NABUA NATIONAL HIGH SCHOOL

NABUA CAMARINES SUR

GAS STORE

San Miguel, Nabua

SMART: 09307088324

Email: gas’store@gmail.com

Presented to:
Nabua National High School
12 General Academic Strand Section-A

March 2018

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TABLE OF CONTENTS

TITLE PAGE

Title Page 1

Table of Contents 2

1. Executive Summary 3
a. Mission
b. Vision

2. Business Overview 5

3. Market Analysis and the Competitions 6

4. Human Resources 7

5. Sales & Marketing Plan 8

6. Ownership and Management Plan 8

7. Operating Plan 9

8. Financial Plan 12

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Executive Summary

Lum’PEG’gish is our business that we run. It is trade in a product that is shaped in the

form of food needs. We are pioneering new starter formed in a group naming 12 GAS PEG’s A.

This means that we still see the extent of the growth prospects of this business, and then we

can do an innovative new business development or better in order to compete to the fullest.

Therefore, here we will trade or sell a food product whose name is "LumPEGgish" that maybe

some people think that the name alone probably weird. That is why, we are interested to

market this product, assuming that its uniqueness will make consumers interested plus the

taste is delicious and nutritious.

Lum’PEG’gish is a new competitor in the food industry as the taste in demand of the

people is increasing. The food that we offer is likely what the Filipino usually eat because it has

the unique taste and we made sure that customer will return back and purchase our product.

We will sell it to the upcoming events of the Nabua National High School on March 2018

as the project of the 12 GA- A (girls). Wherever possible we will do this business well, with

hopes of a long-term prospect for the scale. If in some future time, we were able to sell or

market this product successfully then we will endeavor to provide a better innovation, so that

the business can be run better and last longer. With the hope that we as a pioneer was able to

read the market and what is needed by the consumer at a price that remains affordable and the

quality of the product is maintained. This business plan calls for an amusing, profitable start-up

year ahead with future forecasted growth as we meet the demands of the community. In all,

this plan describes a healthy company with good growth prospects, looking to manage its

orderly growth in the near future inside the Bicol Region market.

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Mission

To provide a tasty and healthy experience to every customer. To serve and satisfy the

nutrition needs of health conscious consumers through the high quality of our products. To

maintain a friendly, fair, and creative work environment services. Which prospects in diversity,

new ideas and hard work.

Our customers are the students of NNHS and our neighbors as we are residents of our

market area. We will also create and nurture a healthy, creative, respectful, and fun working

and dining environment, in which our employees are fairly compensated and encouraged to

respect the customer and the company financially healthy for the long term and to fairly

compensate owners and investors for their investment and risk.

Vision

To be a leading integrated student by delivering consistent quality products and

excellent customer-focused service. To sell food in a fast, friendly environment that appeals to

pride conscious health minded consumers.

Key to Success

 Pricing effectively with great respect to the project quality and customer value
proposition.
 Product quality and consistency.
 Family-oriented atmosphere with occasional nights of family entertainment.
 Following of today’s trends.
 Customer-focused service consistency
 Friendly environment

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Marketing Objectives

 Launch new products or services

 Target new customers

 To Enter new markets internationally or locally

 To Improve stakeholder relations

 To Enhance customer relationships

 To establish the market presence needed to support marketing and sales goals
 To achieve double digit profit margins.
 To develop top-rated relationships with 2-4 well-respected, all-encompassing
distributors.
 Management: products served on time, costs controlled, marketing budgets managed.
There is a temptation to fixate on growth at the expense of profits.
 Reporting and controls in place for inventory and financials.

Business Overview

A lot of Filipino today are fond of eating anytime, anywhere. They are the type to roam
around the kitchen and do some cooking. They are basically known of having a passion in
cooking, love for food and even doing food experiments. Somehow our business is inspired by
the taste of Filipino. And we have come up with the idea of following the taste of every Filipino
and bringing up the food they always wanted. That is why we have arrived with the business
name “Lum’PEG’gish”.

Fish ball which will use for fillings and this is common in street foods. Fish ball found in
Southern China, Hong Kong, Macau, Southeast Asia and overseas Chinese communities made
from “fish paste”. People really love this kind of street food especially to those people saving
money (One peso consist of two piece of fish ball). And as the Filipinos also love to eat our
product has been uplift to a great taste combining the taste of egg added with a healthy carrots
for a health conscious customers which will also be put inside the lumpia wrapper and that is
our best seller LumPEGgish which tastes so good and can be found in Nabua.

And because the attitude of every Filipino when after or during eating their foods is by
having their so called “panulak” or drinks for them to enjoy even more the food.Mineral Water
is the one have the quality to make the customer cool and refreshing to the body, giving out

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extra happiness to the people eating our food especially to all students this will help to refresh
their mind.

We have been practicing the proper hygiene of ourselves before serving the food and
made sure that the work place of our business is healthy looking. It has the good ambiance and
clean to avoid food poisoning and the people will always come back.

Market Analysis and the Competition

Competitive Competitor Analysis

In spite of economic depressions in recent years the Lum’PEG’gish business has been a
bright spot for us. While literally h of businesses in many categories are facing poor sales,
negative balance sheets and even bankruptcy, Lum’PEG’gish chains continue to show strong
growth. It's clear that NNHS love for traditional Lum’PEG’gish continues during good times and
bad.

We maximize our potential for success due to several factors and LumPEGgish’s
customer at Civic Center of NNHS is comprised of three target groups.

 The highly affluent local population

 People(students, teachers and etc.) passing through

 Prime site location

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Human Resources

 We have 3 employees in the company:

1. Customer Service

Role: in charge with doing customer service.

Benefits:
Salary = P 10.00

2. Kitchen Crew

Role: in charge in the kitchen duties.

Benefits:
Salary = P10.00

3. Janitorial Crew

Role: in charge with cleaning and supplying designated areas, ensuring a place is
hygienically clean.
Benefits:
Salary =P10.00

1- Chef Cook
Role: in charge of and cooking the meal and making fruit tea for beverages.
Maintaining good quality of the product to maintain the product be patronize by the
customers.

Benefits:
Salary =P20.00

Sales and Marketing Plan

Product or Service Offerings

The product we produce which is the lumPEGggish is the best-selling

product and we sell it as our main product. LumPEGgish is not just delicious but it
is also crispy as it is freshly cooked and most especially 100 percent safe to the

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health of every customer and with the combination of our sauce that will help our
product more delicious plus it is healthy and nutritious.

Pricing Strategy

The price of our product is very competitive to attract customers but fairly
high enough. Since it is just a small business and it demands cost to cover and
generate profit. The price of the product is based on markup from cost, value to
the buyer of the products in the marketplace.

Advertising and Promotion

Email: lumPEGgish@gmail.com
Flyers, Posters and Radio

Ownership and Management Plan

Ownership Structure

 Sole Proprietorship

Management

 Owners group of girls in 12 GAS-A will co-manage the business.

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OPERATIONAL PLAN

Our product selling is open starting on March 8-10 2018. Our business
operations aim to give and satisfy the needs and wants of our customers by offering a
different variety of food and refreshments with a quality price and good services.

We make sure that we offered good foods and do good services so that the
customers will patronize and surely purchase our product.

We have established a mutual relationship with a merchant where we acquired

raw materials for the foods presented in our menu and to ensure the safety and quality
of the foods we offered.

And a big part of our operational plan is to attract new customers and ensure the
loyalty of the old ones.

SAFETY AND SANITATION

We ensure to have a good image to the customers. Safety and sanitation is one
of the most important factors that affect the image of the business, therefore we assure
the internal and external cleanliness of our business. We practice personal hygiene,
daily check-up and proper maintenance procedure of our facilities, and proper disposal
of waste is a must.

We always want to have a good image to our customers, having clean

surroundings makes a good ambiance and therefore it never fails to let the customers
come back and purchase our product.

MARKET TRENDS

The market trends come from our dear customers specifically kids and kids at
heart and comes with different reasons:

 Product Quality

Great food and drink that have amazing tastes that can satisfy the
customers’ needs and cravings. High quality ingredients from the trusted

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suppliers we use for the production of our products, our target market will surely
trust the quality of it.

 Affordable Cost

Affordable prices that everyone will not hesitate to buy our products
because of its low prices and more nutrients they will get.

 Packaging

Our product comes with an attracting packaging yet it could ensure the
cleanliness of the products.

MARKETING STRATEGIES

CUSTOMERS

The main reason why we decided to start up a business is the customers. The
customers are the primary source of income. By giving good quality product and
services, we can keep customers support the product.

CORPORATION

It mainly focuses on maximizing the strengths of the business from which our
business can influence the relevant areas of competition to achieve success within our
field.

COMPETITOR

Consistency of our quality product and services can help to win over the
competitors. The more friendly unique product and services our business provide, the
lesser the competition we will encounter in this field.

MARKETING PROGRAMS IN THE MARKETING MIX

PRODUCTS

We offer different types of food for breakfast, lunch, dinner, and snacks that a
customer will lessen his/her duties at home. This is definitely a perfect set up for meet-
ups, reuniting friends, couples and a family bonding moments. One of the best food we
offer.

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 PRICE

We set our food with a low cost so that everyone can afford to dine.

1. LumPEGggish
P5.00 per piece (free sauce)
2. Mineral water
P10.00

 PROMOTION
 You can visit our page at lumPEGgish@gmail.com

 PLACEMENT

Our business was located at 12 GAS-A classroom (Senior High Building)/ at the
civic center of NNHS for the upcoming foundation on March 8-10 2018.

CONTROL

 To be mutually beneficial with our customers.

As we give our customers the best foods to satisfy their cravings. We, as

well can benefit as we have an increase in sales from day to day operations.

 To monitor the business performance.

We will check the progress of our business so we could know how to

improve and manage it well in just one day.

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Financial Plan
Income Statements

SALES P 500.00
LESS: SALES DISCOUNTS P 260.00
NET SALES P 240.00
LESS: EXPENSES
Salaries Expense P 50.00
TOTAL EXPENSES P 50.00
PROFIT P 190.00

Changes in Equity

Amount
Beginning Capital P 250.00
Profit P 190.00
Ending Capital P 440.00

Balance Sheet

ASSETS
CASH
ACCOUNTS RECEIVABLE
ACCUMULATED DEPRECIATION– EQUIPMENTS
ACCUMULATED DEPRECIATION – SERVICE VEHICLE
TOTAL ASSETS P 0.00

LIABILITY AND EQUITY

ACCOUNTS PAYABLE P 0.00

TOTAL LIABILITIES P 0.00

EQUITY
CAPITAL P 0.00
TOTAL EQUITY P 0.00
TOTAL LIABILITIES AND EQUITY P 0.00

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Recipe Ingredients
Lumpia Wrapper P50.00
Fish ball P48.00
Sweet Potato P32.00
Oil P60.00
Celery P30.00
Carrots P40.00
Total Cost: P260.00
Price: P 5.00 per piece
Servings: 100 Pieces

Nutrition Facts
1. Servings:1.0 330ml

445
Calories 257 Sodium mg
261
Total Fat 7g Potassium mg
Total
Saturated 3g Carbs 40 g
Dietary
Polyunsaturated 2 g Fiber 10 g
Monounsaturated1 g Sugars 7g
Trans 0g Protein 8g
Cholesterol 0 mg

Vitamin A 11% Calcium 11%

Vitamin C 200% Iron 11%
*Percent Daily Values are based on a 2000 calorie diet. Your daily values may be higher or lower depending
on your calorie need

BUSINESS TIMELINE

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DAY 1 (February DAY 2 (February

22) 23)
Time 9:00-11:30 a.m 1:00-3:00 p.m

Foundation Day
DAY 3 (March 7) DAY 4 (February
23)
Time 1:00-3:00 p.m 1:00-3:00 p.m

12 GENERAL ACADEMIC STRAND A

(GIRLS)

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1. ABONITA, GEORGIE
2. ACBANG, ALONA JEAN
3. BASINAL, MARY FRANCES
4. BELEN, JAYRILYN
5. BERNALES, JHUSTINE MAY
6. BILLIONES, PATRICIA
7. COLICO, LAIKA JOY
8. CUADRO, MOIRA VICTORIA
9. DAZA, RAQUEL
10. DE JESUS, NANCY
11. HIPOLITO, CHRISTINE JOY
12. IBO, MA. ANGELBEL
13. IPULAN, MAR. ARTLENE
14. MAÑARES, SHIELA MAY
15. MOSLARES, LEA LOUDETTE
16. NACARIO, JOYCE ANN
17. NILLO, JHUNILYN
18. PALENCIA, ODEILENE JOY
19. PRESADO, DANICA
20. PRESADO, MARY ROSE
21. REYES, JULIE-ANN
22. SATUITO, KEZIAH
23. SOLERA, ELLAINE MAE
24. UVERO, JESSA
25. VERANO, MARIANNE
26. VILLARANTE, MAYCEL ANNE

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