Ola Cabs

ANI Technologies Pvt. Ltd., operating under the trade name

Ola, is an Indian online transportation network company. It was
founded as an online cab aggregator in Mumbai, but is now
based in Bangalore. As of September 2015, Ola was valued at
$5 billion.
Ola Cabs was founded on 3 December 2010 by Bhavish
Aggarwal, currently CEO, and Ankit Bhati. As of 2017, the
company has expanded to a network of more than 600,000
vehicles across 110 cities. In November 2014, Ola diversified to
incorporate autorickshaws on a trial basis in Bangalore.[6] After
the trial phase, Ola Auto expanded to other cities like Delhi,
Pune, Chennai, Hyderabad and Kolkata starting in December
2014. In December 2015, Ola expanded its auto services in
Mysore, Chandigarh, Indore, Ahmedabad, Jaipur, Guwahati and
Visakhapatnam. In January 2018, Ola extended its reach into its
first overseas market, namely Australia, and has plans to
eventually run the service in Sydney and Melbourne - having
already arrived in Perth in late February.
 Services
Ola provides different types of service, ranging from economic to luxury
travel.The cabs are reserved through a mobile app and the service accepts both
cash and cashless payments with Ola money.[12] It claims to clock an average of
more than 150,000 bookings per day and commands 60% of the market share in
India.

In November 2014 Ola started on-demand auto rickshaw service on its mobile app
in Bangalore and Pune. It now available in 73 cities.

Services available :

Two Wheelers
Ola Bike

Ola Pedal - a dockless bicycle-sharing system available at IIT Kanpur and other
large university campuses across India.[14] The service launched in November
2017 with bikes which are unlocked by scanning a QR code on the Ola apps.

Three Wheelers
Ola Auto

Ola E Rick
Four wheelers

Ola Micro

Ola Mini

Ola Prime Exec

Ola Prime Play

Ola Prime Sedan

Ola Prime SUV

Ola Rental

Ola Outstations

Six Wheelers

Ola shuttle
 Technology

OlaCabs' technology came under criticism regarding the security of

its mobile app. The API calls could be replayed to top up its
wallet.[17]

In August 2016, a privacy breach occurred when customers' details

such as names, phone numbers and addresses, in Bangalore, were
received as SMS messages by an individual in Chennai. Although
these unanticipated messages were reported to Ola, the company
ignored them, even under the threat of being reported to the
TRAI.[18] The issue was reportedly fixed three weeks later after
receiving considerable media coverage and social media attention.

Overcharging and transparency in

charging
The refund policy of OlaCabs has been criticised because of charging
errors caused by technical glitches in their system.
 SWOT ANALYSIS

SWOT analysis (or SWOT matrix) is a strategic planning

technique used to help a person or organization identify the
Strengths, Weaknesses, Opportunities, and Threats related
to business competition or project planning.[1] It is intended
to specify the objectives of the business venture or project
and identify the internal and external factors that are
favorable and unfavorable to achieving those objectives.

Strengths: characteristics of the business or project that

give it an advantage over others.

Weaknesses: characteristics of the business that place

the business or project at a disadvantage relative to others.

Opportunities: elements in the environment that the

business or project could exploit to its advantage.
 Threats: elements in the environment that could cause
trouble for the business or project.

SWOT ANALYSIS OF OLA CABS

Strengths:-
1. Ola started out in December 2010, earlier than it’s competitors. As
a result it has had an advantage in establishing its dominance in the
Indian market. Currently Ola has presence in 102 cities with a fleet
strength of 450000.
2. Ola cabs is an aggregator of car rental services focusing on
creating a technology platform that seamlessly connects drivers
with those who need a ride. The burden of owning, licensing
,insuring and maintaining a car rests with driver, not Ola. Thus it has
limited exposure- as defined by total fixed and quasi fixed costs like
payroll.
3. Aggressive TV online and print media marketing has helped
customer base and due to network effect it is increasing.

Weakness:-
1. Ola CABS business model allows it to exercise limited control over
it drivers who represents the face of the company. Thus any
misbehavior on the part of the drivers directly affect the company
 brand image. This is apparent from the scores of negative
feedbacks ranging from drivers not showing up to harassment
faced by the women customers.

2. While the demand for their services is huge. Ola Cabs has to
burn huge amounts of cash to establish its markets share.
Monetization is very diffcult which is apparent from the loss
figures of Rs -754.87 crore posted by Ola Cabs for the year 2014-
15.

3. Loyalty is elusive in this business model with customers always

flocking to the most attractive. This is true for its driver partners
as well, as several of them cut off ties with Ola Cabs after it
revised its incentive policy which cut into earnings of the drivers.

OPPORTUNTIES:-

1. The fast extending market.

2. Branding on social media.
3. Lastest technology and low cost.

THREATS:-
1. High degree of new entrants into market a great pace.