1.

1 Mission

The mission of Asy Syams Playschool Program is to promote language, physical,

emotional and social development of children. Parents are also a central part of the
activities.

When parents enter their child's world of play and imagination, the child blossoms
with more confidence to explore and learn. Time spent playing with mom or dad
contributes to healthy emotional development and will also build trust between
parent and child.

1.2 Objectives

The objectives are as follows:

 Fill classes to 70% capacity by end of first year of operation.

 Retain at least 50% of children moving from one class level to the next.

 Increase the number of families participating in classes by 15% during the

second year of operation.

Company Summary

Busy Bees’ Playschool Program (BBPP) is a children's play and music program that
offers a series of parent/child programs devoted to language, physical, emotional
and social development of children. The program will operate as a limited
partnership. Mohd. Zulfadhli Bin Mohamad Radzuan will manage the operation of
Busy Bees’ Playschool Program. Partners will have accounting oversight
responsibilities.

BBPP is proposed to be held at any of the Qaseh Laila 1Malaysia Childcare Center
branches, which is also in need of promotional activities. The program space is
spacious and up to 30 children can play and work in the space at the same time.
2.1 Start-up Summary

The start-up expenses for the BBPP is focused primarily on equipment, and materials
needed for the classes. Which will be handled solely by Mohd Zulfadhli.

2.2 Company Ownership

Busy Bees’ Playschool Program is owned by Mohd Zulfadhli and a silent partner.

Services

Busy Bees’ Playschool Program offers 2 different weekend classes for children
newborn through four years. Activities are designed to help children develop balance,
coordination and other sensory stimuli while having fun in a group play
environment.

Busy Bee’s Playschool Program also offers three music classes. Children 16 months
through four years get to sing and move while getting their first taste of different
musical beats and rhythms. Teachers introduce children to new musical styles each
week, such as jazz, contemporary, and classical tunes. Activities such as instrument
exploration, songs and movement to music are designed to provide a positive
musical experience for parents and young children.

All play and music classes last 45 minutes and are taught to child-parent pairs in
small groups. The fee is MYR100 per class. The parents can pick which session he/she
wants to attend with his/her child. Each class weekly for a month.

NewBees (newborn) classes addresses the special needs of newborns and their
parents. Activities are designed to gently stimulate the baby's learning skills with
special toys, singing and gentle play.

BabyBees (6 - 14 months) will indulge your child's natural curiosity and offer creative
ways to practice emerging skills through fun-filled exploration of tunnels, slides,
climbers, songs, movement activities, parachute play and more.
ToddlerBees (14 - 24 months) will use equipment and activities to learn cause and
effect, coordination, balance and motor skill development. Playful movement
activities and equipment exploration build pre- and early walking skills, while songs
enrich emerging language.

RunningBees (24 -30 months) challenges a child's growing body with slides, climbers,
balls and tunnels. Activities also focus on language skills and social interaction.

BuzzingBees (30- 36 months) will focus on themes like "Dinosaur Day," "Under the
Sea," and "Forest Fun" with movement stories, puppetry and songs. Physical activity
will be combined with imaginative play where children will construct stories.
Listening skills and body awareness grow as your child explores our playscapes,
creates roles and predicts outcomes. Playfully structured movement to music
provide experiences in group interaction and social development.

JumpingBees (37- 46 months) will explore pre-sports and pre-gymnastic skills

including kicking, throwing and catching. Each exciting class builds listening skills and
coordination while emphasizing cooperative play and encouraging new friendships.

The music program has three levels.

HummingBees (16- 24 months) will build a repertoire of songs to sing together that
supports your child's awareness of melody, pitch and rhythm. Children learn musical
phrasing, rhythm and simple musical rules through playful scarf activities, baby
dances and ball games. Explore safe and age appropriate instruments, enjoy
soothing lullabies from around the world and immerse your baby in activities that
build a solid musical foundation to grow on.

DrummingBees (25- 36 months) will use activities such as lap rides, dancing and
instrument exploration to help children develop a sense of steady beat and create an
atmosphere of fun. Pitch and tone are explored through songs and listening activities.
Every three weeks, a new musical style is introduced, exposing your child to a variety
of musical genres such as latin, rock 'n' roll, and classical for a musical learning
adventure.

SingingBees (37 - 48 months) is designed to support and challenge emerging skills,

together you'll share a world of music. Children are encouraged to discover their
singing voice and make music of their own as they explore different instruments. Self
esteem and social skills get a real boost as your child engages in group songs, chants
and finger plays and imagination and listening skills build as children express
themselves to music.

Birthday parties at Busy Bees'. In addition to the extensive program of classes, Bees'
Circus can host a child's birthday party providing great activities for kids and an easy
experience for parents. An enthusiastic Bees' Circus staff member leads the activities
as the birthday child and his or her friends and parents play, laugh, and sing together,
creating a memorable celebration.

Market Analysis Summary

Over the past five years, there has been tremendous housing growth in the affluent
northwest area of Kuching City. To date, 3,500 new housing units have been built in
the area to accommodate the growth of the city's population. Most these units are
being bought or rented by young families with young children.

Currently, there is no park program servicing the area. It is anticipated that a new
park will be created for the area in the next three years to serve the estimated
10,000 families in the area. Source, Land and Survey & DBKU.

The area also has 15 private child care centers that serve over 1,600 children, ages
one to four. It is estimated that there are 5,000 children in northwest Kuching under
the age of four.

Currently, there are no other activity or music programs in the area that serves the
pre-schoolers.
Busy Bees' Playschool Program will purse both the children at home and children at
the private child care centers.

4.1 Market Segmentation

Busy Bees' Playschool will focus on the two target groups:

 At home pre-schoolers

 Childcare pre-schoolers

MARKET ANALYSIS

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Potential Customers Growth CAGR

At Home 10% 3,400 3,740 4,114 4,525 4,978 10.00%

Pre-schoolers

Childcare 20% 1,600 1,920 2,304 2,765 3,318 20.00%

Pre-shoolers

Total 13.49% 5,000 5,660 6,418 7,290 8,296 13.49%

Strategy and Implementation Summary

Busy Bees' Playschool Program will start by sending Facebook Advertisements

tailored to reach parents of young children in northwest Kuching. The mailer will
announce an invitation to visit a Facebook Page. In addition, Busy Bees' Playschool
Program will offer a 20% discount on its activity and music classes.

Busy Bees' Program will also offer a discounted group rate (20%) to the area's
announce centers.
5.1 Sales Strategy

The sales strategy of Busy Bees' Playschool will be to build from a base of satisfied
customers. The program will offer a 20% discount on class fees for each successful
referral to Busy Bees' Program. We will also offer one session free visits for any
parent and child interested in exploring our program.

5.1.1 Sales Forecast

Busy Bees' Program anticipates that May will be weak month for
classes. Enrollment will increase steadily from June on. The following is the sales
forecast for Busy Bees' Playschool Program.

SALES FORECAST

YEAR 1 YEAR 2 YEAR 3

Sales

Classes MYR233,000 MYR258,000 MYR299,000

Parties MYR11,200 MYR14,000 MYR16,000

TOTAL SALES MYR244,200 MYR272,000 MYR315,000

Direct Cost of Sales Year 1 Year 2 Year 3

Classes MYR11,500 MYR9,800 MYR11,300

Parties MYR0 MYR0 MYR0

Subtotal Direct Cost of Sales MYR11,500 MYR9,800 MYR11,300
Management Summary

Mohd Zulfadhli Bin Mohamad Radzuan will be the Director of the program. He has
completed PERMATA Nursing Course which is crucial in pre-school programs. Most
recently, Mohd Zulfadhli have been assissting in activity planning and coordination
for Qaseh Laila 1Malaysia Child Care. He has also managed a team of ten that
organized and scheduled religious youth activity classes offered by Qari SM
Management.