Change Management

Workshop
ƒThe role of terminology policies within
Terminology Policies & strategies to manage change in society
Change Management and organizations: a business oriented
point of view.

Gabriele Sauberer
(TermNet)

2006-11-15 Workshop Terminology Policies 2

and Planning

Change Management Change Management

ƒDefinition and history of change management -

an online tutorial:
ƒhttp://www.change-management.com/tutorial-
definition-history.htm
ƒ“… two fields of thought: an engineer's
approach to improving business performance
and a psychologist's approach to managing
the human-side of change.” A combination of these two approaches is to be
supposed to be the most successful.

2006-11-15 Workshop Terminology Policies 3 2006-11-15 Workshop Terminology Policies 4

and Planning and Planning

Change Management Definition

Engineer Psychologist

Focus Processes, systems,

structure
People ƒChange management is the process,
Business ISO 9000, Quality
Human resources tools and techniques to manage the
practices Management, etc.
Business issues or Personal change,
people-side of business change to
Starting point
opportunities employee resistance achieve the required business
Measure of
success
Financial and statistical
metrics
Job satisfaction, turn-
over, productivity loss
outcome, and to realize that business
Perspective on “Shoot the stragglers, “Help individuals make sense change effectively within the social
of what the change means to
change carry the wounded.” them.” infrastructure of the workplace.

2006-11-15 Workshop Terminology Policies 5 2006-11-15 Workshop Terminology Policies 6

and Planning and Planning

1
 Definition Change Management

ƒThis definition allows to: Any organization today should:

ƒSeparate change management from ƒ constantly examine its performance,
strategy, processes and systems to
business improvement techniques.
understand what changes need to be made
ƒView change management as an ƒunderstand the implications of a new
essential competency to overlay and change on its employees given their
integrate with these techniques. culture, values, history and capacity for
change.

2006-11-15 Workshop Terminology Policies 7 2006-11-15 Workshop Terminology Policies 8

and Planning and Planning

What changes? Terminology & Change

1) Business culture & values Æif you want to convince decision makers
ƒ The response of the employee has shifted to implement your terminology policy,
from “yes, sir” to “why are we doing that” you should:
ƒevolution from traditional values (control, ƒfind out who the decision makers are
predictability and consistency) to new values ƒanalyse expectations of interested
(accountability, ownership and empowerment) parties & people involved
ƒmakes the implementation of business change ƒbe able to „speak the language“ of these
more difficult (business) people
2006-11-15 Workshop Terminology Policies 9 2006-11-15 Workshop Terminology Policies 10
and Planning and Planning

Framework & Expectations Framework & Expectations

Involved mood, relevance, expectations (+) strategies,
attitude power concerns (-) remedies Involved mood, relevance, expectations (+) strategies,
1......5 attitude power concerns (-) remedies
+/=/-
+/=/- 1......5
Senior manage- Principal of 5 -4 + CONSISTENCY; Long-term
ment, Boss university, cost savings, strategy; Terminology team + 4-5 Recognition Provide
CEO; transparency awareness Hidden agenda? visibility,
raising; budget support;
- Costs and time
plans; time detailed
consuming, trqining
management; infor,ation;
needs; change
fund raising training etc
management
Decision makers Head of 4–5 More efficiency; Major
CommunicAt more budget; methodo-
ion; middle branding logies;
mgnt Feasible ? More delegation of
work? Evaluation ? tasks
Expertise
sufficient?

2006-11-15 Workshop Terminology Policies 11 2006-11-15 Workshop Terminology Policies 12

and Planning and Planning

2
 What changes? Terminology & Change

2) Organization of work & business ƒdefine goals, strategic approach and

processess – towards project success of the programme,
oriented organizations
ƒdefine objectives and success of the
Æto implement your terminology policy projects & the project management
successfully, you should:
ƒbe familiar with the characteristics of
ƒtreat the policy like a programme – to be
broken down into & implemented by projects, etc.
several projects:

2006-11-15 Workshop Terminology Policies 13 2006-11-15 Workshop Terminology Policies 14

and Planning and Planning

Every Project is Every Project is

ƒ new / innovative, relevant / important ƒ determined by the golden triangle

ƒ complex, dynamic
ƒ interdisciplinary, Resources

ƒ and has a project „culture“

(rules and way of management)

Time Quality

2006-11-15 Workshop Terminology Policies 15 2006-11-15 Workshop Terminology Policies 16

and Planning and Planning

Project Management Terminology Projects

ƒ WHO does ƒWhat is specific about terminology projects?

ƒ WHAT ƒComplex, cost & time consuming
ƒ (until) WHEN ƒneed for explanation („what is terminology?“
ƒ HOW (in which „what is the difference between terminology
form) and ...?“)
ƒ WHY ƒneed for argumentation („why important?“
ƒ WHERE „feasible anyway?“ „how much ...“, too broad,
too horizontal, etc.)

2006-11-15 Workshop Terminology Policies 17 2006-11-15 Workshop Terminology Policies 18

and Planning and Planning

3
 What changes? Management Principles

3) Management philosophy
ÆYou should know & consider the 1. Think and act result-orientated
6 basic principles of efficient and 2. Contribute to the big picture
effective management: 3. Focus on few things

2006-11-15 Workshop Terminology Policies 19 2006-11-15 Workshop Terminology Policies 20

and Planning and Planning

Management Principles Terminology & Change

ƒTo know the principles does not nece-

4. Use your strenghts ssarily mean to be able to apply them
5. Create trust ƒSuccess factors for terminology policy
6. Think positive projects
(Fredmund Malik) ƒUnderstanding and contributing to
management philosophy & strategy

2006-11-15 Workshop Terminology Policies 21 2006-11-15 Workshop Terminology Policies 22

and Planning and Planning

Success Factors Success Factors

1. Think and act result-orientated SMART - ensure that goals are set
ƒ Design your terminology project(s) ƒ S-pecific
practice- and result-oriented
ƒ M-easurable
ƒ Promote your results (the new
terminology policies helps/helped to ƒ A-chievable
inprove, reduce, optimize ...) ƒ R-ealistic / R-elevant
ƒ Define your goals clear and ƒ T-imely / T-ime specific
measurable (SMART formula)
2006-11-15 Workshop Terminology Policies 23 2006-11-15 Workshop Terminology Policies 24
and Planning and Planning

4
 Success Factors
2. Contribute to the big picture
ƒ Terminology policies play a crucial role in
the management of changes and
improvements of:
ƒ Information & knowledge management
ƒ Corporate speach / corporate identity
ƒ PR & Marketing
ƒ Diversity Management
ƒ .............
2006-11-15 Workshop Terminology Policies
and Planning
Success Factors
4. Use your strenghts
ƒ When it´s easy, it´s your strenght and
you are good in it
ƒ Concentrate on the strenghts of the
terminology policy – and your own
strenghts
ƒ If necessary, find competent partners
to compensate the weeknesses
2006-11-15 Workshop Terminology Policies
and Planning
Success Factors
6. Think positive
ƒ Terminology as high quality part of
end products which are needed and
appreciated in a fast changing society
ƒ e.g. the 3 main fields of application for
terminology products, services and
tools (p/s/t)
2006-11-15 Workshop Terminology Policies
and Planning
Success Factors
3. Focus on few things
ƒ Start with smaller projects for a specific
need and in a specific field of change
ƒ e.g.: multilingual newsletter for new
international / diverse teams;
ƒ online manual for new corporate software
tools,
ƒ .............................
25 2006-11-15 Workshop Terminology Policies 26
and Planning
Success Factors
5. Create trust
ƒ Clear objectives and structures
ƒ Consistent internal and external terminology
and communication – to support successful
Change Management
ƒ The terminology product/service as
essential part of the product/service of the
company/organization – to ensure quality
ƒ Culture of dealing with problems, conflicts,
mistakes, team culture, etc.
27 2006-11-15 Workshop Terminology Policies 28
and Planning
Success Factors
6. Think positive
ƒ Terminology as high quality part of
end products which are needed and
appreciated in a fast changing society:
1. Information & communication (p/s/t)
2. Classification (p/s/t)
3. Translation (p/s/t)
29 2006-11-15 Workshop Terminology Policies 30
and Planning
5
 African languages Thank you

6. Think positive For your attention!

ƒe.g. European and African languages as
resources & markets – not as problems
www.termnet.org
ƒRoundtable „Language policies in a global
perspective and human rights“ within the gsauberer@termnet.org
project „Linguistic diversity and literacy in
global perspective“ (www.ecml.at), 21st June
2005, Vienna, Austrian Commission for
UNESCO
2006-11-15 Workshop Terminology Policies 31 2006-11-15 Workshop Terminology Policies 32
and Planning and Planning