C.

Executive summary/abstract
Scarves Wardrobe provides quality scarf services. The main objectives are to become the
main scarf services provider in Merlimau and as a source of reference for Bumiputera
entrepreneurs in the same field. There has been a need for scarf services in Merlimau for a
long time, which prompted we to develop this business. The company plans to offer quality
selling services at a competitive price.
Our company will be located in a housing area in Merlimau. Our business will serve the
families residing there, specifically working and studying women. Currently there is little
competition in the same category as Scarves Wardrobe in this area. We plan to take full
advantage of our business location by reaching out to the current residents in the area.
Scarves Wardrobe will operate 5 days a week under experienced management, headed by
our Manager, Nurlisa Khaleeda Binti Hasrin. The company will have 5 experienced seller to
perform promoting tasks. We also plan to hire a Finance Manager and a Customer Service
Manager in future.
This document will demonstrate the need for a business such as this in Merlimau and its
chances for success. It will serve as a road map that will set the course for further planning
and for the implementation process. Anticipated financing is RM 500.00 for the total start
up cost of RM 600.00. This financing will help ensure a timely start to the business in order
to take advantage of the new semester. Repayment of financing will be through cash flow of
the business on a scheduled basis.
Anticipated sale are for the first year, for the second year and for the third year. This is
based on the history of sales of our competitors. Our pricing strategy will be based on the
objective to get reasonable profit and to ensure customers continue doing business with us
in the future. Emphasis will be placed on friendly services that will not only meet, but
exceed customer’s expectations.
D. Table of contents
Item Page
1.0 Introduction 1
1.1 Name of business 1
1.2 Nature of business 1
1.3 Industry profile 1
1.4 Location of the business 1
1.5 Date of commencement 2
1.6 Factors in selecting the proposal venture 2
1.7 Future prospect of the business 2
2.0 Purpose of preparing a business plan 3
3.0 Business/Company background 4
3.1 Name of business 4
3.2 Address (Business and Correspondence) 4
3.3 Telephone Number/Fax number/Email Address 4
3.4 Form of business 4
3.5 Main Business Activity 4
3.6 Date of commencement 4
3.7 Date of registration and registration number 4
3.8 Name of bank and account number 4
4.0 Background of owner 5
4.1 Personal particulars of owner 5-6
5.0 Background of proposed project 7
5.1 Physical location 7
5.2 Prices of premise 7
5.3 Distance from source of raw material 7
5.4 Availability of manpower 7
5.5 Transportation facilities 7
5.6 Distance from customers 7
5.7 Basic amenities 7
6.0 Organization/management/administration plan 8
6.1 Organization’s mission,vision and objectives 8
6.2 Organizational chart/structure 9
6.3 Manpower planning 9
6.4 Schedule of task and responsibilities 10