Emilio Aguinaldo College

SENIOR HIGH SCHOOL

City of Dasmariñas

UNDERSTANDING CULTURE, SOCIETY, AND POLITICS

Handout Number: 6 Quarter/School Year: Second/2017-2018

Unit Number: Unit Title: Social, Cultural, and Political
Change

Chapter 7:Social, Cultural, and Political Change

(Lesson 23: Social Change )

 SOCIAL CHANGE is the modification or replacement of any soial process, socal

pattern of social institution (Jones, 1949).
 MODIFICAION is the change of goods and social conditions.
 REPLACEMENT pertains to a new material or idea that supersedes the existing
culture.

 CHARACTERISTICS OF SOCIAL CHANGE.

 Universal- a natural law.
 Collective- diverse.
 Nature and speed as determined by the time element – unpredictable.
 Manifests chain reaction

 TYPES OF SOCIAL CHANGE

 INNOVATION - refers to the new organizational forms processes and
routines, products and services.
Two types of activities that minimize innovation’s risk:
(1) Exploring new alternatives
(2) Exploiting existing competencies

Factors that affect inovations (Rogers, 1968)

(1) Relavtive advantage
(2) Compatibility of new ideas
(3) Simplicity of Inovations
(4) Trial Ability of an innovation
(5) Observable Results

Three types of innovation efforts (O’Reiley and Tushman, 2004)(

(1) Incremental innovations
(2) Architectural innovations
(3) Discontinuous innovations
  DIFFUSION is the spread of culture to another by means of migration,
trade, war or colonialism.
 Franz Boas (1912), the dominant direction of social change is borrowing or
diffusion of culture.
 Lewis Henry Morgan stressed that social change is both a product of
invention and diffusion.

 ACCULTURATION is the changes in a culture brought by another culture,

which results in an increase in the simplicity of the two cultures.

Copy of: Prepared by: Reviewed by:

ELLA MAE M. DELUZ MS. KRISHA CAROLYN D. DEAN MR. JOSHUA ABEL S. DE GUZMAN
Name of Student Subject Teacher Subject Coordinator