Assignment –II

PROJECT PLAN

BUSINEES PLAN FOR NEWSPAPER DELIVERY SYSTEM

Flow

Idea

Objectives-Mission

Marketing and Sales Strategy

Management Strategy

Financial Plan

Projected Break-Even

Projected Profit

Future Aspects

Summary

Idea
 An urge for a periodically arriving newspaper in our college made us revisit this idea.
 A survey conducted by a group of Law students last year in K-Canteen proved that
maximum number of people would love to have a newspaper of Nirma University.
 The need of an innovative way to communicate through people, be an entrepreneur and
also to earn and start a business this idea struck.

Objectives
This system is intended to manage the delivery of newspapers and magazines in some small town or
area of a larger town. Factors which should be taken into account in specifying and designing this
system are:

 For each delivery person, the system must print, each day, the publications to be delivered to
each address.
  The system should also print, for the newsagent, a summary of who received what publications
each day.
 Once a month, bills are delivered to customers along with their newspapers. These bills should
be computed automatically by the system.
 Customers come and go and may be away temporarily on holiday or on business.
 Not all customers necessarily have a delivery every day.
 The system should be able to manage some simple geographic information so that it prints
information for the delivery person in the order in which publications are delivered.

This is a relatively small system by comparison with some of the other system

Mission
“Mingles" newspaper is for the artist who is a worker at any level. The newspaper has a commitment to
be a platform to profile artists who are representing artistic vision in the marketplace and who can both
encourage and provide role models to other men and women. Our mission is to promote the concept of
"community" in the workplace.

Apart from that, creation of a newspaper for Nirma

University will be a major target mission.

The articles will be all original and rarely copy-pasted

Marketing
New subscriptions are both sample and media based. Sampling
will be done to both known arts organization members and to
artist mailing lists. Several of these databases are already available
to Team Mingles.
Sample runs will be: 1000 issues on the first and second runs,
2000 issues on the second and third runs, and 3000 issues on the
fifth and sixth issues. All cost associated with these sampling
programs are included in the advertising and promotion budgets
for those months.
At later stages we will employ the subscription technique in order
to maintain a constant knowing of the publication copies.
All sales projections through this multi-channel approach will
reflect the different pricing and margin considerations pertinent
to each.