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Energy Policy 28 (2000) 389}401

Energy e$ciency and consumption * the rebound e!ect * a survey


Lorna A. Greening *, David L. Greene, Carmen Di"glio
International Resources Group, 1211 Connecticut Ave., NW Washington, DC 20036, USA
Oak Ridge National Laboratory Oak Ridge, TN, USA
International Energy Agency, 9, rue de la Fe& de& ration, 75739 Paris Cedex 15, France

Abstract

Technology policies are one of the options available for the reduction of carbon emissions and the usage of energy. However, gains
in the e$ciency of energy consumption will result in an e!ective reduction in the per unit price of energy services. As a result,
consumption of energy services should increase (i.e., `rebounda or `take-backa), partially o!setting the impact of the e$ciency gain in
fuel use. De"nitions of the `rebounda e!ect vary in the literature and among researchers. Depending on the boundaries used for the
e!ect, the size or magnitude of this behavioral response may vary. This review of some of the relevant literature from the US o!ers
de"nitions and identi"es sources including direct, secondary, and economy-wide sources. We then o!er a summary of the available
empirical evidence for the e!ect for various sources. For the energy end uses for which studies are available, we conclude that the range
of estimates for the size of the rebound e!ect is very low to moderate.  2000 Elsevier Science Ltd. All rights reserved.

Keywords: Energy; Conservation; Rebound; Energy demand

1. Introduction. technological e$ciency gains. Although this premise is


undeniably rooted in neoclassical economic theory, the
Potential carbon reductions resulting from technolo- real controversy lies in the identi"cation of sources and
gical improvements in the consumption of energy may be size of the rebound. Depending on the de"nition used for
reduced by the `rebounda e!ect (Wigley, 1997). The the rebound, the size of this e!ect can be either insigni"c-
`take-backa or `rebounda e!ect refers to an increase in ant or can result in an increase in fuel consumption
the supply of energy services with a corresponding de- (Grubb et al., 1995; Grubb, 1996; Brookes, 1990, 1992,
crease in the e!ective price, the size of which depends 1993). The upper-bound estimates of the rebound suggest
upon the underlying cost structure. This in turn may that improvements of energy e$ciency would increase,
result in an increase in demand in response to these price not decrease energy use. Consequently, resolution of the
decreases. Therefore, increased demand for the service, source and size questions is particularly important for
without an o!setting increase in fuel price, can erode the design and timing of an e!ective set of carbon reduc-
tion policies. High rebound estimates imply that techno-
logy policies require reinforcement with higher energy
prices, otherwise technologically achievable carbon and
energy savings would not be realized.
* Corresponding author. Tel.: (202)289-0100. Recent discussions of the rebound e!ect have expanded
E-mail addresses: lgreening@irgltd.com (L. A. Greening), carmen. from the original de"nition in the microeconomic
di"glio@iea.org (C. Di"glio)
 Energy services refer to the commodity, which is actually used or
demanded, i.e., refrigeration, hot water, and process heat. Production of
these commodities requires more than fuel, but also requires the input  Technology e$ciency gains can be attributed to various sources, for
of capital, labor, and management expertise by households or "rms. example (1) the relative change in factor input prices (i.e., factor price
 This e!ect has been formally stated as the Khazzoom-Brookes biased), (2) `autonomousa or naturally occurring and not linked to any
Postulate. This postulate describes the e!ect of decreases in e!ective speci"c cause (e.g., process of innovation), (3) induced by regulation
fuel price as follows: `With "xed real price, fuel e$ciency gains will (e.g., fuel performance standards for household appliances or CAFE), or
increase fuel consumption above where it would be without those (4) government supported research and development programs. Nu-
gainsa (Saunders, 1992). merous other sources have been cited in the literature.

0301-4215/00/$ - see front matter  2000 Elsevier Science Ltd. All rights reserved.
PII: S 0 3 0 1 - 4 2 1 5 ( 0 0 ) 0 0 0 2 1 - 5
390 L. A. Greening et al. / Energy Policy 28 (2000) 389}401

literature. The term was "rst applied narrowly to the teristics other than just the e$ciency of fuel use. For
direct increase in demand for an energy service whose example, in the case of personal automotive transporta-
supply had increased as a result of improvements in tion, in addition to mobility, consumers also value
technical e$ciency in the use of energy (Khazzoom, 1980, comfort and performance characteristics of vehicles. As
1982, 1987, 1989; Khazzoom and Miller, 1982). Since a result, consumers or "rms can make trade-o!s between
then, the rebound has been more broadly construed to attributes of an energy service as well as attributes of the
include wider economic e!ects (Brookes, 1978). Increases inputs, i.e. fuel-using durable capital and fuel.
in gross output in response to an increase in the produc- This capacity for a trade-o! between attributes
tivity of fuel and increases in fuel consumption as a result requires a distinction between potential technological
of an e!ective decrease in price have been used as indi- ezciency improvements and realized or actual ezciency
cators of the rebound at an economy-wide level (e.g., improvements. For example, manufacturers may elect to
Brookes, 1990). However, we return to a narrower use of take portions of a technological advance in fuel con-
the term rebound or takeback and employ other terms sumption in the form of reduced pollution control costs,
for the economy-wide phenomenon. Our intent is to rather than reductions in fuel consumption. Therefore,
retain consistency with the published literature of re- potential fuel e$ciency improvements, holding a "rm's
bound estimates, while giving due consideration to the production costs constant, may in fact be realized as
full range of behavioral responses to technical e$ciency a somewhat smaller fuel e$ciency gain. Most empirical
improvements. estimates of the rebound currently in the literature are
This discussion is designed to o!er a more precise based on realized rather than potential e$ciency im-
de"nition of the rebound e!ect, identify some potential provements; i.e., these estimates capture trade-o!s ex
sources, and provide an approximate estimate for the post. As the distinction between realized and potential
rebound from these sources. Section 2 provides a series of e$ciency improvements has entered the literature,
de"nitions and supporting theory for the various sources measurements of the rebound have declined in size.
of the rebound. As part of this discussion we extend our Much of this decline can be attributed to the explicit
typology beyond its origins in the microeconomics litera- consideration of the initial cost of energy-using capital
ture to include secondary and economy-wide sources. (Besen and Johnson, 1982; Henly et al., 1987; Henly et al.,
Sections 3 and 4 provide a summary of important points 1988).
gleaned from our review of 75 empirical studies for this Following Khazzoom (1980), we limit the meaning of
typology, where we have concentrated our e!orts on the direct rebound e!ect to the micro-level. At this level,
evidence from the US. Other research e!orts are under- a technological improvement in fuel consumption, ceteris
way on the valuable insights o!ered by the international paribus reduces the price of energy services by decreasing
experience. Although we can speculate on secondary and the amount of fuel required to produce them and should
economy-wide e!ects, especially the e!ects on fuel mar- theoretically increase the supply. The price decrease
kets, we have no de"nitive empirical evidence as to po- should stimulate demand or a shift along the demand
tential magnitude from those sources. The "nal section curve. This would be a direct ewect or a pure price ewect.
presents conclusions and some recommendations for fu- For consumers, the direct e!ect of a price reduction may
ture research in the area. be decomposed into a substitution ewect and an income
ewect. If the price of the energy service drops, consumers
should substitute inde"nitely for a given energy service.
2. Typology of the rebound However, this ignores the potential for satiation for
a given service, which limits potential levels of substitu-
For this discussion, we use a four-part typology to tion, and the tradeo!s with other expenditures that con-
encompass both the microeconomic and macroeconomic sumers make within a budget constraint. Currently, since
views of the rebound. The use of this typology helps to all empirical estimates are uncompensated estimates, di-
frame the discussion, and place boundaries on de"nitions rect e!ects cannot be decomposed into substitution and
during the examination of empirical evidence for the size income e!ects. Further, since the majority of these esti-
of the rebound. These four categories of market re- mates are short-run, we cannot examine the long-run
sponses to changes in fuel e$ciency are: (1) direct re- e!ects of changes in capital costs.
bound e!ects, (2) secondary fuel use e!ects, (3) market- Technologically induced reductions in the cost of en-
clearing price and quantity adjustments (especially in fuel ergy services have similar e!ects on the demand for fuel
markets) or economy-wide e!ects, and (4) transforma-
tional e!ects. This typology is applied to energy services
rather than the demand for fuel. Clearly, there is a certain
 The majority of these estimates also ignore the initial equipment
amount of subjectivity in de"ning energy services, and attribute choice; the trade-o!s made between increased fuel e$ciency
this can be important from an economic perspective. The and other durable capital attributes, which also may be considered an
economic valuation of an energy service involves charac- income e!ect (Greening and Greene, 1998).
L. A. Greening et al. / Energy Policy 28 (2000) 389}401 391

by "rms. Assuming short-run cost minimizing behaviors, output, and (2) the e!ect of the lower cost of one sector's
if energy services decrease in e!ective price, a "rm will output on production costs of other sectors. Once again
substitute energy services for other factor inputs. In addi- the rebound from this source is expected to be relatively
tion, a "rm's output will increase by the sum of the minor.
changes in the ratios of the price of energy services to All of the discussion of rebound e!ects thus far is based
every other input. Provided there are only diminishing on the application of economic theory to a static situ-
returns to increased use of energy services, input substitu- ation. However, the Brookes-Grubb debate has focused
tion in favor of energy services (i.e., a substitution e!ect) our attention on price and quantity readjustments or econ-
will occur and more fuel will be consumed. However, omy-wide e!ects of both direct and secondary responses
these behaviors will be limited by the substitutability of to technology-induced changes in the e!ective price per
fuel and capital in short-run production behaviors. Since unit of fuel. Examination of micro-level behaviors in
these may be determined at the time of design (i.e., result- a static context have indicated the rebound to be insigni-
ing in a Leontief production function), the size of the "cant to moderate in size. However, when those behav-
rebound from this source could be zero. In the long run, iors are aggregated to contemplate total consumption
however, where greater factor substitution and output and investment by both consumers and government,
maximizing behaviors are assumed, a decrease in the the e!ects on the composite price of energy services,
price of energy services will result in an increase in the especially the adjustments in fuel supply markets, could
size of the industry and an increase in the demand for fuel be signi"cant (e.g., Kydes, 1997). The size of the rebound
(i.e., leading to economy-wide behaviors). from this source, particularly since potential paths of
The increased real income of consumers and the technological change are stochastic, is highly uncertain
reduced cost of "rms' output will have impacts beyond and deserves further study (Greening and Khrusch,
the immediate demand for energy services or the size of 1996).
the industry in question. These secondary ewects result Changes in technology also have the potential to
from increases in demand for other goods and services, change consumers' preferences, alter social institutions,
including consumption of other energy services. This and rearrange the organization of production. We refer
increase in demand can result in increases in fuel con- to these potential e!ects as transformational ewects. How-
sumption, but also lead to economic growth. The size of ever, there is no all-inclusive theory for predicting those
these secondary e!ects for a consumer is dependent on e!ects, which could result in more or less energy con-
the share of the consumer's total income or total expendi- sumption. Improvements in fuel e$ciency have altered,
tures spent on energy services. Since energy is a relatively and could continue to alter, human activity (Schipper
minor share of an individual consumer's total expendi- et al., 1989; Schipper and Meyers, 1992). However, many
tures, the secondary e!ects are probably insigni"cant. technological advances, in addition to fuel e$ciency im-
For "rms in a given sector, secondary e!ects result from provements, have resulted in changes in the allocation of
(1) the increased demand for nonfuel inputs to their time. This is re#ected as a change in labor force participa-
production process as a result of increased demand for tion rates and occupational structure. These e!ects are
di$cult to identify and quantify usually because of the
lack of time-series data on fuel and durable good con-
 The existence of diminishing returns requires that the "rm's produc- sumption coupled with demographic detail, time use and
tion function exhibit constant or decreasing returns to scale (e.g., Binger
and Ho!man, 1988). These conditions ensure that both the short-run expenditure diaries. As a result, distinguishing income
supply and demand curves describe the observed behaviors. Such e!ects from these other e!ects makes attribution of
conditions are typical of competitive industries, however similar e!ects speci"c changes in society to increases in fuel e$ciency
can be shown for monopolistic industries. problematic (Brookes, 1978). Furthermore, even if these
 The dual of the cost minimization problem is the output maximiza- detailed data were available, it is doubtful whether major
tion problem subject to a given expenditure of total cost (Jorgenson and
Lau, 1974). Under this view, the "rm chooses an input combination for
which the rate of technical substitution is equal to the ratio of the input
rental rates, i.e., factor prices. A reduction in the price of one of the  Secondary e!ects for "rms would depend on the product of the
inputs relative to another will result in a change in the slope of the decrease in the cost share of energy services of a sector's intermediate
isocost line. This change in slope will re#ect the greater usage of the less output and the share of that intermediate output used in the production
expensive input. This means that the direction of technical change is of "nal goods and services.
`biaseda away from the use of the more expensive output, e.g., capital-  Economy-wide e!ects take into account the interrelationship of
saving and fuel-using. prices and outputs of goods and resources in di!erent markets. Once
 To illustrate this point, the relative increase in the aggregate expen- resource supply schedules, consumer preferences, and production func-
diture for other goods and services resulting from a decrease in the cost tions have been given, resources and commodity prices can adjust to
of energy services is equal to the product of the budget share for energy levels that are mutually consistent with each other. Therefore, any given
services and the price decrease. The secondary increase in fuel use is set of basic determinants de"nes a unique stable equilibrium state for
therefore, to a very rough approximation, equal to the product of the the economy as a whole. Any shift in the determinants a!ecting one
budget share for energy services, the price decrease for the energy good may have widespread repercussions on the equilibrium prices and
service, and the fuel content of other goods and services. outputs of other goods.
392 L. A. Greening et al. / Energy Policy 28 (2000) 389}401

transformational e!ects of the past caused by such in- share of that bill and they are also aware of thermal
novations as the motor vehicle, refrigerator or television, comfort, they will adjust their thermostat set point ac-
to name but a few examples, could be explained in a cordingly. The utilization of a refrigerator does not re-
rigorous theoretical framework. Therefore, for this ceive similar attention.
discussion we have chosen to neglect transformational Some of the variability may be explained by the under-
e!ects. lying assumptions regarding consumer behavior. For
example, we assume that growth in consumption will be
linearly proportional to total expenditures or income. i.e.,
3. Empirical evidence for the direct rebound e4ect. energy services are a normal good. This assumption
ignores the e!ects of satiation or the physical limitations
This section provides a review from the literature of on consumption of an energy service (i.e., even at lower
empirical evidence for the presence and size of the re- costs more heat is not necessarily desired) or time con-
bound e!ect. For residential and "rm energy consump- straints (i.e., consumers can only spend so many hours
tion, we have drawn on either econometric or direct driving). Often, we also ignore the consumer's double role
measurements at the micro-level. Further, we have re- of production and consumption of energy services. This
stricted ourselves to examining the e!ects of improve- means that every household has a di!erent implicit price
ments in fuel e$ciency on a speci"c energy service rather for the service (Cuijpers, 1995, 1996). Implicit prices are
than on total fuel consumption. Only at this level of dependent on not only fuel prices, but also include costs
detail can we identify and measure the e!ects of changes of capital and household labor, and capture di!erences in
in e!ective fuel price on a given fuel-using activity. From lifestyle. Finally, many of the early estimates of the re-
this evidence, we see variation in the magnitude of the bound at the household level failed to recognize certain
rebound depending on the end use. However, for all of important technical characteristics of energy service de-
these end uses, the magnitude for a 1% increase in mand. For example, in space heating, such factors as
e$ciency is well less than unity. As a result, increases in solar gain (i.e., natural endowment) or thermal e$ciency
e$ciency, although partially o!set by increases in con- are not normally speci"ed. Neglect of these factors, which
sumption, will result in an overall reduction in energy condition demand, in empirical work result in upwardly
consumption. biased parameter estimates. This is particularly true
where the own-price elasticity of the energy service is
3.1. Residential fuel demand elastic (Einhorn, 1982; Schwartz and Taylor, 1995).
In addition to the speci"cation of the appropriate
For residential end uses, the greatest e!ort has been behaviors in a modeling framework, there is a measure-
expended on measurement of the rebound with respect to ment issue that should be considered when reviewing
improvements in fuel e$ciency for space heating, space estimates of the rebound e!ect. Many of the early studies
cooling, and personal automotive transportation. How- lacked a benchmarking or veri"cation of the empirical
ever, a primary issue for these residential end uses is the results to a baseline. Fully 25% of the rebound e!ect
identi"cation of the appropriate activity measure. For reported in those early studies could be explained by the
example, with space heating, should changes in the lack of proper benchmarking (Henly et al., 1987). Many
thermostat set point or thermal comfort or space heated of these estimates compare post-installation observed
be the appropriate measure of changes in the consump-
tion of the heating services? Further, in the majority of
end uses, data collection or end-use metering studies are  Normal goods may be further classi"ed as `necessitya goods or
lacking. The data sets that are available usually do not `luxurya goods. The majority of energy services are necessity goods; i.e.,
have some of the key variables and fuel consumption by as price for a given service decreases the share of total expenditures also
decreases (Nicholson, 1985; Varian, 1992). In only a few instances, such
end use. Key variables for the complete characterization as the demand for `othera energy services, there is some possibility that
of residential fuel consumption include income, other the service is a luxury good. As a result of a decrease in the price of
expenditure classi"cations, household demographics, a necessity service, we may have an increase in the demand for another
cost of the fuel-using capital, the opportunity cost of energy service that is considered more of a luxury. If an energy service is
capital, length of holding, and fuel-using stock e$cien- a `inferiora good, as at least one study has indicated, then there will be
an increase in the demand for energy services, which are normal goods
cies. (Schwartz and Taylor, 1995). This has implications for the modeling of
The variability of residential fuel demand estimates household fuel consumption, particularly in the long run. The majority
may be explained by a number of factors. Some of this of consumer demand models for fuel assume homothetic preferences;
variability re#ects the technology used in production of i.e., doubling the quantity of an energy service doubles utility (Deaton
the service and the level of awareness that consumers and Muelbauer, 1980). As a result of the satiation e!ects, this assump-
tion may result in an over-estimation of demand for fuel, particularly if
have during service consumption. For example, con- there is a take-back e!ect associated with only some of the services.
sumers are aware of the ambient temperature and their Probably a better speci"cation assumes quasi-homothecity, where
monthly fuel bill. Since space heating represents a major a "xed cost or minimum level of expenditure is assumed.
L. A. Greening et al. / Energy Policy 28 (2000) 389}401 393

behaviors with pre-installation engineering estimates. of thermal comfort include (1) attitudes toward thermal
When measurements of behavior before e$ciency im- comfort, (2) individual activity levels, (3) air temperature,
provements were used in the calculation of the engineer- (4) mean radiant temperature (heat exchange between the
ing estimates of technology performance, the magnitudes human body and the surrounding temperature), (5) air
of the rebound e!ect were much smaller than those velocity or draft, and (6) humidity. Unfortunately, these
reported in the earlier studies. variables are not usually collected, and as a result ther-
As a result of either the lack of consumption data for mal endowment cannot be evaluated (Isakson, 1983). All
the end use or the lack of key explanatory variables of these unobserved factors a!ect the demand for space
associated with the end use, many of the measurements of heating and, if uncontrolled for, result in upwardly biased
rebound probably are overestimates. In the following estimates of price response (Quigley and Rubinfeld,
discussion, these observations lead to a selection cri- 1989). Econometric estimates that include these variables
terion for choosing one set of results over another. Where produce lower estimates of thermostat net take-back
an econometric study existed, in which at least some (Schwartz and Taylor, 1995).
the issues we have raised, were addressed, we selected Also in our analysis of rebound or take-back for this
those estimates above others available. We also empha- activity, we considered the role of capital costs, and the
sized studies performed with panel data or household- horizon over which the model was estimated. Capital
level data. As an added criterion, we emphasized those costs are usually ignored in econometric estimates result-
studies performed with several years of data. Finally, the ing in omitted variable bias (Krumm, 1982). Further,
vintage of the study was considered, and values from models that estimate only fuel consumption, or direct
more recent studies given more weight. measurements of activity changes such as the thermostat
setting, capture only short-run utilization (Klein, 1985,
3.1.1. Residential space heating 1987). Analyses, which model long-run behaviors, parti-
Conditional demand analyses have indicated that resi- cularly those including periods of low- and high-energy
dential space heating is responsible for approximately prices, indicate lower elasticities of substitution for peri-
53% of household fuel (electricity and natural gas) use in ods of unstable fuel prices (i.e., a greater propensity to
single-family households (Schwartz and Taylor, 1995). As invest in capital improvements exists when energy prices
a result, any rebound e!ect from improvements in this are high).
end use may be signi"cant. Table 1 provides a review of The results reported in Table 1 consider these various
some of the evidence for the existence of the rebound issues, and in our "nal analysis we relied on these studies.
associated with residential space heating. The magnitude Other methods, such as direct measures of changes in
of the rebound e!ect varies substantially because of the thermostat set point, have been used in the analysis of the
de"nition of the activity measure and the methods used. rebound e!ect (Nadel, 1993). However, many of those
In the case of space heating, a number of factors need to studies su!er from sample bias resulting from the selec-
be included in the de"nition of an activity measure. tion techniques used for participants, and many other
Although measurements of changes in the thermostat set factors were not controlled for (Greening and Greene,
point are considered to be close to the true measure of the 1998). The studies, we "nally selected, were performed
activity, the thermostat set is just one of the indicator using survey instruments from di!erent periods of time.
measures of the service provided (Frey and Labay, 1988; Dubin et al. (1986) is signi"cant, because heating and
Nadel, 1993). Since heating is a public good, thermal cooling were metered separately, and the results were
comfort is a better measure of this activity. Determinants compared to engineering estimates before and afterward.

Table 1
Recent studies for residential space heating

Study authors Method Sample size Indication of response Presence of a


control group

Dubin et al. (1986) Econometric analysis: Cooling was 252 !0.52 to !0.81 Take-back was Yes
metered separately from other end estimated at 8}12% below
uses and was accompanied by an engineering estimates (winter only).
engineering study
Klein (1985, 1987) `Lifestyles and Household Energy 2157 !0.4 Note: Cross-price elasticities No
Use,a 1973 and 1981 between energy and capital.
Hsueh and Gerner (1993) RECS 1981 1028 !0.35 No
Schwartz and Taylor (1995) RECS 1984 1188 !0.987 to !0.966 Take-back No
estimated at 1}3%.
Cuijpers (1995, 1996) 1987}1988 Belgian Household 2075 !0.31 No
Expenditure survey
394 L. A. Greening et al. / Energy Policy 28 (2000) 389}401

The analyses presented in Klein (1985, 1987) are the only e.g., refrigerators. This classi"cation presents even more
studies that consider the trade-o!s between capital and di$cult issues in identifying and measuring the end-use
fuel consumption. Further, Schwartz and Taylor (1995) activity. Data on physical measures for a given activity
explore the e!ects of both square footage and region. often are not collected, and as a result estimates of the
While, Hsueh and Gerner (1993) contemplate the techno- rebound rely on conditional demand studies, the results
logical aspects of heating, including degree days. Finally, of which have not been consistent (Angel Economic Re-
Cuijpers (1995, 1996) explicitly contemplates satiation of ports and Applied Econometrics, 1984).
this end use. The limited results available for this category of resi-
Given all of these considerations when evaluating the dential energy consumption suggest the following set of
empirical work for space heating, we were still able to conclusions. Technical improvements for residential hot
draw some conclusions concerning the magnitude of the water heating will be between 60 and 90% e!ective in
rebound from space conditioning. For a 100% increase reducing energy consumption for this service (Hartman,
in fuel e$ciency, values of take-back from `purea price 1984). Similarly, for lighting technological e$ciency im-
e!ects or substitution and income e!ects combined provements will be between 80 and 95% e!ective in
are between 10 and 30% of the energy consumption reducing energy consumption, and no measurements of
savings. These results suggest that any technological the direct rebound e!ect have been reported for refriger-
improvement will be between 70 and 90% e!ective in ation services. However, for all of the services included in
reducing energy consumption for space heating. this category, there is an indication that income e!ects
could be signi"cant. Although no measurements are
3.1.2. Residential space cooling available for income e!ects for this category, anecdotal
Air conditioning can contribute as much as 11% to evidence indicates that consumers may shift fuel savings
a household's total electricity consumption (Hausman, to increased consumption of durable good attributes. For
1979). As with residential space heating, the same issues example, consumers may purchase a larger water heating
concerning identi"cation and measurement of this activ- unit, or purchase additional features such as increased
ity are applicable. The determinants of thermal comfort volume or through-the-door features on refrigerators.
previously cited for space heating also apply to space
cooling. However, the emphasis needs to be placed on 3.1.4. Personal transportation
levels of humidity when forecasting the e!ects of service The direct rebound e!ect for personal transportation
price. Further, from changes in response between sea- may be evidenced in three di!erent ways: (1) an increase
sons, Dubin et al. (1986) indicates that levels of potential in the number of vehicles; (2) an increase in fuel consump-
take-back are highly dependent on the air conditioning tion in response to increases in technical e$ciency; and
unit capacity utilization. Levels of price responsiveness (3) an increase in vehicle miles traveled. However, nearly
and take-back will be lower in months when an air- all of the evidence on the rebound e!ect for transporta-
conditioning unit is running at full capacity. tion comes from econometric analyses of gasoline de-
The number of studies available to examine space mand and light-duty vehicle usage. Fuel consumption for
cooling is limited compared to those for space heating. personal transportation constitutes slightly more than
Hausman (1979) and Dubin et al. (1986) provided the 60% of US transportation energy use and light-duty
best measures of the potential rebound e!ect. However, vehicles comprise a little less than 60% of that value.
both studies were performed on small samples from high Measures of the direct rebound from fuel consumption
fuel price periods. Other later studies exist, but often can easily be estimated using the own-price elasticity
report anecdotal results from utility weatherization or with respect to changes in fuel price. Estimates of the
e$ciency rebate programs, or were performed from bil- rebound are also equivalent to the negative of the elastic-
ling records without direct metering of the activity. Using ity of vehicle miles traveled with respect to fuel cost per
Hausman (1979) and Dubin et al. (1986), we estimate mile. Therefore, the more elastic fuel consumption with
a total take-back of 0%}50% for a 100% increase in
energy e$ciency. This suggests that any technological
improvements for this activity will be between 50 and
 The e!ect of an exogenous change in energy e$ciency, e (de"ned
100% e!ective in reducing energy consumption. This here as gallons of fuel per mile or 1/MPG), on the demand for F, can be
wide variation in e!ectiveness can be explained by the readily derived, making use of the identity F"Me, as follows:
factors that a!ect this activity, with the primary cause
dF dM
being capacity utilization. "e P#M,
de d(eP)

3.1.3. Other residential end uses dF e dM eP eM


b " " # "b #1
The evidence for other residential end uses is very $ C de F d(eP) M F + C.
limited (Nadel, 1993). Other residential end uses include where M"vehicle miles traveled and P"price of fuel (Greene et al.,
residential water heating, lighting, and other appliances, 1998).
L. A. Greening et al. / Energy Policy 28 (2000) 389}401 395

respect to changes in price or vehicle miles traveled with past 10 years, aggregate studies have consistently shown
respect to changes in fuel cost per mile, the greater the a small direct rebound e!ect of about 10% for the short
direct rebound e!ects will be. Although, there is little run (one year), increasing to perhaps as much as 20}30%
evidence for other modes of personal transportation, for the ultimate long-run rebound e!ect.
measures of the rebound e!ect for those suggest that the Estimates of the rebound e!ect, available from some of
e!ect is comparable in magnitude, or perhaps even small- the econometric studies of gasoline demand done during
er (Greene, 1997). the 1970s and 1980s, indicate that although the rebound
Changes in the e!ective price of transportation services does exist, the magnitude falls in the small to moderate
could come from a number of sources. E!ective changes range. In her comprehensive review of gasoline demand
in price can come from the trade-o! between fuel econ- elasticities published between 1973 and 1984, Dahl (1986)
omy and other vehicle attributes, such as size, internal cites a range of estimates of !0.21 to !0.50 for models
volume, and similar consumer amenities. These changes estimated using annual national or state data. Among
may also result from `purea technological change (i.e., these studies are Wheaton's (1982) estimate of !0.50
fuel economy improvements from combustion advances), based on data for 25 countries for the single year of 1972.
in which case trade-o!s for other attributes, if any, could In a survey of travel demand (i.e., vmt) elasticities from 11
be positive or negative. In either case, changes in fuel international studies published between 1976 and 1986,
economy could produce increases in vehicle ownership Goodwin (1992) reports a central tendency estimate of
levels. If trade-o!s for increased fuel economy are ap- own-price elasticities of !0.33. Depending on the
proximately equal in value to fuel savings, then any measure of activity, both the fuel and travel demand
increase in the number of the vehicles should be negli- results suggest technological improvements will be be-
gible. However, the potential for `freea fuel economy tween 50% and slightly over 80% e!ective in reducing
gains to increase vehicle ownership and thereby vehicle fuel consumption or travel. However, since these studies
travel does not appear to have been rigorously addressed were performed with aggregate data, some of which is
in the literature, but Greene et al. (1998) have noted that rather old, this conclusion should not be viewed as de"n-
it could increase the size of `stock-constanta rebound itive.
e!ects by up to 50%. Recent studies have estimated own-price elasticities for
Over the past three decades, researchers have produc- vmt for the US based on the richer experience with fuel
ed a number o! econometric analyses of the demand for price and fuel economy changes of the past quarter cen-
gasoline and vehicle travel in the United States, using tury. Using aggregate national data, Mayo and Mathis
both aggregate and microlevel data (e.g., see Dahl, 1986, (1988), Gately (1990, 1992), Greene (1992), Jones (1993),
1994; Dahl and Sterner, 1991). However, most empirical and Nivola and Crandall (1995) all found fuel cost per
evidence on the size of the direct rebound e!ect for mile elasticities of travel of less than !0.3, even in the
passenger cars and light trucks comes from studies based long-run (Table 2). Most estimates fell between !0.10
on time series of national or state-level data. Over the and !0.25. Haughton and Sarkar (1996) con"rmed

Table 2
Recent estimates of the long-run direct rebound e!ect

Study authors Years of data Indication of response Type of data

Blair et al., 1984 1967}1976 !0.21 (midpoint) Florida state, monthly


Mayo and Mathis (1988) 1958}1984 !0.221 US national, annual
Gately (1992) 1966}1988 !0.09 US national, annual
Greene (1992) 1966}1989 Linear model: US national, annual
!0.05 to !0.19
Log-linear model: !0.13 US national, annual
Jones (1993) 1967}1990 Model I linear: !0.13
Model III linear: !0.31
Model I log-linear: !0.27
Model III log-linear: !0.31
Pickrell (1994) !0.23 US national, annual
Haughton and Sarkar (1996) 1970}1991 Model E: !0.22 US 50 states plus D.C.,
Model F: !0.23 annual

Calculated from Table 2 in Blair et al., assuming a fuel price of 33 cents/gallon ($1967), an average fuel e$ciency of 14.0 miles per gallon, and monthly
miles traveled of 4,250 million. The GLS coe$cient estimate of !386.4, recommended by the authors, was used.
The lagged dependent variable was not signi"cant in Mayo and Mathis' VMT equation, having a value of 0.15 but a t-statistic of 0.73. Nonetheless,
had this coe$cient been used to estimate a long-run cost per mile elasticity of VMT that would have been !0.25.
These are the only two models presented by Haughton and Sarker that included all of the statistically signi"cant e!ects identi"ed by the authors.
396 L. A. Greening et al. / Energy Policy 28 (2000) 389}401

these results using a time series of state-level data. They 3.2. Firms
found a short-run elasticity of !0.17 and a long-run
elasticity of !0.22. The aggregate results presented in A technical improvement in fuel use e$ciency will
Table 2 imply that the number of vehicle miles traveled a!ect a "rm's demand for energy services in two ways.
will increase by between 10% and 30% as a result in First, the increased productivity of energy (resulting in
improvements in fuel e$ciency. Therefore, activity the reduced cost of a per unit measure of energy services,
measures do re#ect the results of e$ciency improve- ceteris paribus) will induce substitution in favor of energy
ments, but the rebound does appear to be small in services versus other inputs (e.g., capital, labor) during
magnitude. However, this measure does not re#ect in- the production process. A "rm's production costs are
creases in congestion and the associated e!ects of in- minimized when the ratios of the marginal products of
creased travel. every input to every other input equal the ratios of their
A number of econometric analyses have used house- prices (e.g., Binger and Ho!man, 1988). Thus, an e$cien-
hold survey data to estimate the sensitivity of vehicle use cy-induced decrease in the price of energy services rela-
to fuel price and fuel e$ciency. However, these studies do tive to other factor prices will result in an increase in the
not generally include vehicle age as an explanatory vari- consumption of energy services and less of other inputs.
able. The omission of this variable may explain the However, since fuel is only one input to the production of
greater magnitudes from this class of model. Using data energy services, the increase in fuel consumption result-
from the 1990 Nationwide Personal Transportation Sur- ing from the substitution towards a greater use of energy
vey (NPTS), a recent econometric analysis estimated an services will not be determined purely by an increase in
overall gasoline price elasticity of VMT of !0.51 (Walls fuel e$ciency.
et al., 1993). Elasticities were found to vary by household Direct measurements of the take-back or direct re-
ownership level, with elasticity estimates of !0.29 for bound e!ect for commercial and industrial "rms are
single-vehicle households, !0.41 for two-vehicle house- extremely limited (Nadel, 1993; Eto et al., 1994, 1995). All
holds, and !0.78 for three-or-more-vehicle households. of our direct evidence for the rebound comes from estab-
These estimates compare reasonably well with older lished facilities that have undergone energy audits or
econometric studies by Archibald and Gillingham (1980, participated in similar types of programs. The short-run
1981a, b) and Train (1986). Two recent studies by Puller nature of such studies means that "rms' production tech-
and Greening (1997, 1999) have made use of multiple nologies are relatively "xed in terms of major processes.
years of consumer expenditures survey (CES) data and As a result, little input substitution is likely and, since the
have also addressed the question of simultaneity in ve- unit of observation is a single "rm, industry size e!ects
hicle use and fuel economy. Puller and Greening (1997) also cannot be assessed. Given these caveats, observed
obtained a fuel cost-per-mile elasticity of !0.49 based levels of take-back appear to be proportional to levels of
on CES data for the period 1984}1990. capital investment required to provide the energy service.
When vehicle age is included as one of the explanatory Nadel (1993) reported take-back e!ects of about 2% for
variables, estimates of the rebound are much lower. process fuels in industrial facilities but 30% or more for
Goldberg (1996) estimated a simultaneous model for lighting programs in buildings. This very large di!erence
vehicle choice and usage using the 1984}1990 CES data. in observed changes is likely to be due, at least in part, to
Goldberg's analysis, which was restricted to new vehicles, the slower rate of capital stock turnover associated with
indicated that fuel costs were statistically insigni"cant. industrial process fuel use, and the di$culties associated
Greene et al. (1998) estimated separate light-duty vehicle with making large-scale changes to the equipment used
usage models for 1- , 2- , 3- , 4- , and 5-vehicle households, in these processes after installation. Increased lighting, in
using data from all six Residential Transportation En- contrast, is a more easily added factor of production.
ergy Consumption Surveys conducted by the US Energy To assess the magnitude of the rebound from substitu-
Information Administration. The simultaneous equation tion and increases in industry output, we must examine
models, which included vehicle use, fuel economy and econometric estimates of elasticities of substitution and
fuel cost, with usage of all household vehicles also increases in productivity. The size of the shift toward
simultaneously determined, produced estimates of energy services will depend on the elasticity of substitu-
a weighted average, long-run fuel cost-per-mile elasticity tion of energy for other factor inputs. As Robert Solow is
for all household vehicles of !0.23. These estimates are reported to have said (Saunders, 1992) `2it all depends
very much in agreement with the results of the recent on the elasticity of substitution, compared with onea. If
aggregate econometric studies. Therefore, the the elasticity of substitution of energy is less than 1.0,
results from analyses of both aggregate and household then technical e$ciency improvements will result in a
level studies indicate that technological improvements
for personal transportation services will be between
roughly 50 and 80% e!ective in reducing energy  The marginal product is de"ned as an increase in output due to
consumption. a one unit increase in a speci"ed input.
L. A. Greening et al. / Energy Policy 28 (2000) 389}401 397

decrease in the consumption of energy. If the elasticity of increase in demand, consumption of energy services
substitution is greater than 1.0, the consumption of en- should also increase. The expansion in energy service
ergy will increase. Empirical estimates of the relationship consumption will be approximately equal to the product
between energy and other factor inputs, however, exhibit of the increase in industry size and the cost share of
a wide range of values, which may not always indicate energy services as a share of total production costs.
substitution. Typically, this is less than 10%. Thus, a doubling of
The variation in the contribution of a unit of fuel to the energy productivity, with other inputs held constant,
production of a unit of output may be explained by would reduce total costs by only about 5%. If market
a number of di!erent factors. The majority of these esti- demand for output were unit elastic, this would increase
mates have been performed with aggregate data, and industry size by about 5%, thereby increasing demand
depending on the level of aggregation may combine in- for energy services by 5%, and fuel use by 2.5% of the
dustries with signi"cantly di!erent underlying produc- original amount. Once again although there is some
tion relationships. Depending upon the industry rebound e!ect resulting from increases in industry out-
groupings used to estimate this relationship, the sub- put, the magnitude appears to be small.
stitutability of fuel for other factor inputs may be over- or
under-estimated. Further, depending on the functional
speci"cation, the industries included, and the time period 4. Secondary and economy-wide e4ects
represented, the magnitude and sign of the estimated
relationship between energy and other factor inputs also Because improvements in energy e$ciency, with re-
varies (Greening and Greene, 1998). sulting increases in the supply of energy services, alter the
To illustrate the wide variability of estimates of the mix of both "nal and input demands, increase consumers'
relationships between fuel and other factor inputs in the real income, and expand "rms' production possibilities,
literature, the following are cited as examples. By no prices throughout the economy will undergo numerous,
means do these represent a complete review, but they do and complex adjustments. Only a general equilibrium
illustrate these points. Using a constant elasticity of sub- analysis can predict the ultimate result of these changes.
stitution (CES) speci"cation, Manne and Richels (1992) However, if the technical energy e$ciency improvement
estimated a substitution elasticity of 0.4 between energy does ultimately shift the supply curve for energy services
and a nesting of capital and labor. Other estimates using to the left or upward (i.e., greater supply at every price
the same functional speci"cation have been as high as 0.8 level), world energy prices should fall, instigating
(Kemfert, 1998), which still implies energy savings from a greater demand for energy. However, these shifts of the
technical e$ciency improvements. Several studies have supply curve are dependent upon the cost structure of
estimated negative elasticities of substitution between energy services (i.e., the underlying production function).
energy and capital implying complementarity, or as the As a result of this shift of the supply curve, greater levels
input of capital increases the input of energy increases of energy consumption are expected, with the exact e!ect
(e.g., Hudson and Jorgenson, 1974; Berndt and Wood, levels depending on the price elasticities of energy supply
1975; Magnus, 1979; Prywes, 1986). Further, substitution and demand.
elasticities greater than 1.0 have been estimated by We have been unable to "nd any global general equi-
Chang (1994) and Hazilla and Kopp (1986). However, librium assessments of the e!ect of energy e$ciency im-
these larger estimates are rare, and the most recent esti- provements on world energy markets. Some indication of
mates of substitution between energy and other factor the potential magnitude of economy-wide e!ects, how-
inputs are all less than 1.0 (Kemfert, 1998). Therefore ever, is presented by Kydes' (1997) analysis using the
although the evidence is mixed, the size of the rebound National Energy Modeling System (NEMS). Kydes com-
from substitution e!ects appears to be small to moderate. pared nine scenarios, including a reference case in which
Since increased energy productivity increases total fac- the overall energy intensity of the economy declined
tor productivity, reducing the real resources required to 17.5% by 2015 and an accelerated technology case with
produce a unit of output should also reduce the price of a 24% decline in energy intensity. The additional 6.5
goods and services produced by an industry. Provided decrease in energy intensity caused a 5% decrease in
that the good in question is a normal good, the demand overall energy demand. GDP increased by 0.4%, while
for industry's output should increase. In response to this world oil prices fell by 13.7%. However, the Kydes analy-
sis assumes technological change only in the US. Had
technological changes occurred globally, energy prices
 Industries, which may be termed energy-intensive, usually have would have fallen farther and energy consumption would
a Leontief production function, and the assumption is made that there not have declined as much.
are no possibilities for substitution (Nicholson, 1985). Other industries,
for example information technology, are better described by other Growth theory o!ers another avenue for assessing
speci"cations of a production function, which allow for varying degrees economy-wide impacts of energy service augmenting
of substitution. technological change. Saunders (1996) has demonstrated
398 L. A. Greening et al. / Energy Policy 28 (2000) 389}401

that growth models using Cobb}Douglas production Cobb-Douglas production function is always unity
functions will always predict that technological progress (Varian, 1992). As we have also noted above, the evidence
will result in increased, rather than decreased energy on this point is mixed. Therefore, substantial additional
consumption. Models using CES production functions, research is warranted on the economy-wide e!ects of fuel
however, demonstrate that this is not necessarily the case. e$ciency improvements.
The impact of energy e$ciency gains depends on the
elasticity of substitution between fuel and other factor
inputs in the production of energy services. As noted 5. Conclusions
above, if the elasticity of substitution of fuel for capital
and labor (jointly) is less than 1.0, technical e$ciency Table 3 presents an overview of our review of over 75
improvements will reduce overall energy use. estimates of the rebound in the literature (Greening and
The Cobb}Douglas function is incapable of producing Greene, 1998). Estimates, derived from both econometric
this result, since the elasticity of substitution in a studies and direct measurements, were only available for

Table 3
Summary of empirical evidence for rebound e!ects

Economic actor End use Potential size of Comments Number of studiesH


the rebound

Consumers
Space heating 10}30% The unmeasured part of this e!ect includes 26>>
an increase in space conditioned and
an increase in comfort.
Space cooling 0}50% The unmeasured part of this e!ect includes 9>
an increase in space conditioned and an
increase in comfort.
Water heating (10}40% Reports of increased shower length or the 5\
purchase of increased water heating unit
size indicate some indirect e!ects, which
cannot be measured.
Residential lighting 5}12% An indirect e!ect in terms of an increase 4\
in operating hours was reported.
Appliances 0% Indirect e!ects in terms of the purchase 2\
(`White Goodsa) of larger units with more features were
reported.
Automotive transport 10}30% The unmeasured part of this e!ect 22\
includes changes in automotive attributes,
particularly the shifts toward attributes
such as increases in weight, horsepower
and acceleration.
Firms
Process uses (Short-run) 0%}20% Alhough increases in output occurred for 1\
less than 20% of the study participants,
no values were reported.
Lighting (Short-run) 0}2% Changes in output were not reported. 4\
However, labor productivity probably
improved.
Long-run aggregate (100}0% Changes in output show a great deal of Any number of
impacts variability in the literature. studies with a variety
of conclusions.
Economy-wide
e!ects
Change in total output 0.48% Postulated e!ects include an increase in 1\
growth standard of living and consumption of
more energy-consuming `luxurya goods.

These estimates are expressed as a percentage increase in consumption estimated to result from a 100% increase in energy e$ciency (i.e., the estimated
elasticity of demand times * 100%).
HGrading system used for the quality of estimate:
>>These studies are done with a number of methods that provide good correspondence of estimates.
>These studies are done with only a moderate number of di!erent methods that show some variability in estimates.
\These studies are done with only one or two methods and are inconclusive in results.
Note: All estimates assume a 10% increase in e$ciency of fuel consumption.
L. A. Greening et al. / Energy Policy 28 (2000) 389}401 399

a limited number of end uses at the microlevel. gains result in fuel savings, which are only slightly eroded
During our review, we restricted ourselves to by increases in demand.
examining the e!ects of fuel e$ciency on a speci"c energy Extending the de"nition of the rebound e!ect to in-
service rather than on fuel consumption. Our review clude economy-wide and transformational e!ects pres-
indicated that there is variation in the magnitude of the ents an array of new issues. Both the existence and size of
e!ect depending on the de"nition or the class in our economy-wide e!ects of speci"c fuel conservation pol-
typology, but the size of the rebound is well less than icies have a high degree of uncertainty because of current
unity. Because of the identi"cation and measurement forecasting tools. Various behaviors by consumers and
issues, and the limited number of studies, this conclusion producers may o!set each other. Since the availability of
is not de"nitive at the microlevel. Even less work investment capital is key to addressing this problem, we
has been performed on the macroeconomic implications need to be able to evaluate the role of "scal policy and
of the rebound. Any conclusions on the e!ects of other drivers of technological change. We can make some
the rebound at the economy-wide level are even more limited inferences about economy-wide e!ects through
tentative. the use of growth theory, and various modeling tech-
Our review of the literature suggests a series of con- niques. But any conclusions drawn from these sources
clusions for the research community. De"nitions of the are highly uncertain and inconclusive. Extension of
rebound e!ect vary in the literature and among re- the rebound de"nition to include transformational e!ects
searchers. Depending on the boundaries used to describe is conceptually possible but not analytically practical
the e!ect, the measured size of this behavioral response since both theory and data for such predictions are
will vary. Therefore, one of the primary tasks for further lacking. Attempting to assign causal linkages between
research will be to reach a common view of the de"nition. changes in society and changes in energy e$ciency,
In terms of empirical work, more e!ort has been directed without addressing all of the potential confounding fac-
towards measurements for residential end uses, especially tors, would likely lead to unsupported and incorrect
space heating or cooling and personal automotive trans- conclusions.
portation, than for either commercial or industrial end This set of conclusions from our literature review indi-
uses. However, the majority of econometric analyses of cates that we have a number of issues to address. The
residential end uses su!er from incomplete speci"cation de"nitional issues are relatively easy to clarify. Estima-
of residential fuel consuming behaviors, omitted variable tion of the magnitude of the rebound e!ect, however, is
bias, and lack of explicit recognition of capital attribute not and will continue to require further analysis. More
choice behaviors. The lack of availability of data sets that empirical work is required for the United States to esti-
include a direct measure of an activity, socioeconomic mate the size of the rebound e!ect for a variety of end-use
characteristics, detailed descriptors of fuel-using stock, improvements, including housing shell e$ciency en-
and other household expenditures has hampered the hancements, windows, and appliances. More analysis is
analysis. Currently available measurements of the re- also needed on other modes of personal transportation
bound for residential end uses suggest a range of re- besides automobiles. Models for all end uses need
sponses of 0}50% for a 100% increase in energy improved speci"cation, and in particular the e!ects of
e$ciency, with much of the size of the response depend- saturation of the service and trade-o!s with other expen-
ing upon consumer awareness during consumption of the ditures need to be incorporated. However, because of the
service. lack of data for some of these end uses, this may not be
Levels of take-back by "rms in the industrial and possible.
commercial sectors depend on the ability to substitute For the energy sectors of the US economy for which
fuel for other factor inputs. Direct measures of take-back studies are available, we can conclude that estimates of
by establishments in these sectors include the consump- the rebound are very low to moderate. The upper esti-
tion of additional fuel and increases in output. However, mates, however, indicate a rebound e!ect that is not
these direct measurements are short-run measures, and insigni"cant. Even these upper bound estimates, though,
relatively few studies of individual establishments exist. indicate that most or all of any reductions in energy use
For commercial "rms, participating in lighting e$ciency or carbon emissions are not lost to changes in behavior.
programs, the direct or pure price e!ect appears as This leads us to the conclusion that the rebound is not
a slight increase in the hours of operation. Studies of high enough to mitigate the importance of energy e$-
industrial process fuel improvements report small ciency as a way of reducing carbon emissions. However,
increases in output for some establishments. In the climate policies that rely only on energy e$ciency tech-
long-run, estimates of the rebound must be inferred by nologies may need reinforcement by market instruments
examining econometrically estimated elasticities of sub- such as fuel taxes and other incentive mechanisms. With-
stitution and measures of productivity during various out such reinforcements, a signi"cant portion of the tech-
world fuel price regimes. The available evidence does nologically achievable carbon and energy savings could
indicate that in the majority of cases, technical e$ciency be lost to the rebound.
400 L. A. Greening et al. / Energy Policy 28 (2000) 389}401

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