Professional Documents
Culture Documents
COURSE:
Ethical Business
MSC. 2017-2018
Session 4: Corporate Social Responsibility:
Approaches and Trends
Accountability
Theory
Session 4
Session 4
Corporate
Social Sustainability
Responsibility
Responsibility
Theory
of Corporations
Ethical Stakeholder
Session 1
Theories Theory Session 3
Foreign Affairs & CSR is defined as the way companies integrate social,
International environmental, and economic concerns into their values
Trade (Canada) agreements and operations in a transparent and accountable
manner. It is integral to long-term business growth and success,
..in promoting Canadian values internationally and contributing to
the sustainable development of communities
Values
Chinese Ministry A concrete action taken by Chinese companies to implement the
of Commerce political aspiration of the new Communist Party – putting
people first to create a harmonious society
Philanthropy
Voluntary
Mandatory
Tata Motors,
Microsoft, Chrysler:
Training and
developing skills for
developing future
employees, reduce in
house training costs,
loyal workforce.
Example:
Nike: Solving
child labour
issues in SS
chain
Corporate
Social
Responsibility
Accountability
Theory Sustainability
Responsibility
Theory
of corporations
Ethical Stakeholder
Theories Theory
Natural Environment
Stakeholder logic
Relationship 1
Humankind
Current
Generation
Universalism Future Generation
(Context X)
R/ship 2
Current Current
generation generation
(Context Y) (Context Z)
Long termism
Relationship(s) 3
If all comply, no
competitive
disadvantage CA = Comp Advantage
CA = Comp Advantage
CA = Comp Advantage
• Collaboration with local partners - responsibly divert waste from ever reaching
landfill. Compost, recycling and especially re-use whenever possible
• Adobe Sign (digital signature) saved 14 million pounds of wood and 43 million
gallons of water
• Adobe Connect (web conferencing) helped customers avoid 5.4 million tonnes of
CO2 travel emissions
How to incorporate environmental values
into business strategy
DARK GREEN Requirement:
Introduce Some countries
sustainable follow Dark Design thinking
DEEP ecology Values
perspective business Green, Sweden is
models from banning Oil,
the very Netherlands is
beginning. Tie banning petrol
to business cars, Carbon
purpose = CA. credit schemes,
Body Shop you reduce
footprint
CA = Comp Advantage
18 Employees
Search the web with Users clicking on ads 80% of profits is used
Ecosia via that appear on the to plant trees
www.ecosia.org search engine
generates income
CASE STUDY: Please sit in groups
VW Emissions Case
WHAT HAVE YOU LEARNT
IN THIS SESSION ?
Readings:
To be announced.