I.

BROADCAST
Radio
Channel/ Station: 96.3 EZ Rock
Program: Remember Someone Today, All Day Easy
Length of Commercial: 30 seconds
Schedule: 0730H, 0830H, 1430H
Frequency: 3 per day
Cost: Php 5, 000 per 30 seconds (negotiated)
Total Cost: Php 840, 000
Radio
Channel/ Station: DZMM AM
Program: All Day Easy
Length of Commercial: 30 seconds
Schedule: 0630H, 1445H
Frequency: 2 per day
Cost: Php 4,200 per 30 seconds (negotiated)
Total Cost: Php 352, 800
Radio
Channel/ Station: MOR
Program: All Day Easy
Length of Commercial: 15 seconds
Schedule: 0930H, 1115H, 1630H, 2030H
Frequency: 4 times a day
Cost: Php 6500 per 30 seconds (negotiated)
Total Cost: Php 546, 000

Overall Cost: Php 1, 738, 000

II. PRINT
Magazine
Name of Magazine: Yummy
Type of Magazine: Food
Size of Ad: Full Page
Position: Page 15
Color: Colored
Month Issue: January, February, April, June
Cost per Issue: Php 125, 000
Total Cost: Php 500, 000
Magazine
Name of Magazine: Yes!
Type of Magazine: Entertainment and Lifestyle
Size of Ad: Full Page
Position: Page 13
Color: Colored
Month Issue: January, April, May, June
 Cost per Issue: Php 90, 000
Total Cost: Php 380, 000
Magazine
Name of Magazine: Women’s Health
Type of Magazine: Health and Lifestyle
Size of Ad: Full Page
Position: Page 13
Color: Colored
Month Issue: January, March, April, May
Cost per Issue: Php 12, 700/ month
Total Cost: Php 50, 800
Newspaper
Type of Newspaper: Metro Tagaytay Times
Size: 120 x 191 mm
Number of placement: Page 8
Color: Colored
Issue: 1st Quarter and 2nd Quarter of the year
Rate: Php 15, 000/ 120 x 191 mm
Cost: Php 30, 000

Overall Cost: Php 960, 800

III. Mail Marketing

Minor Execution 6
Production Expenses
Print Size: 4R ( 4 x 6 in.)
Cost per Print: Php 5.00
Cost per craft envelope: Php 0.05
Company for printing: Starmark Company
Company for envelope: Shanghai Jungiao Packaging Material
Co., Ltd.
Graphic Designer: In house
Distribution expenses (including government permit processing):
Php 35, 000
Copies: 20, 000
Cost of printing and envelope: Php 11, 000
Petty Cash: Php 4, 000
Overall Execution Production Cost: Php 50, 000
IV. Promotional Events:
Major Execution 1: Bikeapalooza
Production Expenses
Venue: Ayala Malls Solenad
Location: Evolving Center Dr, Don Jose, Santa Rosa, Laguna
 Rent rate per month: Php 480 per square meter (originally 600 per
month but since the space will be rented for 4 months, the place
was discounted by 20%)
Total Space Measurement: 5 x 22 m (110 square meters)
Rent per month: Php 52, 800
Event processing costs: 5, 000
Rent for 4 months: Php 211, 200
Event expenses
Bike: Php 18, 000
Booth: Php 3, 200
Fence: 5, 000
Graphics Printing: Php 25, 000
Graphic Layout: In-house
Labor: Php 120, 000 (5 employees for 4 months)
Seats (8): Php 3, 032 (379pesos per seat)
Tables (7): Php 8, 200
Overall Execution Production Cost: Php 255, 770

Evolving Center Dr, Don Jose, Santa Rosa, Laguna

Event place rent rate: