Professional Documents
Culture Documents
PART .I Introduction
2. Objective of Study
BIBI KA MAQBARA
ELLORA CAVES
Ellora is one of the largest rock-cut monastery-temple caves complexes in the world,
and a UNESCOWorld Heritage Site in Maharashtra, India. The site presents
monuments and artwork of Buddhism, Hinduism and Jainism from the 600-1000 CE
period. Cave 16 of Ellora features the largest single monolithic rock excavation in the
world, the Kailasha temple, a chariot shaped monument dedicated to Shiva. The
Kailasha temple excavation also presents the gods, goddesses and mythologies found
in Vaishnavism, Shaktism and relief panels summarizing the two major Hindu Epics.
The site features over 100 caves, of which 34 caves are open to public. These were
excavated out of the vertical basalt cliff in the Charanandri hills. These consist of 12
Buddhist (caves 1–12), 17 Hindu (caves 13–29) and 5 Jain (caves 30–34) caves. Each
group presents the respective deities and mythologies prevalent in 1st millennium CE,
as well as the monasteries of that religion. They were built in proximity and illustrate
the religious harmony prevalent in ancient India. All Ellora monuments were built by
Hindu dynasties, such as the Rashtrakuta dynasty who built some of the Hindu &
Buddhist group of caves, and Yadav dynasty who built some of the Jain group of caves.
Ellora was an important historic commercial center of the Deccan region, located on an
ancient trade route of South Asia. The caves served as monasteries for monks, temples
for prayers and a place for pilgrims to rest, but now is an archaeological site. It is 29
kilometres (18 miles) north-west of the city of Aurangabad, and about 300 kilometres
(190 miles) east-northeast from Mumbai. Ellora Caves, along with the nearby Ajanta
Caves, form one of the major tourist attractions in Marathwada region of Maharashtra.
Ellora is a protected monument under the Archaeological Survey of India.
AJANTA CAVES
The Ajanta Caves in Aurangabad district of Maharashtra state of India are about
30 rock-cut Buddhist cave monuments which date from the 2nd century BCE to
about 480 or 650 CE. The caves include paintings and rock cut sculptures described
as among the finest surviving examples of ancient Indian art, particularly expressive
paintings that present emotion through gesture, pose and form. According to
UNESCO, these are masterpieces of Buddhist religious art that influenced Indian
art that followed. The caves were built in two phases, the first group starting around
the 2nd century BC, while the second group of caves built around 400–650 CE
according to older accounts, or all in a brief period of 460 to 480 according to
Walter M. Spink. The site is a protected monument in the care of the
Archaeological Survey of India, and since 1983, the Ajanta Caves have been
a UNESCO World Heritage Site
DEVGRI FORT
AURANGABAD CAVES
The Aurangabad caves are twelve rock-cut Buddhist shrines located on a hill running
roughly east to west, close to the city of Aurangabad, Maharashtra. The first reference
to the Aurangabad Caves is in the great chaitya of Kanheri Caves. The Aurangabad
Caves were dug out of comparatively soft basalt rock during the 6th and 7th century.
The caves are divided into three separate groups depending on their location.
The carvings at the Aurangabad Caves are notable for including Hinayana style stupa,
Mahayana art work and Vajrayana goddesses. These caves are among those in India
that show 1st millennium CE Buddhist artwork with goddesses such as Durga, and gods
such as Ganesha, although Buddhist caves in other parts of India with these arts are
older. Numerous Buddhist deities of the Tantra tradition are also carved in these caves.
Literature review2017
VINCINT PASKENALI A French traveller tourist visited to Aurangabad recently to Study
the Aurangabad Tourist Place. According to him, Aurangabad is the best city in the world
but there was less branding about these city. He says there should be organisation of cultural
programme for the tourist to stay and know the culture of this beautiful city so that they can
enhance the economy as well as boost the tourism.
He was very impressed by the Ajanta and Ellora caves due to these reason he has visited
Aurangabad twice and try to gather history of the city. He had gather much information about
city. According to him SoneriMahel is much better than Cochi’s Dutch palace only with the
less tourist spot other cities like Cochi, Paducherry ,Udaipur has managed tourist to stay for
1-2 weeks but the fact is 3 days are enough to see these cities.
In Aurangabad there are many domestic tourist spot but there less information about these
places on the local peoples don’t know much about these places. Many of the tourists prefer
to stay in affordable hotels and travel by local transportation so it is the responsibility of the
citizens of the city to guide and create awareness about this beautiful city.
He ended with some of the bitter facts that roads in Aurangabad has bad impact on tourist
mentality. He has already started a blog to give the information about Aurangabad city.
He suggested that not only airlines but also the road ways and railway connectivity must be
improve to connect this city with other tourist places in India.
G.S. Batra and R.C Dangwal (2001) in their book ‘Tourism Promotion and Development’
Have viewed than India has great tourism potential due to unique cultural and natural
attraction .The potential has not fully exploited and whatever attempt made in this direction
has not made expected. They have further explored immense vistas in Indian tourism.
A sample size of 400 visitors per district per quarter was fixed for interview at the exit
point(s) of the headquarters of each district. The State level data has been derived by
aggregating the districts level data for all the districts. The field survey was conducted for a
period of 12 months during July 2014 to June 2015 at all destinations. In a particular month
at a particular destination the survey was conducted for seven days covering two
specified weeks.
For collection of information four questionnaires were developed. These are
‘Accommodation survey (Census), ‘Accommodation survey (Monthly)’, ‘Short survey at
Tourist Destinations’ and ‘Tourist survey at exit points (Quarterly). Data collected from field
surveys were analyzed and estimates for various parameters were made using a pre-
determined estimation procedure.
The methodology envisages three stage sampling. The first stage units were the
townimportant from tourism perspective, the second stage units were the tourist destinations
in the religious purpose.
Among the domestic overnight visitors 36.4% selected train as mode of
transportation,Whereas 48.2% of the domestic same day visitors selected their own vehicle as
mode oftransportation and49.4% of the foreign overnight visitors selected taxi as the mode of
transportation.
1. Data Collection:
1.1 Research Design: A research design is set of methods and procures used in collecting
and analysing measure of the variable specified in the research problem research study.
Explanatory type research.
1.2 Type of Data: The data for this research is collected from primary and secondary
sources. Primary data is information that you collect specifically for the purpose of your
research project. Data is collected personally with the help of questionnaire by filling it
from various age tourist like domestic and foreigner tourist problem . The following are
some of the points focused in the questionnaire.
1.3 Methods of Data Collection: The data was collected using questionnaire from all those
who are domestic tourist and foreigner tourist from different tourist groups. The questions
were regarding about the. To study the problem faced by tourists visiting Aurangabad
city . The research project was conducted in Aurangabad city. Also, secondary data is
used to understand the problem of tourist.
1.4 Sampling Method: The method used for collecting the data through convenience
sampling.
1.5 Sample Size, Sample Area, Sample Unit: Sample size of 76 is taken for the research.
Definite domestic tourist and foreigner tourist were requirement of project objectives was
to be fulfilled. Sample Area was only Aurangabad location.
I. Tourism Services.
Q.1 Have you used any travelling website (if so how often)?
None. 23
Some times. 52
Often. 16
D
9% A
C 23% A
16%
B
C
D
B
52%
Interpretation:
23% respondent did not use any tourism website for information
52% respondent used tourism website sometime
16% respondent using tourism website very often
9% use website every time
Q.2 Which tourism service you would to take in Aurangabad for sightseeing?
Personally arranged. 81
14%
5%
A
B
C
81%
Interpretation:
1. According to above interpretation 14% respondents use private tourism service.
2. 5% respondents frequently use state govt. Tourism service.
3. While 81% respondents are personally arrange their travel.
Stay in Aurangabad %
Yes 75
No 25
25%
A
B
75%
Interpretation:
26%
A
B
74%
Interpretation:
1. According to above interpretation 26% respondents like to stay in expensive hotel.
2. 74% respondents like to stay in economy hotel.
Q.5 Does your hosting service provide you transportation facility for sight-
seeing?
Yes 62
No 27
Not Applicable 11
11%
A
27% B
C
62%
Interpretation:
1. According to above interpretation 62% respondents get transportation facility for
sight seeing from the hosting service provider.
2. Whereas 27% respondents do not get transportation facility for sight seeing from
the hosting service provider. They have to arrange on their own.
Yes 84
No 14
Not Applicable 3
3%
13%
A
B
C
84%
Interpretation:
Food
Yes 98%
No 2%
2%
A
B
98%
Interpretation:
36%
A
B
64%
Interpretation:
Q.9 In your opinion do you require local food stalls/restaurant near every historical
monument?
Yes 89%
No 11%
11%
A
B
89%
Interpretation:
Q.10 Requirement of food stalls/ restaurant (If above question is yes please select the
following )
40
30
20
10
0
Veg restro Non-Veg Fastfood Cafe
restro
Interpretation:
Guide
39%
A
B
61%
Interpretation:
1. According to above interpretation 39% respondents take guide along with them.
2. Whereas 61% respondents do not take guide along with them.
Q.12 From where you hired the guide?(Answer if above question is yes)
Guide Provider %
Private tourism service provided. 13
Indian/State government tourism
0
service.
Personally arranged. 29
Taken on site. 58
0%
13% A
B
29% C
58%
D
Interpretation:
1. According to above interpretation 13% respondents hired a guide from private
tourism service provider.
2. 29% respondents personally arranged their guide.
3. While 58% respondents hired the guide on site
Expensive 18
Affordable 78
4%
18%
A
B
C
78%
Interpretation:
1. According to above interpretation 18% respondents feel that the guide service is
expensive .
2. Whereas for 78% respondents feel the guide service is affordable.
3. While for 4% respondents guide service is worth for money.
Airport 21%
Railway station 33%
Bus stand 46%
21%
A
46%
B
C
33%
Interpretation:
1. According to above interpretation 21% respondents are satisfied with airport
service
2. Whereas 33% respondents are satisfied with railway service.
3. While 46% respondents are satisfied bus service.
Q.15 Are you satisfied with the services provided by tourism service provider?
50
40
30 Very poor
20 Average
10 Good
0 Excellent
Interpretation:
1. According to the data maximum satisfaction levels were seen in the guide
services.
2. As per the survey the respondents were not satisfied with the food provided.
d.Please rate the specification of guide.(Answer only if you have taken a guide)
60
50
Very Poor
40
Average
30 Good
Excellent
20
10
0
Knowledge Language Communication Behavior
Interpretation:
1. According to above interpretation 64 % respondents, language of guide is good.
2. Whereas for5% respondents communication of guide is very poor.
Q.16 How is the cleanliness inside &outside of the historical monuments? Inside the
Monument /outside the Monument
45
40
35
30 Very Poor
25 Average
Good
20
Excellent
15
10
0
Inside the monuments Outside the monuments
Interpretation:
1. According to above interpretation 44% respondents cleanliness is average out side
the monuments.
2. Whereas for 42% respondents cleanliness is excellent inside the monument.
0.0
Awaare
Not aware
1. The major problems faced by the tourists are the water problem and non availability
of ATM near the tourist site.
2. Also the problem of traffic and parking is severe.
Foreigner Visitors
Tourism Services.
Q.1 Have you used any travelling website (if so how often)?
14%
22%
A
B
7%
C
D
57%
Interpretation:
14% respondent were not used website for tourism
57% respondent using sometime tourism website
7%respondent using tourism website very often
22% use website every time
Q.2 Which tourism service you would to take in Aurangabad for sightseeing?
Personally arranged. 50
17%
A
50% B
C
33%
Interpretation:
1. According to above interpretation 17% respondents use private tourism service.
2. Whereas 33% respondents frequently use state govt. Tourism service.
3. While 50% respondents are personally arranged.
Stay in Aurangabad %
Yes 100
No 0
Interpretation:
1. According to above interpretation 100% respondents (the foreigners) stay in
Aurangabad. This works in their favour because they can the many tourist sites in
and around Aurangabad.
36%
A
B
64%
Interpretation:
1. According to above interpretation 36% respondents stay to like in expensive hotel.
2. 64% respondents stay to like on economy hotel.
Q.5 Does your hosting service provide you transportation facility for sight-seeing?
%
Transportation service from Hotels
16
Yes
69
No
15
Not Applicable
7%
14%
14%
A
B
C
NA
65%
Interpretation
1. According to above interpretation 16% respondents get transportation facility for
sight seeing from the hosting service provider.
2.Whereas 69% respondents do not get transportation facility for sight seeing from the
hosting service provider. They have to arrange on their own.
Q.6 Do you expect any near-by hosting facility around visiting spots?
7%
21%
A
29%
B
C
NA
43%
Interpretation:
2. 1. According to above interpretation 86% respondents expect nearby hosting
facility around visiting spot. This arrangement is very convenient for the tourists,
since the time in travel will be saved and they can spend more time on the tourist
spot.
2. Whereas 14% respondents does not expect nearby hosting facility around visiting
spot.
Food
Yes 86%
No 14%
14%
A
B
86%
Interpretation:
1. According to above interpretation 86%espondents have tasted food in Aurangabad.
2. Whereas 14% respondents have not tasted food in Aurangabad.
20%
A
B
80%
Interpretation:
1 According to above interpretation 80% respondents are attracted by local food.
They found the local cuisine very tasty.
2. Whereas 20% respondents are attracted by hotel provided food.
Q.9 In your opinion do you require local food stalls/restaurant near every
historical monument?
Yes 57%
No 43%
43%
A
B
57%
Interpretation:
1. According to above interpretation 57% respondents required food restaurant near
historical place. This is a good arrangement, because then the tourists will not be
needed to carry food with them to all the places. They can focus on enjoying the
monuments rather than being distracted by hunger.
2. Whereas 43% respondents they do not require local food restaurant near historical
place.
Café 27%
Chart Title
7
6
5
4
3
2
1
0
Veg restro Non-Veg restro Fastfood Cafe NA
Series1
Interpretation:
1. According to above interpretation 38% respondents prefer vegetarian restaurant
2. Whereas 20% respondents prefer non-vegetarian restaurant
3. While 22% respondent prefer fast food
4. And 27% respondents prefer cafe.
Guide
Yes 29
No 71
29%
A
B
71%
Interpretation:
1 According to above interpretation 29% respondents take guide along with them.
2. Whereas 71% respondents do not take guide along with them.
%
Guide Provider
10
Personally arranged.
Taken on site. 20
0%
10%
10%
A
B
C
D
60% 20%
NA
Interpretation:
Expensive 25
Affordable 75
0%
25%
A
B
75%
Interpretation:
1According to above interpretation 25% respondents guide service is expensive .
2. Whereas for 75% respondents guide service is affordable.
3. While for 0% respondents guide service is worth for money.
Airport 50%
13%
A
50% B
C
37%
Interpretation:
1According to above interpretation 50% respondents are satisfied with airport service
2. Whereas 37% respondents are satisfied with railway service.
3. While 13% respondents are satisfied bus service.
Q.2 c) Are you satisfied with the services provided by tourism service provider?
Interpretation:
100
80 Very Poor
60 Average
Good
40
Excellent
20
0
Knowledge Language Communication Behavior
Interpretation:
Q.6 A) How is the cleanliness inside &outside of the historical monuments? Inside the
Monument / outside the Monument
70
60
50
20
10
0
Very Poor Average Good Excellent
Interpretation:
Q.17 Are you aware about the following visiting places in Aurangabad?
BhadraMaruti
Siddharth Garden
52 Gates of Aurangabad
Panchakki
SoneriMahel
Ghrushneshawar Temple
Aurangabad Caves
Ajanta Caves
Ellora Caves
Bibi-ka-Maqbara
100
80
60
40
Awaare
20 Not aware
Interpretation:
3. 100% respondents are highly aware about bibi ka maqbara.
4. 85% respondents are not aware about musium.
80.0
70.0
60.0
50.0
40.0
Yes
30.0
No
20.0
10.0
0.0
Interpretation:
1. According to the research 50% of the problems were faced for finding the places.
2. As per the survey 71% of the problems were faced for drinking water.
50
40 Very poor
30 Average
Good
20
Excellent
10
0
Accommodation Language Transpotation Food Guide Services
Interpretation:
1. According to above interpretation 13% are satisfied with the guide services
provided by tourism service provider.
2. Whereas 18% respondents are highly dissatisfied with food.
60
50
Very Poor
40
Average
30
Good
20 Excellent
10
0
Knowledge Language Communication Behavior
Interpretation:
1. According to above interpretation 21% respondents frequently shop 1-2 in a month
in supermarkets.
2. Whereas 67% respondents frequently visit 3-5 times in a month to shop in
supermarkets
3. While 3% respondents visit 6-10 times a month to shop in supermarkets.
4. And 2% respondents visit more than 10 times a month to shop in supermarkets.
Q6. How is the cleanliness inside &outside of the historical monuments? Inside the
Monument/ outside the Monument
50
45
Very Poor
40
35 Average
30
Good
25
20 Excellent
15
10
5
0
Inside the monuments Outside the monuments
Interpretation:
1. According to above interpretation 25% respondents cleanliness is average out side
the monuments.
2. Whereas for 38% respondents cleanliness is excellent in side the monument.
Q7. Are you aware about the following visiting places in Aurangabad?
Chart Title
120.0
100.0
80.0
60.0
40.0
20.0 Awaare
0.0 Not aware
Interpretation :-
As it is clear from the above meiontened chart that there are few places to which most of the
peoples are not aware. By taking few simple steps we can increase the publicity of such
perticular historical places. Which can attractes more touristes hence in such areas there will
be wast buisness opertunities. Few places which are haivng less toriest croud are mentioned
in the below table.
The most unpoular place is being placed on top.
Places to Visit in
Aurangabad Seriousness
Shivaji History Museum
52 Gates of Aurangabad
BhadraMaruti
Siddharth Garden
Panchakki
Ghrushneshawar Temple
SoneriMahel
Deogiri fort/Daultabad fort
Aurangabad Caves
Ajanta Caves
Ellora Caves
Bibi-ka-Maqbara
Yes
No
Interpretation:-
There are some basic requirement which are associated not only with tourist but also with
localities such as transportation, hoardings, for street direction drinking water facility and its
maintenance, ATM/BANK and securities. These services where being highlighted in this
survey. By reviewing all the results (raw data), it can be concluded that if MTDC and other
regulation authorities take progressive care of such things than it can also impact gather more
visitors to attract in Aurangabad which will directly create a positive growth and more
business opportunity will be created.
Statistical model
Total
Domestic Foreigner Visitor
Jan 14192411 127996 14320407.00
Feb 13441619 154941 13596560.00
mar 12582880 275819 12858699.00
Apr 15033500 321884 15355384.00
May 16956400 187701 17144101.00
Jun 13151722 239681 13391403.00
Jul 13494881 254789 13749670.00
Aug 12214143 203328 12417471.00
Sep 13827864 240462 14068326.00
Oct 14624268 245623 14869891.00
Nov 14681622 413837 15095459.00
Dec 13410756 325559 13736315.00
If we consider the average % of Foreigner visitor it is only 1.76% of the total visitors visited
to Maharashtra in the year 2015 and the total earning was 12465083.33 INR approximately.
Whereas on the other hand domestic tourist were covering 98.24% of the total visit in the
mentioned year, out of which the total earning of MTDC through ticket was 69838360.83
INR approximately.
Hence to conclude on this information if MTDC focus on more foreigner visitors to visit the
Maharashtra state, it will directly impact for the betterment of Maharashtra as only 1.75%
cover more the 12+ Cr. And if so we need to understand the expectations of the visitors and
have to find out the lacking so that more visitors can come to Maharashtra state and which
will also grow the economical and other development.
Therefore this study is being conducted to see the minute expectations of visitors/Tourist who
visits to Aurangabad as Aurangabad is the historical capital of the State.
Above mentioned statistical data shows the clear-cut requirements of the visitors and some of
their basic needs as well.
PART- VI
1. Findings
1. Lack of awareness of many visitors towards many places in Aurangabad.
Reason;
No or damaged hoardings
Lack of information of various sources like online websites
Lack of marketing
2. Lack of facilities
Basic facilities like water house keeping
Lack of affordable accommodation.
Lack of transportation facilities including local transportation and separate
transportation for tourists.
Improper guides with regards to their knowledge, behaviour, and language command
etc.
Inappropriate ticket management and no online facilities to book a ticket for
monuments.
No proper maintenance of Monuments
No washrooms, and if available not maintained.
No cultural and other entertainment events to retain tourist for more than a week.
Tourists get irritated by many Hawkers, local people seeking for selfish and
unnecessary communication.
Misguidance to many tourists by local crowd. Which is the outcome of improper
security management?
To start the public transport service towards Maqbara, Aurangabad caves and other
places.
Roads are not good for local and worst for tourists.
Food and Lodging facilities is not that good near Maqbara and other historical
monuments
Basic Facilities
a. ATM Facilities
b. Sign Boards
c. Drinking water
d. Hording Maps
e. Marketing & Branding other monument of Aurangabad which are not known by
peoples.
f. Road improvement
Ticket management improvement
a. There should be separate counters for domestic and foreigner visitors.
b. Online ticket purchasing of Monument should be there.
c. There should be online payment procedure on ticket purchasing counter.
Guide Service
a. To create a multi language guide for foreigner tourists who should have proper
historical knowledge of particular monuments.
b. Online guide service like web based, call based or through app.
Others
a. To organize multicultural event in Aurangabad. To increase the stay of tourist in
Aurangabad.
b. Increase of other entertainment resources like natural park, water park, theme park .
c. Decoration and light shows on various locations like on 52 different gates, Maqbara,
etc.
d. Online guide service like web based, call based or through app.
Bibliography
News paper
Divya Marathi
Lokmat
Website:
https://www.maharashtratourism.gov.in/destination/aurangabad.
https://www.tripadvisor.in/Attractions-g297649-Activities-Aurangabad_Maharashtra.html.
https://en.wikipedia.org/wiki/Tourist_attractions_in_Aurangabad,_Maharashtra.
www.sacred-destinations.com/india/ellora-caves.html.
www.incredibleindia.org
Journal:
Ministry of Tourism (2009), “Evaluation study for the scheme of Market Research-
Professional Services”, Market Research Division, Government of India, International
Consultants and Technocrats Pvt. Ltd