A

PROJECT REPORT
ON
INDUSTRIAL TRAINING
AT
BANAS DAIRY
PALANPUR
GUIDED BY: - SUBMITTED BY:-
RIDDHI PATEL DHAVAL S. DESAI
S.Y.BBA. SEM:-IV
PRN:-2016095900000057

SUBMITTED TO:-
SMT.S.B.PATEL INSTITUTE OF BUSINESS MANAGEMENT
VISNAGAR(384315)
Affiliated TO:-

VISNAGAR
ACADEMIC YEAR (2017-2018)
 PREFACE

In any business management is the heart of the origination

the different function of management are sales and marketing,
human resource, distribution channel, finance, logistic and supply chain,
inventory management, production and R&D etc…

In this modern erd of business, consumer plays a very important

role. All business is focusing on the customer’s need and so becoming
market oriented. Thus, to provide the goods and service according to
the need of consumer to know the consumer buying behavior is very
important activity for the market.

The basic pupose of assignment of this project is to

enhance the knowledge of student the rural area with awareness and
distribution of the company.In its totally and appreciate the use of an
integrated approach in understanding in the environment issues and
problem.this makes students more aware about company and its
position.

Here, I have submitted project report on “Retailer

perception regardingBanasdairy product”. (Specific focus on rural marketing
 ACKNOWLEDGEMENT

We would like to express our deep

feeling of gratitude to under mention official for their
assistant,guidance and inspiration before and through
out the report.

I am highly thankful to “BANASDAIRY

L I M I T E D ” f o r h e l p i n g o u r practical studies as a part of second
year BBA program.

Our special thanks to Manager (Total Quality

Management), who has given me wonderful opportunity to do a project
in an organization. I w o u l d l i k e t o e x t e n d m y s p e c i a l l y t h a n k s
a n d g r a t i t u d e t o Marketing Manager for giving wholehearted
support to this project.

Our sincere thanks conveyed to.........................................,for

assigningand giving us an opportunity to obtain practical knowledge
of “ Banasdairy product” and also thanksto our gratitude to “SHRI
S.B.PATEL INSTITUTE OF BUSINESS MANGEMENT”.
Affiliated to “SANKALCHAND PATEL UNIVERSITY”
f o r g i v i n g u s t h e opportunity to increase our practical knowledge in
the field of consumer buying behavior.

Finally, I want to thanks those entire people who were

involved, directlyor indirectly, in successful completion of my work.
 EXECUTIVE SUMMARY

In the year 2008, as a part of our summer industry visit, I visited

“BANASD A I R Y L T D ” P a l a n p u r a n d m y t o p i c i s R e t a i l e r p e r c e
p t i o n r e g a r d i n g B a n a s d a i r y product.

Banasdairy are one of the oldest dairies in

B a n a s k a n t h a d i s t r i c t . I t R u n successfully from 1946 From 72 year dairy
continuous improvement in its performance.Today banasdairy not only provide
milk but also provide different products predicted binits firm such as raw
milk, pasteurized std milk, butter milk, table butter, ghee,
powder,ghee residue and STCW (sugar tea and coffee whitener) salling not
only India but also 12countries.

Employee training program is one of the best major part of

banasdairy. Its name GALABABHAI employee training center. Banasdairy has
separated department isarranged by TQM and TQM including three principal.
Today quality is everything that can be improved quality may be employee of
products.

For making the purchase decision the quality of product is most

important factor. As a population increase the dairy requirement of milk is
increased and that’s why the daily consumption of milk of banasdairy is also
increased and because of this the turnover rate is also incurred.
1.General information
 History and development of the unit

The dream of late Shri Galbabhai Nanajibhai Patel. Founder

chairman and selfless sage to uplift socio-economical status of village farmers
came true after creation of a co-operative milk union for Banaskantha district,
on the footprint of “Amul Dairy” of kaira district, the model of a true co-
operative. Consequently eight village level co-operative milk society
in Vadgam and Palanpur taluka district were registered and started collecting
and pouring milk at Dudh Sagar Dairy, Mehsana from 10th March 1969 as
“Banaskantha District Co-operative Milk Producers’ union limited” Palanpur,
popularly known as “BANAS DAIRY” came into existence.

A legend thus goes on, the stone laid down by late Galbabhai
th
Patel on 14 January 1971 at 122 acres land acquired near jagana village in
order to set up adairy plant under the Operation Flood Programme launched by
National DairyDevelopment Board on 05thFebruary, a dairy started functioning
at the same place with handling capacity of 1.5 Lac liters
of milk. This dairy plant was expanded later on with processing capacity of 4
Lac liters milk per day.

Banas Dairy most popular in Banaskantha as well as Gujarat

and nationallevel.Banas Dairy covered all area, which is providing milk to
Banas Dairy of Banaskantha and other district of Gujarat.

Banas Dairy collects an average of around 35 lakh liters of milk

everyday.
 NAME OF THE INDUSTRY:
Banaskantha Dist. Co-Operative Milk Producers’ Union Limited .
Palanpur.

 LOCATION:
Banaskantha Dist. Co-Operative Milk Producers’ Union Ltd.Banas Dairy,
Post Box No. 20,Palanpur – 385 001

 REGISTERED OFFICE:
Banaskantha Dist. Co-Operative MilkProducers’ Union Ltd.Post Box
No. 20,Palanpur – 385 001Gujarat (India)

 TYPE OF INDUSTRY:
It is a large-scale industry.
 FORM OF ORGANIZATION:

Co-operative.

 Time keeping System:

8:00am to4:00pm

4:00pm to12:00pm

12:00pm to 8:00pm