Professional Documents
Culture Documents
E-mail: info@aimtracking.na
Faraday street, Southern Industrial Area, Windhoek P O Box 1032, Aussppanplats, Windhoek
Tel/fax – 061 320043/34 info@aimtracking.na
Members:
The company plans to start operations in Windhoek and then later expands its operations as
far as all the corners of the country. This will be done to make sure the service is available
and closer to all the people in need.
Finger-Tech cc will be providing its products and services at affordable prices to the
customers, ensuring that their demands are met. The company plans to have a direct
connection with the leading manufacturer to make sure the designs meet the required
specifications the customer desires. The products will be loaded with the latest system
available at that time, with an option to upgrade whenever a new operating system is
updated.
The company does not consider whether a few or larger fingerprint systems are to be set up.
Whatever the quantity, the company can supply and install. Our competition have limited
number of items to be ordered from them in order to do installation, Finger-Tech cc is for all
(fewer or more machines).
Leo Oletu (CEO) is the founder of Finger-Tech cc after having worked for Nam-Breweries.
Leo will recruit Sesilia as MD who worked for Mobile Telecommunications Company (MTC).
Finger-Tech cc plans to put all the stressing of print cards (for students, employees or
employers). This will solve the problem of having to go through a process of reporting that
you forgot your card which leads to time being wasted.
2. Business and product or service description
Business description
AIM Tracking CC is a vehicle surveillance and security company with advanced
technology. “Keep track on your baby” is our slogan because we plan on making
vehicle owners to keep track on their vehicles every time. AIM Tracking CC office will
be located in the Southern industrial area of Windhoek which is closer to the CBD
and to the people. AIM Tracking plans to provide vehicle tracking systems to
Individuals, Private Companies, State owned companies and also provide a
surveillance and tracking systems for taxi companies/owners. This will allow people
and companies to keep track of their vehicles and make it easier to recover their
vehicles in case of theft. It will also allow taxi companies and owners to control the
movement of their taxis and also to keep track on how the taxi is being used and will
be able to see if the driver brings all the money home.
1. The TC tracking device is a small plug and play tracking device with GPS on board
and can be connected to the owner’s smart phone or home computer. This is only
meant for individuals who want to track their cars in case of theft or just want to know
the location of their cars and not really have a video surveillance of their car. The
client will choose whether the device should also be connected to our systems for us
to be able to track their car for them in case they are unable to do so themselves.
The device is very accurate and easy to install and use as long as you have internet
access.
For those who own more than one vehicle, the good news is that the package comes
with two extra mini chips which can be linked to the main chip and thus you will not
be required to buy and install the device for your second and third vehicle. The
system come with a software on a disc which can be installed on a personal
computer (windows and mac) and we can also install it on the owner’s smart phone
and will provide the owner with options such as deleting the car from the system in
case if the owner sells it or something happens to it that it is no longer used.
2. The second option is the DMH-300 system which is mainly designed for
companies including taxis and government vehicles. This system provides GPS
tracking and also satellite surveillance for easy monitoring and control of government,
company cars and taxis.
When you buy this system, you will be required to be registered into our servers for
satellite surveillance and then we will give you access to our servers through your
computer or smart phone on which you will be monitoring your vehicles.
Unlike the first option, this does not come with two extra chips, once you buy the first
package you can register up to 5 vehicles on the same package, with an option of
upgrading it to a number of cars of your choice on which an extra fee will be charged.
This system is also easy to use, all you need is a good internet connection.
For both options, the tracking devices are installed on the cars by us, and only we
can do it. This is because we provide guarantee for the devices and if we allow
someone else to install it, that person might not do it correctly which might cause the
device will be damaged and then we will be required to provide you with another one,
and therefore to be safe, the devices can only be installed by us.
The devices are designed by AIM Tracking CC and manufactured by Smart Tracker-
corporation in China. For a customer specific design, the customer has to put in an
order at least a month earlier
3. Marketing Strategy
Satisfied clients are the results for the most effective form of marketing. When a client feels
they can rely on Finger-Tech cc for satisfying, impeccable quality, fast and friendly service
they are eager to share that confidence with friends and other partners.
Pricing
As our potential customers are growing companies, academic institutions and government;
under normal sales run 10% discounts will be given for each register if order of attendance
register was made by one company for more than two branches in different locations.
Labour cost varies with the size of the attendance register but reduces as the ordered
quantity increases as it has 10% discount. Since the company has well trained staff on how
the fingerprint detector attendance technology works; labour cost includes the installation and
training of the basic operation of this technology to the clientele. Regular maintenance every
four months for eighteen months is also part of the package.
Promotions
Promotion plan is divided into two part namely at the start-up and during the operation of the
business. The tables below summaries the promotion plans and estimated costs during the
two operations.
...
...
Television N$5000
Pamphlets
...
TV N$8000
...
The ongoing promotion is planned to be taking place at occasions like expo, trade fair and so
on that take place in different towns.
Finger-Tech cc is currently developing a website. This website will serve three purposes:
The Finger-Tech cc website will have company information, including contact info and
services offered. The primary function of the website will be to serve as a reference for both
Finger-Tech cc staff and clients. Finger-Tech cc will carry the fingerprint attendance register
technology of a large variety of companies, and a website will be the solution to several
practical issues. Website is an effective way to centralize information and make it accessible
to customers.
The website will also be an online store, where customers can make their order, posting their
comments and questions. This website is going to be advertised through the signage on the
freebies company uses for promotions and also through the advertisements on different
media.
4. MANAGEMENT PLAN
Management Summary
AIM Tracker CC will have employees of different expertise. The management team
will consist of highly qualified people with experience in order to make sure our
business’s aim and objectives are achieved. AIM Tracker cc will be organized and
managed in a creative and innovative manner to meet our customer’s need and
make sure they are well satisfied with our service and product and also to create a
working environment contributing to personal development and economics
satisfaction for employees.
Management team
Chief Executive Officer
Ms Diana Nambahu
Production Manager/Operational:
Mr Martin Atshipara
Ms Hixy Sheehama and Mr Linus Endjala will be brought on board as Information and
Marketing managers’ respectively. Ms Sheehama is an engineer by profession who
has managed quite a number of businesses in Namibia and Mr Endjala has a
master’s in marketing with a bit of knowledge on engineering and installations.
Personnel Plan
The table below outlines the personnel financial needs of Finger-Tech cc:
SWOT Analysis
Strengths
1. Maximum security.
2. Environmentally friendly
3. Market experience
4. Strong leadership
Weaknesses
1. Likely to be costly
Opportunities
1. Employment Opportunities
2. Project may improve local economy
3. Will improve safety
Threats
1. Firms may react on this establishment and may negatively affect our
profitability and sustainability.
2. Failure for manufacturing company to deliver on time.
5. Operation plan
Description of the facilities
An agreement was reached between AIM Tracking CC and Smart Tracker
Corporation, a company which located in China and majors in manufacturing
electronic components including trackers. The company will be manufacturing tracker
devices according to designs made by AIM Tracking CC.
Transportation
If you are currently not in Windhoek, we can come to you and we will deliver and
install the system for you at your place or wherever you and thus we will have 3
vehicles and drivers at the office. Drivers will not be required after working hours and
therefore the cars will be staying at the office.
Guarantee
If you buy our product, you automatically get a 2 year guarantee on system failure
and installation. Therefore if your system fails, or have a software problem before you
guarantee is over, will repair or install a new device for you. The guarantee does not
cover physical damage.
6. FINANCIAL PLANS
In the following section, the financial estimations and projections of Finger-Tech cc shall be
presented. The business is expected to grow steadily over the first few years, but growth may
increase steeply overtime. This is because the product and service that shall be offered is
still new but as more awareness about its benefits and as the world grows into a more
technological one, the market is expected to increase rapidly in the future. We plan on taking
on the market by storm, by offering our services to large educational institutions such as
universities and big companies that employ large groups of people. These types of
institutions would provide a very high income at the beginning and therefore the business will
be able to come to a stable state quickly.
The various start up and operating costs are shown in the costing sheet shown below:
OFFICE SPACE
Office Rent(3 Months) N$15,000
Improvements N$10,000
Office Equipment N$40,000
Water and Electricity(3 months) N$3,000
Heating and ventilation N$10,000
COMMUNICATIONS
Internet(1 year contract) N$12000
Telephone(1 year contract) N$6000
Employee cellphone plans(1 year contract) N$8000
LEGAL MATTERS
Business registration N$500
Vehicle registration N$400
Lawyer’s fees N$8000
Insurance-Equipment, inventory, vehicles N$5000
OPERATING COSTS
The startup costs for Finger-Tech cc are estimated to be N$3,124,900. The owners will
contribute about 40% of the amount of N$1,249,960 in total, and the remaining N$1,874,940
shall be obtained in the form of a business loan that shall be obtained from FNB or the
Development bank of Namibia. Business loan applications have already been submitted at
point of this writing.
The loan shall be repaid in yearly equal installments over a period of 5 years with interest.
The source to repay this loan will be the total income generated on a yearly basis. From the
financial statements below, it is evident that the business shall be able to pay the first fifth of
the loan after just the first year, while maintaining adequate liquidity and generating
positive cash flow, and sufficient cash reserves for unforeseen future events
BREAKEVEN ANALYSIS
The total operating costs were estimated to be around N$3,124,900 therefore on order to
ensure that the business is a viable one and should therefore be allowed continue to operate,
we need to analyze the breakeven point.
Breakeven shall be realized when the net profit of the business is exactly zero and this point
should be used to determine the minimum sales turnover that may be achieved.
For this breakeven to occur, sales turnover should equal the sum of operating costs and cost
of sales. We the find the required sales turnover to be:
At breakeven point with sales turnover equal to N$21,007,000, it brings us to compute that
we will have to sell an average amount of 5000 fingerprint machines in the initial year in order
to achieve a breakeven point.
This is quite attainable and we expect to sell much more than that in the future years. But as
we have learned with business, it is much wiser to understate your income than over stating
it.
Most spending involved will be with the purchasing of inventory and faulty product
maintenance for customers over the course of the year. Expenses will also be expected to
increase with time as the business and demand for the product grows. We can expect to
spend a lot on maintenance and more than product transport services. Any unforeseen cash
flow problems that we may encounter will be solved by short term loans we may obtain form
various financial institutions and credit purchases from our suppliers. The Pro forma cash
flow budget for a three month basis is shown below:
Cash receipts:
Cash sales 800,000 1,000,000 2,000,000
Receipts from credit sales 20063 100,000 100,000
Interest 10870 12,000 15,000
Sundries 20500 20,500 20,500
Total cash receipts 851,433 1,132,500 2,135,500
The graph below will give a visual representation of the increase in cash on a monthly basis
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2500000
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1500000
Series1
1000000
500000
0
1 2 3
years after start up
INCOME STATEMENT
2015 2016 2017
BALANCE SHEET
The Balance Sheet at the end of Year One shows a healthy surplus of current assets over
current liabilities. We have shown a conservative funding position, which does not include
any of the additional capital that we hope to secure. We have also shown a fast growth in net
worth of the company.
Assets
Current Assets
Long-term Assets
Current Liabilities
The graph below gives a visual representation of the net worth by the end of each year
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16000000
14000000
12000000
10000000
8000000
Series1
6000000
4000000
2000000
0
1 2 3
years after startup
7. APPENDICES
Provided are all the important documents that govern and ensure proper and smooth
operation of the business. The attachments are as follow:
Curriculum Vitae of CEO, General Manager
PERSONAL DATA
Surname : Oletu
First Name : Leo
Identity Number : 82081100329
Date of Birth : 1982-08-11
Gender : Male
Nationality : Namibian
Marital Status : Married
Driver’s License : Code B
Languages : English, Afrikaans and
French
Religion : Christian
Health : Good
Residential Address : Windhoek-khomas Region
Postal Address : P.O.Box 25907 Windhoek
Contact Number : 0815475663
EDUCATIONAL BACKGROUND
Tertiary Education
Nam-Breweries Company : Senior manager for the electrical department for five years
(2009-
2014)
REFERENCES
1. Dr. A Sendegeya
Lecture at University of Pretoria
Cell: +264818044339
2. Dr. S Nicholas
National motivational speaker
Cell: +264817654909
Curriculum Vitae of MD
PERSONAL DATA
Surname : Mutilifa
First Name : Sessy
Identity Number : 88092400329
Date of Birth : 1988-09-24
Gender : Female
Nationality : Namibian
Marital Status : Single
Driver’s License : Code B
Languages : English & oshiwambo
Religion : Christian
Health : Good
Residential Address : Windhoek-Khomas
Region
Postal Address : P.O.Box 25537
Windhoek
Contact Number : 0816583667
EDUCATIONAL BACKGROUND
Tertiary Education
a) B degree in Electronic devices from the Namibian Institute of Science and Technology
(NUST) (2007).
EXPERIENCE
• Repairing devices,
• Watching movies and
• Socialising
REFERENCES