FERRER, Ronan Polo Jose M.

12 – B (ABM)

Double Happiness
Vision: To establish a commanding presence and market leadership as a food chain
servicing major bus terminals in Central Luzon within the next five years.

Mission: To provide quality food and passenger convenience services that would
generate sufficient profits for the stockholders and improve the lives of its
employees.

Objectives Key Result Areas

1. To establish a 1a. Number of food outlets in major bus
strong market terminals in Central Luzon
presence in 1b. Sales volume attained
Central Luzon 1c. Market share in Central Luzon
2. To earn good 2a. To earn good financial returns for its
financial returns owners
for its owners 2b. Return on equity (ROE)
2c. Return on assets (ROA) or return on
investment (ROI)
2d. Return on sales (ROS)
3. To delight 3a. Growth in sales per outlet
customers with 3b. Percentage of repeat customers
high quality food 3c. Number of customer commendations or
and services complaints
3d. Awards and recognition given by the
community or the government for excellent
service
3e. Customer survey rating to ascertain
customers' degree of delight
4. To make 4a. Compensation and benefits of managers
Double and workers are above industry rates
Happiness a 4b. Management and employee turnover
happy and 4c. Number of job applicants compared to
rewarding place other similar establishments
to work
 Key Result Areas Performance Indicators
2014 2015 2020
(Now) (One Year (Five Years Later)
Later)
1a. Number of food outlets 3 5 20
in major bus terminals in
Central Luzon

1b. Sales volume attained P7 million P13 million P60 million

1c. Market share in Central 2% 3% 12%
Luzon
2a. To earn good financial P1 million P2 million P10 million
returns for its owners
2b. Return on equity (ROE) 30% 40% 60%
2c. Return on assets (ROA) 15% 20% 30%
or return on investment
(ROI)
2d. Return on sales (ROS) 14% 15% 16%
3a. Growth in sales per 20% 20% 20%
outlet
3b. Number of customer 30% 40% 50%
commendations or
complaints
3c. Number of customer 4 out of 20 6 out of 20 10 out of 20
commendations or 1 out of 20 1 out of 50 1 out of 100
complaints
3d. Awards and recognition None One by Bulacan Two by Central
given by the community Chamber Luzon Provnces
or the government for
excellent service
3e. Customer survey rating 3.5 4 4.5
to ascertain customers' (on a scale of 1 (on a scale of 1 (on a scale of 1 to
degree of delight to 5) to 5) 5)
4a. Compensation and Same as 5% above 15% above
benefits of managers industry industry industry
and workers are above
industry rates
4b. Management and 3 out of 10 per 2 out of 10 per 1 out of 10 per
employee turnover year year year
4c. Number of job 10% more job 20% more job 30% more job
applicants compared to applicants applicants applicants
other similar
establishments