Professional Documents
Culture Documents
Kumar, S. (2003) revealed that the majority of the consumers were highly enlightened
and were concerned about the quality of the products. He also revealed that the consumers,
uniformly in urban and rural areas, desired to have quality products at reasonable prices
and trusted more on the advice of the retailers.
Vikas Saraf (2003), in his study has found that brands are successful because the people
prefer branded products to ordinary products. In addition to the psychological factors,
brands give consumers the means whereby they can make choice and judgements.
Customers can then rely on chosen brands to guarantee standard quality and services.
People believe that the brand itself is some thing that changes consumer behaviour.
Gaur, S.S and Vaheed, K.A. (2002) observed that consumers’ buying behaviour
normally included the less observable decision process that accompany consumption
including where, how often and under what conditions consumers made their purchase of
desired goods and services.
Kulkarni M.S. and Murali, D. (1996) in the study on purchasing practices of consumers
of Parbhani town observed that majority of the household’s purchases were done by the
husband and wife jointly. Most of the consumers preferred quality of the goods, while
purchasing on cash payment method; and brought the goods from retail outlets.
Skinner (1990) notes that when a consumer purchases an unfamiliar expensive product
he/she uses a large number of criteria to evaluate alternative brands and spends a great
deal of time seeking information and deciding on the purchase. The type of decision
making used varied from person to person and from product to product.
Raut, K.C. (1987) in his study on consumer attitudes towards advertising pointed out that
89 percent of the respondents believed that advertising was useful to the consumers for
giving convenient information about the products and to increase consumer awareness. It
also provided an opportunity to make comparison, and to make shopping easier to the
consumers.
M.Rajarajan (2016) stated that the beauty of a person gives perceptual experience of
pleasure satisfaction highlights the consumer behavior towards herbal cosmetic products in
India. Some modern trials have also been using made the utility of Indian herbs in personal
care productis. The demand of herbal medicines is increasing rapidly due to their skin
friendliness and lack of side effects.
Alhemoud, A.M. (2008) studied the product selection processes of Kuwait National based on
their shopping habits in the Co-operative Supermarkets. This study attempted to explore the
determinant attributes that influence the patronage decisions of Supermarket consumers in
Kuwait.
Goyal, B.B. and Aggarwal, M. (2009) examined the relative importance of the various
products purchased at organized retail outlets and the choice of format the consumer had,
when purchasing a product. The results showed that not all items are equally important for
retail outlets and various products need specific retail formats.