Chetana’s Institute of Management & Research

Bandra (East), Mumbai

Title of the Project

(Industry Oriented Project)

Submitted in partial fulfilment of the requirements for

Post Graduate Diploma in Management

Academic Year: 2018

Submitted By
Name:
Roll No. 55
PGDM Batch : 2016-18

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 Declaration

I hereby declare that this project report titled “_______________________________”submitted

in partial fulfilment of the requirement of Post Graduate Diploma in Management to Chetana’s
Institute of Management and Research, is my original work and not submitted for award of any
degree or diploma fellowship or for similar title or prize. References of work and related sources
of information have been duly acknowledged in the report.

The project has been carried out under the guidance of Dr./Mr. ________________________

I further declare that I have no objection and grant the rights to Chetana’s Institute of
Management and Research to publish any chapter/project or use it for future reference if they
deem fit.

Place : Mumbai

Date :

Name :

Class : PGDM Batch 2016-18

Roll No. :

Signature : ___________

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 Certificate

This is to certify that the project titled _________________________________ submitted by

_____________________________ to Chetana’s Institute of Management & Research in
partial fulfillment of the requirement of Master Of Management Studies, has been done under the
guidance of the undersigned during the period December 2017 to March 2018

Date:

Place: Mumbai

Faculty Guide Director

Dr. K.C.Pandey

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 ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my faculty mentor
_______________for his/her exemplary guidance, monitoring and constant encouragement
throughout the course of this thesis. The blessing, help and guidance given by them time to time
shall carry me a long way in the journey of life on which I am about to embark.

I would also like to thank our CEO, Dr. Madhumita Patil (C.E.O of Chetana’s R.K and Institute
of Management & Research) Dr. K. C. Pandey (Director of Chetana’s Institute of Management
& Research) and Dr. Sunita Srivastava (Dean of Chetana’s Institute of Management & Research)
my Institute Faculties and Friends for their constant encouragement without which this project
would not be possible.

Signature of the Student

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 TABLE OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO.

CHAPTER 1 General Management
1.1 Introduction to the Industry 1
1.2 Introduction to the Company 14
1.3 Case Studies 26

CHAPTER 2 Functional Specialization

2.1 Objectives of the Project 29
2.2 Literature Review 35
2.3 Research Methodology 43
2.4 Findings & Analysis 46
2.5 Limitations of the Project 50

CHAPTER 3 Social Relevance

3.1 Corporate Governance 51
3.2 Code of conduct 53
3.3 Specific CSR initiatives 54

CHAPTER 4 Conclusion & Recommendations 56

ANNEXURES Questionnaire 57
Bibliography 58

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