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Assignment Questions:
(1) Does Airborne have a competitive advantage or a competitive disadvantage? What explains
the performance of Airborne? (15 points)
(2) What is your recommendation for Airborne to improve their performance? (15 points total,
split as below)
- Explicitly consider the question: should Airborne move toward distance-based pricing? (5
points)
- More broadly, what should Airborne do to survive and thrive in this industry? (10 points)