The Startup Guide Find A Big Problem

SHARE
FREELY
The
Startup
Guide 2013 Edition
Building a Better World

Through Entrepreneurship
RYAN ALLIS With Ellen Daly

CEO of Connect.com
More slides at www.startupguide.com

ENTREPRENEURSHIP
FIND a big
Problem
STARTUPGUIDE.COM 405
ABOUT THIS PRESENTATION
THIS presentation IS PART OF A LARGER slide DECK on

building a better world through entrepreneurship
For more slides & CONTENT visit:

Startupguide.com
entrepreneurship Find a big problem
GREAT PRODUCTs FULFILL

ONE OR MORE OF THE FOLLOWING
12 KEY HUMAN DESIRES
HUMAN CONNECTION HUMAN EXPRESSION
making money TAKING CARE OF FAMILY
HELPING OTHERS LEARNING
FINDING A PARTNER HEALTH / SURVIVAL
NEW EXPERIENCES IMPRESSING OTHERS
SAFETY COMFORT & RELAXATION
GREAT PRODUCTs HAVE

THE FOLLOWING CHARACTERISTICS
1.  FULFILL CORE HUMAN DESIREs
2.  A 4x or more Markup OVER PRODUCTION COSTS
3.  RECURRING PURCHASE NEEDED
4.  EASY TO USE
5.  QUALITY CONSTRUCTION
6.  BEAUTIFUL DESIGN
7.  HIGHLY EFFECTIVE AT STATED PURPOSE
8.  AN EASY TO REMEMBER NAME
Great PRODUCTS START WITH EMPATHY
FOR THE END USER
< >
GREAT PRODUCTs
BRING JOY AND SMILES
TO THEIR USERS’ FACES
GREAT PRODUCTs
ARE SIMPLE ON THE OUTSIDE
AND POWERFUL ON THE
STARTUPGUIDE.COM
INSIDE 411
But if you want to build a

Really big business
You have to solve a really
Big problem
If you want to build a GREAT business

Try solving a problem
THAT YOU ARE PASSIONATe ABOUT
AND ALIGNS WITH
YOUR REASON FOR BEING ALIVE
here are areas that need great business leaders to build scalable
solutions that can impact billiONS of PEOPLE
Clean Energy CLOUD Education Clean transportation
Battery Storage Cloud Government Anti-corruption tracking
CLEAN Water ACCESS ROBOTICS CYBERSECURITy
Graphene Desalination Quantum computing Private Space exploration
GLOBAL HEALTHcare SYNTHETIC BIOLOGY ARTIFICIAL INTELLIGENCE
TELEMEDICINE NUI software CONTACT LENS SMARTPHONES
THINK BIGGER AND CHALLENGE YOURSELF TO BUILD A COMPANY ThAT

MATTERS IN THE WORLD AND SOLVES MAJOR HUMAN PROBLEMS.
That’s how you become a billionaire while making major impact.
“I don’t skate to where the

puck is. I skate to where the
puck is going.”
- WAYNE GRETZKY
If you don’t yet know

What you’re on this earth to do
See the section on
Goals And purpose
FIND A MISSION
THAT YOU ARE DEEPLY
PASSIONATE ABOUT
AND BUILD A BUSINESS TO MAKE
the world you envision real
Don’t build a company

If you’re not deeply passionate
ABOUT THE PROBLEM
YOU ARE TRYING TO SOLVE
TOO MANY STARTUPs

TRY TO SOLVE PROBLEMS
THEY’RE NOT PASSIONATE
ABOUT SOLVING
It’s fine to solve a small

Problem first then solve
Bigger problems
But don’t forget the true
motivation
Building a company is hard

But if you’re deeply passionate
About solving the problem
You’ll get through
The years of SACRIFICE 421
STARTUPGUIDE.COM
SPEND TIME THINKING AND MEDITATING

ON YOUR RAISON D’ETRE AND FIGURE
OUT WHAT CONSTITUTES THE CORE
MOTIVATIONS FOR WHAT YOU DO AND
STARTUPGUIDE.COM
WHO YOU ARE 422
Once you Know who you want to become

YOU CAN DIRECT YOUR
LIFE RATHER THAN LETTING OUTSIDE
FACTORS CONTROL YOU and
DIRECT YOUR LIFE TOWARD YOUR
STARTUPGUIDE.COM
DEFINITE CHIEF AIM. 423
LET WHO YOU ARE AND

WHAT YOU BELIEVE
COME OUT IN
ALL THAT YOU CREATE
FIGURE OUT WHAT YOU’RE PASSIONATE ABOUT

WRITE DOWN YOUR GOALS & PRINT THEM
WRITE DOWN YOUR LIFE PURPOSE
DETERMINE THE CHANGE YOU SEEK
THEN START A COMPANY TO
MAKE THAT CHANGE REAL

Finding a problem to solve is easy

Just be aware for something
That can be made better
Then FIND A WAY TO make it better
And charge money to those who benefit
from it being better
You can always start by

providing services to others
Who need what you can offer
In service companies
You can charge
based on hours WORKED OR
based on the value provided
But ALWAYS remember

until you’re Making money
while you’re Sleeping
You have a job, not a business
When ready you can scale up

By hiring and training others
To provide that service
AND TAKE A CUT by matching

DEMAND FOR THE SERVICE
WITH TRAINED SUPPLIERS OF
THAT SERVICE
But to build a truly

Scalable company
You need to sell a product
Not just provide a service
HERE’S MY core MOTIVATION:

CREATE A SUSTAINABLE WORLD
IN WHICH EVERY HUMAN BEING
HAS ACCESS TO OPPORTUNITY
FINDING this CORE MOTIVATION AT age 18

HAS BEEN CRITICAL TO GETTING ME THROUGH
THE DIFFICULT AND CHALLENGING TIMES
AND FINDING THE STRENGTH FROM
WITHIN TO PERSERVERE IN THE FACE OF
GENERALLY INSURMOUNTABLE ODDS
HERE’S WHAT I WANT MY EPITAPH TO SAY:

GREAT MAN, HUSBAND AND FATHER
ENTREPRENEUR, LEADER & HUMANITARIAN
LED ORGANIZATIONS & BUILT TECHNOLOGIES THAT
AdVANCED EQUALITY OF OPPORTUNITY GLOBALLY
Now I’m working on making this a reality
In line with my life mission

I’m building a company
Called connect.com
to make it easier for
HUMANS to connect GLOBALLY
OUR MISSION IS TO
BUILD A PLATFORM TO
ORGANIZE HUMAN RELATIONSHIPS
FOR THE TOUCH GENERATION
MAKING THE WORLD
MORE OPEN AND CONNECTED
1.  What problems do you see in the world?

2.  WHICH ONE ARE YOU MOST PASSIONATE ABOUT
SOLVING
3.  How can you create a business that solves
the problems you see and makes the world
better?
SHARE
FREELY
The
Startup
Guide 2013 Edition
Building a Better World

Through Entrepreneurship
RYAN ALLIS With Ellen Daly

CEO of Connect.com
More slides at www.startupguide.com

The Startup Guide Find A Big Problem

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Building a Better World

RYAN ALLIS With Ellen Daly

THIS presentation IS PART OF A LARGER slide DECK on

For more slides & CONTENT visit:

GREAT PRODUCTs FULFILL

GREAT PRODUCTs HAVE

But if you want to build a

If you want to build a GREAT business

THINK BIGGER AND CHALLENGE YOURSELF TO BUILD A COMPANY ThAT

“I don’t skate to where the

If you don’t yet know

Don’t build a company

TOO MANY STARTUPs

It’s fine to solve a small

Building a company is hard

SPEND TIME THINKING AND MEDITATING

Once you Know who you want to become

LET WHO YOU ARE AND

FIGURE OUT WHAT YOU’RE PASSIONATE ABOUT

MAKE THAT CHANGE REAL

Finding a problem to solve is easy

You can always start by

But ALWAYS remember

When ready you can scale up

AND TAKE A CUT by matching

But to build a truly

HERE’S MY core MOTIVATION:

FINDING this CORE MOTIVATION AT age 18

HERE’S WHAT I WANT MY EPITAPH TO SAY:

In line with my life mission

1. What problems do you see in the world?

Building a Better World

RYAN ALLIS With Ellen Daly

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1.  What problems do you see in the world?