CTEC Media Production – Y2

AfL: Unit 10 – Media Adaptations

Task 1: Case Studies

Produce a detailed comparative analysis of a range of media adaptations. You must explore a minimum of three case studies.

Case Study 1: The Walking Dead

Original Text Original Target Adaptation New Target Audience Key Changes in genre, style, form etc. Legal/ethical Issues
Audience

Add detail about Add detail about Add detail about Copyright. Classification.
Add detail about the target the transmedia the new target BBFC, Intellectual
the original media audience, format. Dates. audience, property & permissions,
format. Dates. demographics and Production details. demographics and Royalties
Production details. psychographics. Key facts psychographics.
Key facts Global / National Global / National
etc. etc.

Notes on overall success of the transmedia adaptation:

Popularity / Wider audience / New franchise / Financial Success / Reviews etc
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AfL: Unit 10 – Media Adaptations
The numbers
Box Office mojo

Case Study 2: The Hunger Games

Original Text Original Target Adaptation New Target Audience Key Changes in genre, style, form etc. Legal/ethical Issues
Audience
Originally, the - Gender The Hunger Games - Audience is There have been a lot of different
Hunger Games was neutral was then adapted still aimed at changes that have been made Copyright. Classification.
a 3 part novel audience from a novel into a young adults within the film adaptation. BBFC, Intellectual
series, created by but aimed 3 part film and - Majority of alterations that property & permissions,
writer, Suzanne more at franchise. The teenagers have been made in the film Royalties
Collins. The first males as production over the age changes how the story is
book ‘Hunger there’s a lot companies of 13. revealed.
Games’ was of violent responsible for the - Rated PG 13 - The book was in a first
released in 2008. competition. adaptation are Add detail about perspective of the main
Aimed at Lionsgate, Lionsgate the new target character, this
This novel grew in young adults Films and colour audience, differentiates from the
popularity so much 12-18 years force and employed demographics and movie as they decide not to
that the writer old. Gary Ross to be the psychographics. do it from a characters
ended up creating director of the Global / National perspective, however they
two sequel’s for the - .Add detail entire film. The film etc. implemented voice-overs
Hunger Games. The about the production had a to reveal the story.
first book sold more target set budget - Cornucopia bloodbath is
than 23 million audience, limitation of $493 shown more in the film tha
copies, print and demographi million. in the book.
digital. Her second cs and - The film features more of
book ‘Catching fire’ psychograp The first film, the ‘gamemakers’ and
sold more than 14 hics. Global ‘Hunger was Seneca Crane, shows them
million copies. / National released into controlling the arena and
etc. cinemas on 23rd changing the environment
Lastly, her final March 2012 in the within the games more.
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AfL: Unit 10 – Media Adaptations
sequel, United Kingdom. - In the film, Panens flag is
‘Mockingjay’ sold on the opening day, described and shown very
more than 13 the film generated heavily within in the film,
million copies. approximately however in the book they is
around $67.3 no mention or appearance
million. On the of a flag.
opening weekend, - In the games, cameras are
the film produced placed everywhere in the
$152.5 million arena, in the book they’re
dollars. not shown or encountered,
in the film they are
After a huge encountered Katniss
demand off of the various times and later in
audience from this the film, she addresses the
film, Lionsgate camera with her signature
decided to create salute.
adaptations of all - The main plot to the stories
books under the franchise (The rioting and
Hunger games rebelling) starts when Rue,
franchise. a contender in the games,
The second film, dies after getting hit in the
Catching Fire, was stomach by a spear. The
released on 21 difference is what
November 2013. happened afterwards. In
Her last book, the book, Katniss only
‘Mockingjay’ was salutes to Rue and doesn’t
split into two parts, acknowledge the cameras
they were both or the other districts,
adapted into films, however in the film Katniss
the first part was salutes to the camera and
released on 20th to District 11, this is the key
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AfL: Unit 10 – Media Adaptations
November 2014 trigger moment for the
and the second part rioting.
was released in - In the book Katniss is
19th November described to be shorter
2015. than the other contestants
and Peeta is described to
Add detail about be taller, however in the
the transmedia film she is the taller one
format. Dates. and peeta is shorter.
Production details. - Katniss’s dress is different
Key facts to the book, in the book it
is described as various
https://www.slides gems and colours like red
hare.net/ellesulliva and yellow. However in the
n310/the-hunger- film her dress is red and
games-case-study- sets a light.
industry-and- - The overall outfits for all
audience characters are different, in
the book, whilst training
and contending in the
games they have the same
coloured outfits and only
having their district name
on their sleeves and backs.
However in the film, each
district has their own
colour scheme and have
their outfits colour based
depending on the
contestants district.
- in the book there are
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AfL: Unit 10 – Media Adaptations
female and male miners,
however in the film there
are only male miners.
- In the book, after Peeta is
injured, his leg is
amputated and replaced
with a prosthetic, however
in the film he doesn’t lose
his leg and it stays intact.

The main differences that have

been made between the
adaptations is that, the book is
more focused on Katniss and her
mental thoughts with having the
book based solely on her first
based perspective. This
differentiates from the film as the
movie focuses more on the control
that panem have over the games
and the people/ districts. This is
done by showing the audience
more of the control room and
game makers moves, and
showcases the interactions
between the contenders and the
cameras. Also there is a flag that
has been implemented into the
film, this show’s more of the
control they have over civilization.
http://thehungergames.wikia.co
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m/wiki/The_Hunger_Games_boo
k_to_film_differences
Notes on overall success of the transmedia adaptation:
Popularity / Wider audience / New franchise / Financial Success / Reviews etc
CTEC Media Production – Y2
AfL: Unit 10 – Media Adaptations

Box office success results

On the opening day, the film generated approximately around $67.3 million. On the opening weekend, the film produced $152.5 million dollars. The
overall domestic total gross is $408,010,692. We can tell that this film was very popular by comparing the starting budget to the money generated by the
film. The Hunger Games is obviously a very popular franchise, buy why is that so? Well this film is meant to be a set in a dystopian society,

www.metacritic.com – this lets the students see the review score from multiple sources (and it aggregates it, could be good)
www.the-numbers.com – good for finding out box office success

regarding royalties / intellectual property:

http://www.wipo.int/pressroom/en/stories/ip_and_film.html - this has a PDF download with some information

https://www.royaltyexchange.com/learn/film-and-television-royalties

http://www.intergalacticmedicineshow.com/cgi-bin/mag.cgi?do=columns&vol=carol_pinchefsky&article=016
https://www.quora.com/How-much-do-book-authors-receive-from-film-adaptations-of-their-work

http://www.metacritic.com/movie/the-hunger-games
http://www.metacritic.com/movie/the-hunger-games-catching-fire
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AfL: Unit 10 – Media Adaptations
http://www.metacritic.com/movie/the-hunger-games-mockingjay---part-1

Case Study 3: Death Note

Original Text Original Target Adaptation New Target Audience Key Changes in genre, style, form etc. Legal/ethical Issues
Audience
- Originally a Adapted from a - the majority of changes are
manga Add detail about manga series, to an Add detail about only minor, the only one Copyright. Classification.
series, the target anime then recently the new target extreme change is the BBFC, Intellectual
written by audience, being adapted into audience, ending to the series. property & permissions,
Tsugumi demographics and a live-action film. demographics and Royalties
Ohba and psychographics. psychographics. - In the manga, Light is in the .
illustrated Global / National Then adapted into Global / National warehouse and sees Ryuk,
by Takeshi etc. an anime (most etc. (Near sees him as well
Obata. popular version) because he has the note as
Manga - ‘Shonen’ is and published from 17+ well) Light begs the
series run the target 3rd October 2006- shinigami to write their
August 4, audience. 26 June 2007. names in the book. After
2003- May - Aimed at this Ryuk says “Okay Light,
15, 2006. teenage I’ll write” whilst the
males 12-18 detectives try to shoot
- mystery, because of Ryuk, he adds “Your name,
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AfL: Unit 10 – Media Adaptations
supernatural the male Add detail about Light”. To begin with Light
and a thriller protagonists the transmedia didn’t believe the shinigami
and format. Dates. until he how’s him the
- published by characters, Production details. death note with his name
shueisha in and due to Key facts written in it. light sees his
Japan and the brutal life flash before his eyes
Viz media in content then finally remembering
us/uk. within the what Ryuk said in the
manga. beginning, that Lights name
would be written in the
death note. Ryuk finally
- Add detail adds “it would be hard to
about the see you in prison and your
original life is over anyways”.
media Resulting in light dying in
format. front of the two detectives.
Dates. However in the anime the
Production ending differs greatly, as
details. Key Light, Near, Matsuda and
facts all the others from the
squad are in a lookalike
warehouse location, Light
tries to get a piece of paper
from the book from the
watch, however Light gets
shot by Matsuda in non-
fatal areas of his body.
Near kills himself, whilst
Light runs away to another
building which looks like its
located in the industrial
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AfL: Unit 10 – Media Adaptations
area. Ryuk is sat on top of a
chimney whilst speaking to
himself, he mutters the
promise that him and light
made (that light’s name
will be written in the book)
and he does so.

https://anime.stackexchange.com/
questions/665/how-different-are-
the-anime-and-manga-versions-of-
death-note
Notes on overall success of the transmedia adaptation:
Popularity / Wider audience / New franchise / Financial Success / Reviews etc

Task 2: Adaptation Ideas

Select one creative product. Generate three potential adaptation ideas. Produce either a written report or a detailed graphic organiser.
CTEC Media Production – Y2
AfL: Unit 10 – Media Adaptations
Consider:
● The original creative
● The most suitable medium for your adaptation
● The feasibility of adaptation (e.g. budget, locations, number of characters etc.)
● Technological limitations (e.g. for creating imaginary worlds)
● Main facts of historical events/true life events (e.g. specific locations, timeline, main protagonists),
● New opportunities
● Use of new technology/effects
● New possible interpretations of creative product or part of it
● New characters/characterisation
● Additional storylines etc.
● New audiences - age, gender, interests, spending power, lifestyle