2011 SPRING

10.
Summer
New product: Camp
Beauty
Formula

New product:
CaliClean
 M E S S A G E F R O M T H E P R E S I D E N T O F C A L I V I TA® I N T E R N AT I O N A L
” I have loved spring all my life. It’s such a joy
to observe the growth of trees and nature
coming to life again. At such times you have
”
the instinctive feeling that rebirth has begun.
Spring
has arrived again
S 
pring is the symbol of renewal
and new life, the period of discar-
ding old burdens and expended
energies. I have loved spring all my life.
It’s such a joy to observe the growth of
trees and nature coming to life again.
At such times you have the instinctive
feeling that rebirth has begun.
This year we have been expecting this
period armed with new energies, and
as one might expect, we have also been
speculating on newer products and
everything related to health. All this
includes the new way, described below,
that you will be informed.
In addition to printed media all of us
are familiar with the sources of news
available on the Internet. Therefore, we
have decided that from now on every
second issue of CaliNews will be avai-
lable on the Internet while the other
issues will appear in the traditional
printed format. In doing so we shall
contribute to some extent to being
environmentally friendly. Although
paper is a material of natural origin it
CALINEWS
degrades relatively quickly and thus it
can be regarded as environmentally
friendly. At the same time, in the course
of manufacturing paper, a significant
amount of water pollution is produced
2
and energy utilized. By felling trees as
raw material for paper production we
place a great burden on our environment.
In spring I would recommend to
everyone to start trying to rejuvenate
themselves. The aim of this rejuve-
nation is detoxifying our body. There
are several organs of the human body
performing waste elimination: diges-
tive organs, kidneys, the respiratory
system and skin. By aiding the func-
tioning of these organs, we should, in
some weeks, experience an increase
in our overall energy levels, feel more
fresh and attractive and see an impro-
vement in our mood. Our biological
clock sends us signals that it is time to
awaken or body from its winter state
by detoxifying and exercising more in
the open air. Here below are some tips
for rejuvenating:
1. Change your diet.
2. Spend at least half an hour
a day outdoors.
3. Consume at least 1.5-2 liters
of liquid.
4. Reserve time for rest and relaxation.
Gerry G. Hargitai,
President and Founder
 New product

Spring is approaching, days are getting longer and there is more sunlight
breaking through the clouds. Although many people are undoubtedly pleased
with this change, many anxiously examine themselves in the mirror and
notice among other things one or more of the following: a pale face, dull hair,
or brittle nails. Therefore, it is time for both an internal and external renewal
of our bodies so that when nature bursts into bloom, we also can radiate with
health and beauty. Within the CaliVita® product range the formulas serving
the beauty of our hair and skin have been around for a long time but we have
now added a complex formula in which we have specifically included those
active ingredients that target the health of hair, skin and nails. So Beauty
Formula is a new, complex dietary supplement, a blend of vitamins,
minerals, amino acids, collagen and beneficial herbs. Let us examine below
how these
th active ingredients may help to preserve our beauty.

Be auty
Formula
Shine everyday!
O 
ne of the main components of the for-
mula is silicon, which is present in the
formula in two forms. Partly as itself and
partly as one of the active ingredients of wood
horsetail, which has been utilized in extract
form. Silicon can be found in the body mostly in
connective and supportive tissues. It promotes
the elasticity of the collagen fibers of skin and it
is necessary to maintain the structure of hair and
nails and it is also an important building block
of joints and tendons. As it contributes to the
youthfulness and elasticity of skin and makes
hair and nails strong and resistant, it is a popular
raw material of up-to-date beauty formulas.
Sulfurous amino acids, like L-cysteine and
L-methionine, are used in the formula and are
the building blocks of the protein (keratin) con-
stituting about 95% of hair. Therefore, it may
significantly aid the preservation of the healthy
structure of hair. They can be very useful to apply
in the case of weak, brittle hair and may have a
beneficial effect on the elasticity of skin as well
as the structure of nails.
The third main group of active ingredients of
Beauty Formula consists of vitamins. Vitamins
A, B2 , B3 and C, in addition to their several other
beneficial effects, are responsible for the pre-
servation of the healthy structure of hair, skin
and nails. Vitamin B6 participates in protein
metabolism, while vitamin B12 (among others)
plays an important role in energy processes.
Besides vitamins, Beauty Formula contains
different herbs, like wood horsetail, nettle
and numerous minerals as well. Iodine is an
important microelement not only for thyroid
gland but for hair, skin and nails too. Zinc, in
addition to supporting the immune system
also helps preserve the healthy structure of
skin, while copper participates in maintaining
the normal pigmentation of skin and hair.
The components of Beauty Formula may
help make our skin youthful and elastic, our
hair shiny and thick
and our nails strong
and resistant. By
selecting the active
ingredients we made
an effort to use
chemical forms of
organic bond (chela-
tes), the absorption
Active ingredients of Beauty Formula / tablet:
Vitamin A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2500 IU
Vitamin C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 mg
Vitamin B2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 mg
Niacin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 mg
Vitamin B6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 mg
Vitamin B12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 mcg
Choline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 mg
Silicon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 mg
Zinc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 mg
Copper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 mg
Iodine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50 mcg
Collagen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100 mg
L-methionine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100 mg
L-cysteine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 mg
Wood horsetail extract (std.6% silicon) . . . . . . . . . . . . . . . . . . . 90 mg
Organic nettle herb extract (4:1) . . . . . . . . . . . . . . . . . . . . . . . . . 40 mg
Directions: take 1 tablet daily.
ATTENTION!
• Dietary supplements can be no substitute for
a balanced, varied diet or a healthy way of life.
• Keep out of reach of children.
• Do not exceed the daily recommended dose!
Beauty Formula (CV0168) 90 tablets
Launch promotion
CALINEWS

and utilization of
130% BP and CP till 31 July, 2011.
which in the body
130% Bonus point: 210
are far more favo-
130% Commercial point: 25.75
rable than that of Club price: EUR 21
inorganic forms.

3
 New product
From the cave
to the cleaning robot
Since when and why do we clean?
The history and claim of cleaning goes
back to the dawn of mankind. Prehis-
toric man, more specifically, prehis-
toric woman cleaned up, as after a
while there was no room for the bones
of devoured animals in the cave. Not
to mention that lighting fires without
chimneys could have left a lot of soot.
Besides collecting berries prehistoric
woman had to sweep out the cave
at least once in a while, if she did not
want to find another place to live.
While Antiquity was famously clean, with warm
faucet water, baths and slaves to clean up, The
Middle Ages happened to be much “darker”. In
addition to the battle fought against Vandals,
Barbarians and witches, these periods of history
were characterized by huge plagues and leprosy
epidemics (among others, precisely because
cleaning up and disposal of sewage was not their
greatest asset…). Modern history has seen the
age of domestic servants, daily maids and in some
places cleaning robots.
So we cannot doubt that cleaning is necessary.
Firstly, we clean up for reasons of hygiene, but
esthetic aspects are just as well important. An
CALINEWS
untidy and filthy home may have adverse effects
on our health, whole life and mood. Nowadays,
just like personal hygiene and clean clothes, a
clean and tidy home forms the organic part of
our lives.
4
Definitely! BUT in case you use chemical
Cleanliness is half cleaning supplies, use masks and gloves while
the secret of good health cleaning up. If possible, when cleaning up,
wear clothes which cannot be eroded by them.
Considering the example of the The Middle
Ages, this is not a question. However, it is quite
Carefully read the information about use. Do not
likely that we should not achieve cleanliness
mix the chemicals with each other. Store them
away from food, and keep locked up and away
with the chemicals we can purchase every- from children and pets. Dangerous substances
where. Why is this so?
In an average household, we can find at least
should not come into direct contact with soil or
compost even if diluted. Remember. Detergents
5 types of cleaning supplies. What about you, containing dangerous substances are harmful to
perhaps you have more than 5? Having more humans and the environment as well. Chemicals
does not mean that this is better. Go to the stock
and check how many cleaning supplies contain
poured into the sink and entering the sewer
system slow down natural purifying processes
substances harmful to health. All of them? There as they destroy bacteria necessary for purifying
is good chance that this is the case.
water. Most sewage-water settling and cleaning
systems are not designed to process chemicals,
So is cleanliness half therefore if dangerous household waste exits
the secret of good health? the system in its original form, this is very likely to
endanger living and subsoil waters.
Cleaning Supplies Most characteristic Possible health damaging effects
dangerous substance of the dangerous substance
Extremely poisonous, flammable, may affect central nervous
Disinfectants Phenols (phenolum) system, cardiac functions,
kidneys, and may cause respiratory insufficiency
Drain and oven Hydrochloric acid Poisonous, corrosive, may cause burns and tissue damage,
cleaners, toilet cleaners pulmonary edema if inhaled, and death if ingested
Floor cleaner, parquet Diethylene glycol May cause kidney, liver and central nervous system
polishes, furniture polishes damage, and death if ingested
Corrosive, irritates skin, eyes and respiratory tracts, may affect
Stain removers Perchloride ethylene
central nervous system, and may cause loss of consciousness
Ammonium hydroxide Corrosive if contacts skin, eyes and respiratory tracts, and
causes laryngeal edema if inhaled in high concentration
Window cleaners Ammonia Corrosive if contacts skin, eyes and respiratory tracts, and
may cause laryngeal edema if inhaled in high concentration
Source: Centers for Disease Control and Prevention Atlanta, USA - http://www.cdc.gov/niosh/ipcs/nicstart.html
Get acquainted with CaliClean,
the environmentally friendly
cleaning supplies family:
CaliClean
all purpose
cleaner
946 ml
with lemon
scent
CaliClean
glass
cleaner
946 ml
with lemon
scent
CaliClean product family is
the part of the collaboration pro-
gram of EPA (Environmental Pro-
tection Agency) of the US, so our
products are entitled to wear the
logo DfE (Designed for the envi-
ronment) For consumers it means
that the scientists of the U.S. EPA
have examined the ingredients of
the products, which have proved
to be suitable under the rigorous
requirements according to which
they are not dangerous to human
health and the environment. By
using the products, we can pro-
tect our environment and the
health of our family.
It is available from April in the global network of CaliVita®.
Launch promotion: 130% BP and CP till 31 July, 2011.
BP: 62, CP: 7.65, Each product costs 7 EUR
Clean, green, CaliClean
From now on CaliVita® may also offer effective help for
CaliClean environment friendly cleaning. Not only should your food
bathroom and dietary supplements be of top quality but they
should as far as possible be natural. Let your
cleaner
environment be natural, safe and clean also.
946 ml
with lemon
scent The CaliClean product family:
• Made from substances which are
100% biodegradable
• Contains surfactants that are 100% of
plant origin
• phosphate free
CaliClean • dioxin free
toilet • no raw materials manufactured from
petro-chemicals
cleaner • no animal ingredients
• not tested on animals
946 ml
• the packaging is made from a recyc-
unscented
lable material
• the utilized natural fragrances meet
the standards of IFRA (International
CaliClean Fragrance Association)
kitchen • the ingredients approved by US EPA*.
cleaner
If you have already been thinking about how could you do
946 ml
with citrus for your children’s and grandchildren’s future and health at
scent the same time, if you would like to have your family and pets
in a safe and clean environment, if you would not like to keep
dangerous chemicals in your home, use the product line CaliClean!
CaliClean products should be used the same way instead of ones that are threat to one’s health. In
as detergents we are used to, which contain chemi- short, regularity of cleaning and use of natural clean-
cals dangerous to the environment. Due to the ing substances may render your home “greener”.
spray heads, they are easy to use. After rinsing them
out, place the flattened bottles, without their cap or ATTENTION!
spray head into the selective waste container and
you can do even more for environment protection. Although the products are environment
The effectiveness of the cleaning supplies can friendly, as they are cleaning substances they
be further increased by regular and thorough may cause irritation if they come into contact
cleaning up, as there is no such detergent, that with the eyes and mouth. Keep out of reach of
would clean up instead of you. However, grease children. If the cleaning substances come into
in the kitchen and limescale in the bathroom contact with eyes immediately flush your eyes
adhered in several layers can be removed more with abundant amounts of water for 15 minutes
easily with highly toxic substances. Hence it is and then seek medical attention. In the case of
worthwhile cleaning up more frequently, with ingestion do NOT induce vomiting, instead drink
gentler, dangerous substance-free detergents a glass of water and contact your physician.
When purchasing the CaliClean
product family (5 different CaliClean
products) on the same invoice
during the introduction period, you
will get a CaliVita® bag as a present.
CALINEWS
The bag made from environ-
mentally friendly material and
has a cheerful spring design!
The offer is valid while stocks last.
5
 WEB

MYSITE 2.
My
S ite
2.0

CaliVita® is proud to present you a second

generation, new and improved version of
MySite, a personal CaliVita® website each
serious distributor ought to consider.
•
During the 2010 Summer Camp in Sibenik,
Croatia, over 300 members and managers
were able to take part in an interactive MySite
workshop and subscribe to their own MySite
on the spot. The following text details further
changes and improvements to the site.
•
The new and improved version now
includes the following features:
price plus 7.5% and 15%, or retail price, which
Webshop and ordering varies across the countries. For details consult
The Product Display
In the past product ordering took place your local HQ. *Purchases can also be made The product display has been improved (see
through MyShop, a separate web entity that at network prices if making an initial purchase the picture below). On the product page the
was linked to MySite. To make things simplier, when joining the network. Each country deter- upper menu has been resized, hence there
MySite now features an integrated retail order mines these categories according to their local is more space for the product introduction.
module. This makes ordering and on-line regis- policy.  This structure provides you with price The product tiles became smaller so more
tration easier as it is no longer necessary to leave flexibility and lets you vary your sales strategy products can be now seen together and the
the site to order products. as necessary. Special prices are also available (see selling price has also been added (the various
the picture left below) to those users who decide price types now appear below the webshop
Prices to register and become network members. price label). Each product on MySite is now
The site owners can also choose what prices linkable. Direct link is available in the product
to display. The available prices are network Free Delivery description part.
A free delivery banner now informs the
customer about the purchase value necessary
to qualify for free delivery as seen on the left side
of the above picture.

Default Product Page

CALINEWS

The product page seen above can now be

set as your default page on your MySite. This is
easily done in the administration mode with a
simple box check. In this case the site will look
more like a classic webshop site.

6
 of the cart. It works in a similar fashi-
on to the checkout found on the
CaliVita® site. The difference is that
the CaliVita® bonus usage is now not
seen, however the ’choose the price’

visible on the site. The rest of the outdated blogs

Smart text
Furthermore, upon activating the recruitment
function*, the network price will also appear
and so will a ’special offer’ text. Once you drag
the mouse above the ’special offer’ text you will
be able to read the text explaining that if the
member purchases in X value, they are qualified
to become a member.
*The recruitment function enables the users
to choose whether they would like to join the
network and buy at network price or purchase
at retail price. The function lets the users to easily
register on-line.
With regard to the above mentioned option
is at the discretion of the MySite owners to de-
cide whether they would like to deploy it or only
concentrate on selling without recruiting. When
an approriate box is checked, the site cancels
the ads, messages, etc. related to joining.
The Cart Module
MySite now also features an independent
Cart modul where the cart contents and totals
can be seen and purchase progress followed in
an orderly, step-by-step fashion.
Entering the ’ordering’ panel is simple and takes
place through the checkout button at the bottom
function is available where the customer can
decide if they want to become a member and
purchase at network price. If yes, then the joining
data can be filled right away and a confirmation
email is sent to those who register.
Payment methods
MySite features the same payment methods
(COD, bank transfer (wire), bank card) that are
authorized on your local sites. Mysite purchases
can also be made in countries where creditcard
payment method is available.
The Blog Module
The blog modul’s appearance has been
improved to include 4-5 blogs that are always
are stored in a list below the main contents and
can be accessed by clicking on the blog title.
In summary,
the main changes include:
• Refreshed categories appearance.
• Integrated web shop, making ordering and
purchase review simple and fast.
• The recruitment function.
• Flexible prices and step-by-step checkout
module.
• Product display and default product page
option.
• Notice to MySite owners – a service whereby
MySite owners are notified of any changes
and news related to MySite functioning.
• The refreshed blog module.
Visit your local CaliVita® website
for detailed information about
the MySite improvements.
www.CaliVita.com

10. International
We still have
some days left
of the application
period, so if you have
not done so yet, you can
sign up for this year’s
CaliVita® International
Summer Camp.
For further details, information and sig-
ning up conditions please contact your
local center or visit our homepage.
Application deadline: 15th April 2011
Summer Camp
This year’s vacation offers programs that surpass the previous ones, as the
organizers have done everything they could to help us celebrate the 20th
Anniversary of the existence of the Company, and the event of International
Summer Camp, which will have been organized for the 10th time this year.
One of the most outstanding international events of our Company will
be held once again in the wonderful environment of the Solaris
Hotels Resort, Sibenik, where guests have every possible oppor-
tunity to spend an unforgettable week together with the
CaliVita®’s large family. This year, we can again guarantee a tre-
mendous atmosphere with fantastic excursions, huge parties,
sports contests, health surveys, massages and other surprises.
In addition to the entertainment programs, professional mee-
tings are highlighted; trainings, consultation opportunities with
the top management of the Company, participations in seminars, and
medical examinations.
In the course of the months spent with work everyone deserves at least one week of complete rest.
Why would anyone miss this fantastic opportunity? If you have not participated in the past years,
then do not miss it. And if you have come along with us in the past few years and you thought that
it cannot get any better, we will prove you wrong. We hope to see you again this year.
CALINEWS

Videos prepared for the 20th Anniversary Of CaliVita® International – Summer Camp, Success
Seminar and CV Ball Summary movies – have been uploaded and can be viewed on our homepage.

CaliVita® International B.V. - Beursplein 37, 3011 AA Rotterdam, the Netherlands

Managing director: Mr. Steven (I.G.) Finta • The photos are illustrations. CaliVita® does not take responsibilities for misprints.
7
Diet A
E  veryone is aware of the
importance of maintaining O 
Detox A
ur bodies fight various
kinds of danger, every day.
a healthy body weight in order An overloaded immune system
to prevent numerous illnesses. is unable to fight toxins on mul-
Once you manage to reach tiple fronts and sooner or later it
this goal, the Diet package gives in. The Detox package we
may help you retain your ideal assembled may help the course
weight in the long term. of detoxification of your body.

Diet B
L  osing excess weight is an enormous challenge, especially if you
don’t have a clue as to where to start. Rather then blindly cutting I 
Detox B
f you feel overweight, tired and
disturbed by environmental pol-
off your calorie intake and waiting for a miracle to happen, the key is lutants, you shouldn’t think twice
to embrace a healthy lifestyle including proper nutrition and physical about detoxifying your body. The
exercise. The featured product combo may well help you to take featured package may help you
steps in this direction and be satisfied when you look in the mirror. feel fit, healthy and light again.

Immune A
W  hether it is the pathogens coming
from outside or free radicals G 
Relax A
enerally stress is part of every-
day life and people fight it on a
produced by the body‘s normal function, daily bases, whether it is at work, in
your immune system protects you on a daily traffic or at home. Since, no one likes
basis. One way to support your immune to being stressed, our suggested
defenses is through a balanced diet and product combo may help you calm
regular physical activity. Sometimes there down and approach your everyday
are critical periods in life when the immune challenges in a whole new way.
system by itself is unable to protect you
and may require premium quality supple-
ments in
order to
function
properly.

Y  our
ou
ur immune
im
mm
muunnee system
sy
Immune B
has a role of protecting you from many
everyday harmful external effects. Make sure to do your best to T 
Cardio A
he heart circulates blood through the
body and supplies the cells with oxy-
enhance this Complex process by striving for a healthy, balanced diet gen
g and nutrients. It works tirelessly every
and conducting physical activity on a regular basis. Over the critical m
minute of every day. It is of utmost impor-
periods you should pay special attention to your regular vitamin and t
tance for us to do our best to protect it.
mineral intake. Our featured package contains just the right amounts T package gives a helping hand that
This
of vitamins and minerals necessary in this imporant period. m contribute to your heart‘s health.
may