1. Are you a brand loyal customer?

Yes No

2. Which attributes did attract you to select a particular bank? Rank these attributes in order
of their importance to you:

Brand image

Easy availability

Transparent

Reliability

Others

3. Do you as a customer think that the bank you seek is particularly meant for you (or) has
been created with a message that is just for you?

Yes No

4. Do you think branded products are better than unbranded products?

Yes No

5. Will you like to switch your brand preference if you get some promotional scheme with
another bank?

Yes No

6. Factors you consider while opening a new account :

BRAND LARGE EXTENT SOME EXTENT LEAST EXTENT

Availability
Interest rate for
savings, fixed and
current account
E-banking and mobile
banking
Interest rate for loans

7. Who influence you to open an account?

Family Friends Self Advertisement

8. Which are the following banks you are aware of?

Yes Bank Bank of Canara Bank

Baroda
HDFC Royal Bank of Axis Bank
Scotland
City Unin ICICI Dhanalakshmi Bank
Bank
BNY IDBI Lakshmi Vilas Bank

9. Do you follow the bank on social networking site?

Yes No

10. How much do you agree that social media help in acquring information about the bank?

Agree Neutral Disagree

11. Do you think maintaining account in a branded bank is a status symbol?

Yes No

12. Do you think focus on branding while opening a new account?

Yes No Not sure

13. Do you have a bank account?

Yes No

14. What type of account you have?

Savings Fixed Current

15. Do you think current account of a branded bank will show the status symbol of a business
man?

Yes No

16. Rank the bank with your familiarity:

HDFC City Union Canara Bank

Yes Bank ICICI Bank of Baroda
BNY Axis Bank Royal Bank of
Scotland
 17. Do you have an account in any of the following bank?

SBI Yes Bank

IOB ICICI
Punjab National Bank HDFC
South Indian Bank City Union Bank
KVB Axis Bank

18. Have you heard of Yes Bank?

Yes No

19. In which mode you came to know about the bank?

Social media Advertisements Friends Family

Internet trends

20. How long you had a relationship with your existing bank?

Less than 2 yrs 2-5 5-7 7-10 Above 10

21. Are you interested in opening a new account?

Yes No

22. Do you have any plan of changing from the existing bank?

Yes No

23. How much do you satisfy with the non-banking services provided by your existing bank?

Highly satisfied Satisfied Neutral Dissatisfied

Highly dissatisfied

24. Rank the following services that you feeel to stay in a bank:

E-banking and mobile banking

Interest rate for saving and fixed account

Loan

Reliability

Availability

Number of ATM centres

Family convenience