BUSINESS COMMUNICATION

Jocelyn I. Bartolata
 Business Communication Defined
A well-organized and schemed process of sharing
business ideas, proposals, information, facts
and/or reports within an organization or outside
it to achieve a predetermined goal. In other
words, it is the flow of messages within a
business house among its employees and with its
customers, clients, etc.

• http://www.buzzle.com/articles/effective-
business-communication.html
 The ROLE
of Communication in Business

FACT:
Communication
is a major and essential
part of business.
 The ROLE
of Communication in Business

FACT:
Business needs good

?
communicators,
but most people do not
communicate well.
 The ROLE
of Communication in Business

FACT:
By improving your communication ability,
you improve your chances for success.
 Roles/Purposes
1. To express one's thoughts better so that it is well-understood by
others.

2. To create a positive rapport among colleagues and seniors that

imparts a good impression.

3. To communicate better with subordinates which helps to motivate and

guide them and extract maximum output.

4. To maintain good relations with suppliers, vendors, financiers and

other organizations, etc. that prove advantageous in future dealings.

5. To reach out to the customers effectively which in turn churns profit

http://www.buzzle.com/articles/effective-business-communication.html
Overview of the Communication
Process
To communicate means to reach
out in order to share something in
common.

Free template from www.brainybetty.com 7

COMMUNICATION is the transmission of information
and meaning from one individual or group to another.

Free template from www.brainybetty.com 8

Communication plays a crucial part in
your personal and professional lives
and its mastery will influence how
you effectively live your lives.

Free template from www.brainybetty.com 9

 GOOD
NEWS!

One fact about communication skills is

that there are no "born
communicators." We are almost all
born with about the same capacity to
speak and understand others. But the
skill part-- well, that we have to learn.

Free template from www.brainybetty.com 10

 THE SMCR MODEL OF
COMMUNICATION

SENDER MESSAGE CHANNEL RECEIVER

SMCR

Free template from www.brainybetty.com 11

 SENDER

RECEIVER

MESSAGE
CHANNEL
Free template from www.brainybetty.com 12
 Main Forms
of Communication in Business
INTERNAL-OPERATIONAL
all that occur in conducting
work within a business

EXTERNAL-OPERATIONAL
work-related communication of
people outside the business

PERSONAL COMMUNICATION
non-business-related exchange
of information and feelings
among people
 Categories of Internal-Operational
Communication
• Downward Flow. Jobs, plans, policies, instructions,
feedback and procedures move from decision makers,
including CEO’s and managers, through the chain of
command to workers.

• Upward Flow. Feedback, suggestions, product and

customer information from the employees form the
upward flow of communication in most organizations.

• Horizontal Flow. Workers coordinate tasks, share

information, solve problems and resolve conflicts
through horizontal communication.
 Modes to Achieve Effective Internal
Communication

Modes

i) Print: Memos, in-house newsletters, fliers, magazines or leaflets

can be used according to the business needs.

ii) Electronic: PowerPoint presentations, video conferences,

telephone, fax, emails or even Internet messengers can be used for
in-house communication.

iii) Personal Communication: Regular meetings, conferences,

brainstorming sessions or even informal chats can be considered as
effective communication tools at a workplace.

http://www.buzzle.com/articles/effective-business-
communication.html
 Modes to Achieve Effective External
Communication
i. Advertising: Advertising is perhaps a very crucial mode of communication as far
as the clients of the company are concerned. It could be in any form - prints,
video or audio and are used effectively to communicate messages to the
clients/customers. Advertising your products/services can help you to reassure
your existing clients as well as give you a chance to attract new customers.
ii.
Official Website: Maintaining an official website has become mandatory for
business houses which pass information on current happenings, history, contact
details and other vital details to the general masses.
iii.
Press Release and Interviews: Mass media plays an important role in projecting
a company's image to the public. Business houses can make best use of mass
media to make important announcements or share their business growth for
increasing their popularity.

Read more at Buzzle: http://www.buzzle.com/articles/effective-business-

communication.html
 FORMS OF ORGANIZATIONAL
COMMUNICATION
Oral Communication Written Communication
Form Form
• Phone call, conversation, • Announcement, memo, e-
Interview, Meeting, mail, letter, report,
Conference proposal, newsletter
Advantages Advantages
• Immediate feedback, • Permanent record,
nonverbal clues, warm convenience, economy,
feeling, forceful impact, careful message, easy
multiple input distribution