Aristocrat Restaurant

Submitted to: Professor Aristotle Chico

Submitted by: Lacsamana, Romina Amor

Marquez, Mary Mae

Miel, Fhate

Kitane, Paolo

H-321
I. Company Background

The Aristocrat Restaurant is a Filipino-owned family corporation founded by the

late Doña Engracia (“Aling Asiang”) Cruz-Reyes and her husband, Justice Alex A.
Reyes.

From its humble beginning as a snack mobile in 1936, the Aristocrat has grown
into a restaurant enterprise with branches in Metro Manila, all serving the same
quality foods that have made it “The Philippines’ Most Popular Restaurant”.

They are also known for having the best Chicken Barbeque in Town.

Strategically located along Roxas Boulevard, the first Aristocrat was a silent
eyewitness to the passing of Philippine history --- from the Presidential inaugural
parades and somber funeral marches of national martyrs and prisoners of war
(World War II), to religious rallies of various denominations and frivolous parades
of film festivals and beauty queens.

In 1992, on her 100th birth anniversary, the erection of a landmark in a Rajah

Sulaiman park, the issuance of a stamp edition and the naming of a street after
her honor.
The Aristocrat has diversified into an integrated complex, which includes the
following: the Aristocrat Bakeshop (Bakerey, Inc.); Aristomart, a 24-hour
convenience store (Aristore, Inc.); property management such as the Aristocrat
Apartments (Tanglaw Realty, Inc.); the Franchise Office (Heirs of Alex & Engracia
Reyes, Sr., Inc.); the Aristocrat Robinsons, Ermita Branch (Legacy of Alex & Asiang,
Inc.); the Aristocrat Franchise Corporation (Aristocrat Franchise, Inc.) and a
Product Research & Development Division which manufactures processed foods
such as sausages, cured meats, bagoong, atsara, and a variety of other
products for the local and exports markets.
 Aristocrat has 11 branches:

Restaurant Branches:

 ROXAS BLVD (Open 24/7)

432 San Andres Street, Malate, Manila
Tel. No. 524-7671 to 80
 JUPITER (Open 24/7)
146 Jupiter Street, Bel-Air Village, Makati City
Tel. No. 895-0101 / 895-0725
 ROBINSONS PLACE MANILA
4th Level, Pedro Gil Wing Robinsons Place Manila, Ermita, Manila
Tel. No. 523-3923
 BANAWE, QUEZON CITY
#518 Banawe St., Sta. Mesa Heights, Quezon City
Tel. No. 708-9772
 SM MANILA
4th Level, SM City Manila Concepcion cor. Arroceros & San Marcelino Sts.,
Manila
Tel. No. 521-60354 / 4804055
 SM CITY SAN LAZARO
2nd Level, SM City San Lazaro,F. Huertas cor A.H. Lacson Sts., Sta. Cruz, Manila
Tel. No. 786-2664
 SM MALL OF ASIA
Main Mall, SM Mall of Asia Central Business Park Bay Boulevard, Pasay City
Tel. No. 556-0332
 THE BLOCK at SM NORTH EDSA
3rd Level, The Block, North Avenue cor. EDSA, Quezon City
Tel. No. 442-0149
 SUBIC BAY
Block 2 Lot 2 Maharlika Grounds, Rizal Highway, Subic Bay Freeport Zone
Tel. No. (047) 252-3910
 SM CITY DASMARIÑAS
Upper Ground Floor, New Annex Wing SM City Dasmariñas, Cavite
Tel # (046) 424 0000
 SAN PABLO CITY
Ultimart Shopping Plaza, M. Paulino St., San Pablo City, Laguna
Tel. No. (049) 503-1987
 Aristocrat’s Vision-Mission Statement

OUR VISION
The Aristocrat, a wholly-owned Filipino enterprise, founded in 1936 by Engracia Cruz-
Reyes, in keeping with her adherence to Filipino traditions, values and the spirit of
culinary innovativeness thus commits to the founder’s vision of excellence and
leadership in business as brought forth by:

• High quality food unique to our name, known through generations here and abroad;
• Efficient and courteous service as only Filipino hospitality can convey;
• Reasonable balance of profit and cost as to make our products of good value to the
common “tao”;
• Respect for honest labor, active teamwork and observance of business ethics, in the
achievement of our goals;
• Awareness to the call of our community and responsiveness to its needs;
• Strong belief in God Almighty as Giver of resources and our role as steward of His
blessings.

OUR MISSION
It is Aristocrat’s commitment to provide guests at each visit with affordable, high quality,
delicious and healthful food prepared under the most sanitary condition, and served
promptly in friendly and courteous manner.
II. History

The Aristocrat was owned by Mr. & Mrs. Reyes (Aling Asiang & Alex) Aling Asiang
is only a grade school graduate by have the ability to cook great tasting native
dishes. While Alex is a well educated. A law graduate from University of the
Philippines. He pursues a promising career in the judiciary & rose quickly from
assistant clerk of court at the municipal court of manila. He became an
undersecretary of justice in less than 15 years.

The couple has 13 children (Andy, Arturo, Teresita, Esperidion, Mario, Jose,
Herminia, Ma. Lusia, Alex, Jr., Consuelo, Armando, Benjamin,and Victor. Having a lot
of children turned out to be a quite problem since Alex was a man of impeccable
integrity who would not augment the family income through nefarious means. So
Aling Asiang decided to use her culinary talent in entrepreneurial by selling food to
generate additional income. Alex serve as somewhat of publicist from government
& other circles.

The collegialas of St. Theressa’s immediately took a liking to the specialties of the
lapu lapu, banana fritters (turon) lumpiang ubod. Words spread far, wide, and fast
about Aling Asiang’s delicacies in the legal professions and government service
became faithful customers of the small restaurant .

Every Sunday Reyes family always have a family bonding in Luneta, Aling Aiang
always prepare a car full load of a mouth watering food, she never settled for
ordinary sandwiches made with ham & cheese. She put a twist by putting adobo or
fried fish fillet as filling and she called it “pino sandwich”. And that sandwich was a
winner over cold hotdog in buns puddle by rolling vendors in the areas.

Fidel Reyes suitor of eldest daughter Teresita, attempt to gain favor with his future
in laws, he offered a battered ford that can be converted into a rolling canteen at a
cost of seventy pesos.

The carriage was ready and it has to be parked a long Luneta. Originally the
name of the store was “andy’s” after the eldest Reyes son. Andy however did not
relish the idea of attaching his name to the family rolling store digging into her deep
sense of irony, Aling Asiang named their mobile canteen “The aristocrat” –a place
oriented to filipino families with small incomes and large appetites.

Aristocrat turn out to be very well suited to what Aling Asiang was doing.
Whenever Aling Asiang cooked food for customers, she would put the same love &
care as though she were cooking for her own children.
 More than selling tasty creations aristocrat was a place where the common fold
could expect to get good service & hefty portions at reasonable prices.

The Aristocrat was mounted on the salvage ford & its windows were opened to
literally give costumers an inside peak on how their food was being prepared.

“Masarap, Malinis at Mura” these were the 3 tenets of Aling Asiangwith dutifully
impressed upon her food server at the aristocrat who was trained to prepare
ingredients by hand.

Eventually Aling Asiang looked at elevating her rolling canteen into a Restaurant &
struck up a deal with landowners to put up the Aristocrat at the same street corner
where they have faithfully served and satisfied thousands of customers.

III. Type of Restaurant

A Casual-fine dining restaurant which serve all pride Filipino dishes.

IV. Pictures of Aristocrat Restaurant