CHAPTER -I

1. Introduction

Marketing involves a study of the consumers and their preference means the
preferring of one thing to another. Today the consumers have number of alternatives products
of a particular type at their disposal. Thus they have to prefer one particular product to
another. After having received information regarding the alternatives the consumers evaluates
the alternatives and then arrives at a purchase of decision. A marketing manager is required to
be aware of the reason for preferring a particular product.

Buying is an important function, consumers spend more time in buying includes

the determination of one’s need, finding out of the source of supply, the making of business
connections, the negotiating of prices and other terms and conditions and the transfer of title
the seller to the purchaser.

Product selling beings with product buying. The success of selling depends upon
buying. It is generally experienced that the costs of the raw materials, supplies, etc., are about
half of the sales amount of manufactured products. Therefore almost all the producers or
manufacturers are basically interested in buying the best quality as purchases only try to
minimize the cost of buying. This is the case with middleman agents etc. Because the
businessmen are interested in selling is always at a profit. Thus we can mark that, “goods
well bought are half sold” for good buying correct buying decision is essentials. Perfect
knowledge of consumers demand and consumer want must be studied by the marketing
manager.

Now a day’s a large company’s follow the modern marketing concept. It can be
expressed as, the achievement of corporate goods through meeting and exceeding customer
needs better than the competition.

In the study consumer behavior involves the study of use and disposal of products
as well as the study of how they are purchased.

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 The study of consumer behavior helps firms improve their marketing strategy by
understanding the psychology of consumers, behavior of customers, how consumer are
motivated and decide on differ products .By understanding the consumers we will be able to
make a more effective decision as to which strategy to employ.

The underlying foundation of demand, therefore, is a model of how consumers

behave. The individual consumer has a set of preferences and values whose determination is
outside the realm of economics. They are no doubt dependent upon culture, education, and
individual tastes, among a plethora of other factors. The measure of these values in this model
for a particular good is in terms of the real opportunity cost to the consumer who purchases
and consumes the good. If an individual purchases a particular good, then the opportunity
cost of that purchase is the forgone goods the consumer could have bought instead. We
develop a model in which we map or graphically derive consumer preferences. These are
measured in terms of the level of satisfaction the consumer obtains from consuming various
combinations or bundles of goods. The consumer’s objective is to choose the bundle of goods
which provides the greatest level of satisfaction as they the consumer define it. But
consumers are very much constrained in their choices.

These constraints are defined by the consumer’s income, and the prices the
consumer pays for the goods. We will formally present the model of consumer choice. As we
go along, we will establish a vocabulary in order to explain the model. Development of the
model will be in three stages. After a formal statement of the consumer’s objectives, we will
map the consumer’s preferences. Secondly, we present the consumer’s budget constraint; and
lastly, combine the two in order to examine the consumer’s choices of goods Consumer make
decisions by allocating their scarce income across all possible goods in order to obtain the
greatest satisfaction. Formally, we say that consumers maximize their utility subject to budget
constraint. Utility is defined as the satisfaction that a consumer derives from the consumption
of a good. As noted above, utility’s determinants are decided by a host of noneconomic
factors. Consumer value is measured in terms of the relative utilities between goods. These
reflect the consumer’s preferences. Theory of Consumer Preference is defined as the
subjective (individual) tastes, as measured by utility, of various bundles of goods. They
permit the consumer to rank these bundles of goods according to the levels of utility they give
the consumer. Note that preferences are independent of income and prices.

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1.2 Objective of the study

To study the customer preference about Chennai silks.

To know the benefits about the Chennai silks .

To know the customer satisfaction of the dress material in Chennai silks,

To know the occupational level of customer

To know the the opinion about the prices of dress material.

1.3 Limitations of the study

Some respondents were not ready to co-operate with the researchers due to some

un wanted fear

Most of the respondents were have lack of knowledge. So we explain the

questions into Tamil it leads to wastage of time.

Time and cost are other factors limiting the study to sample of 75 percentages
Respondents did not take it as a serious concern.

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 1.4 Methodology of the project

1.4.1 Meaning

Redman and more define research as systematized effort to gain new knowledge some
people considers research as a movement from the known to the unknown. It is actually a
voyage of discovery.

1.4.2 Research methodology

Research methodology is a way to solve a research problem in a systematic manner. In it

various steps that are generally adopted by a researcher in studying the research problem with
logic behind them are explained in detail. The under mentioned steps and procedure are
followed in this study.

1. Identifying the study area based on the rational of the study and the problem to be solved
by doing a research.

2. Preparation of interview schedule and collecting primary data from the buyers of the Pothys
textile ltd.

3. Analysing the collected primary data through percentage analysis and statistical
procedures.

4. Preparing a detailed report by explaining the concept of research topic research design
discussion and finding.

1.4.3 Research design:

The design of the research project popularly known as the “research design”. A research design is
the arrangement of conditions for collections and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in procedure.

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 1.4.4 Descriptive research:

Descriptive research includes survey facts finding enquiries of different kinds. The main
characteristics has no control over the variable she can only report what has happen or what is
happening.

1.4.5 Sampling size:

The sampling size should be large enough to give a confidence interval of desired width and as
such the size of the sample must be chosen by the universe the sample size for the study is 75.

1.4.6 Sampling method:

Convenience sampling is used for the study under this method the units are selected according
to convenience of the researcher such as nearness easy availability of data.

1.4.7 Tools for data collection:

The tool used in questionnaire construction is an art. Questionnaires are used primarily status of
current practice &in conducting opinion tools & surveying attitude. Questionnaire is schedule to
be filled up information rather by the researcher.

1.4.8 Tools for analysis:

The tools used for analysis in percentage analysis.

1.4.9 Research area:

The research selected in tiruneiveli for the research.

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Methods of data collection:

The researcher collected the data’s from two different sources.

i) Primary data

ii) Secondary data

i) Primary data:

Primary data refers to those data which are gathered by observation. Measurement and
count during the source of investigation. Primary data are those which are collected for the first
time.

The questionnaire method is used by the researcher to collect the primary data. The
researcher interviewed the respondent in person with the help of questionnaire after explain
the aim of this study. As the questionnaire after explain the aims of this study. As the
questionnaires in English the researcher translated the question into Tamil for the accurate
responses. The researcher requested and motivated the respondents to be frank in their
opinion.

ii) Secondary data:

Secondary data refers to those data which have already been collected and used by some
agency for some purpose and are available for the study. Secondary data are collected
through some publications.

The secondary data have been collect from books, journals, newspapers, periodical reports,
internet and unpublished records.

The researcher collected the secondary data from the publications, newspapers and
internet.

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 Data analysis:

The data has been analyzed by using appropriate statistical techniques such as
percentage.

The researcher prepared the master table for the collected primary data. Then they used
tabulation, percentage analysis and statistical procedure to interpret the collected primary data.
By this way the research design was framed to collect the primary data.

1.5 Scope of the study:

The research was conducted in Tirunelveli. The research was conducted for consumer
preference with special reference to Pothys. The market study in used to determine the
satisfaction level and also the opinion about the Pothys among the buying behavior of user.

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1.6 Organization structure

director

General General
Manager

Manager Manager

Officer Officer Inspector

Line

Figure 1

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 CHAPTER II

2.1 About the Pothys

In 1930, Pothys gathered up the threads of our dream. They started a small loom in
srivilliputtur in tamilnadu. Pothys was founded by mr.k.v.pothy moopanar ,founder of Pothys
before about 90 years. He first sold the cloths like cotton sarees, dhoties and towels woven in
his own loom under the name’pothy mooopanar’ and it became the first show room of Pothys at
srivilliputtur. The potyhs family had forefather whom were the dedicated weavers for the
maharajas in the past. The Pothys has made many records in the field of textile industry.

Pothys has established itself as house hold name in the textile industry in tamilnadu. Our
indisputed reputation stems froms our unflinching dedication to give you the highest quality,
exclusive and diverse clothing options and unmatched customer service.

Our hard work,dedication and perseverance has earned us the distination of being voted the
most preferred saree show room in Chennai, according to SUNTVneilson survey in the year 2002.we
are also the first retail show room in tamil nadu to be accredited with ISO 9001 certification way
back in 2003. Pothys desire to innovate and excel in silk manufacturing won us the Guinness
world record in the year 2005 for creating the world’s longest silk saree.

Awards and recognitions won by Pothys

*Pothys is the first retail show room in Tamilnadu to be accredited with ISO 9001 certification
during the year 2003.

*during the year 2005 Pothys made a ‘Guinness world record for weaving longest silk saree’.

*It have attained the status of most preferred saree show room in Chennai by SUN TV nelson
survey during the year 2002

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Branches of Pothys in south India

*Chennai

*Srivilliputhur

*Madurai

*Tirunelveli

*Coimbatore

*Thiruvananthapuram

2.2 Product profile:

Samudrika pattu

Our new collection of samudrika pattu reflects the artistic diversity of our master
weavers. In each saree, observe how the colour is enhanced by the embellished border
designs. The rich borders and head piece carry exhaustive meena work. Simple urt classy is
what this creation stands for.

Parampara pattu

Inspired by tradition, our exclusive heritage collection of parampara pattu epitomizes a

woman’s beauty and grace. The antique mango designs and authentic meens work borders
create an extremely royal and luxurious appeal. The authentic artistry of this collection can
never be replicated again.

Vastrakala pattu

Vastrakala pattu combines the richness and grandeur of kancheepuram silk with an
intricate embroidery work of north india. Together they create an captivating blend of north

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and south to give you the perfect dress and keep you in sync with current trend. Available in
the price range between Rs.10, 000 to Rs.2, 00,000.

Vasundhra pattu

Pothys brings its latest collection of vasundhra pattu. Be the center of attraction with
this budget saree ranges between Rs.3500 to Rs.5000,the material is handloom weave, the
zari is half fine & made of pure silk with silk mark tag. This light weight pure silk saree suits
for any type of occasion. ”vasundara pattu- ellorukkum pattu”.

Mayuri pattu

Mayuri menpattu is a beautiful collection of silk saree with all over woven butta, lined
with embrioded border and a heavy brocade pallu. Available in multiple colour combinations,
this butter like light weight silk plans toad style to your wardrobe

Kancheepuram silks

Pothy’s brings to you authentic and designer kanchipuram silk sarees in multiple colour
combinations, designs and patterns. These designs symbolise tradition and feminity. They can
be worn on any special occasion. All our sarees bear the silk mark that assures you wardrobe.

Partywear sarees

The elegant party wear sarees offer a lovely combination of design, colour and fabric.
These sarees are made in various silk textures like tussar silk, raw silk and many other. The
choice is wide and designs are stunning. You can choose from delicate patterns or opulent
designs ideal for any social gathering.

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Printed silks

Printed sarees have gained a huge popularity for its simple yet smart sync. At Pothys
find an exclusive range of printed silks, which are lightweight, tredy and make a definite
fashion statement. Far away from the older generation of printed silks, these sarees come in a
wide array of colours, borders and designs. From stunning floral patterns, geometrical
designs to animal prints there is something for every womern in this collection
.
Casual wear

The unique collection of casual sarees at Pothys lends a new flattering look to your
casual wear. The new range embodies fashionable designs, breezy colour combinations and
bold patterns to give you a fresh view of fashion. The range of materials is as the designs
consisting of semi-georgettes, semi-chiffons, semi-crepes and much more.

Silk cotton

Pothy’s unveils its latest collection of silk cotton sarees that combine the sheen of silk
with the comfort of pure cotton available in classic designs, eiegant colour combinations and
zari work to give you that perfect contemporary look.

Crepe silks

If nyou are looking around to get the best dress for the next formal party, consider a crepe
saree. Pothys range of crepe silks reflects the mysore silk genre of sarees. These creations are
available in a wide range of colours with sober yet distinctive gold zari border work. These
sarees embody a distinctive style statement of simple elegance and classiness.

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Designer sarees

The highlight of the designer collection is the elaborate and intricate sequins work
available in a variety of materials ranging fron chiffon, lazer, net and shimmer in stunning
and seductive colour combinations. The sarees are complimented with restitch designer
blouse pieces. Make a new style statement with our designer party wear collection.

New arrivals

As the name suggests, these are the latest and most fashionable variants in casual wear
sarees. The main feature of these sarees is the creative prints and designs on exotic colour
pallets. This collection is designed to bring out the true diva in you. The dark colours and
edgy designs make them the ideal choice for evening wear.

Pavadi collections

Pothys collection of kancheepuram pure silk pavadi collections comes in awide range of
designs, colour combinations, patterns and jari work. Your daughter will truly feel like a
princess in our exquisite navarathna pavadai collection.

Dhoties Pothys collection of silk

Dhoties are made of pure kanchipuram silk and complimented with exquisite zari work.
Our dhoties are an ideal wear for religious occasions, family functions and weddings.
Available insaffron orange and white.

Patch work sarees

Double coloured engineered sarees with kashmiri style patch work in birder.

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Hero suit

A suit in lightweight, elegant fabric and bollywood styles. For your little heros at homes.
And little boys can have billy boy-a 16 in combinations that can make him change his looks
before you say abracadabra.
That’s not all. There’s “junior hero”, the suit tht can make him look like one.

Khushi chudi

In Pothys we have ready to wear range of chudithars for the stylish young executive. You
can choose from a wide range of materials like jacquard, meenakari, kalmkari, chiffon, crush
and silk crush. And a variety of styles including Chinese collar with extensive hand work.

Cargo Shirts

Bold Scottish checks on pure cotton fabric. With multiple pockets, it goes well with
denims.

Manyavar

Traditional north Indian ethnic wear, designed to distinguish you and give you that regal
air. Suitable for those occasions when you need to look your best. These designs are trendy
and it’s very popular with the youth

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 CHAPTER III

REVIEW OF LITERATURE

Consumer Preference:

Preference means the preferring of one thing to another. The dictionary meaning for the
word preference indicated that preference means better liking for first choice.

Consumer behaviour s the act of individually directly involved in attaining and using
economic foods and services including the decision processes that proceed and determine these
acts through the behavioural

Studies the manager can be aware of the reasons why consumers preference.

Review of literature:

Knowledge of review of literature is essential to understand the subject matter of any study.
Keeping this view in mind researcher has persecuted the post which are related to since.

What are your customer expectations

six steps to building customers loyalty” -tracey lawerence

Customers expect solid information:

Providing your customer with tangible information let them know that you value than
and respect their ability to make sound decisions. For instance ask about the objective they’ve set
for their company and problem associated with them.

15
Customers expect options:

Customers don’t want to be told there is only one way or one solution they will respond
positively when they are give options. Because they create dialogue and decisions.

Customers expect single source service:

Customers do not want to transfer to every unit of your business to have the problem solved.
They want to be able to do business with.

Customers expect superior communication:

They may not be the best communicator but they communication excellence from you. So
if you come back at certain time, that you do.

Customers expect consulting:

As per the expert at your business product and services you and your customer only contacts
to determine how to use products and or services to get the return on investment

Customers expect a seamless relationship:

A best business is those that believe in going in extre mile for their customers. They know
that they have to reinforce why it is in the customers best interst to continue going business.

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Buying behaviour

The wealth of product and services produced in a contry make our economy strong. Almost
all the products, which are available to buyers, have a number of alternative supplies.
Therefore the seller most of his time, seeks buyers and tries to please them. In order to be
successful, a seller concerned with

*who is the customer?

*what do customers buy?

*when do customers buy?

*How do customers buy?

*From where do consumers buy?

*why do consumers buy?

A buyer makes a purchases of a particular product or a particular brand and this can termed “product
buying motives” and the reason behind the purchase from a particular seller “patronage
motives”.

Buying motives:

Purchasing a product is done because of certain motives. Motives refers to thought, urge,
strong, feelings, emotions, drive, etc. they make a buying to react in the form of decision
motivation explain the behavior of a buyer. Motive includes a consumer to purchase a
particular product. The motives generally controlled by economic, social, psychological
influences etc. when a product, his aims are desire for security, rest, comfort, curiosity, self-
preservation fashions etc. people purchase product urged by mental and economic forces, which
crete a desire; and the articles displayed for scale satisfy this desire. Motive is an inter urge that
prompts one to action; it is not a mere desire. The stimulated desire is called a motive.

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 Knowledge of the buying motives of consumer is essential for a marketer. The consumer
brings the changes in the market. The need and desire of the consumer and their having behavior
greatly depends upon their income social status, psychological etc.

Here we are concerned with consumer behavior and consumer is the important factor. “Buyer
behavior is all psychological social and physical behavior of potential customers, as they evaluate
purchases, consume and tell other about the product and service”.

DETERMINATION OF CONSUMER BUYING BEHAVIOUR:

A marketer is always interested to know how consumer respond to various stimuli-

product, price, place, and promotion and other stimuli i.e; buyers environment- economic,
technological, political and cultural. The marketer studied the relationship between marketing
stimuli and consumer response. The stimuli pass through buyers box, which produces the
buyers response and is shown below.

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Buyers behaviour model

Buyers response
Outside stimuli
Product Choice
marketing other
Brand Choice
Product Economic
Dealer Choice
Price Technological
Purchase Timing
Place Political
purchase amount
Promotion cultural

The researcher prepared the master table for the collected primary data. Then they used tabulation,
percentage analysis and statistical procedure to interpret the collected primary data. By this way
the research design was framed to collected the primary data.

19
 USING MARKTING RESEARCH TO UNDRSTANDING

CUSTOMER EXPECTATION

Finding out what customer expect is essential to providing service quality and
marketing research is alcey vehicle for understanding customer expectations and perception
of services. In services as with any offering a firm that does no marketing research at all is
unlikely to understand its customer. A firm that does marketing research but not on the topic
of customers. A firm that dose marketing research but not on the topic of customer
Expectations may also fail to know what is needed to stay in tune with changing
requirements. Marketing research must focus on service issues such as what features are most
important to customer expect and what customers think the company problem occur in
service delivery.

Customer Expectations:

The model is the detailed view of expectations showing the two

levels design and adequate and the zone of tolerance that separates of each type of
expectation are shown along the sides of the model.

How might a manager of a service organization use this model

to create improve on market service? First managers need to know the penitent expectation
sources and perhaps even a particular customer.

They need to know for instance relative weight of ward of mouths explicit service promise
and implicit service.

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 CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

Define Analysis

The term analysis refers to the computation of certain measures along with searching for
patterns of relationship exist among data groups

Analysis of Data

The data collection has to processes and analysed in accordance with the outline laid down
for the purpose at the time of developing the research plan. Thus in the process of analysis,
relationship or differences supporting or conflicting with original or new hypothesis should
be subjected to statistical tests of significant to determine with what validity data can be set ti
indicate any conclusion.

Define Interpretation

Interpretation refers to the task of drawing inferences from the collected facts after an
analytical or experimental study. In fact, it has broader meaning with in the collected data,
particularly overlapping analysis. The study can be understood and it also provides a
theoretical conception which can serve as a guide for further researchers.

Interpretation we are Using

Interpretatio0n is essential for the simple reason that the usefulness and utility of research
finding lie in proper interpretation. Interpretation that the researcher can well understand the
abstract principle that works need in his findings. Interpretation helps to guide for future
research studies. Interpretation is other to understand the real significance of his research
findings.

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 Table: 4.1

Table showing the gender classification of respondents

S.No FACTORS NO.OF RESPONDENTS PERCENTAGE

1 Male 35 46.7%
2 Female 40 53.3%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.1 show that 53.3% of the respondents are female 46.7% the respondents
are male.

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 Chart: 4.1

Charts showing the gender classification of respondent

Percentage

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 Table 4.2

Table showing the age composition of respondents

S.NO FACTOR NO.OF PERCENTA

S RESPONDENTS GE
1 18-25 40 53.3%
2 26-40 23 30.7%
3 41-50 6 8%
4 Above 50 6 8%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.2 shows that 53.3% of respondents are in ages between 18-25, 30.7% of
respondents are in the ages between 26-40, 8% of respondents are in age between 41-50, 8% of
respondents are in age between above 50.

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 Chart: 4.2

Chart showing the age composition of respondents

Percentage

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 Table 4.3

Table showing the occupational status of respondents.

S.NO FACTOR NO.OF PERCENTA

RESPONDENTS GE
1 Home maker 15 20%
2 Worker 39 52%
3 Students 21 28%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.3 reveals that 52% were selected from the workers. 28% were

selected from the students

20% were selected from the occupational status of home maker.

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 Chart: 4.3

Chart showing the occupational status of respondents.

Percentage

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 Table 4.4

Table showing the income level of respondents

S.NO FACTOR NO.OF PERCENTA

RESPONDENTS GE

1 Below-5000 8 10.7%
2 5000-10,000 30 40%
3 10,000-15,000 18 24%
4 Above-15,000 19 25.3%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.4 shows that the income level of respondents, that the 40% of
respondents earn monthly income between Rs. 5000-10000, 25.3% of respondents earn monthly
income between above 15,000. 24% of respondents earn 5000-10000, 10.7% respondents earn
below 5000.

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 Chart: 4.4

Chart showing the income level of respondents

30

25

20

15

Percentage

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 Table 4.5

Table showing the kinds of respondents

S.NO FACTO NO.OF PERCENTA

R RESPONDENTS GE

1 Regular 45 60%
2 Festival 26 34.7%
3 Discount 4 5.3%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.5 shows that 60% of respondents were selected from the regular
customer
34.7% were selected from the festival time customer 5.3%
were selected from the discount time customer

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 Chart: 4.5

Chart showing the kinds of respondents

Series 2

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 Table 4.6

Table showing the Reason for selecting Pothys

S.NO FACTOR NO.OF PERCENTA

RESPONDENTS GE
1 Quality 33 44%
2 Color 15 20%
3 Variety 24 32%
4 Any other 3 4%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.6 shows that 44% of consumers were choosing their Pothys with reference
to quality. 32% of consumers were choosing their Pothys with reference to variety. 20% of
consumers were choosing their Pothys with reference to color. 4% of consumers were choosing
their Pothys with reference to any other.

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 Chart: 4.6

chart showing the Reason for selecting Pothys

Percentage

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 Table 4.7

Table showing the source of awarding above Pothys

S.no Factors No. of respondents Percentage

1 Advertisement 37 49.3%
2 Relatives 16 21.3%
3 Friends 8 10.7%
4 Any other 14 18.7%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.7 shows that the awareness about the Pothys. 49.3% of the consumers for
awareness about the Pothys though advertisement. 21.3% of the consumers for awareness about the
Pothys though relatives. 18.7% of the consumers for awareness about the Pothys though any others.
10.7% of the consumers for awareness about the Pothys though friends.

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 Chart: 4.7

Chart showing the source of awarding above Pothys

Percentage

35
 Table 4.8

Table showing the advertising media which inference the respondents

S.No Factors No. of respondents Percentage

1 News paper 6 8%
2 Television 48 64%
3 Radio 1 1.3%
4 Wall advertisement 20 26.7%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.8 shows that the inference of advertising media of respondents enhanced
though wall advertisement 64% of respondents enhanced through television

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 Chart: 4.8

Chart showing the advertising media which inference the respondents

Percentage

37
 Table 4.9

Table showing the opinion of respondents regarding price and quality.

S.No Factors No. of respondents Percentage

1 Very good 27 36%

2 good 30 40%
3 Moderate 17 22.7%
4 Low 1 1.3%
5 Very low 0 0
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.9 shows that the opinion of respondents towards price and quality of
Pothys.

 40% of the respondents are good.

 36% of the respondents are Very good.
 22.7% of the respondents are moderate.
 1.3% of the respondents are low.

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 Chart: 4.9

Chart showing the opinion of respondents regarding price and quality.

Percentage

39
 Table 4.10

Table showing the satisfaction level of respondents.

S.NO FACTORS NO. OF PERCENTA

RESPONDENTS GE

1 Highly 40 53.3%
2 Moderately 35 46.7%
3 Very low 0 0
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.10 shows that the satisfaction level of Pothys 53.3% respondents are
highly satisfied and 46.7% of respondents are moderately.

40
 Chart: 4.10

Chart showing the satisfaction level of respondents.

Percentage

41
 Table 4.11

Table showing the category of respondents.

S.NO FACTOR NO.OF PERCENTAG

S RESPONDENTS E

1 Ladies 22 29.3%
2 Gents 8 10.7%
3 Children 8 10.7%
4 All 37 49.3%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.11 shows the category about the Pothys 49.3% respondents are select all
and 49.3% respondents are select ladies and 49.3% respondents are select gents and childrens.

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 Chart: 4.11

Chart showing the category of respondents.

Percentage

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 Table 4.12

Table showing the opinion of respondents regarding various sections.

S.NO FACTORS NO.OF PERCENTA

RESPONDENTS GE

1 Sillc saree 32 42.7%

2 Shirting and suiting 20 26.7%
3 Readymade 15 20%
4 Matching section 3 4%
5 All 5 6.7%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.12 shows the opinion about the various section of Pothys 42.7%
respondents are sillc saree and 26.7% respondents are shirting and suiting and 20% respondents
Readymade and 6.7% respondents are all and 4% respondents are matching section.

44
 Chart: 4.12

Chart showing the opinion of respondents regarding various sections.

Percentage

45
 Table 4.13

Table showing opinion of respondents about the availability of salesman.

S.NO FACTORS NO. OF PERCENTA

RESPONDENTS GE

1 Sufficient 70 93.3%
2 Not sufficient 5 6.7%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.10 shows that opinion about availability of salesman about Pothys 93.3%
respondents are selected sufficient and 6.7% respondents are selected not sufficient.

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 Chart: 4.13

Chart showing opinion of respondents about the availability of salesman.

Percentage

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 Table 4.14

Table showing the satisfaction level of respondents about the support

from the co-worker.

S.NO FACTORS NO. OF PERCENTA

RESPONDENTS GE

1 Dissatisfied 2 2.7%
2 Highly satisfied 17 22.7%
3 Neutral 10 13.3%
4 Satisfied 56 74.7%
5 Highly dissatisfied 0 0%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.12 shows that the level of support from the co-worker about Pothys
74.7% respondents are satisfied and 22.7% respondents are highly satisfied and 13.3%
respondents are neutral and 2.7% respondents are dissatisfied .

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 Chart: 4.14

Chart showing the satisfaction level of respondents about the support from

the co-worker.

Percentage

49
 Table 4.15

Table showing respondents opinion regarding customer service.

S.No Factors No. of respondents Percentage

1 Yes 74 98.7%
2 No 1 1.3%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.15 sows that the opinion about the customers service that the 98.7%
yes and that the 1.3% no.

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 Chart: 4.15

Chart showing respondents opinion regarding customer service.

Percentage

Percentage

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 Table 4.16

Table showing the satisfaction level of respondents about dress material .

S.NO FACTOR NO. OF PERCENTA

S RESPONDENTS GE
1 Yes 70 93.3%
2 No 5 6.7%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.16 shows that satisfaction level of dress material that the 93.3%
respondents were selected with satisfying of dress material 6.7% respondents not having satisfying
with the dress material.

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 Chart: 4.16

Chart showing the satisfaction level of respondents about dress material.

Percentage

53
 Table 4.17

Table showing the opinion respondents about verities of dress material.

S.NO FACTOR NO. OF PERCENTA

S RESPONDENTS GE

1 Yes 70 93.3%
2 No 5 6.7%
Total 75 100%
(Source: Primary Data)

Inference:-

The above table 4.17 shows that the opinion of verities of dress material 93.3% felt
that the verities of dress material and 6.7% felt that the verities of dress material.

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 Chart: 4.18

Chart showing the opinion respondents about verities of dress material.

Percentage

no

55
 Table 4.18

Table showing the opinion of respondents about parking facilities.

S.NO FACTOR NO. OF PERCENTA

S RESPONDENTS GE

1 Yes 70 86.7%
2 No 5 13.3%
Total 75 100%
(Source: Primary Data)

Inference:-

The table 4.18 shows that the opinion of respondents towards parking facilities
86.7% of respondents are yes 13.7% of respondents are no.

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 Chart: 4.19

Chart showing the opinion of respondents about parking facilities

Percentage

no

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 CHAPTER V

5.1 Findings

 53.3% of the respondents are female.

 53.3% of respondents are in ages between 18-25.
 52%were selected from the workers.
 40%of respondents earn monthly income between Rs.5000-10000.
 60%respondents were selected from the regular customer.
 44% of consumers were choosing their Pothys with reference to quality.
 49.3% of the consumer got awareness about the Pothys through advertisement.
 64%of the respondents watch through television.
 40%of the respondents gets satisfaction in good on the price and quality of the Pothys.
 53.3%of the respondents highly satisfied of the Pothys.
 49.3%of the category about the Pothys that all.
 42.7% of the opinion about the various sections of silk saree.
 93.3% respondents felt that the salesmen are sufficient.
 74.7%respondents are satisfied about support from co-worker.

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5.2 Suggestions

It is suggested to play more different style of advertisement.

It is suggested to improve other mode of an advertisement.

It can improve new customer to satisfied for regular come.

During the festival seasons, special offers and gifts can announce to Improve

high satisfaction in on the price and quality.

There have found Pothys were receive more demand and goodwill

among customer, were require to maintain this level.

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 5.3 Conclusions

Pothys is a famous textile in Tirunelveli district. Now a days many people

purchasing so many dresses and other things. In Pothys they use innovative methods in marketing
, advertising etc. They have different costumers in these areas. According to this study, Pothys
provide some facilities and different services to their customers, satisfied on their services. So
most of them want to go there.

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