“MARKET ANALYSIS OF WASHING MACHINE BRANDS IN

GHAZIPUR CITY”

Survey Project Report

Submitted to

VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR

In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By- Under the Supervision of

Shani Sharma Mrs. Fati Shafaat
BBA IV Semester (Senior Lecturer)
Roll No. -3033

2012

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri

Ghazipur (U.P.) Pin - 233001

 CERTIFICATE

This is to certify that Shani Sharma pursuing BBA 4th Semester from

this Institute has prepared the survey project report entitled “Market

analysis of washing machine brands in Ghazipur City” in partial

fulfillment of the requirements of the degree of Bachelor of Business

Administration from V.B.S. Purvanchal University, Jaunpur, for the session

of 2011-2012.

This report is based on survey project undertaken by Shani Sharma

under my supervision during the course of fourth semester and fulfills the

requirements of regulations relating to the nature and standard of BBA

course of V.B.S. Purvanchal University.

I recommend that this survey project report may be sent for

evaluation.

Rahul Anand Singh Fati Shafaat

Associate Professor & Head, Senior Lecturer,

Dept. of Business Administration Dept. of Business Administration

 DECLARATION

I Shani Sharma, hereby declare that this survey project report

entitled “Market analysis of washing machine brands in Ghazipur City

has been prepared by me on the basis of survey done during the course of

my fourth semester of BBA proramme under the supervision of Mrs. Fati

Shafaat, T.E.R.I., P. G. College affiliated to Veer Bahadur Singh

Purvanchal University.

This survey project report is my bona fide work and has not been

submitted in any form to any university or Institute for the award of any

degree or diploma prior to the under mentioned date. I bear the entire

responsibility of submission of this project report.

10th May 2011 (Shani Sharma)

BBA IV Semester

Department of Business Administration

Technical Education & Research Institute

P.G. College Ghazipur

 INDEX OF CONTENTS
 Preface 1-2

 Acknowledgement 3

CHAPTER -1

 Introduction to the topic 4-38

 Objective 39

 Scope 40

 Limitation 41

CHAPTER-2

 Research Methodology 42-49

CHAPTER-3

 Data Analysis & Interpretation 50-69

CHAPTER-4

 Finding 70-71

CHAPTER-5

 Conclusion 72-73

 Limitation 74

 Annexure ( Questionnaires ) 75-77

 Bibliography 78
CHAPTER - 1

INTRODUCTION
 CHAPTER – 2

REASERCH METHODOLOGY
 CHAPTER- 3

DATA ANALYSIS

&

INTERPRETATION
CHAPTER – 4

FINDING

&

RECOMMDATION
CHAPTER – 5

CONCLUSION

&

LIMITATION
QUESTIONNAIRE
BIBLIOGRAPHY