Running Head: MEDIA REPORT 1

Comparison of Role of Media in Australia and Canada

Student’s Name

University Name
MEDIA REPORT 2

Comparison of Role of Media in Australia and Canada

The term “Media” is originated from the Medium, which represents the carrier or the
mode. The term “Media” symbolizes an item which is particularly designed for a large audience
or the viewers. The term was initially used for introducing the magazines and the newspapers,
but with the passage of time, the term was used in the designing of radios, televisions, the
Internet, and the cinemas. Today, the media is playing an exceptional role in creating the public
options and shaping and strengthening the society.

As the world is becoming more socially and economically interconnected, the adoption of
the technology remains one of the crucial issues in the human advancement. The film and TV
generation groups of Australia and Canada have been preparing for the anticipated diversion of
the media's possession. With a strong support by some of the industrial groups, the “Canadian
model” of the local substance production which has recently been investing has received the mist
favorablereporting in its restricted arts press. Thebroader system Canada’s local area production
sponsorship is financed by the grouping of the direct governmental investment, the annual permit
fees of cable and satellite services, and the significant “transaction fees” for the merger and
acquisition of any media which involves the transferring the ownership of broadcast
licenses("Country Comparison: Canada vs. Australia | shiksha.com", 2017).

ACMA stands for “The Australian Communications and Media Authority” follows the
merger of the Australian Communications Authority and Australian Broadcasting Authority. The
adoption and the development of the production of indigenous media are the threat of the cultural
and language shifts. This shift is because of the authority of the mainstream media-symbolic of
the broader public field activities, while on the other hand, the department of the UK for Media
and Culture provides some relevant information about the changes in social media network, the
policies, and the programs. In Canada, the most competitive authority and independent regulators
are the Office of Communications (OFCOM) and the Canadian Telecommunications and Radio-
television Commission which are responsible for regulating the telecommunication and
broadcasting systems in Canada.

In comparison to the countries’ media, there are many factors which can impact the
Internet and social media. The social media has contributed to the social media and helps in
keeping them “updated” with the latest and modern technological changes in the media, such as;
MEDIA REPORT 3

computers, Internet devices. For instance, individuals around the world are now capable of
involving themselves in their respective country’s politics. Many organizations and countries see
the benefits of using the social media which can help them to increase their awareness
campaigns. Those sites are like; Facebook, YouTube, Twitter, E-Newspapers, Instagram, and
many other social media campaigns that are a cost-effective in spreading the word and getting
the support.

In comparing the role and aspects of the Australian and Canadian Broadcasting Services
Act, is has been claimed that the “Australian Act”of broadcasting embracespromoting the varied
range of services of the radio and television. This act offers the education, entertainment, and the
information, the act also encourages theassortment in the control of the and ensure that the
Australians have the valuable control on the broadcasting services, and last is promoting the role
of the media and broadcasting services in the developing sense in discovering the Australian’s
character, identity, and the cultural diversity. On the other hand, the Canadian Act covers the
three sectors under the Canadian’s broadcasting policies which are the operating policies and
procedures, CRTC’s regulatory powers, and the Canadian Broadcasting Corporation. Both Acts
are focusing on the same aspects of the media and its role in different contents. The Australian
and Canadian Acts are important for making the content and representation of the country strong.
MEDIA REPORT 4

Other similarities between the Australian and Canadian media are the adaptation of the
innovative technological changes in the broadcasting industries. The adaptation related to the
other aspects of the Canadian’s media can be seen more worthy under the Australian context.The
Canadians love to use the social media, and this trend started in 2016 where the Facebook
continues to become the social network part. A new survey from the Insights-West has claimed
that the use of YouTube, Facebook, and Instagram is still growing overall in Canada at a
vigorous pace, while on the other hand, the usage of Google+, LinkedIn, Twitter, Pinterest,
Tumblr, and Reddit has slowed down a bit. Around 18% of the interactions in Canada are with
the businesses and with social communities respectively.

In spite of the social media’s popularity in Canada, websites are the most common way
for Canadians to interact with businesses online. In Australia, more than 50% of the individuals
own а tablet or а desktop computer. The media helped both the countries Australia and Canada
in supercharging the social marketing and engagement. Evidently, a diversified social media
MEDIA REPORT 5

marketing and engagement continues to become the best path for Australian and Canadian
businesses and social media networks. In today’s market, the media is very crucial for the
success of businesses, and the social networking cannot ignore its benefits in the progress of
countries. Consumers will always look for companies and brands on social media, and they fully
expect to find you there when they do (Waisbord, 2013). Other devices are significantly less
persistent than the previous media brands.Some growth has been evident on the Internet enabling
the Television, while on the other hand; low penetration has been shown in an iPod and touched
smart devices. Additionally, only 6% of the people are suing the wearable devices such as;
Applewatches and Fitbits. Hence, the role media in Australia and Canada manages to bring little
support while engaging in different communities with the local news to promote the diversity
and to sustain the culture and the individuality.

It can be said now that the dispute of reshaping the limited and homogenous Australian
and Canadian media industry was not easy as it looks. The entire media industry exploits the
workforces that are less secure in the history. The more assorted Australian and Canadian media
MEDIA REPORT 6

becomes, the more they will achieve the success in the media such as television programming
and the newspapers. While in the broader matters of the communal discrimination, the effect of
media on the businesses cannot be fixed. The Australia and Canada need to employ individuals
with different backgrounds, from all levels. They can provide the opportunities to invest in the
corporate roles of the media which are aimed to improve the diversity. The Australia and Canada
need to investigate in their daily media reporting and the use of their quotas. At the moment, not
any of these points have been implemented in improving the role of media ("Table: International
comparison of film classifications | ALRC", 2017).
MEDIA REPORT 7

References

Country Comparison: Canada vs. Australia | shiksha.com. (2017). http://www.shiksha.com/.

Retrieved 11 April 2017, from http://studyabroad.shiksha.com/country-comparison-
canada-vs-australia-guidepage-314

Table: International comparison of film classifications | ALRC. (2017). Alrc.gov.au. Retrieved

11 April 2017, from http://www.alrc.gov.au/publications/appendix-3-international-
comparison-classification-and-content-regulation/table-interna

Waisbord, S. (2013). Media policies and the blindspots of media globalization: insights from
Latin America. Media, Culture & Society, 35(1), 132-138.
http://dx.doi.org/10.1177/0163443712464567