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ii
Coaching & Development Guide for Performance Excellence
Contents
Preface ................................................................................................. v
Preface
The content of this book was developed and has accrued over several years of re-
search, development and application. The competencies and development recom-
mendations in this book have evolved from our research on hundreds of jobs and
involving thousands of employees from organizations on both sides of the Globe. I
want to thank our Assessments Associates International Colleagues in Asia for their
insights and contributions regarding cross cultural effectiveness. With such an ex-
tended development process the content of this book is the result of the insights,
suggestions and hard work of a number of people. Special recognition and apprecia-
tion goes to the following individuals:
Claudia L. Brueber
Michael J. Chanaka
Linda B. Draze
Nancy A. Fritzke
Chaitra M. Hardison
Timothy M. Johansson
Nathan D. Page
Thomas L. Payne
Sidney L. Teske
Introduction:
Using the Coaching & Development Guide
Research has shown that the most effective form of employee learning and develop-
ment is through on-the-job experiences. Capitalizing on this fact, this Guide provides
suggestions and guidance on specific work activities. Like a recipe book, this guide
provides step-by-step procedures (i.e., “recipes”) for developing and honing specific
job-related behaviors, skills, and competencies. Following the step-by-step activities
in this Guide will lead to increased competence and effectiveness in those areas.
The Coaching & Development Guide assists managers, coaches, mentors, and em-
ployees in helping increase an individual’s performance, capability and career poten-
tial. It:
Provides concrete, step-by-step suggestions for activities that develop and
hone an individual’s skills.
Enables employees to create a focused development plan.
Enables employees to take responsibility for their own development by pro-
viding clear guidance.
Helps assure that employees have the right skills to maximize their career
potential.
Helps assure that employees have the right skills to meet the organization’s
evolving skill requirements.
Provides a process in which action-based development suggestions are
identified and implemented, leading to new skills.
Contributes to improved employee and organizational performance.
The Development Action Plan (DAP), which is presented in the Appendix, is de-
signed to enable the development of a specific plan of action. Typically, it is recom-
mended that an individual identify about three competencies or development areas to
work on in a development cycle (typically six months to a year). The DAP provides a
format for: 1) recording the competencies that are to be developed, 2) the specific
development objective for the competency, 3) the actions to be taken, 4) who is in-
volved in the development activity, 5) the resources that are required, and 6) the time
frame for the development process. In addition, the DAP provides a format for re-
cording the results of a Progress Update after three months, six months and nine
months.
Figure 2 presents a visual model of the coaching and development process. It shows
the components of the typical coaching process and how these components are re-
lated to each other. The five steps in this process are as follows:
Figure 1
Performance Excellence
RELATIONSHIPS ANALYTICAL
6. Communication & Influencing 10. Problem Solving & Critical Thinking
7. Interpersonal Skill & Relation- 11. Decision Making
ship Building 12. Innovation
8. Teamwork & Team Building 13. Technical/Professional Expertise
9. Customer Focus
SELF MANAGEMENT
1. Initiative & Risk Taking
2. Learning Agility & Self Development
3. Drive for Results
4. Adaptability & Change Management
5. Emotional Resilience
MANAGEMENT LEADERSHIP
14. Delegation & Performance Man- 19. Approachability & Fostering Open-
agement ness
15. Project/Process Management 20. Strategic Thinking & Planning
16. Coaching & Developing Talent 21. Business Acumen
17. Managing Differences/Conflict 22. Leading & Inspiring Others
18. Negotiating Solutions 23. Integrity, Ethics & Credibility
The following sections provide steps for using this Guide for four different types of
users, including whether:
You are the Coach.
You are the Supervisor
You are the Mentor
You are Your Own Coach (Self-Development)
a. Executive. – This position might have a different focus than a middle man-
ager or an employee with no supervisory responsibilities. Some of the key
areas may include leadership, risk taking, drive, influencing, decision mak-
ing, strategic planning, and approachability. This is a very important focus
because you may possibly be playing a role that will have a major impact on
the organization and its employees.
While the latter has more of a focus on Executive Coaching, one of the rea-
sons the client has brought you in might be relating to performance or lead-
ership styles. Because this is at the executive level, certain sensitivity is in-
volved. Executives are used to making the decisions and not having some-
one question their authority. Make it clear that the two of you are a team and
help them share in the ownership of the outcome.
Figure 2
Coaching & Development Process
Start
of
Process
Development
Diagnosis
Coaching
&
Mentoring
Progress Development
Updates Planning
b. Manager. – This position also has very unique responsibilities. They answer
to their supervisors and possibly their management. Motivating their em-
ployees to perform is one of their organization's main expectations.
The manager might be considered a star performer and your role will be to
enhance their strengths. By the same token, you might be brought in to
coach them based on input from their management, peers or employees
(360° Assessment). This will require finesse and may focus on communica-
tion, team building, management implementation, conflict and openness.
c. Employee. – This will cover a wide range of possibilities and could include a
specific department or different employee positions. You may be coaching
someone who is being considered for management or someone who has is-
sues with conflict or meeting goals and expectations.
d. Personality Styles. – When you are coaching someone, one of the most im-
portant things to remember is that this is a very personal experience for
them. Everyone's personality and behavior is unique and different. For
some, it's a positive because they are on the fast track. For others, it's about
improvement and everyone is going to react differently. Review the different
styles outlined in Chapter 6 on Communication and Influencing. This will
help you in how you approach them.
3. Goals. – Establishing the goal for the individual coaching session is a must.
What are you and the person you are coaching trying to accomplish? Some
examples of goals could include the following:
The goal should be revisited each time you meet. Typically, it's good to have
one main developmental goal at a time because you will be achieving that goal
through multiple objectives.
6. Vision Planning. – "Envisioning where you want to be" goes beyond reaching
your goal. It's a "state of mind". As a coach you can work with an individual
and help them improve or change the kind of person they portray. Using our
example of Customer Service, say you work with someone who is self-centered.
Coaching them to focus on others, like their customers and work with their team
to do the same, can produce a very empowering feeling for them. By getting
them out of their self-serving ways, a new healthy perspective is achieved.
Vision Planning is almost like "brainstorming" with a focus on the desired out-
come. You encourage the person you are coaching to envision the ideal sce-
nario. Some additional examples might include the following:
Vision Planning helps people achieve their developmental goals because it en-
courages a change in their behavior and how they perceive themselves.
8. Progress Updates. – Meeting with those you are coaching, on a regular basis
is key to their success. You will meet with them personally or speak with them
on the phone. The time frame for meeting objectives and carrying out the activi-
ties is reviewed. If objectives and activities are completed, it will then be deter-
mined to move on to the next objective. If, however, objectives and activities
are not completed, this needs to be noted and why. This is very important and
is where your coaching expertise can play an extremely valuable role.
It should also be noted that during this time you will be updated the group who
brought you in to coach. Since this is usually upper management you should be
prepared with either a formal presentation or one-on-one meetings updating
them on the progress of the sessions.
Feel free to copy the Development Action Plan in the back of the Guide for each em-
ployee you coach. Make copies of the Progress Updates for your records to track
their individual progress.
1. Performance Reviews. – Using the Guide in tandem with the Performance Ap-
praisal process is an excellent way to develop your people. The competency
areas that need to be strengthened or enhanced can be identified and sup-
ported through the numerous activities outlined. Progress Updates can be
scheduled to measure the degree of change and objectives and activities com-
pleted.
3. Team Building. – This is an element that is essential to the success of your or-
ganization. Teaching people how to work together, by using activities from this
Guide, will help them capitalize on their individual strengths. Review Chapter 8,
Teamwork/Team Building.
ideas and activities include: Chapter 3, Drive for Results, Chapter 6, Commu-
nication & Influencing, Chapter 7, Interpersonal Skills & Relationship
Building, Chapter 8, Teamwork & Team Building, Chapter 14, Delegation &
Performance Management and Chapter 15, Project/Program Management.
5. Top Performers. – It's always great to have an employee who is always up for
a challenge and a good role model for her or his coworkers. To keep them mo-
tivated, assign additional responsibilities, including leadership roles, to keep
them on the right path and enhance their skills and expertise. Chapter 22,
Leading & Inspiring Others is a good one to review, along with encouraging
programs to update their business knowledge.
9. Discipline Problems. – When issues come up that go beyond the norm, many
times they involve conflict and behavior which goes against organizational pol-
icy. Many groups have a zero tolerance when it comes to discipline and usually
is grounds for termination. There are times, however, when intervention can
turn a situation around and put an employee on the right path to a productive fu-
ture. The activities in this Guide, particularly, Chapter 17, Managing Differ-
ences/Conflict are advised.
Many times the employees you work with will be a new-hire or someone who is new
to a department or division. These are some activities you can work on with the em-
ployee you are mentoring. This Guide is a complement to them and provides addi-
tional activities you can use along with a Development Action Plan. Help them iden-
tify Competencies that support these activities, along with a copy of the Plan.
Schedule meetings for monitoring progress and provide feedback on improvements.
2. Give them a thorough tour of your facility and introduce them to different
departments. – Two of the things that seem so basic, but are sometimes for-
gotten are tours and introductions. Many times organizations are so large that
new employees never get the opportunity to just wander around and familiarize
themselves with the different departments. It's also difficult to get to know peo-
ple and where they work if there are no preliminary introductions. By doing this
you help enhance communication and the working relationships of the employ-
ees you are mentoring.
3. Take them to an internal business meeting. – This is always good for em-
ployees new to a department, division or organization. Take the time to intro-
duce them to everyone and make them feel welcome. Others might take a per-
sonal interest in them and what you are doing as a mentor.
4. Have them partake in one of your staff meetings. – A staff meeting can
really open the eyes of someone new because everyone is a little more com-
fortable in being themselves. This can mean different outcomes, but it will give
them an opportunity to see how you and your group interact.
5. Take them to a customer site. – Customer visits can be a lot of fun and can il-
lustrate your relationship with your client, and how they use your organizations
products and/or services.
6. Let them participate in one of your project teams. – Based on their back-
ground and education you might be able to use them on one of your projects. It
will give them an opportunity to demonstrate their expertise and allow them to
interact with other team members.
7. Have them audit a training program with you. – Observing a training pro-
gram together can be a great educational experience. It might even be an ex-
ternal seminar, a college or vocational course or even a class you are facilitat-
ing. Particularly, if you are the instructor, introducing your colleague will make
them feel special and part of your program.
1. Review what a Coach does. – Take the time to review the previous Chapter on
what a professional coach does. It will give you great insight into the process
and techniques that are necessary for success.
2. Read the section for Supervisors. – This section will give you an overview of
the different areas a Supervisor will use this Guide. The benefits of this will be
to give you an idea as to what your Supervisor is monitoring in terms of work
performance. It will also help you in your working relationship with her or him.
Knowing this will point you in the right direction in being a stellar performer.
4. Identify Your Competencies. – Look at this Guide closely and decide which
areas you want to develop further. Since you are doing this on your own, did
you decide to use this Guide based on feedback you received from your Super-
visor, a coworker or through your own initiative. If it's through your own initia-
tive, you will have the say as to which Competency you want to work on first. If
it's through input from your Supervisor, they might have a specific idea on which
area you need to address.
5. Copy the Development Action Plan. – Make a copy of the Plan in the back of
this Guide. Identify the Competency you want to focus on and write down your
Developmental Goal. Typically, you should only work on one to three Compe-
tencies at a time. Document why you are working on this and your expectations
of yourself.
6. List Your Objectives and Activities. – Once you have determined what your
Developmental Goal is identify the Developmental Objectives. These will be the
objectives that will help you obtain your Goal. Once this is accomplished, iden-
tify the activities you want to carry out. Document everything on your Plan.
Remember, you might want to focus on one Developmental Goal per plan,
which is fine. Customize the plan to make sense for you and what you are try-
ing to accomplish.
7. Implementation. – Make copies of the Activities you have chosen and carefully
review them. Modify them accordingly to enhance your learning and develop-
ment. Carry out the steps and track how things are going. When you complete
an activity decide whether you want to repeat it. If you feel you have accom-
plished your Developmental Objective, you might want to move to another Ob-
jective and activity. Make sure you document your progress on your Plan.
8. Support. – You might want to have someone review your Plan, Goals, Objec-
tives and Activities if you have initiated this on your own. If your Supervisor was
the driving force, then you will be working with them. It is important that you de-
cide how your progress will be monitored. It might be entirely you who has this
responsibility, but it is nice to receive perspectives from people who can support
you and help you achieve your goals. Your can schedule your progress up-
dates accordingly.
9. Accomplishment. – It's a great feeling when you know you have achieved your
Goals and Objectives! Even more importantly, when you can see enhancement
and improvement in your own behavior, your career is on the right path.
12. Innovation
Development Activities
2. At the end of this period examine your list to determine patterns, limits of con-
trol, exceptional situations or reoccurring issues. For example, the listed cause
of a problem might suggest a lack of planning, a failure to attend to detail, poor
communication, etc.
3. Record what actions could be undertaken to avoid the problems. Develop a
simple plan of action.
4. Initiate steps to ensure preventive actions are a part of your regular work pat-
tern within the next two weeks.
5. Check your results by repeating the diagnostic process you used in Step 1.
to you.
3. Review best practices for an issue or problem. How have others addressed
this? Have they identified problems or issues that you have not foreseen?
not working on an area identified as high risk, ensure that you are kept fully in-
formed of all developments, either through actual observation or written re-
ports.
6. If an identified risk does become real, turn to your proposed strategies and de-
termine which should be implemented. Be sure to get input from all other
technical people involved before implementing the action plan.
c. Record all your ideas, no matter how ridiculous they may seem at the time.
2. Critical Analysis. Following the idea-generating period, review your ideas and
carefully analyze the ones that seem most likely to yield a successful ap-
proach.
a. Write down all the steps involved in implementing the new approach.
b. Carefully scrutinize and evaluate each step to see whether this approach
would, indeed, allow you to overcome the current obstacle, and also to an-
ticipate future obstacles that might arise if you adopted this approach.
c. If no major obstacles seem to be associated with this approach, implement
it. If you do foresee a major obstacle, then choose another reasonable idea
from your list and repeat this critical analysis phase.
Development Activities
4. Discuss or debate the merits of the different options with a co-worker. Provide
a rationale against the option that seems to be the best to clarify if it is truly the
best choice.
tion. Also, alternatives provide something to fall back on in case your one best
solution falls through.
6. Contact other individuals who are involved in the situation to determine which
of these would most feasibly be implemented.
7. Document all assumptions on which investigated alternatives are based to re-
fer to if unforeseen developments require a change of strategy.
8. Put the chosen action plan into operation.
9. Document your actions.
10. Keep a record of alternatives and background assumptions so that you will
have a second course of action to fall back on, should the chosen course
prove inoperable.
11. Record the final outcomes on each selected action plan. Note the extent to
which the factors chosen for optimization were met.
g. Did I ask for other people’s opinions/ideas? Often a decision is greatly im-
proved by asking for input. Involving individuals in less senior positions in-
creases their feeling of involvement and may provide a fresh perspective
on the situation. Involving your peers and senior co-workers can help pro-
vide insights on how your decision will impact others.
2. If you made a hasty decision, was it because of one of the above reasons? If
so, then ask yourself why you made the decision without investigating alterna-
tives, and consider what you can do to prevent it from happening again.
3. The next time you are faced with a crisis situation, ask all of the above ques-
tions and evaluate whether your decision was still overly hasty.
1. Examine all that you do in the day-to-day performance of your job. Identify ar-
eas in which you typically go to others for help making a decision.
2. Determine the decisions for which you could begin taking responsibility.
3. Be sure you understand all the elements that need to be considered before
making a judgment. Then, discuss the possibility of taking on additional re-
sponsibility with the decision-maker and with their approval, begin to take over
decision-making for those issues yourself.
4. Set a meeting with them for some time in the future after you will have as-
sumed responsibility for the area of decision-making. Try not to seek encour-
agement before that time (but use your judgment here, obviously in some
cases it will be important to consult with your co-workers). Review your deci-
sions with your manager or mentor. Look for new ways in which you might
take decision-making responsibility.
5. Sharpen your decision making skills by looking for areas where progress is be-
ing stifled because no one has taken responsibility for the project or assign-
ment. Often projects get stalled because others are waiting for a decision for
which no one has responsibility. Use these opportunities to take ownership of
the decision making to help your team function smoothly.
12. Innovation
Core Characteristics: Identifies new and fresh approaches to problems and issues;
has a vivid imagination and creates new concepts that are not obvious to others; and is
willing to try new or novel approaches.
Development Activities
♦ Creative teams.
♦ Literature. Magazines, journals, newspapers, trusted websites.
♦ Discussions with colleagues.
♦ Seminars.
♦ Prior experiences (yours or others’).
3. Next, write down how you usually go about “distilling” information. Do you
rank order ideas? Do you combine two concepts from two different sources?
Remember, distilling information is all about processing ideas. Good innova-
tors are able to consistently draw out and channel new thinking from all
available resources.
4. Draw a flow chart of your last good idea. Start with the sources, and then
draw arrows linking the information flow. There is a blank flow-chart for you
to fill in. The squares in the first row represent the sources; the pyramids
represent the first combinations of ideas. The large oval should be your final
idea. Label the connections with details about how you “distilled” the idea.
You may want to take this sample and re-create a full-page version, with
more intermediate steps. Remember, most innovative processes involve
more than three iterations.
5. Review your results. Take an inventory of where you currently stand in your
workplace and among peers. To improve your innovative process all you
need to do is add more tools to your toolkit. Gather information from a
broader base and then combine those ideas in myriad ways.
6. Remember, honing your innovative process is more systematic than intuitive!
of ideas by including more employees in the process of new product and ser-
vice ideas and in solving vexing organizational problems. Start by encouraging
them to listen to customers.
2. Involve Customers in Your Process. New products are most often initiated by
ideas from customers, rather than from in-house brainstorming sessions or de-
veloped internally by research and development. Identify customers who tend
to buy the latest versions of your products. These "lead adopters" can provide
you with insights about where the market may be headed and how your or-
ganization can best position itself.
3. Involve Customers in New Ways. Organizations evolve and embrace new
ways of doing things at different rates. Nowhere is this more evident than in
the ways they listen to customers. Look outside your own field or industry for
ideas on how to get customer input. Automakers, retailers, consumer electron-
ics manufacturers, for instance, are on the leading edge of customer surveying
and are often considered the early adopters of idea techniques.
4. Focus on the Unarticulated Needs of Customers. How do you get feedback on
ideas that don't exist? One approach growing in popularity is to probe the un-
articulated needs of customers, asking them to consider hypothetical products
and prototypes to see how they would respond. Learn from customers by ob-
serving what they are not doing, listening to what they are not saying. Recog-
nize the sources of their frustration and find potential ways of eliminating it.
5. Seek Ideas from New Customer Groups. Most organizations should have a
good idea of who their customers are. But if you expand your definition of cus-
tomer, you can also expand your ability to generate winning ideas. Look at
your customers' customers and your competitors' customers. Instead of look-
ing at only the present, look also at the past (former customers) and the future
(anyone you haven't done business with yet). Ask how you might meet those
customers' needs.
6. Involve Suppliers in Product Idea Generation. Suppliers can be key partners in
the idea-creation process, but many organizations are reluctant to share infor-
mation with suppliers (who, after all, might be partners with the competition as
well). Just as you look to your customers for new ideas (such as by detecting
their unarticulated needs), think of your organization as your supplier's cus-
tomer. You too, have unarticulated needs. Try articulating them and get your
supplier's idea-generating capacity working in concert with yours.
7. Benchmark Idea Generating Methods. Innovative organizations actively man-
age the idea generation process by examining its effectiveness and question-
ing how the ideas-to-results process might be improved. Idea generation is not
something that should be left to chance. Organizations that rely on innovation
need to seriously examine the climate in which idea generation takes place
and put someone in charge of making the process better, more productive, and
more innovative.
Brainstorming
The point of brainstorming is to generate ideas in a group situation while suspending
judgment. Splicing the generation phase from the critical thinking phase is imperative
while brainstorming – it allows group members to freely contribute. No one can be
4. Break down your issue into the smallest component pieces and write each of
them down. Consider drawing a mind map or outline that shows the relation-
ships between each element. Then, try brainstorming ideas around each ele-
ment. Tackling only a few elements at a time often works well when you're
faced with complex or multi-dimensional challenges.
5. Work backwards from your end goal. In golf, a long putt usually breaks in a
slightly different direction the final 1-3 feet. However, this break is rarely visible
when reading the line from behind the ball (or starting point). The best putters
will stand behind the hole and read the putt in reverse to reveal the hidden
break in the final 10% of line. Working backwards from the end goal can re-
veal the hidden pitfalls that are preventing your idea from complete develop-
ment.
Open Source
Most commonly used in reference to software, “open source” is an ideology and set
of practices that promotes the free and iterative exchange of ideas. Open source
projects often yields remarkably innovative results. The magic behind open source is
the long-term iterative process. The best ideas rarely emerge in a single session or
overnight, rather, they evolve over weeks, months, or even years.
In many respects open source is large scale collaboration; however, collaboration
often refers to real-time, face-to-face or group discussion with little time for highly
innovative results to emerge. “Open sourcing” an idea is typically done by posting it
in a public location – most often the internet – and inviting as many individual contri-
butions as possible. “Open sourcing” is an excellent way to grow an idea or solution.
Consider the following:
1. Send a mass email to your colleagues describing your problem or invita-
tion to build upon a good idea, post the best suggestions into one email,
and then send it to the entire group again.
2. If applicable, post your idea/invention/product in a high-traffic area of your
office with a sign asking passers-by to contribute novel ideas. Incorporate
any good ideas in your next iteration, then, put the improved idea on dis-
play again.
3. Research your issue on the web; for example, join a blog, do a topic
search using an internet search engine. Perhaps your issue is already be-
ing “open sourced” and you can join the current development of it.
4. Create a webpage or blog and watch your idea develop and grow. This is
how “traditional” open source projects begin.
5. Always remember, the entire point of open source is to bring on as many
contributors as possible and allow an idea to evolve over time.
Storyboarding
Storyboards go back to the very beginnings of cinema and the world of animation.
Walt Disney and his staff developed a Storyboard system in 1928. Disney wanted to
achieve full animation and for this, he needed to produce an enormous number of
drawings. Managing the thousands of drawings and the progress of a project was
nearly impossible, so Disney had his artists pin up their drawings on the studio walls.
This way, progress could be checked, and scenes added and discarded with ease.
1. Storyboarding is a popular management tool to facilitate the innovative thinking
process and can be likened to taking your thoughts and the thoughts of others
and spreading them out on a wall as you work on a project or solve a problem.
2. When you put ideas up on Storyboards, you begin to see interconnections,
how one idea relates to another, and how all the pieces come together. Once
the ideas start flowing, those working with the Storyboard will become im-
mersed in the problem. People will "hitch-hike" onto other ideas. To imple-
ment a Storyboard solution you can use a cork board or similar surface to al-
low the pinning up of index cards. There are now software programs available
for Storyboarding on the computer.
3. Start with a topic card and under the topic card place header cards containing
general points, categories, and considerations that will come up.
4. Under the header cards you will put sub-heading cards containing the ideas
that fall under each header. They're the details of the ideas generated in the
innovative thinking session, ideas that develop or support the headers.
5. There are four major types of Storyboards:
• Planning board
• Ideas board
• Communication board
• Organization board
6. During a Storyboarding session, consider all ideas relevant, no matter how im-
practical they appear. Think positively, hold all criticism until later and hitch-
hike on other's ideas. Innovative thinking sessions are held separately from
critical thinking sessions. Storyboards provide total immersion in a problem
that allows you to see how everything fits together.
Mind Mapping
The human brain is very different from a computer. Whereas a computer works in a
linear fashion, the brain works associatively as well as linearly—comparing, integrat-
ing and synthesizing as it goes. Association plays a dominant role in nearly every
mental function and words themselves are no exception. Every single word and idea
have numerous links attaching them to other ideas and concepts.
Mind Mapping is an effective method of note-taking and useful for the generation of
ideas by associations.
1. To make a mind map, start in the center of the page with the main idea and
work outward in all directions, producing a growing and organized structure
composed of key words and key images. Key features are:
• Organization.
• Key Words.
• Association.
• Clustering.
• Visual Memory—Print the key words, use color, symbols, icons, 3D-effects,
arrows and outlining groups of words.
• Outstanding Center—every mind map needs a unique center.
• Conscious involvement.
2. Mind Maps are beginning to take on the same structure as memory itself.
Once a Mind Map is drawn, it seldom needs to be referred to again. Mind
Maps help organize information.
3. Because of the large amount of association involved, they can be very crea-
tive, tending to generate new ideas and associations that have not been
thought of before. Every item in a map is in effect, a center of another map.
4. The creative potential of a mind map is useful in brainstorming sessions. You
only need to start with the basic problem as the center and generate associa-
tions and ideas from it in order to arrive at a large number of different possible
approaches. By presenting your thoughts and perceptions in a spatial manner
and by using color and pictures, a better overview is gained and new connec-
tions can be made visible.
5. Mind maps are a way of representing associated thoughts with symbols rather
than with extraneous words something like organic chemistry. The mind forms
associations almost instantaneously, and "mapping" allows you to write your
ideas quicker than expressing them using only words or phrases.
6. To get started, ask the six key questions for any issue: What? Where? When?
How? Why? And Who? Then create a mind map of the issue with these six
words as nodes on the map.
master ranking with each of the group members’ rankings. Let this gener-
ate further discussion.
4. Use a “what if” scenario. Ask, “what if this idea was implemented today?”
Or, “If this idea was implemented 5 years ago, what would be some prob-
lems we would be facing now?”
5. Reverse the issue. Have you ever thought about all of the ways that Cus-
tomer Service could be bad? Or if you wanted to increase sales, how
would you decrease them? This exercise yields remarkable insight into
current practices and also gives an entirely fresh perspective to your issue.
6. Physically change your point-of-view. Often termed “walking around an is-
sue,” go sit in the desk of your peers, subordinates, and (if appropriate)
your boss. How do they see the issue from there?
7. “Fivewise” it! -- Fivewising is a term for determining the root cause of a
problem or identifying the origin of an idea. If you ask “Why” five times,
you become all the wiser. Try fivewising the next time you have a simple
computer problem or fivewising your businesses’ main product or service.
Consider a classic example:
• Why has the press stopped printing? The power unit blew from an
overload.
• Why was there a power overload? The bearing locked up.
• Why did the bearing lock up? The lubrication pump failed.
• Why did the pump fail? The pump shaft has excessive vi-
bration from excessive wear.
• Why was the shaft worn down? The filter was missing so materials en-
tered the pump.
• After making the repairs and replacing the filter, the problem will be
solved.
1. Realize employees may be skeptical. Too often employees are not sure if
management is truly committed to real and meaningful change. It is important
to display a commitment to innovation by openly recognizing high-quality
suggestions and then taking steps to implement them. Over time as employ-
ees begin to see this commitment, high-quality innovation will follow.
2. Organize the physical environment. Promote productive discussions by keep-
ing doors open and sightlines free from obstacles. Consider re-designing a
large workspace by removing unnecessary walls, turning desks to face open
areas rather than walls or corners, and create a central hub where ideas can
be posted in high-traffic areas. Proctor and Gamble’s famed “Clay Street”
Think Tank is a model of creativity and innovation. The company sends
cross-functional teams to a warehouse loft in downtown Cincinnati for 10-
weeks. It’s designed with wide-open spaces, many handy objects to write on,
tinker with, and sit on. Clay Street has allowed P&G to transform itself into a
forward-thinking innovative giant.
3. Flatten the chain of command. Ensure procedural justice by implementing a
transparent and standardized evaluation process of all ideas. If ideas have to
work too far upstream through the organization, any single manager who is
averse to change can squash it without fair review. For an employee, nothing
is more defeating than this. Having multiple managers review ideas not only
will ensure fairness, but also improve the likelihood that the best ideas will
emerge.
4. Let ideas incubate. Ideas need time to incubate in the right environment with
the right nutrients. Setting aside time on a regular basis for workers to es-
cape their desks enables them to tap their innovative capabilities. It will also
signal to employees that you truly value their innovative input. Try this:
• Let employees suggest where to go for a monthly off-site trip.
• Schedule a weekly 30-45 minute, round-table group session,
tackling one important issue.
• Have employees “trade places” with each other for a half-day.
3. Go after what you're afraid of. Write down one thing every day that you're
afraid to do, and do it. Invite a prospective employer out for lunch. Volunteer
to sing in the church choir. You may be surprised at the creativity that will flow
once you leave your comfort zone.
4. Change your perspective. Next time you're stuck on a particular problem, think
about it from another person's perspective. How would your grandmother view
the situation? Set a goal to view a situation from another viewpoint at least
once a day.
5. Hone in on your target. Divide your big goal into small pieces. Chopping up
big things into little things not only makes your goal more attainable, it can also
give you more options to explore and solve the problem.
6. Setting goals can foster your innovation. Maintain a clear, confident, goal-
setting frame of mind. Fear and distress shuts off the part of the brain where
creativity and problem solving live. Here are the top four ways goal setting can
help foster innovation:
• It helps you take risks.
• It pushes you out of old, familiar grooves.
• It helps you stay organized.
• It helps you accomplish new things.
7. Always carry a small notebook and a pen or pencil around with you. That way,
if you are struck by an idea, you can quickly write it down. Upon rereading
your notes, you may discover about 90% of your ideas won’t work. Don't
worry, that's normal. What's important are the 10% that are brilliant.
8. If you're stuck for an idea, open a dictionary, randomly select a word and then
try to formulate ideas incorporating this word. You'd be surprised how well this
works. The concept is based on a simple but little known truth: freedom inhib-
its creativity. There is nothing like restrictions to get you thinking.
9. Read as much as you can about everything possible. Books exercise your
brain, provide inspiration and fill you with information that allows you to make
creative connections easily.
10. Exercise your brain. Brains, like bodies, need exercise to keep fit. Exercise
your brain by reading a lot (see above), talking to clever people and debating
with people – debating can be a terrific way to give your brain cells a workout.