — E V E N W I T H O U T T H E B U T T E R .

Second-generation potato breeder Walter De Jong knows a winning potato when he

sees one. Which is why, when he first spotted trial “NY150” among his field plots in
2004, he immediately took note. Walter’s goal at the the time was to breed a more
resilient potato, one that was high yielding and resistant to a variety of diseases plaguing
potato growers in the Northeast. Walking the rows, Walter was surprised to discover
one experimental line that yielded an unexpected bonus: an abundance of golf-ball-
sized potatoes with bright white flesh. By conventional market standards at the time,
they were a little too small, but Walter thought that NY150 was something worth
pursuing—a suspicion confirmed when he first tasted it. Over the years, still deemed
“unmarketable,” NY150 earned a quiet cult following, first within Walter’s lab, and
then beyond. Growers praised its uncommon size, and chefs coveted its exceptionally
creamy texture and nutty flavor. Today, the recently renamed “Upstate Abundance”
remains Walter’s favorite eating potato. 100 days to maturity; 75 days for new potatoes.

Each Upstate Abundance seed potato sold supports public plant breeding research
at Cornell University.

Price: Starting at $9.95 for 1 pound

THE ROW 7 CATALOG UPSTATE ABUNDANCE POTATO — 6

CERTIFIED ORGANIC
CUCURBITA MOSCHATA

898 SQ UAS H
( E X P E R I M E N TA L T R I A L )

BREEDER: MICHAEL MAZOUREK, CORNELL UNIVERSITY

R E I M A G I N I N G T H E W O R K A D A Y B U T T E R N U T.

It’s been almost eight years since chef Dan Barber stood in the kitchen with vegetable
breeder Michael Mazourek and asked him (half-jokingly) if he could breed a butternut
squash to actually taste good. Mazourek’s answer? It was the first time anyone had asked
him to breed for flavor. That conversation launched a little squash called the Honeynut,
now available coast to coast. But Mazourek never sees his work as finished. Together,
we started to ask: how can we one-up the Honeynut? Noticing that the Honeynut’s thin
skin caused it to go downhill in storage after November, Mazourek continued to tinker,
selecting for outstanding flavor along the way. Still in the experimental phase, the
898 squash is the delicious result: a longer-storing, even-more-mini butternut packed
with flavor and beta carotene. Compared with the Honeynut, it yields nearly twice the
number of fruit per plant. 110 days to maturity.

This trial variety—still in the experimental phase—invites chefs, growers and eaters to
share feedback from the field and kitchen. Each 898 squash seed sold supports public
plant breeding research at Cornell University.

Price: Starting at $4.95 for 12 seeds

THE ROW 7 CATALOG 898 SQUASH — 7

 CERTIFIED ORGANIC
CUCUMIS SATIVUS

7082 C UC U M B ER
( E X P E R I M E N TA L T R I A L )

BREEDER: MICHAEL MAZOUREK, CORNELL UNIVERSITY

BREAKING CUKES OUT OF THE BANAL.

Named for its trial plot, the 7082 cucumber is a stubbled green slicer of modest stature
but memorable flavor—which, when it comes to cucumbers, is no small feat. Breeder
Michael Mazourek recalls stories of long-forgotten cucumbers that filled a room with
their fragrance. Today, he is working to rediscover them, marrying heirloom flavors with
modern disease resistance in the field. For Mazourek, the search for a truly delicious
cucumber begins with exploring the bitter compounds that have been selected against
for decades. It turns out a little bitterness goes a long way in adding complexity and
depth of flavor—a kind of vegetable diplomacy. And it goes a long way in the field, too,
helping to deter pests for organic growers. 58 days to maturity.

This trial variety—still in the experimental phase—invites chefs, growers and eaters to
share feedback from the field and kitchen. Each 7082 cucumber seed sold supports
public plant breeding research at Cornell University.

Price: Starting at $3.50 for 20 seeds

THE ROW 7 CATALOG 7082 CUCUMBER — 8

CERTIFIED ORGANIC (F1 HYBRID)
CUCURBITA MOSCHATA

BUT TERN UT 661

BREEDER: MICHAEL MAZOUREK, CORNELL UNIVERSITY

Designed to bring the best qualities of the Honeynut to the processing industry,
Butternut 661 offers the same concentrated flavor, dry matter and beta-carotene in a
larger, longer-storing package. 110 days to maturity.

The Butternut 661 is now available to trial for processors. For more information, please
contact info@row7seeds.com. Each Butternut 661 seed sold supports plant breeding
research at Cornell University.

THE ROW 7 CATALOG BUTTERNUT 661 — 9

ROW7S EEDS .CO M