Making A Brochure : Sample Rubric - Brochure

CATEGORY 4 3 2 1 X2
Graphics/Pictures Graphics go well Graphics go well Graphics go well Graphics do not
with the text and with the text, but with the text, but go with the
there is a good there are so there are too accompanying
mix of text and many that they few and the text or appear to
graphics. distract from the brochure seems be randomly
text. "text-heavy". chosen.

Attractiveness & The brochure The brochure The brochure The brochure's
Organization has exceptionally has attractive has well- formatting and
attractive formatting and organized organization of
formatting and well-organized information. material are
well-organized information. confusing to the
information. reader.

Content - All facts in the 99-90% of the 89-80% of the Fewer than 80%
Accuracy brochure are facts in the facts in the of the facts in the
accurate. brochure are brochure are brochure are
accurate. accurate. accurate.

Graphics/Pictures Graphics go well Graphics go well Graphics go well Graphics do not

with the text and with the text, but with the text, but go with the
there is a good there are so there are too accompanying
mix of text and many that they few and the text or appear to
graphics. distract from the brochure seems be randomly
text. "text-heavy". chosen.

Sources Careful and Careful and Careful and Sources are not
accurate records accurate records accurate records documented
are kept to are kept to are kept to accurately or are
document the document the document the not kept on many
source of 95- source of 94- source of 84- facts and
100% of the facts 85% of the facts 75% of the facts graphics.
and graphics in and graphics in and graphics in
the brochure. the brochure. the brochure.
Spelling & No spelling No more than 1 No more than 3 Several spelling
Proofreading errors remain spelling error spelling errors errors in the
after one person remains after remain after one brochure.
other than the one person person other
typist reads and other than the than the typist
corrects the typist reads and reads and
brochure. corrects the corrects the
brochure. brochure.
Assessing the Brochure with a Rubric
The brochure can be assessed using a rubric. Again, key criteria could be accuracy, neatness, creativity and colorful.
Example Brochure Rubric
Level 4

 Accuracy: All information is correct and all of the sources are listed
 Neatness: All writing is tidy, photos and artwork are precisely placed, and all sections are orderly
 Creativity: The brochure as a whole is interesting, engaging, imaginative, and original
 Colorful: The brochure is eye catching and vibrant and/or coordinated colors are used
Level 3

 Accuracy: Most of the information is correct and most of the sources are listed
 Neatness: Most of the writing is tidy, photos and artwork are mostly placed carefully, and most of the sections are orderly
 Creativity: Most of the brochure is interesting, engaging, imaginative, and original
 Colorful: Most of the brochure is eye catching and bright colors and/or mostly coordinated colors are used
Level 2

 Accuracy: Some of the information is correct and some of the sources are listed
 Neatness: Some of the writing is tidy, photos and artwork are somewhat placed carefully, and some of the sections are
orderly
 Creativity: Some of the brochure is interesting, engaging, imaginative, and original
 Colorful: Some of the brochure is eye catching and average and/or some mismatched colors are used
Level 1

 Accuracy: Very little of the information is correct and none of the sources are listed
 Neatness: Very little of the writing is tidy, photos and artwork are placed poorly, and the sections are disorderly
 Creativity: Very little of the brochure is interesting, engaging, imaginative, and original
 Colorful: Very little of the brochure is eye catching and dull and/or mismatched colors are used