CURRICULUM-VITAE

Vyas Jee Pathak

At+Po-Samsa via-Bakhari Bazar  : 9006144828, 8210066912
Dis-Begusarai 848201 Mail ID: - pathakvyas@yahoo.com

Career Objective
To emerge as hard core marketing professional and prove myself as an important part of an organization by
the achieving the target, there by grow as a key player.

Strength&Skills

Positive attitude, Self-confidence, Hardworking, Result Orientation with Execution Excellence, Initiative &
Adaptability.

Work Experience

01- Working as SMS for Parle Agro Pvt.Ltd in Bihar at Patna from Fab-2017 to currently.

 Work Synopsis

 Plan promotional calendar for the year which will include national festivals, local festivals and
other local events.
 Budget planning for the local events.
 Ensure proper execution of the Marketing activity designed by Brand Team.
 Developing vendor at local level for marketing activities.
 Pricing and tracking Competition activities
 To ensure all merchandising activities, both In-shops and On-shops.
 Ensure the proper Printing & execution of POP at State Level.
 Creating Models outlets within the city and Model cities for the state to increase the visibility of the
Brand.
 Designing Consumer promotion at the state level to increase the consumption of the brand.
 Participating in local events.
 Keeping track of Visi-Coolers placed in market.
02-Worked as Asst.Manager for DB Crop.Ltd in Bihar at Muzaffarpur from Jan-2016 to Jan2017.

 Work Synopsis
Brand-
 Develop and executing strategies to increase Brand identity and Brand awareness.
 Monitor market trends, research reader markets and competitors activities to identify opportunities
and key issues
 Developing innovative promotional activities & campaigns for special occasion.

 Execute specific marketing plans in collaboration with a variety of functional areas such as Sales,
SMD, and Editorial.
 Executing specific in-house marketing (Branding) Plans.
 Responsible for follow ups with respective vendors and complete the assigned activity and send
proof of completion.

CSR-
 Executing planed CSR activities and insuring their reach.

02-Worked as Trade marketing officer for DS GROUP in Bihar at Patna from Jan-2014 to Dec 2015.

 Work Synopsis

Below the line activities

 Responsible for monitoring of all the Outdoor / in shop (BTL) activities from project initialization to
completion in the assigned area.
 Market visit on regular basic to learn and observe market scenario, competition and success/impact of
executed sales promotion activities, POP and POS provided.
 Evaluate & monitor the advertising and Sales Promotion plan for achieving set targets.
 Responsible for follow ups with respective vendors and complete the assigned BTL activity and send
proof of completion.
 Identify new vendors for Outdoor activities in the assigned area and find out their capability
&capacity to the do our work by visiting to their work place.
 Based on the BTL activity list, follow up with respective vendors and ensure the work is done in
reasonable TAT, Qualitatively & Cost effectively.
 Ensure the work is done according to the specification.
 Responsible to report to HO on competitor activities in related to their outdoor promotional
 Responsible for finding out new source of Outdoor Advertisement media and report to HO on the
possibility of implementing the same.

Techinical Skill

Working Knowledge of MS Word, Excel, Power Point etc.

 Acedemics Qualifications

 Matriculation from Bihar School Examination Board, Patna in the year 2003.

 10+2 from RBS College Begusarai in the year 2006.

 Graduation from Management institute of Durgapur 2009.

 MBA with Sales Marketing from NSHM Durgapur 2012

Personal Information
Date of Birth 10th December 1988
Nationality Indian
Gender Male
Marital Status Single
Father’s Name Sri Ram Nandan Pathak
At+Po-Samsa, Ward No-17, PS-Nawkothi Bazar, Dist.- Begusarai, Bihar, Pin –
Address ( Permanent )
848201
Languages Known English, Hindi & Local Language
Personal Skills Extremely Energetic, Friendly, Flexible, Quick Learner
Strength Patience, Hard Working, Self-Confident, Fast Learner
Availability Anywhere in India, if Required
Reason for change Better Exposure in the field of Marketing , Better prospect & Decent Environment

Date: - Signature
Place: - Bihar Vyas Jee Pathak