1) You've probably heard that Guinness tastes better in Dublin (fresh from the factory),

but what you may not know is that Dublin is a perfect destination for the whole
family. No, we're not suggesting you let the kiddies drink a pint. Instead, take them to
the Dublin Zoo, to feed the ducks in Stephen's Green or on a picnic in Phoenix Park.
Scholars enjoy walking in the literary footsteps of such writers as Yeats and
Joyce, while discerning shoppers have their pick of designer boutiques.

First of all in this text, the reader is addressed directly, so that the person becomes singled-
out from the crowd, even though the “sender” is anonymous (lack of sender). Although the
readers is directly addressed there is no interaction. However it is directly addressed to catch
their attention but also uses part of their expectations and standards of Dublin, which is,
Guiness beer to reinforce the perspective of authenticity.

And it even says that Guinness beer tastes better in Dublin, as to say that drinking it in Dublin
would be the true experience.

-Apart from that I would say that beer reference is a illocutionary act that stands for “Dublin
is a place that adults can enjoy” but it also introduces that it is a “perfect destination” for the
whole family as to increase the range of potential customers.

In an attempt to change attitudes and catch the reader’s attention we can see the use of
humour in “No, we're not suggesting you let the kiddies drink a pint.” and then as an
alternative it provides us with information about places that the whole family could enjoy.

And through the combination of present and past, the customer could be able to walk through
the places that famous writers have been in, as a testimonial promotion, like evoking a re-
creation of the past while living in the present and shopping in boutiques.

Regarding words chosen and the lexical features, we could say that it is a combination of
both general and specializes lexis and that the key words

2) Welcome to Dublin, a lively capital city that’s as intimate as a village and as friendly as
your local Irish pub. With its seamless blend of classic visitor sights, excellent social scene
and the natural playgrounds of Dublin Bay and the Dublin Mountains framing it on all sides,
this laid back city is an adventure in itself.

Want to catch some local talent? Make your way to a gig. Feeling hungry? Indulge in old
Dublin favourites at The Woollen Mills. And if you want to slow the pace a little, stroll the
city's charming coastal villages like Howth or Dalkey or follow one of the Dublin Discovery
Trails to uncover the city's secrets. You see, Dublin is all about the muse behind the music,
the craic, and, of course, the people! Dublin has been named Europe's friendliest city twice
by TripAdvisor for good reason. So grab a pint, strike up a conversation, and settle in for the
experience of a lifetime.
By saying “Welcome” the writers is inviting by means of interpellation, then by using a
rhetorical device, in this case an oxymoron, it compares two different things, a quiet and
intimate village with a lively city with the best things of both to create a new experience that
will attract the tourist that is seeking for one thing or another (or both). Along with the natural
choice, all the options are described as an adventure in itself as something new, exciting and
remarkable to build a magical atmosphere.

In the second part it addresses again the reader with rhetorical questions that the text answers
itself. The questions again outline the different possibilities that this city provides depending
on the customer’s need and providing examples of places that could fulfill those needs.

Testimony: It mentions tripadvisor as one of the possible push factors, due to the fact that if
this destination is so popular and recognized it could not be bad.

The use of the imperative in the last sentence is a direct invitation to the reader to go to this
destination because it will be “the experience of a lifetime” as an euphoric key phrase used as
a device to point out the uniqueness of the place and the experienced lived there, that could
not be lived anywhere else.

The selection of words is not casual, for example craic, means fun or entertainment but we
have ‘craic’ in this text, which is an Irish word, they could have perfectly chosen a word like
fun or pleasure but by using the Irish word, that is not shared by the interlocutor, it gives it an
exotic touch.

Regarding the syntax and tense: In this text predominates the use of present tense as to make
emphasis in the fact that the customer could be living the present enjoying the pleasures of
Ireland. The use of present participle instead of a full relative clause as a premodifier such in
“charming coastal villages” to keep it simple and direct.

3) One Magical Day…

Our Full Day Tour takes you from Dublin into the heart of the Wicklow region known as…

The Garden of Ireland

From Glendalough we journey across the Wicklow mountains to Kilkenny.

● You will travel in Luxury Coaches with free WiFi on board

● Your safety first: we have a Professional Tour Guide and separate Coach Driver
● We bring you on guided walking tours in Glendalough and Kilkenny (not
compulsory)
 ● We are top rated 5 stars on Trip Advisor
● Easy booking: immediate confirmation email – no need to print.
At the beginning of the text it does not address directly to the reader but it includes him or her
in the same team due to the fact that the customer is already included in the trip.

It evokes magical elements through the use of The Garden of Ireland pictured as idyllic, and
it mentions itself the word magic in “A magical day”.

In the rest of the text the reader is directly addressed in an ego-targeting way. The reiterative
use of “you” reflects that the customer is the center of attention and that he or she would
receive a personalized special treatment. And related to that, it creates the euphoric setting in
which the customer is problem-free and everything is easy, they do all the work.

→ As can read in ….

-Use of future as a push factor, meaning that “luxuries” and more are awaiting for you

-Testimony: Again we can see that the use of testimony is very important for the customer to
make a decision about the destination.