QUESTIONNAIR

Dear Sir,

I am Arabinda kumar jain, student of PGDM-RM 1st semester from

School Of Management Sciences Varanasi doing project on the topic
“Customer Experience & Satisfaction level at DRESSLAND” retail store
in Varanasi as part of my academic curriculum. I promise that the data
provided by you will be kept confidential.

LET US KNOW ABOUT YOU

NAME: ……………………………………………………………………

IN WHICH PART OF VARANASI DO YOU LIVE……………………

INCOME (yearly): ………………

GENDER……..

AGE: ………

OCCUPATION: ………

1. What influences you to purchase the brand from garments from

DRESSLAND?

Ans. Multi Branded Range of Product

Environment Good quality
Latest design Trust

2. Are you satisfy with the parking space provided by them?

Ans. Highly satisfied Satisfied
Not satisfied Highly dissatisfied

3. Do you easily find that product which you are looking for in the store?

Ans. Always Sometimes

Never Can’t Say

4. Do you satisfied with the behavior of the employee?

Ans. Satisfied Not satisfied

Highly satisfied Highly dissatisfied

5. Do you think that the employees of the store are able to directly handle
your problems?

Ans. Always Sometimes

Never Can’t Say

6. How is the speed of the cashier?

Ans. Very fast Slow

Fast Very slow

7. Are you satisfied with after sales service?

Ans. Highly satisfied Not satisfied

Satisfied Highly not satisfied

8. How much money do you monthly expend at DRESSLAND?

Ans. Below 1000 1000-2000

2000-5000 More than 5000

9. How many times you come for the shopping?

Ans. Once in a month Once in a year

Once in a week Any other……………….

10. Would you like to visit the store again?

Ans. Yes Sometimes
No I can’t Say

11-Decide your whole experiences & satisfaction with these points at

DRESSLAND…

2 1 0 -1 -2
Good Bad ambience
ambience
Good relation Bad relation of
of employees employees
Presence of Absence of
quality product quality product
Good range of Bad range of
product product
Best pricing Wrong pricing
strategy strategy
High variety of Low variety of
products products

11-Any suggestions for DRESSLAND

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THANK YOU