Skool OS

CORE
Jose Caballer
05/14/14

© The Skool Inc, Made for you with by The Skool. theskoolrocks.com @theskoolrocks
 CORE Brand Attributes

1. Brainstorm Six (2 min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min)

Culture Co-Creators Voice Feeling Impact X-Factor

How are your

How would your How would you What tangible
How do you sound to How others feel after different from others?
community to describe describe your co- impact do you have
others? interacting with you? What makes you
you? creator? on others?
special?

Creative Creative Wise Nurtured Make Money LIVE

Quirky Tech Urgent Empowered Knowledge Open
Fun Business Strong Enlightened Bigger Network Unfiltered
Obnoxious Marketing Humorous Educational Save Money Willing to share
Infectious Driven Witty Transformed Save Time “the secrets”
Worldly Authentic Blunt Informed Less Mistakes Insightful
Multi-Cultural Giving Authentic Hopeful Assurance Quirky
Kind Open Minded Unfiltered That there are Visual
Giving Innovative Truthful opportunities Concise
Open Change Makers Educational Tranquil Simple
Spontaneous Progressive Caring Peace of Mind Easy
Entrepreneurial Intuitive Satisfied Inclusive
Fast Paced Obnoxious Fulfilled Tactile
World Changing Successful Relief Interactive
Driven Powerful Happy
Joy

Tea Haus provides custom teas to health conscious

Example: customers in a sophisticated environment with a wise
voice. Helping them feel mindful and be re-energized.
Name Product / Service Customer
Live Training 

Jose provides & Facilitation to Powerful customers
Culture Voice Feeling

in a Quirky environment with a Caring voice. Helping them feel Empowered

Impact

and be Assured

X-Factor: Visual Archetype: Joker, Friend

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 CORE Community Members

Peter Anderson, The Investor

Demographics His Back Story (Problems)

Male - Investing in Media Companies

56 - Gung Ho on Video
- Has startups that are struggling to
Los Angeles
gain traction
Married
- Looking to optimize his portfolio
2 Kids, in College, Married
- Saw what Jose is doing in L.A.
Studied CS, Berkley - Likes The Skool’s YouTube
MBA USC - Needs his startups trained for high
velocity and fidelity

His Needs & Why How do I Exceed His Needs?

- Needs to see a pilot concept for The
Skool as a reality show
- Needs to see a working business model
(in action)
- Validation vs Peer Validation (Other
investors)
- A Personal Connection to Jose -
Someone to vouch for him
- Quality level of UX and visual design
- Track record of execution
- Steadfastness
- Integrity
- Share Experience
- Powerful Training / Skool OS
- Provide A Process Framework

Image Courtesy of: Shutterstock.com

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 CORE Community Members

Ben Abrams, The CEO

Demographics His Back Story (Problems)

Male - Just sold his previous company

43 - Looking to start a new company
- Needs to train his team so that new
Minneapolis
owners / investors are happy
Lives in NYC
- Has access to VC’s and investors
Married Recently
- Wants an experienced product
No Kids designer
250k a year
CEO at large AdTech Company

His Needs & Why How do I Exceed His Needs?

- Someone he can trust - Trusts & likes Jose

- Experience - Intellectual alignment
- Velocity - Well systemized process
- A proven process - Simplicity
- To use CORE for his new startups - Bluntness
- Someone who really knows UX & - High fidelity design ability
Visual Design - Help raise money and mitigate risks
- Someone who can speak his language
and understand business

Image Courtesy of: Shutterstock.com

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 CORE Community Members

Rebecca Noble, The Co-Creator

Demographics His Back Story (Problems)

Female - Very successful strategist

31 - Has launched many major products
- Looking to go out on her own
Director for a consulting firm
- Wants to start a media company
Divorced
- Doesn’t know where to start
No Kids
- Meets Jose at NYC event
Lives in Brooklyn

His Needs & Why How do I Exceed His Needs?

- Needs permission to go out on her own - Someone who is creative and can build
/ Validation of her idea something big
- Needs a strong example and mentors - Sharing Experience
- Needs someone who she can relate to - Is open and transparent
and who she is comfortable with - Connections to future opportunities
- Someone who can be a co-creator - Revenue
- She is “Dorky, Flakey”, she needs - Strong leadership but collaborative
someone who is “Obnoxious” approach
- Shared vision for impact and giving
back.

Image Courtesy of: Shutterstock.com

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 CORE Priorities

Revenue: What will generate revenue?

Term Description Desireablity Doability Total

M Business Plan / Rev Model 10 8 18

S Finish CORE Training Product 10 8 18

S Finish CORE Kit 10 7 17

L Membership Site 9 6 15

M Key Partnerships 8 8 16

L Corporate Consulting 7 8 15

S Corporate Training 10 9 19

L Corporate Speaking 10 9 19

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 CORE Priorities

Awareness: How will you get people to hear about you?

Term Description Desireablity Doability Total

S Services One Pager 10 9 19

M Media Kit 7 8 15

S Training One Pager 10 9 19

M Business Cards 10 8 18

M Website Redesign (The Skool) 10 6 16

S Linkedin Page for The Skool 10 9 19

M Personal Website for Speaking 8 7 15

M Video (Skool CORE) 7 6 13

S Register with Speakers Bureau 8 8 16

L Book 10 6 16

M Press Opportunities 9 6 15

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 CORE Priorities

Efficiency: How can you systemize and simplify?

Term Description Desireablity Doability Total

M Email Newsletter Templates 9 10 19

M Editorial Calendar 8 7 15

M Ecommerce Automation 9 7 16

M Marketing Automation 9 7 16

S Training Process Delivery 10 8 18

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