DAV PROJECT FORECAST

Supporting Factors:
● Quality team, advisors and partnerships
● Grand concept, potential scale is enormous
Risk Factors:
● Path to developing infrastructure may be long and costly
● Many technological and regulatory hurdles to clear before AVs are universally
prevalent and platform can be fully monetized
● Possible competition from IOTA Projection: Long Term
Conclusion:
DAV is an ambitious project with huge goals. It may be long and costly to execute its
vision as DAV plans to service a world that has not yet arrived. Despite this, DAV has
assembled a high quality team/advisorship that has the potential to grow AV tech and bring
its vision to reality.
MARKET NEED
● DAV foresees a future where autonomous vehicles (AVs) are ubiquitous to
society
● DAV forecasts a need for a collaborative ecosystem, to foster growth of autonomous
tech
PROJECT SOLUTION
● DAV will provide an open source platform that links all autonomous vehicles
onto one network
● Platform will leverage blockchain to provide transparent vehicle identity,
secure transactions, and monetization of autonomous services.
Valid Use of Blockchain?:
● Valid
● Open ledger leveraged for transparent identity and transaction history
● Immutable aspect blockchain enables secure transactions
Token Purpose:
● To pay for/monetize AV services
● To incentivize the maintenance of AV infrastructure and supporting services
Tokenomics:
● 38 Million USD Hardcap (40% for public)
● Total Supply Count TBD Catalysts - Proof of Concept

Events
● MVP #1 - (Q1 2018) AV delivery service
● MVP #2 - (Q2 2018) AV will pay for battery replacement
● MVP #3 - (Q3 2018) AV coordination with robot
● MVP #4 - (Q4 2018) Longest delivery drone flight ever, with the AV stopping at
DAV charging stations on route
CONCEPT IN ACTION
Use Cases:
The DAV network could be used by all types of autonomous vehicles. From ships,
cars, trains, planes, buses, to drones (both aerial and land). Access to the network
allows autonomous vehicles to monetize their services. Owners (hopefully human) of
these AVs would then reap the benefits by renting their AVs to the DAV network.
Having all autonomous vehicles on network creates a single, easily accessible hub for
AV services.

5 Components of the “DAV Technology Stack” Identity

● Unique AV identity is logged onto an open decentralized ledger which guarantees security
and transparency
● The validity of identity and past performance can be checked against the open history of the
blockchain
● Ownership of devices can be hidden such that AV’s are valued purely against past
performance
● Transparent immutable ledger allows transaction history to be viewed by all
● Third party arbitrators will be required to settle disputes between buyers and sellers
● Arbitrators will have their own identity and be evaluated by users by past history
● Arbitration could potentially be automated in certain cases. RFID technology is incorporated
to determine whether a package has arrived. Owner of that RFID infrastructure acts as an
autonomous party that can monetize its arbitration service
● Open ledger allows insurers to enter and provide service on the foundation of universal data
Discovery
● Peer-to-Peer node system based on Ethererum’s node discovery algorithm
● Each node represent an AV identity
● Allows devices to easily “discover” each other
Communication
● Communication can occur on-chain or off-chain
● Unified network built on Ethereum allows on-chain communication through smart contracts
● Peer-to-peer node system for non-smart contract, non-token communication
● Peer-to-peer nodes allows sidechain development such that pre-existing companies can
operate their own networks and incorporate them into the open DAV platform
Mission Flow
● Communication for services occurs via stages of:
○ bidding, service fulfillment, and payment
● Off-chain peer-to-peer transactions, but enforced by on-chain smart contracts. Helps with
scalability
Payment
● Decentralized ledger enables secure and immutable transactions via blockchain
● DAV will purchase tokens (“incentive tokens”) to subsidize infrastructure growth
 TOKENOMICS

 Distribution: 40% Token Sale

 Hard Cap - 38 Million (USD) 25% Bounties and Partnerships 20% Long-Term Budget
 15% Team and Advisors (Vested)
 Proceeds of that 40% Token Sale (38 Million USD) 45% R&D (17.1 M)
 20% Expansion (7.6 M)
 15% Marketing/Business Development (5.7%)
 10% General Admin (3.8 M)
 10% Legal/Compliance (3.8M)
 Total token supply count has not yet been released. When asked, the Telegram team
replied that further details will be, “released soon.”

Token Usage

DAV is a utility token in the purest sense. You spend it for a service and earn it by providing a service.
 Earn DAV by renting out your autonomous vehicle, car/drone/etc.
 Spend DAV to rent out autonomous vehicle services, to transport goods or people/etc.

DAV Infrastructure
Another way to use DAV tokens is participating in the supporting infrastructure.
Participation in DAV’s networks means access to infrastructure like power
rechargers/docking bays/etc. Support services like charging, docking, repair, and rescue
can be paid for in DAV tokens. This provides an economic incentive to invest in and
grow infrastructure as owners will earn DAV for the services they provide for AVs.
The DAV network also opens up an opportunity for third parties to earn DAV tokens
by providing services which manage counterparty risk. The open ledger aspect,
leveraged from blockchain, also provides opportunity for insurance providers to offer
coverages and arbitrators to settle disputes on the basis of universal and transparent
information on the blockchain. Tokens can also be earned by developing on the open
source platform and being paid via bounties.
 TEAM BACKGROUND

Advisors
Breaking the norm, DAV advisors appear ahead of the main team, which is unusual on
ICO websites. They really emphasize the past experience of their advisors with big
name companies/projects such as GM, UPS, SAP, Ethereum, and Bancor.

They also push they have an ex-NASA astronaut as an advisor, particularly in their
YouTube video. Such tactics seem like a marketing ploy meant to bring flash and stir
interest. Regardless, one cannot deny the quality of experience of these advisors who
have held high calibre positions across relevant industries.
Notable advisors include Dr. Alan Messer from GM, Samsung and Sony; Astronaut Dr.
Scott Horowitz; Software engineer from Google, Nick Johnson; and Eyal Hertzog, co-
founder of Bancor.

Dr. Alan Messer: Automotive Advisor

● VP of Software and Innovation & CTO of Global Connect Consumer Experience at
General Motors
● VP Head of Advanced Software Technology at Samsung
● Experience with HP and Sony Electronics
● Education: PhD, Distributed Operating Systems

Dr. Scott Horowitz: Aerospace Advisor

● Former NASA astronaut
● President of Doc’s Aerospace LLC
● Education: PhD, Aerospace Engineering

Jay Adelson: Internet Infrastructure Advisor

● Multi-founder of Equinix, Revision3, and Opsmatic
● CEO of Digg, SimpleGeo
● Member of several Board of Directors
● Education: BSc, Film and Broadcasting, Concentration in Computer Science

Dr. Greg Colvin : Technology Advisor

● Core Developer for Ethereum Foundation
● Key Engineer for Ethereum Virtual Machine
● Education: PhD, Quantitative Psychology

Priyanka Khaitan: IoT Advisor

● Head of Emerging Technologies of SAP – Big Data, IoT, Autonomous Agents
● Former Global VP – Strategic Projects & Initiatives at SAP
● Been with SAP since 2000
● Education: Computer Science & Mathematics
Nick Johnson: Blockchain Advisor
● Creator and Chief Developer of Ethereum Name Service
● Founder of Ether Cards
● Software engineer and architect in Ethereum and Google
● Education: BSc, Computer Science

Jerome Ferguson: Autonomy Advisor

● Director of Advanced Technologies at UPS
● Expert with over 31 years in logistics and emerging technologies
● Experience with drones, driverless vehicles, and robotics in supply chains
● Education: MS, Information Technology Management
Eyal Hertzog: Crypto-economics Advisor
● Co-Founder and Product Architect at Bancor
● Founder of MetaCafe and Contact Networks
● Former Head of IT with Israeli Defense Forces in Intelligence Unit 8200

Core Team
Noam Copel – CEO and Founder
● Co-Founder of MetaCafe along with advisor Eyal Hertzog
● Multi-Founder of several startups
● Security Expert at Blockchain.com (blockchain explorer)
● Education: BSc, Computer Science

Tal Ater – CTO and Co-Founder

● Noteworthy point is his recent invitation to the W3C – his GitHub reveals he is
working on creating standards on automotive projects with the W3C.
o W3C The World Wide Web Consortium (W3C) is an international community that
develops open standards to ensure the long-term growth of the Web.
● Former VP of Product Management at Somoto Inc.

John Frazer – CCO

● Web, design, and social media marketing experience since 1997
● External Relations Lead for Ethereum Foundation
● Education: MBA

Joe Lopardo – CMO

● Multi-Founder of several crypto startups
● Has over a decade in marketing experience with Contently which boasts of clients
such as Google, Oracle, Salesforce, and SAP.
 The Dev Team for DAV form a strong core well-versed in blockchain.
CEO and Founder, Noam Copel and advisor Eyal Hertzog both founded MetaCafe.
Copel is a multi-founder of several startups and is listed as a Security Expert at
Blockchain.com – a blockchain explorer. Tal Ater is the CTO and Co-Founder of
DAV, and may be the most technically proficient of the team. He was recently invited
to work with the W3C (The World Wide Web Consortium led by Sir Tim Berners-
Lim) on automotive programming.

Partnerships:

DAV is listed as a member (DAV Foundation) of the Association for Unmanned

Vehicle Systems International (AUSVI), which is a non-profit organization dedicated
to furthering autonomous vehicles and robots. Notable members include Amazon,
UPS, FEDEX, Intel, Lockheed Martin, and the list goes on.

Bancor partnership will provide token liquidity via their platform. The co-founder of
Bancor is an advisor to DAV.

AmaZiX is a “Community management” company for a ton of ICOs. Currently

flooding the space like a swarm of locusts. They can often be found managing the
Telegram of every other new ICO.

Blockchain IL is an Israeli consultancy for ICOS. SOCIAL METRICS

Facebook
About 1400 likes
Twitter
About 2000 followers
Telegram
About 4000 users
Reddit
About 200 subs
Google Trends - “DAV Network”
Sporadic, but peaking massively as of recent
Bitcoin Talk
Around 3100 reads
GitHub
Very active. Many commits
YouTube
No interviews with personalities
Overall social metrics would indicate a project that currently has low awareness, but is
possibly on the cusp of a breakout. A very active GitHub indicates very active
development by the DAV team.
ROADMAP/CATALYSTS

These exact applications are not described in the DAV must foster these relationships.
It must ensure current white paper. But it seems they could be its open source platform
is the definitive space to DAV has 4 major milestones to showcase proof of concept in
the near future. It has ambitious targets for this year which should be monitored
closely.

MVP #1 - (Q1 2018)

AV will autonomously bid for delivery services, complete them, and get paid using
DAV token

MVP #2 - (Q2 2018)

AV will pay for its own battery replacement

MVP #3 - (Q3 2018)

AV will pay robot to complete its delivery service

MVP #4 - (Q4 2018)

Delivery drone flight using rechargeable stations

CHALLENGES

DAV necessitates a world where autonomous vehicles are pervasive and

regulation/legal framework has been fully developed. This may not likely be in the
very near future and could take many years.
Furthermore, DAV is attempting to combine a future technology (AVs) with another
that is still in its infancy, blockchain. Though, this could be blessing in disguise as it
place DAV at the very forefront of these emerging technologies. Overall, the road to
development for will likely be one with many challenges, both technological and
possibly regulatory.
DAV is an open source project that will rely on others (likely big name companies) to
develop and adapt on its open source platform. The AUSVI connection does provide a
pre-existing framework for the DAV foundation to communicate with companies like
Amazon and UPS who could very likely be using AVs on a mass scale. Develop AV
tech in order to bring companies who could otherwise opt to create their own private
networks.
IOTA is an infrastructure for all smart devices. It has a broader scope than DAV, which
is focused chiefly on autonomous vehicles, so IOTA has the potential to offer a
network which is more universal than DAV. The question will be if IOTA will choose
to focus its resources on AVs specifically.
IOTA is already exploring its own applications for AVs, with considerations for
developing infrastructure for AVs like smart charging stations. In terms of corporate
partnerships, IOTA is ahead as they have collaborations with the multi-billion
automotive manufacturer BOSCH who recently announced they will be trialing IOTA
in Autonomous cars.
Can DAV find its own corporate partner? It certainly has a comms-line to many
companies through its membership of AUSVI. Commercial entities like UPS, Amazon
or Fedex could benefit greatly by integrating with the open ecosystem of development
that DAV seeks to build, as could industrial/manufacturing entities like General
Electric or Lockheed Martin.

Will DAV be able to fund and fully grow the infrastructure required for a universal AV
network? It is only raising $38 million from its crowdsale. The cost of
building/incentivizing infrastructure growth could increase exponentially and the
attrition of a long development schedule could mean financial hardship for the
foundation. If DAV does not receive private/government funding or a coporate
partnership, it may rely on the speculative value of its tokens to grow to fund its
development.

PROJECT PROJECTION 1

DAV is an extremely ambitious project with grand goals. Its disruptive potential is
astronomical, as it intends to create the autonomous hub of the future.
However, the road to autonomous to vehicles could be far away and so the project is
definitely a long-term play. What DAV has is a team with exceptional skill and with
much relevant industry experience. So while the future DAV seeks to serve it not yet
here, it does have the personnel and vision to help create this future. Development will
be costly and arduous, so it may be essential for DAV to form close partnerships with
large corporate entities to survive the journey ahead.
This analysis is not financial advice. It is the opinions of an individual. Do your own
research.