Group 3 Media- theres always an impact of tv,
movies,interner and the social media on what is
Essence of Values
1.Values
- comes form Latin word “valere” which
means to measure the worth of something.
Meaning to say, value is a measure of the
worth or importance a person attaches to
something; our values are often reflected
in the way we live our lives. E.g. I value my
family, I value freedom of speech.
Values are standards to guide our action,
judgement and attitudes.
2.What are Values?
There are numerous values that people tends
have.
These values guide the way we live our lives and
the decisions we make.
3.Sources of Values
Values came may come different sources. In fact
peoples values develop as a product of the
learning and experience.
Family- caring for each other ; family comes first
Peers- importance of friendship ,importance of
doing things that the peers approve of
Workplace – doing your job properly, approving or
disapproving foreign orders
Culture- a culture of value such as the importance
of individuality as opposed to conformity
Music- often reflects what is occurring in the
society
Religion- beliefs about right and wrong and beliefs
in God
School- depend on the personal experience of
schooling,whether positive or negative
important, valued or not valued.
4. Determinants of Values
Family Factors- these includes practices adapted
by parents to shape the personality of their chilf.
Social Factors- school plays the most important role
in developing the value system of an individual.
Cultural Factors- It includes everything that is
learned and passed on from generation to
generation.
Personal Factors- it includes personal attributes , or
the characteristics quality
5. Value Attributes:
value have both content and intensity attributes.
The content attribute says that a mode of conduct
is important.
While the intensity attribute specifies how
important it is.
6.Functions of Values
1. For the fulfilment of man’s desire
Values plays and important role in the
integration and fulfilment of man’s basic
impulses and desires in a stable and
consistent manner appropriate for his
living,
2. They build up societies.
Values integrate social relations. They
are generic experiences in social action
made up of both individual and social
responses and attitudes.
3. They influence people’s behaviour .
Values influence people’s behaviour and
serve as criteria for evaluating the
actions of others. They have a great role
to play in the conduct of social life.

7. Importance of Values
Every individual is involved in making hundreds
decisions every day. The decisions we make are a
reflection of our values and beliefs, and they are
always directed towards a specific purpose. Values
are general principles to regulate our day to day
behaviour.
First, It lays the foundation for the understanding of
attitudes and motivation. because they influence
our perceptions. It contains a judgemental element
in that they carry an individuals ideas as to what is
right or desirable.
individual norms of recognition and
protection of the human personality such as
honesty,loyalty, veracity and honour.
2. Secondary values- referred also as General
values ; are values connected with the
solidarity of the community. It is accepted
by a majority as reflecting the basic
orientation of a given society. or collective
norms of equality,justice,solidarity and
sociableness are known as collective values.
”The major value in life is not what you get, but in
what you become.”

Second, Provide a way to understand organization .

In a sense that individuals enter organizations with
notions of what is right and wrong with which they
interpret behaviours or outcomes.

Third, It generally influence attitudes and

behaviours. Coz value is a powerful force affecting
behaviour.

8. Purposes of Values

1. they help us to decide whether preferences

or events are good or bad, right or wrong,
desirable or worthless, important or
insignificant.
2. They become the basic determiners of
perceptions,opinions, and attitudes.
3. Using values will always mean going
through certain processes: motivation,
selection, appraisal or evaluation..
4. Values have a social function . Those
derived from commonality of experience,
unite families, tribes, societies and nations.

9. Values can be classified into two broad

categories: Primary and Secondary Values.

1. Primary Values- also known as personal

values; are values that are related with the
development of human personality or