Problems:

1.CFO problem. (CFO and accountant dispute)

2. Laid off employees (state depression)
3. Environmental problems (media)

Alternative Courses of Action

1. To restore reputation by communicating to the primary stockholders personally by the

board of directors

(Rappler news)

Advantages: Assurance to the Primary stockholders

Disadvantages: Time Consuming

2. To restore reputation by communicating to the Secondary stockholders through press

releases

Media
Special interest groups
General Public

Advantages: Time efficient

Disadvantages: Attention seeking

3. Reorganization
Advantages: Increase operational efficiency
Disadvantages: Costly, Labor intensive

Recommendation:

The group recommends to take the first alternative course of action, or to restore reputation by
communicating to the primary stakeholders personally by the board of directors. Poor
communication and nonfunctional communication systems leads to confusion and speculations
among external primary stakeholders( customers, shareholders, Investors, etc), lowered morale of
the internal primary stakeholders (Employees) and loss of productivity of the overall
organization.

The BOD headed by the CEO must create communication plans and information channels to
ensure that these stakeholders are kept informed and in contact with each other. Organizational
communication happens in many forms, including conversations, letters, emails, memos and
websites. The group wanted a personal approach to these stakeholders to reassure them about the
strong future of the company. Hence the group assigned each of the mentioned BOD per primary
stakeholder.
Conclusion/Detailed Action Plan.

Letters are more formal than emails and emails are formal than conversations. All forms of
communication may be used to impart authority, delegate responsibility, and provide vital
information. Below is a suggested action plan to take to ensure that the company communicates
its message effectively and efficiently.

1. Consult/hire a PR Company

(google PR company advantages)

2. To ensure that the company stays ahead of the rumors and assumptions, the following BOD
were assigned to each Primary stakeholder.

Employees CEO And the board of directors team

Customers Marketing and Sales
Shareholders CFO
Investors CEO/CFO
Suppliers Manufacturing
Government CEO
Community Marketing

3. Set a townhall meeting in the organation. (internal communication first) This includes
assurance to the employees that their jobs are safe. And communicate long the long term
and short term objectives with them.
4. Set a personal email message to the share holders/ investors. If necessary set a personally
meeting with the important investors. Since we cant manipulate the stocks because it is
being dictated by the market, we just have to play by word of mouth through the different
investors.
5. To address the faulty environmental problems, Manufacturing VP must plan necessary
actions to improve its operations but communicate to the suppliers, government, and
community that these issues are being addressed to assure them that these are being taken
action.
6. Update the status of the progress of the preceeding plans to internal stakeholders and
pertinent investors.