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Myriad Partnership
Pure Ever Water Refilling Station

#24 Rincon Rd., Rincon, Valenzuela City
09096549713
https://www.facebook.com/pureever.water/
Executive Summary
A. Introduction
Water is a necessity to most of the living organisms, simply because
it provides sustenance for the cells of the body. According to the British
Dietetic Association, it is advised that the average adult should consume
2.5 liters of water per day. This gives the proponents the idea that the
demand for stores that sell purified/distilled/ treated water is constant and
increasing.
Natural sources of potable water are a rare occurrence in the
Philippines. Mostly because residents near the bodies of water uses it in
their every lives – for laundry, for washing the dishes, and for taking baths –
which contaminates the water source. Residents living in urban areas rely
on water pumps and/or water provided to them through the pipes .
Groundwater reserves from deep wells are exposed to contamination and
will endanger everyone. Consumers are unsure if their tap water is safe for
consumption because of the constant repairs of Manila Water Corporation
(MAYNILAD).
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According to B.B. Magtibay in his article in Business Diary PH, there
are around 3,000 water-refilling stations that proliferate nationwide and
typical water refilling stations can produce 3,000 to 12,000 liters of purified
water per day.
The business was proposed because of the increasing demand for
clean water, because it is profitable and expanding, and lastly, because the
proponents want to help people have access to clean water.
B. Name of the Business
The partners decided that it is best to operate the business under the
name Pure Ever. The name is a play on the words forever, pure, and ever.
It suggests that the treated water offered by our business is forever pure
and, therefore, safe for consumption. The business is also expected to
operate forever – indefinitely.
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C. Location of the Business
Pure Ever will operate at #24 Rincon Rd., Rincon, Valenzuela City.
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D. Vision, Mission, Objectives
Vision
A competitive, trusted, and advance water refilling station that offers
high quality products and services that ensure customer satisfaction.
Mission
To make an impact to customers by providing the most affordable,
finest quality treated drinking water, and services to customers.
Company Objective
 To keep pace with the innovations in this water refilling business
industry.
 To generate customer loyalty through providing high quality yet
affordable products and services.
 To increase the market share by at least 1% each year.
 To increase the sales by 10% every year.
 To become a dynamic organization with competent individuals by
continuously improving their skills and enhancing employees
welfare every year.
 To continuously grow through a constant research and
development regarding the products offered.
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E. Core Values
Core values serves as the guiding principles dictate behavior and can
help people understand the difference between right and wrong. It also
helps companies to determine if they are on the right path and fulfilling their
goals by creating an unwavering guide.
Efficiency and Effectiveness
The organization will perform the service with the best possible
manner with the least waste of time and effort.
Honesty and Integrity
The company will promote honesty and integrity in every employee in
the organization in all aspects.
Customer- Focused
Be caring, considerate, respectful and giving personal attention to the
customer needs and conditions that will build a long-term relationship
between the customer and the company.
Confidentiality
The organization will maintain complete and secure information of the
company and customers records.
Customer Service
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The company will develop and improve its quality of services through
the feedback given by the customers.
F. SWOT Analysis
STRENGTHS WEAKNESSES
 E-BIKE DELIVERY SYSTEM – an  LOW BRAND EQUITY – as a new
innovative and nature-friendly way of entrant in this industry, customers
delivering the products and services are more loyal t branded products.
 STRATEGIC LOCATION – the  LARGE DEPRECIATION
business is centrally located in major EXPENSE – due to the numerous
road prone to both humans and machines needed, the
vehicular traffic. depreciation expense is large.
 POTABLE WATER IS ESSENTIAL –  LARGE CAPITAL STRUCTURE
the demand is always increasing – meeting a higher number of
because the basic need for clean water demands and the most advanced
is increasing technology in water refilling station
 FAST EXPANDING – the numerous business means investing more
competitors are proof of the profitability from sophisticated water
of water refilling stations treatment facilities to safe and
 INNOVATIVE CULTURE – the attractive packaging
company continuously strive to do the
research on how t develop the best
solution to meet the customers’
demands
 FAST AND RELIABLE SERVICES –
the employees are trained to be
competent not only in the water
treatment and product packaging, but
also in communicating friendly to
address the concerns of the customers.
 ADHERENCE TO PRESCRIBE
STANDARDS AND PROCEDURE –
the company follows the IRR of the
sanitation code of the Philippines as
outlined in Presidential Decree 856, the
samples are tested by DOH accredited
laboratory to ensure that the company
follows the standard outlined in
Philippine National Standards for
Drinking Water (PNSDW), sanitary
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permit to operate, and DOH also

approves the procedures in terms of
container handling, station operations
and selling bottled water.
OPPORTUNITIES THREATS
 TAX REFORM PACKAGE – the Tax  SUBSTITUTES ARE READILY
Reform for Acceleration and Inclusion AVAILABLE – carbonated drinks
(TRAIN) includes an increase in excise and juices can be bought
tax for soft drinks and juices which conveniently
makes it possible to capture their  MANILA WATER CO.
markets as water will continue to be REPAIRING THEIR PIPES
cheaper than soft drinks and juices.  LARGE NUMBER OF
 POPULATION INCREASE – the COMPETITORS
increase in population increases the  HOME WATER TREATMENT –
demand home water treatments are readily
 CUSTOMER LOYALTY – the available but the prices are
customers can be swayed to patronize prohibitive, making it only
the products and services available to those who can afford
 PRODUCT INNOVATION – with the to buy it
evolution of technology, new
treatments for purifying water can be
discovered
 BRANCHING OUT – the possibility of
expanding another branch to emerging
markets in other locations
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G. Company Logo
The company logo of Myriad Partnership is embedded with many
symbolisms; the orange of the A’s represents the company’s aim to achieve
ace quality or the highest quality of our products and services; the orange
circle on the right represents the sun rising and represents the new
opportunities and new beginnings to look forward to ; the eight parallel line
surrounding the ‘sun’ represents the eight partners that acted as a ladder
towards the success of the company; the violet and orange color scheme
represents the company’s intention to express freedom, encourage
creativity, and inspire anyone who works for the company or anyone who
sees the logo.
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H. Business Logo
The business logo of Myriad Partnership is embedded with many
symbols. The infinite sign stands for 8 people who is the 8 partners in the
partnership and also it means that we served our customers continuously
and flawlessly, without any interruption because we have enough supply of
our product to be offer to our dear customers. The water droplet stand for
clarity, purity, giving importance in saving every drops of water. The upward
droplet represent the way how we process our waters, we make sure that it
will undergo in high level of processing to make our water pure, clean and in
high standard or quality. The color blue represent stability, cleanliness and
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beneficially to the mind and health of our customers. Lastly, the color gray
represents coolness, neutral, balanced and the effectiveness and the
efficiency of our serving.
I. Integrated Marketing Proposition
The partners came up with this tagline to inform our target market
that our products are safe for everyone’s consumption and affordable for
everyone to purchase. With the business name attached to the proposition,
there is a large possibility that the consumers will know which business
offers the safe and affordable drinking water.
The partners decided to use this tagline because it is simple and it
can easily retain in the minds of the target market. It will also enable them to
identify our business over other businesses that offer the same product that
we offer.
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Marketing
Aspect
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Marketing Aspect
Product Overview
FRONT BACK
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FRONT BACK
A. Description
Pure Ever will offer variety of treated water. These products have
undergone different processes. These will also come in two different
forms; the non-returnable plastic bottles – which comprises of 350
milliliters, 500 milliliters, and 1 liter; and the returnable containers - which
include the 5 gallons container for water dispensers, and the 5 gallons
container with faucet.
 Mineral Water
This kind of water comes from mineral sources, which
contains different minerals like salt and Sulphur compounds. It
involves natural process. This water enhances the health and
well-being of a person. Some of the benefits include losing
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weight, improving bone health, lower blood pressure, lower
LDL cholesterol, aid digestion, maintains muscle performance,
maintains electrolyte balance, reduce kidney stone risk, and
promotes better skin.
 Purified Water
This type of water removes water impurities, thus
providing “pure” water. In involves an additional purification
process, reverse osmosis, and distillation or deionization. This
has higher purity compare to other kinds of drinking water.
This helps mineral build-up, removes rusty taste, and reduces
exposure to chemical and physical toxins.
 Alkaline Water
This type of water also contains minerals such as
calcium, magnesium or bicarbonate. This water is further
processed and altered to increase pH. According to many
proponents, this water offers many health benefits. Some of it
are weight loss, support immune system, an anti-aging
property, colon cleansing property, and cancer resistance.
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Service Overview
The company will also provide a service delivery which is free of
charge. This will be both beneficial to the customers and to the company.
Free delivery has now a huge impact in every business industry, since this
kind of strategy increases the sales. As to customers, it will lessen their
burden to carry the products they bought.
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B. Competitive Advantage
 E-BIKE DELIVERY SYSTEM – an innovative and nature-friendly
way of delivering the products and services
 STRATEGIC LOCATION – the business is centrally located in
major road prone to both humans and vehicular traffic.
 POTABLE WATER IS ESSENTIAL – the demand is always
increasing because the basic need for clean water is increasing
 FAST EXPANDING – the numerous competitors are proof of the
profitability of water refilling stations
 INNOVATIVE CULTURE – the company continuously strive to do
the research on how t develop the best solution to meet the
customers’ demands
 FAST AND RELIABLE SERVICES – the employees are trained to
be competent not only in the water treatment and in product
packaging, but also in communicating friendly to address the
concerns of the customers.
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 ADHERENCE TO PRESCRIBE STANDARDS AND
PROCEDURE – the company follows the IRR of the Sanitation
Code of the Philippines as outlined in Presidential Decree 856.
The samples are tested by DOH accredited laboratory to ensure
that the company follows the standard outlined in Philippine
National Standards for Drinking Water (PNSDW), sanitary permit
to operate, and DOH also approves the procedures in terms of
container handling, station operations and selling bottled water.
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C. List of Suppliers
 Multi Seal Plastic Industries Corporation
3003 Gen T de Leon, Valenzuela City, 1442
277-52-31
 3J Plastic World and Manufacturing Corporation
101 Tiwala St., Malanday, Valenzuela City, 1444
294-05-39/443-56-31
 Wellstar Marketing Corporation
330 Mayon St., Lourdes, Quezon City, 1114
425-35-51
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Pricing Overview
A. Price List
 Mineral Water
PRODUCT Unit
Price
350 ml bottled water P8
500 ml bottled water P10
1L bottled water P18
5 gallons container for water P25
dispenser / round water container
5 gallons container with faucet / P25
slim water container
 Purified Water
PRODUCT Unit
Price
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 Alkaline Water
PRODUCT Unit
Price
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B. Competitors’ Analysis
 Direct Competitor
INDUSTRY PLAYER ADDRESS PRICE

# 62 KARUHATAN 5 gallon container:
PINKWATER SPRING ROAD, . . Karuhatan,  Mineral – P25
Valenzuela City  Purified – P30
 Alkaline – P40
Bottled Water:
 350 ml – P8
 500 ml – P10
 Indirect Competitors
INDUSTRY PLAYERS ADDRESS PRICE
DIVINE FRESH 8-A Sebastian Pulo, 5 gallon container:
PURIFIED DRINKING Valenzuela City  Purified – P25
WATER
OASYS PURIFIED 713 General Penilla 5 gallon container:

DRINKING WATER Pulo, Valenzuela City  Purified – P25
Bottled Water:
 350 ml – P6
 500 ml – P7
CALBAY PURIFIED 749 Navarette St., 5 gallon container:

DRINKING WATER Arkong Bato,  Purified – P25
Valenzuela City
CRISTALVIN 316 M.H. Del Pilar 5 gallon container:

PURIFIED DRINKING Arkong Bato,  Purified – P25
WATER Valenzuela City Bottled Water:
 350 ml – P7
 500 ml – P8
CMD SWEET DROPS 39-B apt. b Rincon RD. 5 gallon container:

TRADING CO. Rincon, Valenzuela City  Purified – P25
Bottled Water:
 350 ml – P8
 500 ml – P10
 1L – P15
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JASS NEON PURIFIED 12 Rincon Rd, Rincon 5 gallon container:
WATER REFILLING Valenzuela City  Purified – P25
STATION
EFFERVESCENCE UNIT 454- L & E Villas, 5 gallon container:

WATER REFILLING Pasolo Valenzuela City  Purified – P25
STATION
JOY& VIN WATER 604 M.H Del Pilar, 5 gallon container:

STATION Pasolo Valenzuela City  Purified – P25
690 Pasolo Rd, Pasolo 5 gallon container:

Valenzuela City  Purified – P25
Aqua Best Bottled Water:
 350 ml – P5.50
 500 ml – P6.50
CAPISTRANO, 062-A G. Lazaro, 5 gallon container:

EMMANUEL O Dalandanan Valenzuela  Purified – P25
City Bottled Water:
 350 ml – P8
 500 ml – P10
RJEJ WATER #273 Esteban St. Hulo, 5 gallon container:
REFILLING STATION Dalandanan Valenzuela  Purified – P25
City
AQUA MGE 136 Mc Arthur Highway, 5 gallon container:

REFILLING STATION Dalandanan Valenzuela  Purified – P25
City
KLC PURIFIED 62 G Lazaro, 5 gallon container:

DRINKING WATER Dalandanan Valenzuela  Purified – P25
City Bottled Water:
 350 ml – P8
 500 ml – P10
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GRC MINERAL 30 A. Marcelo St., 5 gallon container:
WATER REFILLING Dalandanan Valenzuela  Purified – P25
STATION
AGUA ELISHA 025-A A. Marcelo St., 5 gallon container:

WATER STATION Dalandanan Valenzuela  Purified – P25
City
3D PURIFIED #71 M.H. Del Pilar St., 5 gallon container:

DRINKING WATER Malanday Valenzuela  Purified – P25
City
ARS WATER 328 M.H. Del Pilar St., 5 gallon container:

REFILLING STATION Malanday Valenzuela  Purified – P25
City
AYC WATER 303 A-2 M.H. Del Pilar 5 gallon container:

REFILLING STATION St., Malanday  Purified – P25
Valenzuela City
IZZA AQUA 104 I. Fernando 5 gallon container:

REFILLING STATION Malanday Valenzuela  Purified – P23
City Bottled Water
 350 ml – P7
 500 ml – P10
AQUA ZEN PURIFIED 42 M.H. Del Pilar St., 5 gallon container:
WATER Malanday Valenzuela  Purified – P25
City
COOL N CLEAR Lot 18 Oreta Subd. 5 gallon container:

PURIFIED DRINKING Poblacion II, Malinta  Purified – P25
WATER Valenzuela City
ROU'S AQUA 147 A-1 Masipag St. 5 gallon container:

REFILLING STATION Pinalagad, Malinta  Purified – P25
Valenzuela City
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JMA AQUA 8 Balubaran, Malinta 5 gallon container:
REFILLING STATION Valenzuela City  Purified – P25
TAKAYAMA WATER 1470 Ibayo St., Malinta 5 gallon container:

STATION Valenzuela City  Purified – P25
H2O PURIFIED Buenavista St., Malinta 5 gallon container:

DRINKING WATER Valenzuela City  Purified – P30
Bottled Water
 350 ml – P7
 500 ml – P8
AQUA COOL QUALITY 17 P Gov Santiago, 5 gallon container:
PURE DRINKING Malinta Valenzuela City  Purified – P30
WATER Bottled Water:
 350 ml – P10
 500 ml – P15
IDOL WATER 266 Tangke, Malinta 5 gallon container:
MORNING MIST 2 Lucas St., Eden Court 5 gallon container:

WATER REFILLING Subd., Malinta  Purified – P25
STATION Valenzuela City
WILZEN WATER 43 St. Jude St., Malinta 5 gallon container:

 Alkaline – P30
ANON'S AQUA 1-10 Marietta St., 5 gallon container:

STATION Malinta Valenzuela City  Purified – P25
GLOBALTRUST 1238 Buenavista, 5 gallon container:

WATER STATION Malinta Valenzuela City  Purified – P25
DRAKE WATER 129 Sta. Monica St., 5 gallon container:

REFILLING STATION Malinta Valenzuela City  Purified – P25
GABY-NIZ water 35 Ilang Ilang St., 5 gallon container:

refilling STATION Karuhatan Valenzuela  Purified – P25
City
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C. Market Share
Market Demand (Individuals)
Start of Operations: April 1, 2018
Population
Base Year 2017

Arkong Bato 9341
Caruhatan 43163
Dalandanan 20490
Malanday 21461
Malinta 50356
Pasolo 6959
Polo 1918
Rincon 7034
Total 160721
Historical Population
Barangay 2016 2015 2014 2013 2012
Arkong Bato 9189 9039 8891 8746 8603
Caruhatan 42458 41765 41083 40412 39752
Dalandanan 20156 19826 19503 19184 18871
Malanday 21110 20766 20427 20093 19765
Malinta 49534 48725 47929 47147 46377
Pasolo 6845 6733 6624 6515 6409
Polo 1886 1855 1825 1795 1766
Rincon 6919 6806 6695 6586 6478
Total 158097 155515 152976 150478 148021
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Projected Population
Barangay 2018 2019 2020 2021 2022
Arkong Bato 9496 9654 9814 9977 10143
Caruhatan 43879 44608 45348 46101 46866
Dalandanan 20830 21176 21528 21885 22248
Malanday 21817 22179 22547 22922 23302
Malinta 51192 52042 52906 53784 54677
Pasolo 7074 7192 7311 7433 7556
Polo 1949 1982 2015 2048 2082
Rincon 7151 7269 7390 7513 7637
Total 163389 166102 168859 171662 174512
2018 2019 2020 2021 2022

Total Population 174507 177372 180284 183244 186253
Market Participants 85% 85% 85% 85% 85%
Filtered Population 148331 150766 153241 155757 158315
Market Participants survey question: Where do you usually buy treated water?
Options Frequency Percentage

Yes 85 86%
No 15 15%
Total 100 100%
Acceptability Rate
2018 2019 2020 2021 2022
Filtered Population 148331 150766 153241 155757 158315
Acceptability Rate 67% 67% 67% 67% 67%
Acceptability Population 99382 101013 102671 104357 106071
Acceptability Rate survey question: Where do you usually buy treated water?

Water Refilling Station 67 67%
Super Market 9 9%
Others 24 24%
Total 100 100%
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Target Market
2018 2019 2020 2021 2022
Affordability Bracket 62%* 62% 62% 62% 62%
Target Market/Market Demand 61617 62628 63656 64702 65764
Affordability survey question: How much do you usually spend for a container of treated water?
As to Bottles
P10-P15 16 58%
P16-P20 5 18%
P21-P25 4 13%
More than P25 2 11%
Total 27 100%
As to Gallons
P25-P30 48 66%
P31-P35 12 16%
P36-P40 6 8%
More than P40 7 10%
Total 73 100%
UNSERVED MARKET 2018 2019 2020 2021 2022

Target Market 61617 62628 63656 64702 65764
Unserved Market 37765 38385 39015 39656 40307
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Market Share
Legends
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2018
Industry Players AD ASP CS IS MS
Pinkwater Spring 49725 21.6 1074060 38102344 2.82%
Divine Fresh Purified Drinking Water 46155 25 1153875 38102344 3.03%
Oasys Purified Drinking Water 56100 12.67 710787 38102344 1.87%
Calbay Purified Drinking Water 47175 25 1179375 38102344 3.10%
Cristalvin Purified Drinking Water 53550 13.33 713821.5 38102344 1.87%
Cmd Sweet Drops Trading Co. 51000 14.5 739500 38102344 1.94%
Jass Neon Purified Water Refilling Station 46665 25 1166625 38102344 3.06%
Effervescence Water Refilling Station 47430 25 1185750 38102344 3.11%
Joy& Vin Water Station 45900 25 1147500 38102344 3.01%
Aqua Best 55590 13.5 750465 38102344 1.97%
3d Purified Drinking Water 47685 25 1192125 38102344 3.13%
Ars Water Refilling Station 46665 25 1166625 38102344 3.06%
Ayc Water Refilling Station 46920 25 1173000 38102344 3.08%
Izza Aqua Refilling Station 48195 23 1108485 38102344 2.91%
Aqua Zen Purified Water 45645 25 1141125 38102344 2.99%
Capistrano, Emmanuel O 49470 21.5 1063605 38102344 2.79%
Rjej Water Refilling Station 46410 25 1160250 38102344 3.05%
Aqua Mge Refilling Station 46410 25 1160250 38102344 3.05%
Klc Purified Drinking Water 51765 14.5 750592.5 38102344 1.97%
Grc Mineral Water Refilling Station 46155 25 1153875 38102344 3.03%
Agua Elisha Water Station 47685 25 1192125 38102344 3.13%
Cool N Clear Purified Drinking Water 46665 25 1166625 38102344 3.06%
Rou's Aqua Refilling Station 46920 25 1173000 38102344 3.08%
Jma Aqua Refilling Station 47175 25 1179375 38102344 3.10%
Takayama Water Station 46155 25 1153875 38102344 3.03%
H2o Purified Drinking Water 43350 30 1300500 38102344 3.41%
Aqua Cool Quality Pure Drinking Water 49470 18 890460 38102344 2.34%
Idol Water Refilling Station 46665 25 1166625 38102344 3.06%
Morning Mist Water Refilling Station 46920 25 1173000 38102344 3.08%
Wilzen Water Refilling Station 45390 27.5 1248225 38102344 3.28%
Anon's Aqua Station 46155 25 1153875 38102344 3.03%
Globaltrust Water Station 45900 25 1147500 38102344 3.01%
Drake Water Refilling Station 45645 25 1141125 38102344 2.99%
GABY-NIZ Water Refilling STATION 46155 25 1153875 38102344 3.03%
PureEver Water Refilling Station 46213 21 970467.8 38102344 2.55%
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2019
Oasys Purified Drinking Water 76296 12.67 966670.3 51819188 1.87%
Aqua Best 75602 13.5 1020632 51819188 1.97%
Sars Water Refilling Station 63464 25 1586610 51819188 3.06%
Klc Purified Drinking Water 70400 14.5 1020806 51819188 1.97%
PureEver Water Refilling Station 62849 21 1319836 51819188 2.55%
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2020
Aqua Best 77114 13.5 1041045 52855571 1.97%
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2021
Cristalvin Purified Drinking Water 75770 13.33 1010017 53912683 1.87%
Aqua Best 78657 13.5 1061866 53912683 1.97%
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2022
Aqua Best 80230 13.5 1083103 54990936 1.97%
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Historical Demand
2017
Cmd Sweet Drops Trading Co. 66667 14.5 966666.7 48538400 1.99%
Aqua Best 72667 13.5 981000 48538400 2.02%
PureEver Water Refilling Station 0 21 0
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2016
Aqua Best 71242 13.5 961764.7 47586667 2.02%
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2015
Aqua Best 69845 13.5 942906.6 46653595 2.02%
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2014
Aqua Best 68475 13.5 924418.2 45738818 2.02%
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2013
Aqua Best 67133 13.5 906292.4 44841979 2.02%
V Station
Idol Water Refilling 56355 25 1408864 44841979 3.14%
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Market Demand (Businesses)
Start of Operations: April 1, 2018
Business Population
Base Year 2017

Arkong Bato 133
Caruhatan 1517
Dalandanan 587
Malanday 487
Malinta 1093
Pasolo 106
Polo 280
Rincon 153
Total 4356
Historical Population
Barangay 2016 2015 2014 2013 2012
Arkong Bato 120 108 97 87 79
Caruhatan 1365 1229 1106 995 896
Dalandanan 528 475 428 385 347
Malanday 438 394 355 320 288
Malinta 984 885 797 717 645
Pasolo 95 86 77 70 63
Polo 252 227 204 184 165
Rincon 138 124 112 100 90
Total 3920 3528 3176 2858 2572
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Projected Population
Barangay 2018 2019 2020 2021 2022
Arkong Bato 146 161 177 194 214
Caruhatan 1669 1836 2019 2221 2444
Dalandanan 646 711 782 860 946
Malanday 538 592 651 716 788
Malinta 1202 1322 1454 1600 1760
Pasolo 117 129 142 156 171
Polo 308 339 373 410 451
Rincon 168 185 203 224 246
Total 4794 5273 5801 6381 7019
Acceptability Rate
2018 2019 2020 2021 2022
Total Population 4794 5273 5801 6381 7019
Acceptability Rate 30% 30% 30% 30% 30%
Market Participants survey question: Where do you usually buy treated water?

Suppliers with established brand 6 30%
Supermarket 9 45%
Water refilling Station 5 25%
Total 20 100%
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Affordability Rate
2018 2019 2020 2021 2022
Affordability Rate 63% 63% 63% 63% 63%
Target Market/Market Demand 906 997 1096 1206 1327
Acceptability Rate survey question: How mcuh does it cost you to purchase treated water from your suppliers?
As to Bottles (500ml)
P8-P10 14 40%
P11-P13 3 9%
P14-P16 3 9%
More than P16 0 0%
Total 20 58%
As to Gallons (350ml)
P6-P8 8 23%
P9-P11 3 8%
P12-P14 4 11%
More than P14 0 0%
Total 15 42%
UNSERVED MARKET 2018 2019 2020 2021 2022

Target Market 906 997 1096 1206 1327
Unserved Market 532 585 644 708 779
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Market Share
Legends
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2018
PINKWATER SPRING 49725 9 447525 4927169 9.08%

OASYS PURIFIED DRINKING WATER 56100 6.5 364650 4927169 7.40%
CRISTALVIN PURIFIED DRINKING WATER 53550 7.5 401625 4927169 8.15%
CMD SWEET DROPS TRADING CO. 51000 11 561000 4927169 11.39%
Aqua Best 55590 6 333540 4927169 6.77%
CAPISTRANO, EMMANUEL O 49470 9 445230 4927169 9.04%
KLC PURIFIED DRINKING WATER 51765 9 465885 4927169 9.46%
IZZA AQUA REFILLING STATION 48195 8.5 409657.5 4927169 8.31%
H2O PURIFIED DRINKING WATER 43350 7.5 325125 4927169 6.60%
AQUA COOL QUALITY PURE DRINKING WATER 49470 12.5 618375 4927169 12.55%
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2019
PINKWATER SPRING 67626 9 608634 6701154 9.08%

OASYS PURIFIED DRINKING WATER 76296 6.5 495924 6701154 7.40%
CRISTALVIN PURIFIED DRINKING WATER 72828 7.5 546210 6701154 8.15%
CMD SWEET DROPS TRADING CO. 69360 11 762960 6701154 11.39%
Aqua Best 75602 6 453612 6701154 6.77%
CAPISTRANO, EMMANUEL O 67279 9 605511 6701154 9.04%
KLC PURIFIED DRINKING WATER 70400 9 633600 6701154 9.46%
H2O PURIFIED DRINKING WATER 58956 7.5 442170 6701154 6.60%
AQUA COOL QUALITY PURE DRINKING WATER 67297 12.5 841212.5 6701154 12.55%
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2020
PINKWATER SPRING 68978.5 9 620806.7 6835177 9.08%

OASYS PURIFIED DRINKING WATER 77821.9 6.5 505842.5 6835177 7.40%
CRISTALVIN PURIFIED DRINKING WATER 74284.6 7.5 557134.2 6835177 8.15%
CMD SWEET DROPS TRADING CO. 70747.2 11 778219.2 6835177 11.39%
Aqua Best 77114.0 6 462684.2 6835177 6.77%
CAPISTRANO, EMMANUEL O 68624.6 9 617621.2 6835177 9.04%
KLC PURIFIED DRINKING WATER 71808.0 9 646272 6835177 9.46%
IZZA AQUA REFILLING STATION 66855.9 8.5 568275.2 6835177 8.31%
H2O PURIFIED DRINKING WATER 60135.1 7.5 451013.4 6835177 6.60%
AQUA COOL QUALITY PURE DRINKING WATER 68642.9 12.5 858036.8 6835177 12.55%
PureEver Water Refilling Station 64106.0 12 769271.8 6835177 11.25%
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2021

Aqua Best 78656.32 6 471937.9 6971881 6.77%
KLC PURIFIED DRINKING WATER 73244.16 9 659197.4 6971881 9.46%
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2022

Aqua Best 80229.45 6 481376.7 7111318 6.77%
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Historical Demand
2017
PINKWATER SPRING 70911 9 638195.2 6235585 10.23%

OASYS PURIFIED DRINKING WATER 80002 6.5 520010.9 6235585 8.34%
CRISTALVIN PURIFIED DRINKING WATER 76365 7.5 572739.3 6235585 9.19%
CMD SWEET DROPS TRADING CO. 72729 11 800016.8 6235585 12.83%
Aqua Best 79274 6 475646.3 6235585 7.63%
CAPISTRANO, EMMANUEL O 70547 9 634922.4 6235585 10.18%
KLC PURIFIED DRINKING WATER 73820 9 664377.6 6235585 10.65%
H2O PURIFIED DRINKING WATER 61819 7.5 463646.1 6235585 7.44%
AQUA COOL QUALITY PURE DRINKING WATER 70547 12.5 881836.7 6235585 14.14%
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2016

Aqua Best 77719.99 6 466319.9 6113319 7.63%
CAPISTRANO, EMMANUEL O 69163.66 9 622473 6113319 10.18%
H2O PURIFIED DRINKING WATER 60607.33 7.5 454555 6113319 7.44%
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2015

Aqua Best 76196.07 6 457176.4 5993450 7.63%
KLC PURIFIED DRINKING WATER 70953.22 9 638579 5993450 10.65%
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2014

CRISTALVIN PURIFIED DRINKING WATER 71960.67 7.5 539705 5875931 9.19%
Aqua Best 74702.03 6 448212.2 5875931 7.63%
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2013

Aqua Best 73237.28 6 439423.7 5760717 7.63%
IZZA AQUA REFILLING STATION 63494.71 8.5 539705 5760717 9.37%
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Place and Distribution Overview
A. Location of Business
Address: 24 Rincon Rd, Rincon Valenzuela City
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The company chooses this location, since it is near residential areas,
wherein this is the company’s target market. In addition, this location is
accessible to possible customer. In fact, it is also near to some barangays
that has many commercial areas, this will be a great chance to expand the
business in the future.
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B. Target Market
Target Market
Gender Male and Female
Age All age group
Business Type Water Refilling Station
Location #24 Rincon Rd., Valenzuela City
Civil Status  Single
 Married
Segmentation Characteristic Description Interpretation

Age All age group Pure Ever Water Refilling
Station target all age
group since water is a
basic need.
Demographical Gender All genders Pure Ever welcomes all

gender to avail its
products.
Civil Status Single and Pure Ever target civil
Married status is single and
married because water;
being a necessity,
everyone will buy our
product.
Geographical Location #24 Rincon Rd., This location is near to
Valenzuela City big public markets that
is the target market of
Pure Ever.
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Psychological Acceptability To know why Most people want to

consumers quench their thirst.
chose the People who can afford to
water refilling buy purified mineral and
station alkaline water.
businesses.
Behavioural Internal Factors To know if People prefer to drink
internal factors safe water. Most of the
affect their people typically look for
choice of water quality and price of the
refilling station water that will satisfy their
thirst.
Environmental Surroundings To know the Food products are

coordination required to be handled
and orderliness with due care and
within the work cleanliness because they
environment are consumables.
Service Facility To know the Since it is in constant
quality of demand, customers want
service the to get supplies on time
resellers and convenient for them.
prioritize
Product Merchandise To know what Retailers give importance
qualities of the to the product price so
products the that they can expect a
customers higher return on the
prioritize products. Also they give
importance to product
quality because retailers
want their customers to
receive the highest
quality for them to gain
customer loyalty.
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C. Transaction Flow Chart
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Promotional Overview
A. Launch Plan
SOFT OPENING
Duration: MARCH 12 – 21, 2018
PURE EVER will conduct the soft opening by having normal
business without any theatrics. First 100 first-time buyers will be given t-shirt
and stickers. In addition, first 100 tricycle drivers passing by will be given
free 500mL purified water and stickers as part of the advertising strategy.
Any problem occurring during the soft opening will be addressed and ironed
out as preparation for the grand opening.
100 pieces of t-shirts X P 150.00 = P 15,000.00
100 pieces of 500mL water X 10.00 = 1,000.00
2 pieces Best Buy Glossy X 116.75 = 233.50
Sticker Paper (10 sheets)
TOTAL P 16, 233.50
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GRAND OPENING
Duration: APRIL 2, 2018
PURE EVER will conduct the grand opening by having a mass,
ribbon-cutting ceremony and a blessing ceremony.
ACTIVITY TIME FRAME
Mass 9:00 A.M. – 10:00 A.M.
Ribbon Cutting 10:00 A.M. – 10:30 A.M.
Blessing 10:30 A.M. – 11:00 A.M.
Lunch 11:00 A.M. – 12:00 N.N.
Activity Expense Pieces Cost per piece Total cost

Mass and Donation P 500.00
Blessing
Ribbon Cutting Ribbon 10 yards P 53.36 533.60
Scissor 1 20.00 20.00
Flower wreath 1 15,000.00 15,000.00
Balloons 300 4.20 1,260.00
Lunch Food and 50 150.00 7,500.00
Beverages
Tables and 5 100.00 500.00
Chairs
TOTAL P25,313.60
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B. Marketing Program
Month/ Program Program Cost Additional Cost

Period Description
April 2018 “Beat the Free t-shirt for a P150 For every P250
– May 2018 heat with our minimum purchase worth of purchase
summer of P250 per month, the company incurs
treats” but includes a P50 cost
remittance of P100
from the customer.
June 2018 “Back-to- Free tumbler for a P85 For every P200
– August School minimum purchase worth of purchase
2018 Promo” of P200 per month, the company incurs
but includes a P35 cost
remittance of P50
from the customer P100
For every P200
Free umbrella for a worth of purchase
minimum purchase the company incurs
of P200 per month, P50 cost
but includes a
remittance of P50
from the customer
September “Nurturing Free cap for a P65 For every P200
2018 – health minimum purchase worth of purchase
October through of P200 per month, the company incurs
2018 drinking” but includes a P30 cost
remittance of 35
from the customer
November “Spooky Free candy P65 For every P150
2018 Treats from dispenser for a worth of purchase
Pure Ever” minimum purchase the company incurs
of P150 per month, cost P15
but includes a
remittance of P50
from the customer
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December “Celebrating Free refill on the 6th P25 P25 cost for the 6th
2018 Christmas container of the container of the
with your customer. The customer
Pure Ever company will provide
loved ones” a card on the first
day of the month;
this will be stamped
every purchase.
January “New Start Free calendar with P20 P20 cost for every
2019 begins with no minimum customer
you” purchase required
February “When Pure Free folded fan for a P5 For every P50 worth
2019 - Ever Starts” minimum purchase of purchase the
March 2019 of P50 company incurs P5
cost.
April 2019 “Long Free mug for a P32 For every P50 worth
Lasting Pure minimum purchase of purchase the
Ever, the of P50, but includes company incurs P17
anniversary a remittance of P15 cost
treat” from the customer.
P8
Free 350 ml bottled 365 x 3 days x 8 =
water on the first 365 P8760
customer on April 1,
2, and 3.
Aside from the programs stated above, the company also plans to advertise
through the following;
 The company will lend out dispensers to the customer who will ever need it.
 The company will also associate to marathon event organizers, and will give
1000 free-bottled water (350 ml).
 On the first year of operation, the company will also provide free bottled
water to different school events.
 As part of the company CSR, the customer who will provide a 1 kilo of
plastic bottled will get a free refill on his container.
 Lastly, the company will provide free use of WiFi while waiting for their order
and refilled container.
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C. Marketing Paraphernalia
Folded Fan Umbrella
Candy Dispenser
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Mug
T-shirts
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Tumbler
Caps
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Calendar
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Banners
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D. Facebook Page
E. Green Marketing
 Pangarap Foundation
- Foundation that creates a positive future for street children, out of
school youths and their families.
 ChildHope Philippines
- This program is providing an alternative education and health care for
street children.
(Street Education Program)
 Charity First Foundation
- Foundation that motivate people to help themselves.
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Management
Aspect
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Management Aspect
A. Company Policies
Objective
- To provide guidance about the responsibilities of the employees and
employer.
- To furnish to the people inside the company the standard of action that
they must adhered to.
- To provide order, rules and regulation in the company.
 Equal Opportunity Policy
- Myriad Partnership must observe the equal treatment for every
employee and prohibit such discriminatory actions. It must not
provide such policies that are oppressive and detrimental to those
people working for the company. They must give fair treatment
regardless of sex, religion, age, race, and belief of every
employee.
- Employee complains must be heard and must be given an action
following the company’s due process not contrary to law, morals,
public order, public policy and good customs.
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 Harassment Policy
- Myriad Partnership must do its utmost effort to provide a safe
workplace – physically, emotionally, and mentally. Any workplace
undertaking that negatively affects employees are not to be
ignored. The harassment policy is not limited to sexual
harassment. It also includes ethnicity-based harassment, gender-
based harassment, and religion-based harassment.
- Any act that is proven to be in violation of this policy will result to
disciplinary actions against the offending party.
 Substance Abuse policy
- Myriad Partnership must do its utmost effort to provide a healthy
working environment not only for the employees but also a
healthy environment for the customers. The partnership will
ensure that no employee will enter the workplace under the
influence of alcohol, drugs and any prohibited substance and that
no employee will bring any prohibited drugs and substance in the
workplace.
- An employee that is proven to possess and under the influence of
drugs, alcohol, and any prohibited substance during working
hours will result to disciplinary actions.
- Consequently, the employees can drink in moderation while in
approved business meetings or social gatherings.
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 Sanitation policy
- Cleanliness is the primary concern of Myriad Partnership. The
Company will comply with all the sanitary requirements impose
upon it by the respective government agencies and
instrumentalities. In line with this, the company will strictly adhere
to its policies regarding the sanitary requirements of the
workplace. The company will monitor the workplace as often as
possible to make sure the workstation is hygienic.
Employee Policy
Myriad Partnership aims to define and set the rules and
regulations that anyone employed in the company is expected to
follow.
o Absence without Leave (AWoL) is highly discouraged
o Disobedience to superiors is prohibited, if and only if the
request, command, task, etc is within the superior’s scope
of authority
o Proper hygiene must be observe
 Piercing and tattoos is strongly discouraged
 He/She should wear a proper uniform
o Physical assault and harassment to a customer, to a co-
worker or to a superior is strictly prohibited
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o Prohibition of drinking and smoking during working hours
and within the working place.
o Working under the influence of drugs is strictly prohibited
o Theft of business resources is strongly discouraged
o Personal use of business resources is not allowed
o Using of business name for personal use and/or
unauthorized business transaction is strictly prohibited
o No tardiness
Policies dealing with customers
Customer is an individual or business that purchases a commodity or
services. The company is committed to deliver excellent service and provide
customer satisfaction. It also aims to emphasize that customer is the
company’s top priority.
The company implements the following policy dealing with customers:
1. The company must respond to customer’s inquiry as
soon as possible.
2. The company should answer the phone calls within 3
rings.
3. If the company couldn’t answer the call, the company
should call you back immediately.
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4. The employee who answers the call of the customer
must greet them with respect.
In case of walk-in customers, the employee should assist the
customer immediately.
1. The company should provide a simple and effective self
service via internet.
2. The company must respond to letters, emails, and faxes
within a reasonable time.
3. The company service must reflect to the vision and
mission of the entity.
4. The company should provide the high quality service
standards.
In case of complaints,
1. The company should respond to the customer
complaints promptly.
2. Ask questions regarding the said matter with respect,
and in a concerned manner.
3. Apologize for the inconvenience caused by the issue.
4. The company should take action regarding to the said
issue, without a contest.
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Policies dealing with suppliers
Suppliers are the one who supplies good to the business, and is
important par for the success and growth of the business.
The following policies are concerned with the company’s suppliers:
1. The supplier must possess a good business reputation.
2. The supplier should maintain the confidentiality of
information.
3. The supplier should be capable of meeting the
demands of the company.
4. The price offered must be fair, sensible and suitable to
compete with the market.
5. The supplier must ethically conduct a business without
the attempt to create conflict of interest within the
organization.
6. The supplier should provide a good quality of product,
and
7. Must have good financial condition
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Violations and Sanctions
Employee’s Employer’s
Verbal Reprimand
appeal/action evaluation
Permanent Record
Written Reprimand
(201File)
Employer’s Employee’s
evaluation/action appeal/action
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After the Verbal and written reprimand
Written Notice for Employee’s Employer’s

appeal appeal/action evaluation/action
Employer’s Employee’s
Suspension
evaluation/action appeal/action
Employee’s Employer’s
Suspension
appeal/action evaluation/action
Employer’s
evaluation/action
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Disciplinary Action
Myriad Partnership believes in due process of law. That is why the partners
would like to integrate it in their disciplinary actions when dealing with deviant
employees and/or employers. The employees and/or employers are to be dealt
with the following steps to give them the opportunity to have their side heard, to
have them evaluate their unsatisfactory performance, and to have repercussions
due to their violations.
The disciplinary action will depend upon:
 The nature of the offense
 The frequency of the offense
 The significance of the offense
Disciplinary actions in ascending order:
 1ST Offense  Verbal reprimand
 2nd Offense  Written reprimand
 3rd Offense  3 days suspension
 4th Offense  5 days suspension
 5th Offense  Termination
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Verbal Reprimand
Once an employee violates a policy, they are given a verbal warning
and given a chance to speak their side and improve their performance,
which will be evaluated by the management.
Written Reprimand
An employee will receive a written reprimand in a document. It will
serve as a permanent record of any violation that they have committed.
Suspension
An employee will be given a 3-day or 5-day suspension depending
on the graveness or frequency of their violation. The suspension will be a no
work, no pay sanction.
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Termination
An employee will eventually be terminated upon reaching the
maximum number of violations that is allowed. They will receive a document
written included therein is/are the reason/s of their termination.
Understanding Investigating the Meeting of Evaluating

the situation situation parties involved gathered
evidences
Filling up of Giving the last Surrendering of Deciding the

necessary pay for the properties proper action to
termination services rendered belonging to the return to status
papers not paid company quo
Legends:
V- Verbal Reprimand 3S- 3 days suspension
W- Written Reprimand 5S- 5 days suspension
T- Termination
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1st 2nd 3rd 4th 5th
Harassment, of any kind T
Contaminating the treated water T
Unsanitary practices in the T
workplace (smoking, spitting, etc.)
Substance Abuse T
Theft T
Carrying of deadly weapon T
Improper uniform V 3S 5S T
Tardiness V W 3S 5S T
Disobedience V W 3S 5S T
Personal use of business name T
Unauthorized use of business T
name
Personal use of business 3S 5S T
resources
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B. Benefits
 Social Security System (SSS)
- Pursuant to Republic Act No. 1161, as amended by RA
8282. The Social Security Program provides a package of
benefits in the event of death, disability, sickness,
maternity, and old age. Basically, the Social Security
System (SSS) provides for a replacement of income lost on
account of the aforementioned contingencies.
- A social security for workers in the private and professional
sectors and also for those who are self-employed
individuals. Employers deducts monthly contribution from
the salaries of the employees and remit the same plus their
respective share to the SSS. The SSS provides a variety
of services like social security, medicare and employees
‘compensation program.
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 Philippine Health Insurance (PhilHealth)
- Pursuant to Republic Act No. 7875, as amended by RA
9241.The National Health Insurance Program (NHIP),
formerly known as Medicare, is a health insurance program
for SSS members and their dependents whereby the
healthy subsidize the sick who may find themselves in
need of financial assistance when they get hospitalized.
- The Philippine Health Insurance Corporation or PhilHealth
is the mandated administrator of the Medicare program
(now known as NHIP) under the National Health Insurance
Act of 1995 (Republic Act 7875).
- Philhealth provides health insurance for all Filipinos,
ensures affordable and quality health care services.
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 Home Development and Mutual Fund (PAG-IBIG)
- Pursuant to Republic Act No. 9679. The Home
Development Mutual Fund, otherwise known as Pag-IBIG
(Pagtutulungan sa kinabukasan: Ikaw, Bangko, Industriya
at Gobyerno ) Fund is a mutual provident savings system
for private and government employees and other earning
groups, supported by matching mandatory contributions of
their respective employers with housing as the primary
investment.
- It provides short term loans and access to housing
programs.
 Minimum Wage
- Republic Act No. 6727 (also known as the “Wage
Rationalization Act”) mandates the fixing of the minimum
wages applicable to different industrial sectors, namely,
non-agriculture, agriculture plantation, and nonplantation,
cottage/handicraft, and retail/service, depending on the
number of workers or capitalization or annual gross sales
in some sectors.
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 Holiday Pay (Article 94 of the Labor Code, as amended)
- Holiday pay refers to the payment of the regular daily wage
for any unworked regular holiday.
- Every employee that will work on regular holidays will be
paid equal to 200% of his/her minimum wage rate.
- For those who will not work, they will be entitled to 100% of
his/her minimum wage rate.
 When a regular holiday falls on a Sunday, the following
Monday shall not be a holiday, unless a proclamation is
issued declaring it a special day.
Unless otherwise modified by law, order, or proclamation, the
following are the twelve (12) regular holidays in a year under
Executive Order No. 292, as amended by Republic Act 9849:
- New Year’s day
- Maundy Thursday
- Good Friday
- Araw ng Kagitingan
- Labor Day
- Independence Day
- National Heroes Day
- Eidl Fitr
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- Eidl Adha
- Bonifacio Day
- Christmas Day
- Rizal Day
 13th month pay
- Pursuant to Presidential Decree No. 851. The 13th
month pay of employees shall amount to at least 1/12
of the total basic salary earned for the year that will be
given not later than December 24 of every year.
 Maternity Leave
- Maternity Leave of 60 days for normal delivery and 78
days for caesarian section delivery for every pregnant
employee in the private sector, whether married or
unmarried. A female employee should be an SSS
member and must have paid at least 3 monthly
contributions within the 12-month period. (RA 1161, as
amended by RA 8282)
- This benefit applies to all female employees, whether
married or unmarried.
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 Paternity Leave
- Pursuant to Republic Act No. 8187. 7 days Paternity
Leave for all married male employees in the private
sector regardless of status of employment. The purpose
of this benefit is to allow the husband to lend support to
his wife during her period of recovery and/or in nursing
her newborn child. (RA 8187)
 Premium Pay
- Premium pay refers to the additional compensation for
work performed within eight (8) hours on non-work
days, such as rest days and special days.
- Employees who works on special day shall be entitled
to additional 30% of the basic pay and for those
employees who work on their rest day and falls on
special shall be entitled to additional 50% of the basic
day.
- Unless otherwise modified by law, order, or
proclamation, the following are the three (3) special
days in a year under Executive Order No. 292, as
amended by Republic Act 9849 that shall be observed
in the Philippines:
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Ninoy Aquino Day
All Saints Day
Last Day of the Year
 Overtime Pay ( Article 87 of the Labor code, as amended)
- Overtime pay refers to the additional compensation for
work performed beyond eight (8) hours a day.
- The COLA shall not be included in the computation of
overtime pay. The minimum overtime pay rates vary
according to the day the overtime work is performed, as
follows:
- Employees who works in excess of 8 hours on ordinary
working day shall be entitled to additional 25% of hourly
rate.
- Employees who works in excess of 8 hours on
scheduled rest day shall be entitled to additional 30% of
hourly rate on the said date.
- Employees who works in excess of 8 hours on special
day which falls on scheduled rest day shall be entitled
to additional 30% of hourly rate on the said date.
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- Employees who works in excess of 8 hours on regular
holiday shall be entitled to additional 30% of hourly rate
on the said date.
- Employees who works in excess of 8 hours on regular
holiday which falls on scheduled rest day shall be
entitled to additional 30% of hourly rate on the said
date.
 Service Incentive Leave
- 5 days service incentive leave with pay for employee
who has rendered at least 1 year of service. (Article 95
of the Labor Code, as amended)
 Sick Leave
- Every employee are entitled of 12 days sick leave
annually provided they have been employed for at least
1 year. Additional 1 day sick leave per year and
maximum of 15 days annually.
- Ten days of unused sick leaves within the year are
convertible to cash
- Unused sick leaves are not carried over the next
operating year.
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 Vacation Leave
- Every employee are entitled of 12 days’ vacation leave
annually provided they have been employed for at least
1 year. Additional 1 day vacation leave per year and
maximum of 15 days annually.
- Ten days of unused vacation leaves within the year are
convertible to cash
- Unused vacation leaves are not carried over the next
operating year.
 Retirement Pay (Article 302 of the Labor Code, as amended)
- The retirement pay is given to employees who has
reached the age of 60 years for optional retirement and
65 years old for compulsory and who has served the
business for at least 10 years in the service. This is
computed by multiplying the daily rate times 22.5 days
times the number of years of service. (Article 302 of
Labor Code, as amended)
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 Separation Pay (Article 298-299 of Labor Code, as amended)
- An employee is entitled to receive a separation pay
equivalent to one half (1/2) month pay for every year of
service, a fraction of at least six (6) months being
considered as one (1) whole year,
if his/her separation from the service is due to any of
the following authorized causes:
1. Retrenchment to prevent losses
2. Closure or cessation of operation of an
establishment not due to serious losses or financial
reverses
3. When the employee is suffering from a disease not
curable within a period of six (6) months and his/her
continued employment is prejudicial to his/her health or
to the health of his/her co -employees.
- An employee is entitled to separation pay equivalent to
his/her one - month pay for every year of service, a
fraction of at least six (6) months being considered as
one whole year,
if his/her separation from service is due to any of
the following: 1. Installation by employer of labor-
saving devices
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2. Redundancy, as when the position of the
employee has been found to be excessive or
unnecessary in the operation of the enterprise
3. Impossible reinstatement of the employee to
his or her former position or to a substantially
equivalent position for reasons not attributable to
the fault of the employer.
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C. Personnel Uniform and ID
Employees’ Uniform
Polo
Shirt
Black
Pants
Black
Shoes
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Polo
Shirt
Front
Back
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Employees and Staffs Identification Card
Front Back
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Staffs Uniform
T-shirt
Front
Back
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Black Black
Pants Shoes
Apron
Gloves
Mask
Hair Net
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D. Motivational Theories
The company will use the Abraham Maslow’s Hierarchy of needs as
a guide on how the entity will motivate its employees. Through the use of
this model the company will be able to identify and understand the needs of
every employee; this will lead them to become more productive at work. The
company uses this model, because it is very detailed, and covered all of
employees’ needs.
Figure1. Abraham Maslow’s Hierarchy of Needs
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Motivational Mechanics Motivational Theory Target Cost

Program audience
Providing The company will Abraham Maslow All See
Salary provide salary to Theory Employees attached
all employees (Physiological schedule
which are Needs) of salaries
equivalent to The company will
what they assure all employees
contribute to the that they will get a
company. salary that is enough
to pay for their basic
needs.
Retirement The company will Abraham Maslow All 100 pesos
Plan provide a specific Theory (Safety and employees per month.
fund for the Security needs) who are
retirement of Through the use of working at
each employee. retirement plan every the
The retirement employee will be at company
fund that will be ease that they will for 10
set aside is get extra benefit from years, age
different from the the company when 60 up to 65
retirement benefit they reached the old years old.
they will get from age.
the government
agency.
No As strict Through this kind of All No cost

employee adherence to policy the company employees will be
will be company policies ensures that all used.
terminated with regards to employees will not
without management of be terminated nor
reasonable employees’ suspended without
cause violations, the rational cause and
policy corresponding due process.
sanctions will only
be construed
upon proven
wrongdoings.
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Motivational Mechanics Motivational Target Cost

Program Theory audience
Team Every year, the Abraham Maslow All Venue –
Building company will Theory (Love and employees P30,000
provide an Belongingness Food –
annual team needs) P50,000
building for all Through these Transportation
employees. This kinds of strategies, – P15,000
includes all employees will Other
seminar, games, get a chance to expenses –
and other fun know more about P5,000
and exciting their co-workers.
activities. It This method will
consists of 3 break the walls
days, and 2 between them, and
nights activity. be able to feel that
they are not mere
employees but
also family. This
kind of strategy will
build new Venue –
Annual The company will friendship, and will P10,000
Sports Fest also provide an lessen the Food –
annual sports intimidation P20,000
festival for all between lower and Transportation
employees. The higher rank – P10,000
annual sports employees, and Other
fest will be can also lessen if expenses –
conducted every not eliminate the P5,000
4th or 5th month stress related to
of the year. their works.
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Motivational Mechanics Motivational Target Cost

Program Theory audience
Employee Employees who Abraham Maslow All See attached
of the show an Theory (Self- employees schedule of
month exemplary esteem needs salaries
performance who and Self
are consistently Actualization)
punctual without Through giving this
tardiness and award the
absences for employee will
each month will boost their
be given an confidence and
incentive of 1- morale at work.
day extra salary Also those who did
not get the award
will be more
competent and
determined to be
the awardees in
the succeeding
months.
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F. Manpower Schedule
Manpower Requirements
Position No. needed Salary
General Manager 1 Salary is limited to the
share in profit or loss
Water Refilling Operations 1 Salary is limited to the
Manager share in profit or loss
Marketing Manager 1 Salary is limited to the
share in profit or loss
Sales and Promotion Staff 1 P491
Cashier/ Call Attendant 1 P491
Delivery Drivers 3 P491
Pump Operators 3 P491
Cleaners 3 P491
TOTAL 18
Job Details
Position Job Status No. of No. of Day-Off

working working Days
Hours
General Permanent 8 Hours 6 Days Sunday
Manager
Water Refilling Permanent 8 Hours 6 Days Sunday
Operations
Manager
Marketing Permanent 8 Hours 6 Days Sunday
Manager
Sales and Permanent 8 Hours 6 Days Sunday
Promotion
Staff
Cashier/ Call Permanent 8 Hours 6 Days Sunday
Attendant
Delivery Permanent 8 Hours 6 Days Sunday
Drivers
Pump Permanent 8 Hours 6 Days Sunday
Operators
Cleaners Permanent 8 Hours 6 Days Sunday
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Salaries and Wages
Position Working Wage Gross Pay SSS Phil Pag-Ibig Net Pay
Days per Day Health (Not
exceeding
P100)
Sales and 26 P491 P12,766.00 P472.3 P150 P100 P12,043.7
Promotion
Staff
Cashier/ 26 P491 P12,766.00 P472.3 P150 P100 P12,043.7
Call
Attendant
Delivery 26 P491 P12,766.00 P472.3 P150 P100 P12,043.7
Drivers
Pump 26 P491 P12,766.00 P472.3 P150 P100 P12,043.7
Operators
Cleaners 26 P491 P12,766.00 P472.3 P150 P100 P12,043.7
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G. Job Design/Analysis
General Manager
Reports to: Partners
Job Description:
1. Increases management’s effectiveness by recruiting,
selecting, orienting, training, coaching, counseling, and
disciplining managers; communicating values; strategies and
objectives; assigning accountability; planning, monitoring and
appraising job results; developing a climate for offering
information and opinions; providing educational opportunities.
2. Responsible for fixing prices and signing business deals.
3. Responsible for providing direction for the business.
4. Creating, communicating, and implementing the organization’s
vision, mission, and overall direction
5. Responsible for signing checks and documents on behalf of
the company.
6. Evaluates success of the organization.
7. Defining job positions for recruitment and managing
interviewing process.
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Job Specification:
 Graduate of Bachelor of Science in Business
Administration (Marketing, Finance, HR)
 Preferably with Master’s Degree in Business Administration
 With at least 3 years of experience in supervisory position
 Male or Female
 With strong verbal and written communication skills
 Knowledgeable in Microsoft Excel application
WATER REFILL OPERATION MANAGER
Reports to: General Manager
Job Description:
1. Responsible for overseeing the smooth running of the water
refill station
2. Map out strategy that will lead to efficiency amongst workers.
3. Responsible for training, evaluation and assessment of
workers.
4. Ensures operation of equipment by calling the Repair and
Maintenance Personnel for preventive maintenance
requirements.
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5. Ensures that all the prescribed standards and procedures in
running a water refilling station are strictly adhered to at all
times.
6. Responsible for overseeing the smooth running of HR and
administrative tasks for the organization.
Job Specification:
 Graduate of Business Administration (Marketing, Finance,
HR)
 With at least 3 years experience in related field
 Updated/competent in the implementing rules and
regulation with regards to water refilling station business
 Strong verbal and written communication skills
 Male or Female
SALES AND MARKETING MANAGER
Job description:
1. Manage external research and coordinate all the internal
sources of information to retain the organization’s best
customers and attract new ones.
2. Analyze the volume of purchase transaction of the customers.
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3. Identify, prioritize and reach out to new partners such as other
business establishments like canteens, hospitals, offices
funeral house, coffee shops, restaurants, laundry shops (for
recycled waters), etc.
4. Communicate with customers in terms of understanding their
needs, suggestions and sometimes complaints.
5. Help increase sales and growth for the company.
Job Specification:
 Graduate of Bachelor of Science in Business
Administration Major in Marketing
 With at least 2 years of experience in related field
 Possess good verbal and written communication skills
 With keen attention to details
 With pleasing personality
 Male or Female
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SALES AND MARKETING STAFF
Job Description:
1. Assist the marketing manager in carrying out all his/her tasks.
2. Create a file or document, the contract and needed
demographic information of the customers.
3. Ensures the steady flow of finished products from the water
refilling station through the wholesale distributors to the target
market.
Job Specification:
 Male or Female
 At least high school graduate with NC II Tesda
Accreditation in running a water refilling station
 With strong verbal communication
 Must have the initiative in reaching out to move and move
customers
 With at least 1 year experience in the field of marketing
wholesale retailing
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ACCOUNTANT (OUTSOURCED)
Job description:
1. Prepare the cash position report, general ledger and financial
reporting.
2. Responsible for administering payroll.
3. Provides management with financial analysis, development
budgets, and accounting reports and analyzes financial
feasibility with most complex proposed projects.
4. Ensuring compliance with taxation and other government
reportorial requirements.
Job Specification:
 CPA with BIR and BOA Accreditation
PUMP OPERATOR
Reports to: Water Refill Operation Manager
Job description:
1. Responsible for selling and refilling water for customers as
requested.
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2. Ensures that the pumps are performing and dispensing treated
water as required.
3. Assist in refilling water tankers with water as requested.
4. Handler any other duty as assigned by the water refill
operation manager.
Job Specification:
 Male
 At least high school graduate with NC II Tesda
Accreditation in running water refilling station
 At least 18 years old
 Physically fit and can lift gallons of water
 With at least 1 year working experience
CASHIER AND CALL ATTENDANT
Job description:
1. Receives and performs cash management.
2. Issues official receipts for collections.
3. See to it that the total collections coincide with the total items
sold.
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4. Answer phone calls from customers who are ordering by
phone calls for delivery.
5. Coordinates with the water refilling operations manager
regarding order he/she got three phone calls.
Job Specification:
 At least high school graduate
 With at least 1 year experience as a cashier
 With good moral character issued by a reputable person or
institution (for verification by the admin)
 With good verbal communication skills
 Female
E-Byke/Delivery Drivers
Job Description:
1. Assist in loading and unloading treated water.
2. Assist the Water Refill Operations Manager in planning their
route according to a delivery schedule.
3. E-byke/delivery drivers sometimes may be required to sell
products to households and businesses on their route, obtain
signatures from recipients and collect cash.
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4. Inspect vehicles for mechanical items and safety issues and
perform preventive maintenance.
5. Collect and verify delivery instructions.
6. Report defects, accidents or violations.
Job Specification:
 Although E-Bykes are not required to be registered to LTO,
it is still a must that our drivers must have driver’s license
to serve as their evidence for driving competence,
including all the IRR’s in terms of driving
 Physically fit and can lift heavy gallons/containers of water
 Knowledgeable in different routes and places
 With at least 1 year of driving experience
 Male
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Cleaner(s)
Job Description:
1. Responsible for handling core services that revolve around
tanks, water containers and reservoirs cleaning, parking lot
sweeping, equipment cleaning and other related cleaning
services.
2. Maintain clean working area by sweeping, vacuuming,
cleaning of glass doors and windows, etc. if required.
3. Ensure that toiletries and supplies don’t run out of stock.
4. Handle any duty as assigned by the Water Refill Operations
Manager.
Job Specification:
 With or without experience
 Physically fit
 Female
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H. Recruitment, Selection, Training, and Orientation Process
Recruitment Process
Identify Job
Vacancies
Source
Candidate/Job
Posting
Receive request
form of employee
Assessment of
Applicant
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Recruitment is the process of finding and hiring the best
qualified candidate for a job opening, in a timely and cost effective
manner. The recruitment process includes analyzing the
requirements of the job, screening and selecting applicants, hiring
and integrating the new employee to the organization.
STEP 1: Identify job Vacancies
Filling for the job vacancies available inside the company.
STEP 2: Source candidate/Job Posting
Recruiting applicant through job posting.
STEP 3: Receive request form of employee
Acquiring the application duly accomplished form of the
employees.
STEP 4: Assessment of applicant
Conduct interview, background check, and give exams to the
applicant.
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Selection Process
Preliminary Interview
Selection Test
Second Interview
Pre-employment
Screening
Medical and Physical

Examination
Third Interview
Job Offer
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Preliminary Interview
The purpose of preliminary interview is to assess the
applicants based on the information supplied in the application forms.
The primary objective is to sort the applicants to eliminate the misfit
candidates. On the other hand, preliminary interview is often called a
courtesy interview and is a good public relations exercise.
Selection Test
Applicants who passed the preliminary interview will call for a
test. There are various types of tests conducted depending upon the
jobs that they applied for. These tests can be aptitude tests,
personality tests and ability tests and are conducted to judge how
well the applicants can perform task related to the job.
Pre-employment Screening
After passing the selection tests, applicants will undergo the process
of investigation of their past employment, academic records, police
records and necessary information needed to verify the information
listed in the application form. It is also used to assess the
interpersonal skills of the candidates.
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Final Interview
The final interview is a formal interview and in-depth conversation
between applicants and general manager. It is done to know more about the
applicants’ ability to communicate. The interviewer may ask question or give
situation to determine the applicant’s ability to solve problems that may arise
in the work place.
Medical and Physical Examination
The applicant is required to undergo physical and medical
examination. These tests will help to determine the applicant’s current
health status to know if they are fit for the job or not.
Job Offer
After necessary processes are completed, the management will now
communicate the decision to the applicant that he/she has completed the
requirements and the job will be offered.
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Training Process
Training Needs
Analysis
Training Design
Training Delivery
Training
Evaluation
Feedback of the
Training
Programme
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Training Needs Analysis
The organization is required for data collection in order to know the
investments for training. Through analyzing training needs, organization can
choose what specific knowledge, skill, and attitudes are required to enhance
employee’s performance based on the company’s standard.
Training Design
The organization will determine how, when and where the training
must be conducted. Determining the training design will lower the risks of
failure in the executing the training proper.
Training Delivery
Training delivery are the methods used to perform and execute
certain training. Through this, passing of information can generate better
learning outcomes. It will also amplify the results by proper execution and
coordination.
Training Evaluation
Training evaluation is done after training delivery. This will help assess the
results of the training conducted if it is effective. It is also done to check if the
training proper meets the objective of the management in conducting the training.
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Feedback of the Training
Evaluation provides feedback to trainees. Trainees will be assessed based
on the objective of the training conducted and if they improve their abilities and
skills needed.
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Orientation Process
Welcoming the employee
Employee Handbook
Introduction and tour to

the facilities
Rules and Regulation
Explain Job
Responsibility
Wage and Benefits
Signing Contract
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Employee orientation is a part of long term investment in a new
employee. It is an initial process that provides easy access to basic
information, programs and services, gives clarification and allows new
employees to take an active role in organization. Orientation provides an
opportunity for new employees to become acclimated to their new company,
department, colleagues, and work expectations.
Welcoming the Employee
Every employee should welcome his new workmate in the
organization. It is necessary for the new employee to feel that he/she
belongs to the company and his/her role is a factor in contributing to
company’s success.
Employee Handbook
Employee handbook is given to the new employee as their basis on
daily transactions and activities in the business. It contains history,
background, mission, vision, goals, objectives and the organization
structure. It also contains the company policies, working condition and
standard operating procedures that must be observed. It also includes
company and employee information benefits and additional terms and
condition of employee.
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Introduction and tour to the facilities
New employees must be toured around the business. This may help
new employees to familiarize themselves to the different equipment and
facilities of the business. They must be also informed about their duties and
safety procedures in case of emergency.
Explain Job Responsibilities
It is describing the scope and limitations of responsibilities of one
employee to the organizations. It also includes his role in the organization
and whom he must report with. Its primary focus is the definition of what
necessary requirements and works are needed get the job done properly.
Wage and Benefit
This process includes the explanation of the wage and benefit of the
employee that is implemented by the company. The employee must know
his/her salary rate in different circumstances and the benefits that might be
received. He/she also needs to be informed about the different contributions
and deductions that may appear in the pay slip.
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Signing of Contract
The last stage is signing of the contract between the employee and
the company. This is done to ensure that the contract is binding and that the
employee agrees to all the rules and regulations implemented by the
company and that the failure to abide to the conditions will result to legal
repercussions.
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I. Organizational Chart
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J. Gantt Chart
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Item Photo Description Price

Desktop (4pcs) Used to record and ₱44,175.00
report transactions
about the business
Printer Used to print files and ₱4,800.00

necessary documents
Air conditioner Used as a proper air ₱18,699.75

ventilation
Fire Used to control small ₱3,750.00

Extinguisher fire on emergency
(2pcs) situations
Office Equipment
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CCTV (3pcs) Used to monitor the ₱3,600.00

surroundings and extra
security in the
business.
Biometric Used to record the time ₱3,800.00

Machine in and time out of the
employees
Telephone Used as a devise to ₱1,598.00

(2pcs) communicate with
people and to conduct
a conversation when
they are apart from
each other.
LCD TV Used to connect the ₱2,699.00
CCTV’s to observe the
captured videos
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Transportation

Delivery- Used to deliver ₱
Electric cargo the products to 129,996.00
E-trike its right
(2pcs) destination
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Furniture and fixture – Office

Office Chair used at a desk by the ₱2,804.00
(4pcs) employees
Office Desk used by the employees ₱7,096.00

(4pcs) in working
File Cabinet used to organize and ₱3,000.00

safe-keep important
documents of the
company
Fluorescent used to give ₱1,299.00

Light set of 6 illumination
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Equipment – Store

Water Refilling Used to process the ₱250,00.00
Machine Set water to turn it to the
desired output. The
water will undergo
stages of filtration
and treatment to
Water Used to dispense ₱17,994.00

Dispenser hot and cold water
(3pcs)
Money detector Used to detect if the ₱1000.00

money is genuine or
its authenticity
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Cash drawer Used as a small vault of ₱2,800.00
money in a daily
transaction
Exhaust fan Used to remove excess ₱932.50

heat in the warehouse
Heat Gun Used to seal the ₱1,500.00

products.
Water tank Used to store water ₱17,499.75
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Ceiling Fan Used to ventilate the ₱3,650.00

(2pcs) work place
Cleaning Materials – Maintenance

Dustpan (4pcs) Used to get the dirt ₱200.00
swept by the broom
Mop (6pcs) Used to soak up ₱600.00

liquid, for cleaning
floors and other
surfaces, to mop up
dust, or for other
cleaning purposes
Garbage bag set Used to contain ₱900.00
of 10 (30sets) rubbish
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Trash can Used to accumulate P2,500.00

(2pcs) trash of the company
Air freshener used to eliminate ₱840.00

(12pcs) unnecessary odor
Store Supplies

Sponge Used to scrub the ₱1,200.00
(120pcs) containers for
cleaning purposes
Dishwashing Used to clean ₱1,590.00

liquid set of 2 containers
(6 sets)
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Microfiber Rug Used to dry the ₱6,740.00

Set of 32 containers after
(10sets) washing them.
Water Used to store ₱57,500.00

Container Big certain amount of
(500pcs) water for the
customers
Bottle Used to store ₱15,000.00

Container certain amount of
350ml water for the
(6000pcs) customers
Bottle Used to store ₱15,600.00

Container certain amount of
500ml water for the
(6000pcs) customers
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Office Supplies
Pencils 12pcs used to fill ₱297.00

per box important details
(3boxes) on documents
Ballpen 50pcs used to fill ₱1,612.50

per box important details
(3boxes) on documents
Printer Ink Refill used to refill the ₱1,596.00

set of 4 (4 sets) ink of printer for
continuous print of
documents
Bond Paper set used to print ₱1,425.00

of 5reams necessary
documents of the
business
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Stamp Used to stamp ₱295.00

documents for
approval
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K. Articles of Partnership
ARTICLES OF PARTNERSHIP
OF
Myriad Partnership
(Partnership Name)
KNOW ALL MEN BY THESE PRESENTS:
That We, the undersigned partners, all of legal age, residents and
citizens of the Philippines have on this day voluntarily associated us
together for the purpose of forming a general partnership under the
following terms and conditions and subject to existing and applicable laws of
the Republic of the Philippines:
AND WE HEREBY CERTIFY:
ARTICLE I. Partnership Name:That the name of this partnership shall be
Myriad Partnership, and shall transact business under the said company
name.
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Myriad Partnership
09096549713
ARTICLE II. Business Purpose:That the purpose/s for which this partnership
is formed is/are:
 To generate income.
 To engage in business related to agricultural products.
 To provide additional jobs for the unemployed.
 To create an accessible rice and eggs distributor to nearby retailers and
wholesalers.
ARTICLE III. Principal Place of Business:That the principal place of business
of this partnership shall be located at: #24 Rincon Road, Rincon Valenzuela
City.
ARTICLE IV. Term of Existence: That this partnership shall continue to
operate indefinitely, from and after the original recording of its Articles of
Partnership by the Securities and Exchange Commission unless all partners
agree to terminate the business operation.
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ARTICLE V. Partners’ Circumstances:That the names, nationalities and
complete residence addresses of the partners are as follows:
Name Nationality Complete Residence

Address
Sherman Lucena Filipino 32 I. Fernando St.
Malanday Valenzuela City
Josa Mae Rodriguez Filipino 22 C G. Pascual St.

Rincon, Valenzuela City
Vince Ray Cortez Filipino 132 A. Tongco St. Malinta,

Valenzuela City
Mel Joshua Barrera Filipino 72 Gumamela St. Simeon

Doon Comp. Karuhatan,
Valenzuela City
JopelEman Filipino 1043 Sta. Rita St. Malinta,

Valenzuela City
Tracy Ann Agas Filipino Blk 3Roses St. Sta. Lucia

Village Phase VI Punturin,
Valenzuela City
Gelyn Tumala Filipino 4765 Igmidio St. Gen. T.

de Leon, Valenzuela City
Jethro Divina Filipino Blk 39 Lot 52 Northville 1

Bignay, Valenzuela City
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ARTICLE VI. Capital Contributions: That the capital of this Partnership
shall be the amount of P, Philippine Currency, contributed in cash by the
partners, as follows:
Name Amount Contributed
Sherman Lucena P500,000
Josa Mae Rodriguez P500,000
Vince Ray Cortez P500,000
Mel Joshua Barrera P500,000
Tracy Ann Agas P500,000
Jopel Eman P500,000
Gelyn Tumala P500,000
Jethro Divina P500,000
That no transfer of interest which will reduce the ownership of Filipino
citizens to less than the required percentage of capital as provided by
existing laws shall be allowed or permitted to be recorded in the proper
books of the partnership.
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Myriad Partnership
09096549713
ARTICLE VII. Sharing Ratios:
 The profit will be shared according to their respective capital
contribution, while losses will be shared equally.
 If liabilities of the company will be greater than its asset, then the
remaining amount of debts after all assets have been exhausted will be
divided to the solvent partner’s capital contribution.
ARTICLE IX. Management: That this partnership shall be under Sherman
Lucena, as General Manager, who shall be in charge of the management of the
affairs of the company. He shall have the power to use the partnership name
and in otherwise performing such acts as are necessary and expedient in the
management of the firm and to carry out its lawful purposes.
ARTICLE X. Undertaking to Change Name: That the partners undertake to
change the name of this partnership, as herein provided or as amended
thereafter, immediately upon receipt of notice or directive from the Securities
and Exchange Commission that another corporation, partnership or person has
acquired a prior right to the use of that name or that the name has been
declared as misleading, deceptive, confusingly similar to a registered name, or
contrary to public morals, good customs or public policy.
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Myriad Partnership
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IN WITNESS WHEREOF, we have hereunto affixed our signatures this ____
day of ______, 20___, at ________.
SHERMAN LUCENA JOSA MAE RODRIGUEZ
TRACY ANN AGAS VINCE RAY CORTEZ
JOPEL EMAN JETHRO DIVINA
GELYN TUMALA MEL JOSHUA BARRERA
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ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES)

____________________________) S.S.
BEFORE ME, a Notary Public, for and in _________________, this

____day of _________, 20___, personally appeared the following persons:
Name TIN/ID/Passport No. Date & Place Issued
known to me and to me known to be the same persons who executed the

foregoing Articles of Partnership constituting of _____pages, including this page
where the acknowledgement is written, and they acknowledged to me that the
same is their free and voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ______;
Page No. ______;
Book No. ______;
series of 20 ______.
148 | P a g e

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Myriad Partnership

Pure Ever Water Refilling Station

Water is a necessity to most of the living organisms, simply because

Dietetic Association, it is advised that the average adult should consume

Natural sources of potable water are a rare occurrence in the

Philippines. Mostly because residents near the bodies of water uses it in

on water pumps and/or water provided to them through the pipes .

Groundwater reserves from deep wells are exposed to contamination and

consumption because of the constant repairs of Manila Water Corporation

According to B.B. Magtibay in his article in Business Diary PH, there

are around 3,000 water-refilling stations that proliferate nationwide and

water per day.

The business was proposed because of the increasing demand for

proponents want to help people have access to clean water.

B. Name of the Business

and, therefore, safe for consumption. The business is also expected to

operate forever – indefinitely.

C. Location of the Business

D. Vision, Mission, Objectives

A competitive, trusted, and advance water refilling station that offers

high quality products and services that ensure customer satisfaction.

To make an impact to customers by providing the most affordable,

finest quality treated drinking water, and services to customers.

 To keep pace with the innovations in this water refilling business

 To generate customer loyalty through providing high quality yet

affordable products and services.

 To increase the market share by at least 1% each year.

 To increase the sales by 10% every year.

 To become a dynamic organization with competent individuals by

continuously improving their skills and enhancing employees

welfare every year.

 To continuously grow through a constant research and

development regarding the products offered.

goals by creating an unwavering guide.

Efficiency and Effectiveness

manner with the least waste of time and effort.

Honesty and Integrity

The company will promote honesty and integrity in every employee in

the organization in all aspects.

Be caring, considerate, respectful and giving personal attention to the

customer needs and conditions that will build a long-term relationship

between the customer and the company.

The organization will maintain complete and secure information of the

company and customers records.

the feedback given by the customers.

permit to operate, and DOH also

The company logo of Myriad Partnership is embedded with many

represents the company’s intention to express freedom, encourage

sees the logo.

The business logo of Myriad Partnership is embedded with many

partnership and also it means that we served our customers continuously

and flawlessly, without any interruption because we have enough supply of

represents coolness, neutral, balanced and the effectiveness and the

efficiency of our serving.

I. Integrated Marketing Proposition

“A Pure Ever safe and affordable drinking water”

everyone to purchase. With the business name attached to the proposition,

offers the safe and affordable drinking water.

The partners decided to use this tagline because it is simple and it

undergone different processes. These will also come in two different

forms; the non-returnable plastic bottles – which comprises of 350

container with faucet.

This kind of water comes from mineral sources, which