Pantone references

(and RBG/CMYK approximation/conversion)

PANTONE optical PANTONE PANTONE PANTONE

white YELLOW
347 485 300

RGB RGB RGB RGB RGB

approximation correspondence approximation approximation approximation
0,150,47 255,255,255 215,30,21 255,204,0 0,77,157

conversion conversion conversion conversion conversion

RGB to CMYK RGB to CMYK RGB to CMYK RGB to CMYK RGB to CMYK
84,12,94,0 0,0,0,0 7,97,100,0 0,21,93,0 100,71,0,0

FOR RED ALSO

0,100,100,0
IS ACCEPTED
CMYK: CMYK:
7,97,100,0 0,100,100,0

OK OK
 PANTONE
logo “THEIDEASFACTORY”
485

OK OK NO!
 logo “COMPANY”

NO! NO!
 PANTONE
485
logo “NEWCRAZYCOLORS”
 PANTONE
logo “NEWCRAZYWALL” 485
 PANTONE
logo “NEWCRAZYCSCHOL”
485
 PANTONE PANTONE
logo “TOOLS BY NEWCVRAZYCOLORS” 347 186

logo “TOOLS”

Logo TOOLS alone can and MUST be used alone

in all those cases where logo “Newcraycolors” is present on the printing or support or webpage
(e.g. on TOOLS packaging)
or the “belonging” to Newcrazycolors is obvious
(e.g in an expo, wherea portion of a stand Newcvrazycolors is dedicated to Tools)
 exception to TOOLS red pantone

PANTONE
347

OR

PANTONE PANTONE

186 485

Pantone 485
RGB is accepted only
approximation optimization/economy
purposes
206,17,38 (e.g. limited number
of special colors available
in print)

Aways use Pantone 186

conversion on TOOLS packaging
and approximation
RGB to CMYK
12,100,86,0
 logo “NCC”

logo “NCC FLAGS”

 signature “NEWCRAZYCOLORS.COM”

logo “NCC” and logo “FLAGS” complete with signature newcrazycolors.com

OK OK
NO!

NO!

NO!
 HOT PRINTED
SILVER
whenever
possible
firma “CITIES”
 HOT PRINTED
SILVER
whenever

firma “CITY+COUNTRY” * possible

logo “COMPANY” completo di firma “CITIES” *

* se si desidera il bianco può essere sostituito con grigio chiaro per un minore contrasto; in stampa di norma questo grigio viene stampato come argento a caldo
 HOT PRINTED
SILVER
whenever
possible

firma “RAGIONI SOCIALI” *

logo “COMPANY” completo di firma “RAGIONI SOCIALI” *

* se si desidera il bianco può essere sostituito con grigio chiaro per un minore contrasto; in stampa di norma questo grigio viene stampato come argento a caldo
Addresses alyways toghether in this order and pagination
and always accompanied by this logo.
DO NOT SEPARATE, du not change font.

ITALY CHINA U.S.A.

Via Aspromonte, 45 Room 207 - Building G Building 34-01
20900 Monza - MB No.602 Pengjiang Road Shanghai 38th Avenue
T +39 039 20 28 367 T +86 021 6288 1181 Queens, NY 11101
F +39 039 20 28 381 F +86 021 6208 6303 New York
info@newcrazycolors.it info.china@newcrazycolors.it info.usa@newcrazycolors.it

To be used only when color not available

ITALY CHINA U.S.A.

Via Aspromonte, 45 Room 207 - Building G Building 34-01
20900 Monza - MB No.602 Pengjiang Road Shanghai 38th Avenue
T +39 039 20 28 367 T +86 021 6288 1181 Queens, NY 11101
F +39 039 20 28 381 F +86 021 6208 6303 New York
info@newcrazycolors.it info.china@newcrazycolors.it info.usa@newcrazycolors.it
 HOT PRINTED
PANTONE SILVER
cartina 485 whenever
possible
 HOT PRINTED
SILVER
30°
whenever
logo “NCC TILTED OUTLINE” possible

DON’T USE LIKE THIS!!!READ CAREFULLY INSTRUCTIONS

“NCC TILTED OUTLINE” is NOT a logo: it is a “graphism”. graphism application example

IT DOES NOT SUSBTITUTE “THE IDEAS FACTORY LOGO”, “NCC LOGO” “FLAG LOGO”.

USE AS GRAPHISM

OK
R O B E R T O C A S A N O V A

• It’s alwasy tilted 30° counterclockwise.

CEO

• It’s alwasy outlined. Width of outline must be

casanova@newcrazycolors.it

Italy +39 348 4501 451

commisurated to content, in any case very sutble China +86 135 2463 6996

and in the background Via Aspromonte 45

Monza (MB) Italy
• Best possibile use of this GRAPHISM is by making it bleed T +39 039 20 28 367
F +39 039 20 28 381
on at least 3 sides of the support it’s printed on

USE AS TEXTURE / Another possible use in repeated textures.

• It is advisable to always mantain 30° inclination
• Texture can be composed in different ways
and used to fill any shape, but alyways with great order and simplicity.
• Same “bleeding” rule applies

OK
texture application examples
OK NO! NO! NO!