MARTÍN A.

ROSAS
martin.rosas@gmail.com
(415) 713-4587
! @martinalex

WORK EXPERIENCE
Gigster Aug 2017-
! Product Manager Present
• Gigster is a smart development service combining top developers and designers with artificial
intelligence. Backed by a16z, Greylock, Y Combinator and Bloomberg Beta.
• I lead new products through whole lifecycle: discovery, design, development, optimization.
• I specialize in mobile, consumer apps, fin-tech, marketplaces, e-commerce, social networks,
I instrument analytics —mixpanel & amplitude, design experiments, and run a/b testing.
Inflooense. May 2016-
! Product Manager Present
• Inflooense is a performance based marketing platform, we reward people for driving net-new
sales through social media. Our platform connects online retailers with influencers, brand
ambassadors and their followers.
• Founding member in charge of product definition, roadmap, beta launches, analytics, a/b
testing and product optimization.
Sourcebits May 2013-
! Product Manager May 2016
Intel
• Led agile team through design and development of Intel Easy Migration, a tool for iOS,
Android and Intel-powered chrome books, the product reached mid-seventies NPS at launch.
• Identified patterns of use from active users through quantitative data analysis to define
opportunity and solution, validated findings with qualitative user research and interviews.
• Optimized product based on a/b test data to increase adoption; conversion rates of new
users grew from single digits to mid twenties within the first month.
Sharp
• Led the redesign of the Photo Gallery app for Sharp's Aquos Crystal phone, the app displayed
a single image simultaneously on adjacent phone screens emulating a single piece canvas.
• A technically challenging project with multiple dependencies that forced change priorities,
teamed with engineering to effectively manage resources to meet deadlines.
EMC
• Took EMC Mobile, a knowledge database and support tool for EMC professionals and
redesigned it for a better user experience.
• Introduced a better content discovery flow for new users reducing time to setup news feed
and doubling new user conversion in the first month.
• Increased active users’ 7D and 14D retention rates through redesign of ‘highlights’ screen,
emphasizing industry videos over technical articles.
Acorns
• Acorns is a micro investing app that allows people to round up their daily purchases to invest
in financial products. Acorns has raised more than $90M and has more than 1M active users.
• As PM I led the team that created the initial version, I worked with the founders to define
minimum viable product, roadmap, user testing and experiment design.
Mobile Brain Apr 2010-
! Product Manager / Lead Engineer Apr 2013
• Built a social networking app for cyclists and runners to plan rides and runs with others based
on actual fitness data.
• Coded initial prototype / minimum viable product which allowed users to quickly search
through their connections based on fitness level.
• Fine tuned matching algorithm to include location, routes, gender, connections, etc.
 Stanford Graduate School of Business 2008-10
! Product Analyst
• Worked directly with world-renowned faculty, company founders and investors to develop
case studies and academic articles for graduate-level entrepreneurship curriculum.
• Conceived, planned and developed the first Latin American venture capital case study at
Stanford Graduate School of Business.

! SAP 2006-08
Technical Product Consultant
• Assessed business process, identified technology solutions and led product development for
Fortune 100 clients.
• Drove product development of HR process automation at a large cpg company, resulting in a
30% increase in employee engagement and compliance.

ACCOMPLISHMENTS
• Launched Intel Easy Migration. • Launched Acorns
• Redesigned EMC Mobile. • Launched Infooense.
• Launched Sharps’ Aquos Crystal Photo Gallery. • Launched Genio.

SKILLS
• Expert in defining success metrics for consumer products: active users (retention) and new users (conversion).
• Proficient with product metrics: AARRR and HEART framework for measuring product success.
• Talented user of Mixpanel, Apptimize, Optimizely, and Amplitude to measure engagement analytics.
• Skilled at defining experiments, formulating hypothesis and defining acceptance criteria for A/B testing.
• Coded in Objective-C an iOS social network app that consumed JSON data from Strava API.

EDUCATION
• MBA. Finance, IPADE Business School, México City, México.
• BS.Computer Science, ITESM Tecnológico de Monterrey, Monterrey, México.

FOCUS AREAS
product manager, product owner, product strategy, product roadmap, innovation workshops, market research,
market sizing, competitive analysis, requirements gathering, customer needs, PRDs, product blueprints, project
plans, product management, user research, user interviews, user surveys, design sprints, usability testing, user
experience, ux, user interfaces, ui, visual design, personas, user empathy, user journeys, user stories, process
flows, workflows, wireframes, continuous product optimization, agile development, scrum, backlog grooming,
jira, mobile analytics, amplitude, mixpanel, KPIs, metrics, analytics instrumentation, taxonomy, product launch,
positioning, pr, marketing campaigns, attribution, user acquisition, user engagement, user retention, conversion,
monetization, viral loops, net promoter score, NPS.