STUDENT IDNO ramen Qyowwen CLL ELT MULTIMEDIA UNIVERSITY FINAL EXAMINATION ‘TRIMESTER 2, 2014/2015 BSM3614 - STRATEGY 07 FEBRUARY 2015 09:00AM - 12:00NCON (@ HOURS) a INSTRUCTIONS TO STUDENT 1, This question paper consists ofS pages (exclusive of cover page) only. 2. Answer ALL FIVE (5) questions All questions carry equal marks and the distribution ofthe marks foreach question is given, 3. Please provide all your answers inthe Answer Booklet provided.Answer ALL questions. ‘QuEsTIONs ') Adidas bas the following mission statement: The Adidas Group strives to be the global leader inthe sporting goods Industry with brands bul 7 a passion for spots and a sporting lifes We are commited to continuously srengthening ou brands and procts ‘0 improve our competitive position We are innovation and design leaders who seck o help athletes ofall skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we continuously improve the quality, ook fel, and image of our products and our organisational structure: 10 match and exceed consumer expectation and to provide them withthe highest vale We are a global organisation that is socally and environmentally responsite, that embraces creativity and diversity, and 1 financially ‘rewarding for our employees and shareholders We are dedicated to consistently delivering oustanding financial results chit your understanding of mission statements by evaluating the above @OMARKS) QUESTION 2 (@) The esoureebased model of ebove-averageretums is grounded in the uniqueness of| an organisation's intemal resources and capebilties. Demonstrate the link tetween resoure identification and strategy formulation that will lead an organisation ‘owards schiovingshove-avorage returns. 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(marks) (6) Based onthe above table, do the necessary calculations and plot the SPACE graph. (Marks wil be allocated for workings) 10 marks) (©) Based on your findings in (t), provide recommendations forthe organisation to plan forts future grow, (S marks) (Total :20 MARKS) Questions (8) Resistance to change can be considered the single greatest threat to succes strategy Inplementation. Justify the above statement. Include, in your discussion, three common approaches to managing resistance to change. (12macks) (©) Countless research stades reveal large differences between how customers define service and rank the importance of diferent sevice ctvities and how producors view services. Many firms have become successful by filing the gap between wht customers and producers see as good service. What the customer believes fs good service is paramount, not what the producer believes service should be. Elaborate on product positioning an the Key stops required in the process. (Bmatis) (Total: 20 MARKS) Comte.(QUESTIONS: (2) Analyse the strategic implications of agency relationships and managerial opportu. (@ mas) (©) Internat corporate ventwes must be effectively managed to fiitate crass fntional Imegration soa frm will be able to gain maxlmum value frm ls roduet design and ‘commercialisation efforts Argue FOR the sbove statement. Use a diagram to ilsrte your support. ‘AROTSR cy