Professional Documents
Culture Documents
(BBATT-ELECTIVE)
Course objectives
The purpose of this course is to acquire an in-depth knowledge about the Event and Logistic
Management and to become familiar with the techniques and approaches for successful Event
and Logistic Management. To equip students with essential inputs necessary to run conferences,
conventions and Events. To become familiar with management techniques and strategies
required for successful planning, promotion, implementation and evaluation of special events
Course Description
This course is designed to provide an in-depth study of the variety of concepts relating to Event
and Logistic Management. The student will study dimensions of Event and the Logistic
Management. There will be opportunities for the student to apply Event and Logistic
Management knowledge, utilizing in real world. This course provides a foundation for
understanding and developing a career in Event and Logistic Management. This course will
make student familiar with management techniques and strategies required for successful
planning, promotion, implementation and evaluation of special events
Course Outcomes
Course Contents:
Unit 1: Introduction to Event management 4 hours
Meaning, definition and characteristics. The events industry. The role of the event manager.
Determining Event Objectives, Event Vision, Design Objectives of the Event Experience, Initial
Planning Visualization, Monitoring the Budget, Event Design Principles.
Organization and Timing- Critical Path Function Sheets, Timing, Date Selection, Critical Path
Checklist, Charting Critical Path.
Location- Site Selection, Location Requirements Hotels and Convention Centers Restaurants,
Private Venues, Catering, Theaters, Tents and Contracts. Choice of location for an event,
Developing selection criteria, Layout of activities and fixed arrangements at an event.
Venue Requirements: Room Requirements, Staging, Audiovisual, Lighting Staging, Venue and
Event Supplier.
Food and Beverage- Food and Beverage Considerations, Menu Planning, Staffing
Introduction to Event Marketing- The Five Ps of Event Marketing- Product, Price, Place, Public
Relations and Positioning. Event Promotion, Advertising, and Public Relation.
Introduction to SCM, managing the supply chain, basic objectives of purchasing, purchasing
activities and developing relationships with suppliers, Decision points in purchasing for an event
organization
Scheduling, Scheduling in the event industry, The stages of scheduling, Deciding the order of
completing activities.
Introduction, Different forms of evaluation, The control cycle, Control elements, Profitability
measurements, Evaluation of an event, Quantitative and qualitative evaluation methods.
Basic Books
Judy Allen. (2009). Event Planning, Second Edition. John Wiley & sons Canada. Ltd.
Julia Tum, Philippa Norton, J. Nevan Wright. (2006). Management of Event
Operations Elsevier Butterworth-Heinemann.
Leonard H. Hoyle. (2002). Event Marketing. John Wiley & sons Canada. Ltd.
Reference Books
Charles Bladen, James Kennell, Emma Abson and Nick Wilde. (2012). Events
Management: An introduction. Routledge
Des Conway. (2006).The Event Manager's Bible: How to Plan and Deliver an Event (2nd
edition). How to Content.